MARKETING & TRAINING DIVISION

MARKETING & TRAININGMARKETING & TRAININGDIVISIONDIVISION

Presented by Mai Anh Presented by Mai Anh

MARKET NEWS

CandiCandidate date

Pass Pass examexam

Get 1 Get 1 casecase

Recruiter Recruiter get bonus get bonus

0.5M0.5M

Recruitment campaign in AIARecruitment campaign in AIA

Apply from May 2010 till end of this yearApply from May 2010 till end of this year

More competitive in recruiting marketMore competitive in recruiting market

Cathay recruitment policy also can attract peopleCathay recruitment policy also can attract people

1

II Marketing ACTIVITIES

IIII

Agenda

Training ACTIVITIES

PERFORMANCE INTRODUCTION

Premium & PFYP

Efficiency Efficiency bonusbonus

LessLess48%48%

PERFORMANCE INTRODUCTION

Headcount Trend

IAIA SAS SAS

New IANew IA

PERFORMANCE INTRODUCTION

Headcount Trend

IAIA SAS SAS

New IANew IA

Agency force focus on recruitingEffective of travelling to Singapore

campaignMaster of Cathay new compensation

schemeMore recruit, more benefit…

5

Headcount Trend

PERFORMANCE INTRODUCTION

Part timePart time

Full timeFull time

SM/PreBMSM/PreBM

40294029 46794679TOTALTOTAL

PERFORMANCE INTRODUCTION

Average Productivity (M)Average PFYP of FT is always higher than PT Have to develop more full time

INCREASE SM PERSONAL SALES

INCREASE SM PERSONAL SALES

SMSM

PFYPPFYP

IncomeIncome

Stable jobStable job

SkillSkill

SMSM

IA: IA: 10.510.5

IA: IA: 10.510.5

SASSASEAS & EAS &

Benefit of IA Benefit of IA SAS: SAS: -More income More income stable job stable job-Recruit IA, help them become SASRecruit IA, help them become SAS-Get bonusGet bonus

Strong Strong unitunit

3.53.5

SMSM

PFYP Trend

PERFORMANCE INTRODUCTION

Bright Bright futurefuture

-Increasing headcountIncreasing headcount-Increasing SM Personal sales Increasing SM Personal sales -Increasing production of both PT & FT Increasing production of both PT & FT increaseincrease

HOW ABOUT PFYP NEXT MONTH?HOW ABOUT PFYP NEXT MONTH?

1

II Marketing report

IIII

AGENDA

Training report

TRAINING RESULT

20 COURSES20 COURSES

TRAINERS’ ACTIVITIES INCREASE SALES

IAIASASSAS

BM hold OPPBM hold OPP-ProductProduct-P30P30-Career pathCareer path-SM/ PreBM SM/ PreBM built relationbuilt relation

- GraduationGraduation- RecognitionRecognition- MotivationMotivation

GOLDEN MONTHGOLDEN MONTH

Require 1 day trainingRequire 1 day training-Premium collectionPremium collection-Code of conductCode of conduct-Career pathCareer path-CompensationCompensation-Advanced sales skillAdvanced sales skill

3.5-3.5-10.5m10.5m 10.5m10.5m

PFCPFC

1515

BM HOLD OPPBM HOLD OPPBM HOLD OPPBM HOLD OPP

1616

Graduation ceremony Graduation ceremony Graduation ceremony Graduation ceremony

TRAINERS’ ACTIVITIES INCREASE SALES

LINK TRAINER’S LINK TRAINER’S PERFORMANCE WITH PERFORMANCE WITH

AGENTS’ FIRST MONTH AGENTS’ FIRST MONTH ACTIVE RATIOACTIVE RATIO

1818

MOF examine the test in HCM MOF examine the test in HCM MOF examine the test in HCM MOF examine the test in HCM

Deputy of IRT commented: Deputy of IRT commented: -Cathay hold the test very strictlyCathay hold the test very strictly-Training time is over MOF requirement (7days/ 5.5days/ 5days)Training time is over MOF requirement (7days/ 5.5days/ 5days)

NEXT MONTH PLAN

1919

PREPARATIONS FOR AUDITING BY MOFPREPARATIONS FOR AUDITING BY MOF

24