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MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018
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MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

Aug 09, 2020

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Page 1: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

MARKETING TOOLKITA guide for marketing your booth at Comicpalooza 2018

Page 2: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

You’ve reserved your booth at Comicpalooza 2018. You’re ready to

display your awesome art, crafts, comic books, collectibles,

wearables, light sabers, or items equally cool. But first, the attendees

need to know you’re a Comicpalooza Exhibitor.

A page on our website and in our program will list the exhibitors and

booth numbers.

We will continue to promote the exhibit floor including our depth of

artists, dealers, and special exhibits, drawing traffic to the area.

We’ve also created a library of graphics for you to use when promoting

your attendance at the show, along with some helpful hints.

You can find all the graphics you’ll need here.

Page 3: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

Comicpalooza is Texas’ foremost pop-culture festival, drawing fans of art,

celebrities, comics, films, gaming, literature, and more! Celebrating its 10th

anniversary in 2018, Comicpalooza returns to Memorial Day weekend and the

George R. Brown Convention Center, where it is held annually.

Page 4: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

In celebration of our tenth anniversary, Comicpalooza introduced

the X logo, for the 2018 show only.

Always use the name Comicpalooza in

conjunction with the CP logo

Page 5: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

Start by finding the image that best suits your goal and the platform

you will be using. Drag and drop the image into a graphics software

like InDesign, Illustrator, Photoshop, Paint, or Canva and insert the

content directly on top of the image in the blank space provided.

If you are unfamiliar with graphic software, we recommend easy

tools like Paint and Canva.

Page 6: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

Open up the image in Paint

Click on the text box in the home bar and add in the content

Add your logo by using the paste option on the top left corner.

Make sure that it’s a .png file with a transparent background so

there is no white box

If there is a white background, you can remove it by clicking the

‘select’ dropdown in the home bar and clicking on ‘Transparent

Selection’

Page 7: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

You can sign up for a free Canva account at www.canva.com

Once you sign up, click on create a design in the top left corner

Choose the image template of the platform you will be posting to

Drag and drop the posts we’ve provided in their software

Then add text and your logo on top of the graphic from the tools on

the left sidebar

Page 8: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to
Page 9: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

Always use the Facebook or Twitter header images in conjunction with the profile images.

Page 10: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to
Page 11: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to
Page 12: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to
Page 13: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to
Page 14: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

Use these hashtags with your messaging…

#CPX2018

#Comicpalooza

#Comicpalooza2018

#Houston

#Texas

Page 15: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to
Page 16: MARKETING TOOLKIT - Cloudinary€¦ · MARKETING TOOLKIT A guide for marketing your booth at Comicpalooza 2018. You’ve reserved your booth at Comicpalooza 2018. You’re ready to

701 Avenida de las Americas

Suite 200

Houston, TX 77010Comicpalooza.com

[email protected]

[email protected]

For marketing…

For operations…