Marketing To The YOUniverse Marketing is more than just the 4-Ps and marketers are striving harder than ever before to ReLearn, ReThink, and ReCreate the way they do marketing. www.LeonardChua.my | [email protected] | @CHUALEO
May 26, 2015
Marketing To The YOUniverseM a r k e ti n g i s m o r e t h a n j u s t t h e 4 - P s a n d m a r k e t e r s a r e s t r i v i n g h a r d e r t h a n e v e r b e f o r e t o R e L e a r n , R e T h i n k , a n d R e C r e a t e t h e w a y t h e y d o m a r k e ti n g .
www.LeonardChua.my | [email protected] | @CHUALEO
www.LeonardChua.my | [email protected] | @CHUALEO
Intern: Alice Tan, 19 (Taylor’s Lakeside Campus, ADP)
THE “P”s FUNDAMENTALS AS WE KNOW IT
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MARKETING MIX
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Intern: Alice Tan, 19 (Taylor’s Lakeside Campus, ADP)
The ChangeNew Channels: Digital
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MEDIA CONSUMPTION
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DIGITAL MARKERTING
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Intern: Alice Tan, 19 (Taylor’s Lakeside Campus, ADP)
TOUCH-POINTSCONSUMER’S PURCHASE DECISION
PROCESS
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THE NEW CONSUMERS
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TOUCH-POINTS
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INFLUENTIAL FACTORS
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INFLUENTIAL FACTORS
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THE GOOGLE ERA
We select 26 keywords that are important to your website in terms of search volume and relevancy, and track rank data for them. Now, For 90% of keywords, your website rank beyond 2nd page of search result, that means your customers cannot find your site easily.
*Rank is based on tracking of Crossfinity for “google.com.my”.
76%
19%
5%
Keywords Ranking
Not in 50 Top 10 Top 20
Keywords Ranking
american degree program 1
best university in malaysia 36
courses in malaysia Not in top 50
degree program 10
distance learning Not in top 50
list of university in malaysia Not in top 50
malaysian universities Not in top 50
master degree 14
masters degree Not in top 50
online courses Not in top 50
online learning Not in top 50
pre-u courses 5
pre-university studies 5
private universities in malaysia 40
private university Not in top 50
private university in malaysia 31
study abroad Not in top 50
study in malaysia Not in top 50
top universities Not in top 50
top university in malaysia 35
university rankings Not in top 50
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THE GOOGLE ERA
I tems Detail Your Website
- 68 - - -
Welcome to Taylor's Education
Group
AIMST University - Educating
Tomorrow's LeadersINTI International University Monash University KDU University College
http://www.taylors.edu.my/ http://www.aimst.edu.my/ http://newinti.edu.my/ http://www.monash.edu.my/ http://www.kdu.edu.my/
Internal links 0 170 221 149 194
External links
(dofollow)0 7 5 28 22
External links
(nofollow)0 10 0 0 0
0.0% 0.4% 1.1% 0.3% 0.2%
<h1> AIMST UNIVERSITY <span> <a
href="http:/ /newinti.edu.my/main
Monash University Home
<h2><a href="./campus/campus.php"
target="iframe-sub-content"
<a
href="http:/ /newinti.edu.my/main
R U OK? Day A Warmth Mid-Autumn Festival
for Orphans and KDU Students
The ratio of keywords appearance
Details of
HTML
tags in
Competitors' websites
Rank for "Private University"
Name of the website
URL
Screenshots of the website
Outbound
link count
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THE GOOGLE ERA
I tems Detail Your Website
- 68 - - -
Welcome to Taylor's Education
Group
AIMST University - Educating
Tomorrow's LeadersINTI International University Monash University KDU University College
4,196 41,231 989 625,168 3,166
204 510 31 798 174
20.4% 51.0% 3.1% 79.8% 17.4%
64 47 44 203 29
6.4% 4.7% 4.5% 20.3% 2.9%
1 aimst university monash university www.kdu.edu.my
2 www.taylors.edu.my ஏய்ம்ஸ்ட் பல்கலைக்கழகம் new inti college monash university logo kdu
3 taylor's college aimst university official webpage http://newinti.edu.my/ kdu university college
4 http://www.taylors.edu.my www.aimst.edu.my newinti.edu.my 莫纳什大学 http://www.kdu.edu.my
5 http://www.taylors.edu.my/ vào website trường monash kdu college6 taylor's university asian institut of medicine, inti http://www.monash.edu.au/ http://www.kdu.edu.my/7 taylor's university college http://www.aimst.edu.my/ newinti http://www.monash.edu.au skool details
8 访问 maklumat lanjut inti international university دانشگاه موناش kdu university college
9 taylor’s university institute of medicine, science intilogo 莫纳 monash university什大学 kolej damansara utama (kdu)
10 taylor's college malaysia http://www.aimst.edu.my http://newinti.edu.my www.monash.edu.au
The ratio of anchor text
The number of referer page title
The ratio of referer page title
Top 10 share of
anchor text
Competitors' websites
Rank for "Private University"
Name of the website
Back link count
Details of 1,000 samples of back
The number of anchor text
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THE GOOGLE ERA
I tems Detail Your Website
6 1 2 5
Canadian Pre-University Studies
(CPU) - Pre-U Programmes
MAHSA University College Pre-
University StudiesPre-University Studies - unimas
Pre-University Studies -
Sunway College
12,493 14,004 86,065 3,082
999 152 1,004 402
470 184 209 214
47.0% 18.4% 20.9% 21.4%
205 228 39 112
20.5% 22.8% 3.9% 11.2%
1 mahsa logo endorsement universiti malaysia sarawak
2 www.taylors.edu.my www.mahsa.edu.my universiti malaysia sarawak sunway university
3 taylor's university mahsa university college unimas 马来西亚双威学院4 taylor's college http://www.mahsa.edu.my/ universiti malaysia sarawak, sunway college, bandar sunway
5 asia-pacific journal of innovation http://www.mahsa.edu.my www.unimas.my sunway university college
6 http://www.taylors.edu.my mahsa college penerbit unimas here
7 http://www.taylors.edu.my/ maklumat lanjut universiti malaysia cao đẳng sunway8 taylor mahsa university http://www.unimas.my sunway college johor bahru9 taylor's university college university of malaysia sarawak english
10 member of taylor's education scholarship website sunway-tes
The number of anchor text
The ratio of anchor text including
The number of referer page title
The ratio of referer page title
Top 10
share of
anchor text
Competitors' websites
Rank for "Pre University Studies"
Name of the website
Back link count
Referer domain count
Details of 1,000 samples of back
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THE GOOGLE ERA
I tems Detail Your Website
12 3 11 -
Why American Degree Transfer
Program at Taylor's?
Study American Degree
Programme at SEGi University
American University Program |
INTI International University
Double degrees - Monash
University
http://www.taylors.edu.my/en/u
niversity/schools/adp/why_taylo
rs
http://www.segi.edu.my/en/are
a/american-degree-program
http://newinti.edu.my/main/aca
demic_programmes/american-
university-programme
http://www.monash.edu.my/study/options/more/degrees.html
Pages below route domain 3,460 4,410 50,000 45,200
Pages below the target
URL248 33 142 10
0.0% 0.4% 0.6% 0.1%The ratio of keywords appearance
Competitors' websites
Rank for "Degree Program"
Name of the website
URL
Screenshots of the website
Indexed
page count
www.LeonardChua.my | [email protected] | @CHUALEO
Intern: Alice Tan, 19 (Taylor’s Lakeside Campus, ADP)
DIGITAL MARKETING
UNDERSTANDING THE AREAS & ROLES OF VARIOUS DIGITAL MARKETING CHANNELS
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MARKERTING CHANNELS
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DIGITAL MARKERTING
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DIGITAL FOOTPRINTS
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DIGITAL FOOTPRINTS
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DIGITAL FOOTPRINTS
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Ad Targetting
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AdWords & GDN
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REMARKETING
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FACEBOOK ADS
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SOCIAL BROADCAST
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Intern: Alice Tan, 19 (Taylor’s Lakeside Campus, ADP)
INTEGRATIONCrafting An Integrated Digital
Marketing Plan
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Integrated Marketing An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
to provide clarity, consistency, and maximum communication impact
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Integrated Marketing
OPTION 1: A Smartphone Company is launching their brand new “HX6” and would like to penetrate into Malaysian market. The “HX6” comes with competitive features & user experience to it’s competitors iPhone & Samsung but more affordable in pricing. Target Market: Malay Youth, Age between 17-25.
OPTION 2:Cosmetic Company Y is introducing their new range of cosmetics targeted to teenage girls who have active outdoor lifestyle.
OPTION 3: Music Promoter Z is organizing an outdoor New Year Music Festival and wished to target at least 15,000 Festival Goers. The artistes’ line-up are consist of mainly International & Malaysian YouTube Artistes’ . Objectives are to create awareness and drive ticket sales.
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Roles & Responsibilities
Campaign Leader: The Project Leader, connecting the dots, the big-picture-person
Creative Strategist: Decides the creative direction for the campaign
Public Relations Lead: Identify the key marketing messages for the entire campaign and creating relevance to engage with the target market.
Media-Buy Strategist: explore media channels and decides on Ad targeting in those channels. Social Media Strategist: Working closely with Creative Strategist & PR Lead and communicate it to target audience through the various Social Network Channels. Responsible for creating various activities to engage with target market.
www.LeonardChua.my | [email protected] | @CHUALEO
MARKERTING CHANNELS