Marketing to Millennials - International Franchise Association to Millennials.pdf•Don’t market to Millennials –engage them •Adapt brand messaging to suit them and their interests

Marketing to MillennialsYes, It’s Possible!

Jennifer SaxtonFounder & CEO

Tot Squad

Lorne Fisher, CFECEO/Managing Partner

Fish Consulting

Erin ScheelCommunity Manager

College Pro

Galen WelschFounder

Jibu

Key Takeaways

• Don’t market to Millennials – engage them

• Adapt brand messaging to suit them and their interests

• Be authentic and unselfish

• Technology is critical to communicate

• Despite all, you still need to be seen as “cool”

Who Are Millennials?

• Care more about experiences vs. “things”

• Desire for authenticity

• Seeking a clear value proposition

• Want personal connections with brands

• Medium/vehicle neutral – not just one way to engage

How they consume information

Ways to Engage

• Social media central to engagement

• Create Instagram worthy moments

• Organic reach better than “partnerships”

• Barter with any and all businesses

• Use authentic voices

• Branding is critically important

Erin ScheelCommunity Manager

ORGANIC

PAID

Galen WelschFounder

PURE WATERPERFECT PRICE

Jennifer SaxtonFounder & CEO

Key Takeaways

• Don’t market to Millennials – engage them

• Adapt brand messaging to suit them and their interests

• Be authentic and unselfish

• Technology is critical to communicate

• Despite all, you still need to be seen as “cool”

Thank You! Jennifer SaxtonFounder & CEO

Tot [email protected]

Lorne Fisher, CFECEO/Managing Partner

Fish [email protected]

Erin ScheelCommunity Manager

College [email protected]

Galen WelschFounder

[email protected]