Marketing to Job Seekers Presented by Nancy Dowd NJ State Library Director of Marketing [email protected]@njstatelib.org Natasha Peter BTOP Project.

Marketing to Job SeekersPresented by Nancy DowdNJ State Library Director of Marketing [email protected]

Natasha PeterBTOP Project Coordinator [email protected]

It’s time.

Statewide Servicesfor Job Seekers

Tools and Training to Apply for Jobs.

Job and Career Accelerator

Gale Career Transitions + Workshop

800 Free Workshops by Community Colleges

Local Servicesfor Job Seekers

Assessment

List services offered by your library:

1. Training

2. Marketing

3.

Partnerships

4.

Sustainability

Four Goals for Success:

Trainingfor Librarianshttp://btop.njstatelib.org

•Job and Career Accelerator:Guided TourCover Letters for Recent College GraduatesKeywords, Resumes and Job Applications

•Gale Career Transitions Workshop

•Professional Development Workshops

•How to Market to Job Seekers (today’s webinar)

•Project Compass Workshops

Contact Natasha Peters: [email protected]

Trainingfor the Publicnjworks.org

800 Classes For the Public:

The tricks of the trade of online job searchingHow to build an effective resumeHow to fill out an online applicationHow to set up an Email account

• Conducted by Community Colleges• Presented at your library• Provides learning materials• Will bring their own laptops

Contact Natasha Peter: [email protected]

Combine with your library’s training!

Strategy: Train Staff

Have a workshop for staff on the services your library offers (One Minute Trainings)

Create a short video that welcomes job seekers to your library and tells them about the basic services available. Post it on YouTube and run it on one of your computers or link from your web site.

Provide training and guidance for your staff so that they know how to respond to job seekers in a positive and productive manner. (Cheat sheets)

Train your front-line staff to know about local social service agencies, their hours and what they do. (Create Bookmarks)

Find more ideas at Webjunction!

Marketing Strategies

Target Audience:Job Seekers

WhichJob Seekers?

Unemployed/Under employed

Limited knowledge of computers or online searching

Experiencing financial hardships

Facing tight job market

MIght be losing unemployment benefits

Might not have medical benefits

Might depend on public transportation

Might have children in school

Probably has basic cable and cell phone (maybe with Internet access)

Other?

NJWorks @your library

Branding

The Campaign It’s Time.http://marketing.njstatelib.org/campaigns/njworks

Promotional Materials

It’s TimePosters, postcards, bookmarks -personalizeBanner for buildingSkins for vehiclesFlyer templatePR templatePostcard sticker templateJpeg’s of all postcards onlineInclude links from your website

Personalize materials- stamp and quick drying ink

Job and Career Accelerator Table tent cards & business cards

Order: [email protected]

It’s Time.To start that business.

Your library can help!

NJGrowsBiz @your library

We can reach 445,000 job seekers!

StatewideAdvertisingBillboards

Online Ads

Banners on Library Vehicles

Banners on Public Buildings

NJ Transit Bus Ads - 5/2/11

Toll Booth Signs

Local Strategy: Guerilla Marketing

Posters

Rack Cards

Outreach

Relationships

Flyers

Imagination

Reach Out to:

Unemployment Offices

Food Banks

GED Testing Centers

Retail Outlets

Shelters

Laundromats

Motor Vehicle Offices

Local Courts

Grocery Stores

Your LibraryPopular Employment Street

Corners

Local Media

News Releases

Photo Op: Invite Elected Officials!

Letters to the Editor

PR Templates

http://marketing.njstatelib.org/campaigns/njworks

PartnershipsSustainability

Strategy: Cross Promote

New Jersey Department of Labor

One-Stop Business Centers

Local Chamber of Commerce Organizations

Workforce Investment Boards

New Jersey Division of Motor Vehicles

S.C.O.R.E.

NJ Small Business Association

Local Adult and Continuing Education Schools

Community Colleges

Strategy: Partner for Solutions

Have a breakfast for the Chamber of Commerce or local politicians. Explain what you’re trying to do for job-seekers. Solicit their ideas and help.

Take 15 minutes at a council, library board or community organization meetings meeting to talk about what you’re trying to do, solicit ideas, and perhaps even get a volunteer or two.

Conduct a Job Fair at the library. Ask local employment and workforce organizations to have tables and information for job seekers and provide tours of your collection and resources related to job seeking.

Partner with another organization to offer GED study help and testing in the library.

Allow temporary employment agencies to come to the library and recruit once a month.

Offer library meeting rooms to be used by local workforce agencies for workshops and help promote the event to your job seekers.

Strategy: Be the Beacon of Hope Find more ideas at Webjunction!

Set up book displays for job seekers

Create a “Genius Bar” for job seekers with private consultations

Partner with small business associations to host networking meetings or create a display of networking opportunities, job fairs and programs in the library and online

Host tech talks on how to job search with social media

Market certain children’s programs as time to “Search while your children play” Consider putting some “adult” computers in the children’s area so parents can work and keep an eye on their kids at the same time.

Host inspirational programs on how to thrive through tough times

Collect success stories- share them with everyone, include in print materials, create videos and post online

Strategy: Stretch Their Dollars

Find more ideas at Webjunction!

Designate a day as “Free Fax Day” or make everyday free!

Give away coupon for “One Free Photocopying” to anyone who take training classes

Give away one printed resume on high quality paper to anyone taking training

Open a section of the library an hour early for job seekers

Offer to mentor a job seeker’s application process reviewing cover letters, proofing resumes, suggesting online resources for interview techniques, etc.

Provide a flash drive for those regularly using the library computers to seek employment.

Create bookmarks with information about needed resources to help with bill paying, utility rate reduction, food pantries and other social services.

Contact: Natasha Peter [email protected] Dowd [email protected]

Got Questions?