Marketing the Mobile Part of Your Library Bohyun Kim Digital Access Librarian, Florida International University Medical Library Slides: http://slideshare.net/ bohyunkim http://bohyunkim.net/blog | Twitter: @bohyunkim Handheld Librarian Online Conference VII August 15, 2012
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Marketing the Mobile Part of Your Library
Bohyun Kim
Digital Access Librarian, Florida International University Medical Library
Engineering Library at University of Nevada, Reno. Images from the presentation by Bohyun Kim, Tod Colegrove, Jason Clark at ALA 2012.http://www.slideshare.net/bohyunkim/i-can-do-it-all-by-mysef-exploring-new-roles-for-libraries-and-mediating-technologies-in-addressing-the-diy-mindset-of-library-patrons
Mobile part of your library• Mobile e-readers• Mobile e-books• Mobile devices
(e.g. Flip camera, iPod touch, laptop, etc.)• Mobile resources (Part of your library collection)• Mobile services (e.g. Facebook, SMS reference, etc.)• Mobile website
Florida International University Green Library.Images from Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, http://acrl.ala.org/techconnect/?p=498
References• Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL
TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418.• Benjamin Rawlins, “Mobile Services & QR Codes,”
http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/• Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011. • Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL
TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498.• “Library Taglines,” Getting Attention,
• Gimme. http://gimme.scottsdalelibrary.org/• “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual
Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger Hunt and Gimme app from the Scottsdale Public Library) http://connect.ala.org/node/176080
• FIU Medical Library, Facebook. http://facebook.com/fiumedlib.*** See other references in the slides.