Marketing Sucks It's Storytime!

Luke Andrews | @lukeeandrews | [email protected]

YOUR STORY2-25-14

A DIRTY LITTLE SECRET…

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MARKETING IS

SHOCKINGLY

INEFFECTIVE.3

NOISE!4

WE’VE BECOME

REALLY GOOD

NOISE FILTERS.5

WHAT DO

WE DO?

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STORYTIME!

STORIES ARE ALL AROUND US

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MOVIES

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SPORTS

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NEWS

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MUSIC

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HISTORY

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GOSSIP

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WHY DO

STORIES WORK?

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OUR BRAINS ARE WIRED FOR IT.

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Content Typically Engages Only The

Language Processing Regions of Our Brain.

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Engages A Complex Variety Of Regions.

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Our Brains Experience Stories

As If We’re Part of The Story.

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TRUST

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THE STORY

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A STORY IS NOT A

COLLECTION OF FACTS

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“A great story has more to do with emotion, narrative, and building relationships with your audience than raw data.”

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THE STRUCTURE

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YOUR VILLAIN The “Big Pain” you’re taking on.

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THE HERO The Hero is Them, not You!

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THE JOURNEY Where you’ve come, but more importantly where you’re going.

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THE REWARD The result of the Journey you’re asking them to take with you.

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TIPS

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HAVE PURPOSEYour story is only part of the bigger picture. Make sure it fits.

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STAY FOCUSEDWhat’s the one thing you want them to remember?

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KNOW YOUR AUDIENCETailor your story to them.

PUT YOURSELF IN THEIR SHOESMake it easy to digest, and they will be more likely to eat it.

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STORIES ARE ABOUT PEOPLEWe relate to real people doing real things.

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A THOUSAND WORDSPictures take us there, set a mood, and define the scene…

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CHARTS & GRAPHSVisuals and design can turn data into stories.

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DETA ILSPay attention to the details… all the details.

EXAMPLES

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GO TELL YOUR

STORY!

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Luke Andrews | @lukeeandrews | [email protected]