This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1. Mann VillageApartments2013 Marketing Strategy
2. August 2013 Fire building expected to be complete 7/31/13 12
down units/$7,704 vacancy loss/per month Preleased four units as of
5/21/2013 Plan to rent for market rent plus $15($685/month)
Expected income $8,220/month
3. 4429 Mann Village TerraceFire Construction TimelineJune
30th, 2012 January 23rd, 2013February 27th, 2013
4. 4429 Mann Village TerraceFire Construction Timeline
continuedMay 8th, 2013
5. MannVillage & the Indianapolis ColtsMOVE IN BYAUGUST
3rd,GET TICKETS TOTHE COLTSKICKOFF GAME!!PRESEASON GAME1 VS
BUFFALOBILLSSUNDAY, AUGUST11th @ 1:30 P.M.PRESENTING
6. Effectiveness/Target FACT: Nobody bleeds BLUE more than the
IndyColts fans! Free tickets to a Colts game + New apartmenthome at
an affordable price = NO BRAINER!! Target market: Small families,
first timerenters, & retirees (everyone loves the Colts!)
7. Cost Efficiency Cost per ticket $12 2 tickets/apartment
Total for 12 units $288 Prorate for August 3rdmove in $641/per unit
Monthly income afterticket purchase $7,404