A PROJECT REPORT ON “MARKETING STRATEGY OF MARUTI SUZUKI” SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (SESSION: 2013-15) M.B.A. 4 th SEMESTER SUBMITTED TO:- SUBMITTED BY:- KURUKSHETRA UNIVERSITY MANOJ KUMAR KURUKSHETRA MBA (GEN) FINAL ROLL NO.- 41 USM (KUK)
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A
PROJECT REPORT
ON
“MARKETING STRATEGY OF MARUTI SUZUKI”
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE
AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION
(SESSION: 2013-15)
M.B.A. 4th SEMESTER
SUBMITTED TO:- SUBMITTED BY:-
KURUKSHETRA UNIVERSITY MANOJ KUMAR
KURUKSHETRA MBA (GEN) FINAL
ROLL NO.- 41
USM (KUK)
UNIVERSITY SCHOOL OF MANAGEMENTKURUKSHETRA UNIVERSITY , KURUKSHETRA
HARYANA- 136119 (INDIA)
ACKNOWLEDGEMENT
“Gratitude is not a thing of expression; it is more a matter of feeling”.
There is always a sense of gratitude which one express for others for their help and
supervision in achieving the goals. I too express my deep gratitude to each and every
one who has been helpful to me in completing the project report successfully.
First, of all, I am highly thankful to Dr. SIDARTH BHARDWAJ (Professor), for
allowing me to pursue my Project Report on “MARKETING STRATEGY OF
MARUTI SUZUKI”.
I give my regards and sincere thanks to Dr. MANISHA (Assistant professor) who
has devoted his precious time in guiding me and helping me it with in time. I am
indebted to the Bank employees who supported me in handling my queries. I feel
self-short of words to thanks my parents and friends who had directly or indirectly
instrumental in the completion of the project.
PREFACE
Theoretical knowledge without practical knowledge is of little value. In order to achieve
positive & concrete results along with theoretical and practical concept the exposure of
real life situation existing in corporate is very much needed. To fulfill this need the
management course has a provision for the practical training program. I thank my
institute to provide us such opportunity having training period in our course so that
students can have real feeling of industrial life.
I took my summer training “ MARUTI SUZUKI PVT. LTD.” at GURGAON . It was
my fortune to get training in very healthy atmosphere. I got ample opportunity to views
the overall working of “MARKETING STRATEGIES OF MARUTI SUZUKI PVT.
LTD.”.
In the coming pages an attempt has been made to present a comprehensive report is
concerning different aspects.
DECLARATION
I hereby declare that the following documented project report titled “ MARKETING
STRATEGY OF MARUTI SUZUKI (PVT) LIMITED .” is an original and authentic
work done by me for the partial fulfillment of Master of Business Administration degree
program
I hereby certify that all the Endeavour put in the fulfillment of the task are genuine and
original to the best of my knowledge & I have not submitted it earlier elsewhere.
Manoj Kumar
MBA(Gen.)Final
ROLL NO.-41
USM(KUK)
EXECUTIVE SUMMARY
In this project we are trying to find the marketing strategies done by Maruti Suzuki and
we are also trying to study the sales trend followed by Maruti Suzuki. In our study we
had followed different method to find and analyze the data we are using primary data as
well as secondary data. Before our study lots of study is being done but no one had tried
to research on Maruti Suzuki marketing strategies and its effect on sales trend. We had
used the questionnaire method to study the Maruti sales trend we had asked question to
dealers. What modification should Maruti make in its cars to take an edge over
competitors? We are also using secondary data to analyze the sales trend of Maruti
Suzuki. In which we had studied the Maruti shares condition in the market. Its profit and
lose its market share and many more. We had analyzed where Maruti having an edge
over competitor and where it is lacking behind. How it would improve its sales trend.
What are strategies for the future prospects of Maruti in Indian cars market.
TABLE OF CONTENTS
S.NO. TITLE
1.1 INDUSTRY PROFILE
1.2 COMPANY PROFILE
1.3 TOPIC OF THE STUDY
2. RESEARCH METHODOLOGY
3. DATA ANALYSIS & INTERPRETATION
4. FINDINGS OF THE STUDY
5. CONCLUSION OF THE STUDY
6. SUGGESTIONS
7. LIMITATIONS OF THE STUDY
8. BIBLIOGRAPHY
9. ANNEXURE
1.1 INDUSTRY PROFILE
Initially, in the post-liberalization period, the automotive sector, especially the passenger
car segment, saw a boom, derived primarily from economic vibrancy, changes in
Government policies, increase in purchasing power, improvement in life styles, and
availability of car finance. The passenger car industry was finally deregulated in 1993.
However, the automobile industry, which contributed substantially to the industrial
growth in FY1996 failed to maintain the same momentum between FY1997 and FY1999.
The overall slowdown in the economy and the resultant slowdown in industrial
production, political uncertainty and inadequate infrastructure development were some of
the factors responsible for the slowdown experienced. In FY2000, the sector experienced
a turnaround and witnessed the launch of many new models.
Two things that stunted growth of this industry in the past have been low demand and
lack of vision on the part of the original equipment manufacturers (QEMs). However, the
demand picked up after the liberalization of the regulatory environment, and global
QEMs- who enjoy scale economies both in terms of manufacturing and research and
development (R&D) - entered the Indian market. This has resulted in a big shift in the
way business is conducted by suppliers, assemblers and marketers.
PASSENGER CAR INDUSTRY IN INDIA: HIGHLIGHTS
Passenger car sales are expected to increase at a compound annual growth rate (CAGR)
of 8% over the period FY2004-2007. The six broad segments in the car market today
are- Mini, Compact, Midrange, Executive, Premium and Luxury. In the medium term,
growth in the Indian passenger car industry is expected to be led largely by the
Compact and Mid-range Segments.
The critical success factor has changed from price to price value.
In terms of engine capacity, the Indian passenger car market is moving towards cars of
highest capacity.
With the launch of new models from FY2000 onwards, the market for MUVs has been
redefined in India, especially at the upper end. Currently, the higher-end MUVs,
commonly known as Sports Utility Vehicles (SUVs), occupy a niche in the urban
market. With the success of SUVs, the line of distinction between passenger cars and
MUVs in the Indian market is getting increasingly blurred.
Domestic car manufacturers are now venturing into areas such as car financing, leasing,
and fleet management, and used-car reconditioning /sales, to complement their
mainstay-business of selling new cars.
TRENDS IN THE INDIAN PASSENGER CAR INDUSTRY
KEY DEVELOPMENTS IN THE INDUSTRY
COMPANY NAME
DOMESTIC SALES
MARKET
SHARE
APR-
AUG
2009
APR-
AUG
2010
GROWT
H
APR-
AUG
2009
APR-
AUG
2010
Daimler Chrysler India Pvt
Ltd 633 662 4.6 0.2 0.2
Fiat India Automobiles Pvt
Ltd 2907 635 -78.2 0.9 0.2
Indian Passenger Car
Industry
Manufacturing Technologies:Flexible Manufacturing Systems
Components:Tierisation;Tyres: Radials, Retreading
Regulatory framework:Deregulation;De licensing;Removal of QRs;Introduction of strict Emission norms
Auto finance:Better/ cheaper schemes
Distribution Systems:Changing relationship of manufacturers with dealers and suppliers
Materials: Low weight; Synthetic Composites
Entry of Foreign Manufacturers
Product technology:MPFI; CRDi; diesel system
Structure of demand:Change in industry segmentation
Ford India Ltd 8852 6944 -21.6 2.8 2.1
General Motors India Ltd 7179 4981 -30.6 2.3 1.5
Hindustan Motors Ltd 5610 5626 0.3 1.8 1.7
Honda Siel Cars India Ltd 13813 17560 27.1 4.4 5.3
Hyundai Motor India Ltd 48299 63140 30.7 15.3 19
Maruti Udyog Ltd 162007 169606 4.7 51.4 51.1
Skoda Auto India Ltd 3003 3439 14.5 1 1
Tata Motors Ltd 58548 55536 -5.1 18.6 16.7
Toyota Kirloskar Motor
Ltd 4519 4030 -10.8 1.4 1.2
Total Passenger Car
Sales 315370 332159 5.3 100 100
During April – August 2006, the passenger car sales in India at 332159 units, marked a
growth of 5.3%over the previous year. The growth in the domestic sales of passenger cars
was led by strong growth in volumes reported by compact and mid – size segments.
While the share of mini and executive segments declined in the period under study, the
share of other segments increased. For instance, the share of compact segment in the
domestic car sales increased from 59.7% in April – August 2005 to 64.9% in April
August 2006, mid – size segment from 20.5% to 22%, and the share of Premium segment
was stagnant at 0.7% in the same period.
KEY DEMAND DRIVERS
Traditionally, disposable income was perceived as the key factor driving passenger car
demand. But over time, other factors that are known to have an impact on demand have
emerged. These include the need for greater mobility, non- availability of public transport
services, availability of cheap finance, development of the used-car market, introduction
of new technologically superior models, increasing levels of urbanization and changing
There is a high degree of correlation between the demand for cars and ECONOMIC GROWTH.
Availability of NEW MODELS is likely to increase and change the structure of demand.
Competitive PRICING is crucial for gaining market share, especially in the small car segment.
AVAILABILITY OF CHEAP FINANCE is a key determinant of demand as most cars (around 60%) purchased in India are financed.
A mature USED CAR MARKET would, on one hand, encourage consumers to trade in their cars faster, and on the other, eat well into the share of new cars.
The Central Government’s AUTO POLICY on excise and customs is an important aspect affecting the demand and supply of cars.
High degree of correlation between PER CAPITA INCOME and demand for cars, increase in the number of people crossing the income threshold, and CHANGING CONSUMER PROFILE are likely to increase and change the structure of demand.
Versa
Hyuindai Motor
India Ltd Santro Accent
Elantr
a Sonata
Hindustan Motors
Ltd
Ambassado
r Contessa
Mitsubishi
Lancer
Fiat India
Automobile Ltd
Palio Siena
Uno Adventure
Weekend
General Motors
India Ltd
Corsa Sail Opel Corsa Opel Vectra
Opel Astra
Opel Swing
Honda Siel India
Ltd City
Accor
d
Ford India Ltd Ikon
Monde
o
TELCO Indica Indigo
DalmierChrysler
India Ltd
Mercedes
Benz C
Class,M
Class,SL
Merce
des
Benz
E
Class
Mercedes
Benz S
Class
Skoda India Ltd Octavia
Toyota Kirlosker
Motor Ltd Corolla Camry
1.2 COMPANY PROFILE
Maruti Suzuki is one of India's leading automobile manufacturers and the market
leader in the car segment, both in terms of volume of vehicles sold and revenue earned.
Until recently, 18.28% of the company was owned by the Indian government, and 54.2%
anything but Zen. It seems Maruti wants to exploit Zen brand-image hence named this
car after Zen. With this model MSL has given it’s B segment a new variant by which it
may compete with the models of other company.
SWOT ANALYSIS
Strengths
Brand NameLarge Distribution NetworkWide product offering at different price pointsCheapest Cars in corresponding segmentsEncouraging exportsAwarded many awardsEconomy with technology
Weakness
Lack of in house R & DNew model introduction limited to only cosmetic changesDominance mainly at lower level only (Swift)
Opportunity
Rise of Indian middle class and small citiesA booming economyRising exports
Threats
Many players fighting for the same cakeEntry of new playersCannibalism
1.3 STUDY OF TOPIC
MARKETING STRATEGY OF MARUTI SUZUKI (PVT.) LIMITED
The marketing strategy of the Maruti Suzuki Pvt. Ltd. can be measured from the
following story:
EFFICIENT PRODUCTION AND DISTRIBUTION CAPABILITIES
Just three months after it launched Swift, Maruti Udyog Limited has already sold over
8,000 units of the car and added another 5,000 next month. There's a four-month waiting
period for the 1,298-cc hatchback -- the company claims more than 9,000 bookings
before the car was launched. And that's even while competitors -- Corsa Sail, Hyundai
Getz and Fiat Palio -- are available off the shelf. Not surprisingly, MUL now has a lot
riding on the car: there's over Rs 440 crore (Rs 4.40 billion) invested in the project (Rs
250 crore-odd is MUL's share). Not only is the company hoping that the Swift will help
expand the market for the B-plus segment (premium hatchbacks), it's also counting on
Swift to make a style statement -- that Suzuki can deliver good-looking cars on Indian
roads. For a company that has been known more for its value-for-money proposition --
from the 800 to the Esteem -- that's important. "It's not as if our cars weren't style
statements. It's just that with Swift, we have made a break from the past," reveals a
company official.
PRODUCT
There are number of products ( models )
Of Maruti are in the market. Some of the models are given below:-
M – 800, Zen, Esteem, Omni, Alto, Gypsy, Wagonr,Grand Vitara etc. These products
are divided on the basis of product quality, variety, design, features etc.
They define different factors: The quality of product. The product variety from different categories. The size of the car according to current or future market conditions. The car features to the customer like, car looking very good.
PRICE
The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti – 800 is the
lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the
company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the
high price model of the company . The price of car are decided according to its product
Varity, quality, design etc.
SWIFT
Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 87bhp AlTec32 engine Engine Displacement1,298 ccMileage-City12.2 kmplMileage-Highway16.1 kmpl Maximum Power88.2@6000 (PS@rpm) Maximum Torque11.5@4,500 (kgm@rpm)Ex-Showroom Price :Rs. 3,94,466 to Rs. 4,20,974
GRAND VITARA
Specifications Transmission Type Automatic Fuel Type Petrol Seating Capacity5 Gearbox4 Speed Engine Description2.0L 120bhp Series engine w/ Variable Induction & Drive by Wire technology Engine Displacement1,995 cc Maximum Power121.16@5,500 (PS@ rpm)Maximum Torque17.33@3,500 (kgm@ rpm) Ex-Showroom Price : Rs. 14,80,000 to Rs. 15,28,711
PLACE
The place of the car is in the whole world. Maruti Udyog Limited decides its distribution channels for selling car, like use some time one level or some time two level marketing channels. They decide areas in which they deal with customers. They show the permanent location for selling the car. They provide the many useful inventory. they define the transport facility of the company for company to market and market to consumers. Many showroom of Maruti udyog limited is in our India.
PROMOTION
Main promotion of car is done by the Advertising. The advertising is mainly done in the form of different T.V. channels, different newspaper, holdings etc. Now days the main promotion is done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for selling its car. And they maintain customer relationship. And they do direct marketing
2. RESEARCH METHODOLOGY
The purpose of methodology section in the report making is to describe the research
process that is followed while doing the main part. This would however include the
research design, the sampling procedure, and the data collection method. This section is
perhaps difficult to write as it would also involve some technical terms and may be much
of the audience will nor be able to understand the terminology used. The methodology
followed by the researcher, during the preparation of the report was:
Research Design
A research design is purely and simply the framework or plan for a study that guides the
collection and analysis of data. The survey research was used in this project, because
consumer’s feedback was necessary for obtaining the data.
Research Instrument
For doing the survey research, structured questionnaire for dealers with both open-ended
and closed-ended questions was used.
Objectives of study
The present study of the marketing strategy of the Maruti Suzuki (Pvt.) Limited revolves
around the following broad objectives:
To know the marketing strategy followed by dealers of maruti Suzuki in gurgaon.
To study the evolution and growth of the Maruti Suzuki (Pvt.) Limited in the
context of the automobile revolution in India;
To study the growth strategy of the Maruti Suzuki (Pvt.) Limited and the
marketing methods followed by it in this regard.
To study the small car revolution in India and the contribution of the Maruti
Suzuki (Pvt.) Limited to it..
SAMPLE DESIGN
While developing a sample design, following points should be kept in mind:
Sampling unit: A decision has to be taken concerning a sampling unit before
selecting sample. Sampling unit may be a geographical one such as state, district,
village etc or a construction unit such as house, flat etc. or it ,may be as social
unit such as family, club, school etc or it may be an individual . the researcher
will have to decide one or more of such units that he has to select for his study
Size of the sample: This refers to the number of items to be selected from the
universe to constitute a sample. This is a major problem before a researcher. The
size of the sample should be neither is excessively large, nor too small. it should
be optimum
An optimum sample is one which fulfills the requirements of efficiency,
representatives, reliability and flexibility
Sample element and sample unit
45 people have been interviewed to know their opinion about the marketing strategy of
maruti Suzuki.
Gurgaon (sample unit)
Time frame: 6weeks
Sampling technique: Random Sampling Techniques
Sampling frame: 45 People.
DATA COLLECTION
Primary Data
Primary data is that kind of data which is collected directly by the investigator himself for
the purpose of the specific study. Primary Data is collected by the investigator through
interviews of company employees, vendors, distributor etc. Data such collected is
original in character. The advantage of this method of collection is the authentic.
A questionnaire of about 50 questions was made and it was given to the dealers to
fill it up for our research.
The research was a kind of conclusive and exploratory research as it helps in the
testing of hypothesis. The method of sampling was the convenience sampling
method as it is unbiased.
Secondary Data
When an investigator uses the data that has been already collected by others, is called
secondary data. The secondary data could be collected from Journals, Reports, libraries,
magazines, fair & conference and other publications. The advantages of the secondary
data can be –It is economical, both in terms of money and time spent .The researcher of
the report also did the same and collected secondary data from various internet sites like
www.google.com, www.airtel.com, www.hutch.co.in and many more. The researcher of
the report also visited various libraries for collection of the introduction part.
DATA ANALYSIS
Primary data is being analyses with the help of graph , chart and diagram.
CHAPTER-3DATA ANALYSE AND
INTERPRETATION
3. DATA ANALYSIS & INTERPRETATION:-
(1) Are you aware about the present boom in Market?
(i) Yes
(ii) No.
INTERPRETATION:
As regard to market boom and the respondents awareness level about this, nearly 82% of
the respondents are aware about the market boom in the present economy, while the rest
18% are not aware about any market boom. The awareness level is high among the
middle and the upper middle class, and particularly among the business class and the
traders. One of the interesting finding of the study was that many respondents confuse
between inflation and market growth. Respondents belonging to lower middle and middle
class confuse whether price rise has anything to do with the automobile industry
scenario.
2. What method do you follow for marketing of your products?
(i) Only Direct sales Method--------------------- 28 percent
(ii) Only Indirect Dealership Method----------------- 18 percent
(iii) Both ---------------------------------------------------- 54 percent
INTERPRETATION:
28% respondents are only direct sales method and 18 % are to choose indirect sales
method and 54% respondents are to choose both of these direct sales method or indirect
sales method.
3. Do you think Advertisement is an effective method of selling your automobile
(ii) 04 percent -------------------------------- No
(iii) 18 percent -------------------------------- Do not know / Can not say
INTERPRETATION:
78% respondents say that yes brand extension is necessary for the company and 4% say
that no and remaining 18% can’t say about this.
16. Which are the products of the company that are favourite among the customers?
(i) 55 percent --------------------- Quality based
(ii) 30 percent ---------------------Economical/ Cheap
(iii) 06 percent ---------------------- Branded
(iv) 09 percent ------------------------ Do not know /Can not say
INTERPRETATION:
55% respondents say that quality products are favourite and 30% say that economical;
product are favourite and 6% say that branding products are favourite and remaining 9%
can’t say about this.
4. FINDINGS OF THE STUDY
To find the awareness of boom in the market then in our study 82% of the respondents are aware about the market boom in the present economy .
To find what method do you follow for marketing of your products then in our study 28% respondents are only direct sales method and 18 % are to choose indirect sales method.
To find What method do you follow for marketing of your products then in our study 45 % respondents is to say yes that Advertisement is an effective method of selling and 18% are not effective advertisement.
To find What type of advertising will be helpful in increasing salability of your auto products then in our study 34% respondent is to say that product specific advertising will be helpful in increasing salability of your auto products and 22% say company specific 17% to say personality oriented is helpful.
To find that branding helps in the marketing of your automobile products then in our study 34% respondents is say that yes branding helps in the marketing of automobile products and 27% is say no.
To find that auto fairs are effective methods of sale promotion then in our study 55% respondent say that yes auto fair are effective methods of sales promotion and 12% response is no.
To find that Foreign Direct Investment (FDI ) should be allowed in the auto mobile sector in India then in our study 34% respondent say that yes Foreign Direct Investment (FDI ) should be allowed in the auto mobile sector in India 32% say no.
To find that branding of products as a Marketing strategy then in our study 74% respondent say that yes branding of products as a Marketing strategy and 5% say that no.
To find that branding of products helps to improve the marketing potential of your products then in our study 68% respondents say that yes branding of products helps to improve the marketing potential of products.
To find that Future of the automobile industry in India then in our study 75% respondent say that in future in automobile industry the boom will continue and 12% say that the boom is a temporary economic situation .
To find that Major Weakness of Maruti Suzuki’s Marketing strategy then in our study 14% respondents say that branding is Major Weakness of Maruti Suzuki’s Marketing strategy and 9% say publicity and remaining 77 % say that Infrastructure assessment and Development are is Major Weakness of Maruti Suzuki’s Marketing strategy.
To find that brand extension is necessary for the company then in our study 78% respondents say that yes brand extension is necessary for the company and 4% say that no.
To find that Which are the products of the company that are favourite among the customers then in our study 55% respondents say that quality products are favourite and 30% say that economical; products.
5. CONCLUSION
Maruti Udyog Ltd., a joint venture between the Government of India and the Suzuki
Motor Corporation of Japan was India’s largest automobile company in 2005. It operated
in the passenger vehicle market and manufactured affordable and fuel efficient cars for
the Indian masses. Maruti 800 was its flagship small sized car and was the best selling car
in India since decades. In 2005, Suzuki launched their global car ‘Swift’ in international
markets and later in India. Swift was the first stylish compact car from the stable of
Maruti and was a differentiator from its earlier products. The launch of Swift had brought
Maruti in lime-light and various global international automobile manufacturers
announced their plans to boost their investments in India and launch competing cars. The
competition was expected to intensify to grab the burgeoning customer base. The Indian
car market currently appears to be at a crossroads, where car marketers are attempting to
change customer perceptions of their brands and where specific buying motivations
appear to be replacing generalities.
This meanwhile, is quite unlike the west where buyers consider aesthetics, comfort and
safety, not necessarily in that order, before finalising a purchase. “It’s smarter to think
about emotions and attitudes, if marketers are to do a better job of marrying what a car
offers to the consumer’s image of the offerings.
6. SUGGESTION
Operational attributes should be made good.
Globalization is yet another opportunity, if followed effectively & promptly.
Brand Image should be made effective in the minds of the customer.
Customer Specific Details.
An excellent service & support infrastructure must be provided.
Ability to provide the cutting edge technology at best-value-for-money
Strong customer relationships must be made.
World Class Quality standards maintained for PPP (People, Processes &
Performance). Alliance with global technology leaders.
The message should to the customers be sent in these components only to have
the maximum benefit from the advertisement.
With the fast growing economy the pricing strategy needs to be tackled with care
as it can decide upon long term decisions of the company.
7. LIMITATIONS OF STUDY
Due to the following unavoidable and uncontrollable factors the results might not be
accurate. Some of the problems might face while conducting the survey are as follows:
Certain open-ended questions have been put in the questionnaire to give
respondents freedom to express their perception.
Time and cost constraints were also there
Chances of some biasness couldn’t be eliminated.
A sample size of 45 has been used due to time limitations.
The data has been collected from Gurgaon(North) and there the perception
of the people from the smaller towns could not be judged
All the data has been collected at random but it is always liable from
biasness.
The primary data has been collected from the middle and upper section of
the society.
8. BIBLIOGRAPHY
Books & Journals
Marketing Management by Phillip Kotler
Brand positioning by Subroto sengupta
Positioning: The Battle for your mind by Al Ries & Jack Trout
Ahluwalia, I.J. (1988). "Industrial Policy and Performance in India" in Lucas,
R.E.B. and G.F. Papanek (eds.) (1988). The Indian Economy: Recent
Development and Future Prospects. Delhi: Oxford University Press, pp. 151-162
Ahluwalia, I.J. (1996). "India's Opening up to Trade and Investment" in I.J.
Ahluwalia, Rakesh Mohan and Omkar Goswami, Policy Reform in India . Edited
by Charles Oman. Paris: OECD, pp. 17-41
AIAM (1999). Recommendations for Developing Indian Automotive Policy.
Association of Indian Automobile Manufacturers, New Delhi
Newspapers, Journals & Magazines
Business World
The Economist
Economic Times
Autocar Indias
9. ANNEXURE
QUESTIONNAIRE
(1) Are you aware about the present boom in Market?
Yes
No
2. What method do you follow for marketing of your products?
Only Direct sales Method--------------------- 28 percent
Only Indirect Dealership Method----------------- 18 percent
Both ---------------------------------------------------- 54 percent
3. Do you think Advertisement is an effective method of selling your automobile