Marketing Strategy Legeto

MARKETING STRATEGY LEGETO

BS- GROUP VENTURE LAB 2012 -COLOMBIA

Market Segment

Target Has been set a youth target between 18 and 45

Internet users who like to attend evening events, with high income rate, only citizens of Bogota city at the beginning.

The partnership Has been identified as owners of bars and

restaurants.

Advertising goals

1. Reach 2000 people in the first 2 months.2. Clearly identify the target.3. Identify brand recognition.4. Improve product characteristics.

MINIMUM VIABLE PRODUCT

MVP with two kind of users, PARTNERSHIP(bar/restaurant owners) and ASSISTANTS, (bars customers)

1. PARTNERSHIP

Bar/Restaurant Owners

Post eventos

people can comment and give points to the

establishment with reference to the event.

Receive feedback from its establishment

2. ASSISTANTS Bar/Restaurant Customers

Check out night events on their

city

Print discount coupon to

present at the establishment

Can get the biggest

discount if they are the first to RSVP

Can Invite their friends with a personal link , which will

be obtained by registering in our beta, and if you share it can get the biggest discount

on more than one event without having to be RSVP

Do you know a lot of young people?

if you help us to register people in Legeto, we will reward you.

Quickly!

FIRST VIRAL CAMPAIGN Youth target At an early stage “zero”

• We will have a flagship event that has a capacity of 500 people. It will be in a bar on Bogotá city (only if the partnership is agree)

• BS group will make a social media campaign, in which each member will invite all of their friends via facebook, twitter, g +, foursquare, in order to offer the downloadable coupon through www.legeto.com, in a partnership arrangement “the attendees which go through LEGETO will have a 40% discount on all products in the bar, but we will only give this discount to RSVT”

promotion

al code

that they can deliver to everyone they want

We will give them an unique code

1. Contact Legeto FIRST EVENTThe first customers who

sign in Legeto

The person who carries more people to the event with its promotional code, will earn tickets to a party in the best bar of the city for him and and ten of his friends. Also can get the biggest discount on more than one event without HAVING to be RSVP

Feel free to share your promotional code everywhere

+ Viralization = + Discounts for you

At the beginning Legeto will bet to reach it target audience, in order to be found 3 months later among Google advertisers and be present in one of the most powerful social networking among young audiences, such as Facebook,

they are the three strategies chosen by Legeto to reach their audience.

LEGETO will host 5 events in the first two month in order to get feedback from customer experience and partners.

CAMPAIGN MONTH 2

Create profiles on facebook and twitter

Information about events, places and more interesting nightlife of the city, promoting

our partners.

Google advertising and SEO

By the first two months legeto will use Google AdWords paying $15.50 / month, in

which they hope to get between 100 to 200 visits

per month and , using keywords like discounts

events, restaurants, bars and hotspot, related to

geographical location of the person, and periodic reports

will help to keep the campaign under control

In adition we can get an extra visitants for the next 3 months by using the facebook spaces, increasing by $100 the amount of money for advertising

USER VOICE

By investing $22 per month, LEGETO could collect feedback. What the customers need? what they like, and

what is not clear.Also the customers could sign up using Facebook.

CAMPAIGN MONTH 3

10 dollars will be the daily budget for advertising using as follows, 30% in the morning and 70% in the late

afternoon, the measure through the feedback generated by Google detect the budget needs to increase, or modify

percentage distribution.

Google adwords (SEM)

Advertising on facebook

10 dollars will be the daily budget for advertising using as follows, 30% in

the morning and 70% in the late afternoon, the measure through the

feedback generated by Google detect the budget needs to increase, or modify percentage distribution. 1. The image is catchy and is of good

quality2. The text clearly outlines the idea3. By linking the Legeto facebook page, users can see if your friends have liked

MARKETING BUDGET

MARKETING BUDGET Month 0 Month 1 Month 2 Month 3

2 Eventos patrocinados legeto $ 1.000 $ 1.000

Google advertising campaign positioning $ 15,50 $ 15,50

User Voice $ 22 $ 22 $ 22

Google Adwords $ 300

Facebook Advertising $ 300

TALLY $ 1.000 $ 1.022 $ 38 $ 638