Marketing Strategy for SipZ

Team

Onebuck

Al Ameen Sherfuddeen (61110285)Ashwin Gopal (61110437)

The new way

Corporate Locations

• Open up Payroll deductions

• Employee opts for plan

Payroll• Categorized

/segment• Price advantage

Plans• Awareness• Product Portfolio

Marketing

Titbits(Heritage milk is used, Full fruits, No added sugar) are to be re-inforced

Menu items have poor recall value in terms of the name(Black Salt, Jal Jeera, Sweet n Salt) customizations need to be made

evidentBoosters need more attention

Well Informed staff drives a strong Brand Image (Recipe, Benefits & Numbers)

SMS service

Corporate Employee SIPZ counter

<<Juice Name>>,<<Employee Code>>

<<Collection time>>

Employee collects juiceAt counter at specified time

People hate to walk to the counter or are too busy to come down, order and wait for their juice to be prepared

Slide 3 Slide 6

Corporate Locations

Unw

ind

Pass

(mon

thly

)

Energy DietBalanced20 day work20*3 = 60 drinks commitmentFixed menu & tweaks (B.fast, Lunch & Snack)

Energy plan to target Gen “Y” crowd (70% of workforce)

Diet plan to target Gen “X” folks & Gen “Y” women

Balanced plan to target all segments uncovered by above

Mix

‘n’ M

atch

pas

s

Pick of the dayPick any day

Limit of 50 drinksValid for the month

Wel

lnes

s Pa

ck Online Tracking Nutrition IntakeUnwind Pass + Reminder service Nutrition values calculated and populated corresponding to Employee and chosen plan. (Needs 30 mins of Admin jobs time)

110 /day

40 /drink

1 Cup of Heritage Milk

¾ Apple

1 Banana

1 tbsp Oats

1 tbsp Honey

3 ice cubes

BREA

KFAS

T TO

GO*Nutrient rich power-house*44% of

daily recommended vitamins*No alternative to milk for calcium

*Kill the Wrinkles *Rich in Vitamin A &Vitamin C, kill blood cholesterol to its roots *Get easy on digestion

God’s gift to mankind with the highest source of instant energy. The magnesium gets you out of fatigue in a blink.

* Feel calm and Easy *This one will reduce depression, expel fat and eradicate stress* Soothe your cholesterol & easy digestion

* Bye Bye to coughs and sore throat * Cleanses your blood *Rocking Antiseptic * loose weight and improve your appetite

Time to chill

Find the better half of your fruits