Marketing strategy for 2018 Public Safety, Customer Service & Operations Committee July 2018
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Marketing strategy for 2018
Public Safety, Customer Service & Operations CommitteeJuly 2018
Billboards, Radio, Public Relation, Online & Social Media
Billboards:$50,000.00
Drive time radio campaign Online & Social Media campaign
Page 2
Timeline
• August – September
• Campaign launch
• October 2018 – October 2019
• Maintain marketing campaign and adjust as needed
• Create sales material for corporate sales visits
• Rework the METROStarVan.org website to be mobile friendlyPage 3
Measurements and Goals
• Communications Tracking Survey data – create a baseline for the campaign awareness favorability
• New Vanpool signups by 3%
• Increase inquiries and leads by 10%
Page 4
Sales Team
• Employer Engagement
• New Business Development
• Market Development
• Promotions
Page 5
Communications
• Social Media
• Digital Communications
• Public Relations
Page 6
Customer Services
• Customer Focus
• Selling Approach
• Quality Checks
Page 7
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