Marketing Strategy Capstone Simulations “I hear and I forget; I see and I remember; I do and I understand.” - Confucius Market entry strategies and tactics. Competitive analysis, dynamics, and rivalry. Marketing analysis and marketing data interpretation. Enhancing fact-based analysis and decision making. Formulating and executing marketing strategy.
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Marketing Strategy Capstone Simulations€¦ · Marketing Strategy Capstone Simulations ... Minimum of 2 and maximum of 8 firms per LINKS industry; multiple, independent industries
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Marketing Strategy Capstone Simulations
“I hear and I forget; I see and I remember; I do and I understand.” - Confucius
Market entry strategies and tactics. Competitive analysis, dynamics, and rivalry. Marketing analysis and marketing data interpretation. Enhancing fact-based analysis and decision making. Formulating and executing marketing strategy.
LINKS Marketing
Strategy Simulation
xLINKS Marketing
Strategy Simulation [Extreme Edition]
Simulation Size “Large” “Large” [Extreme]
Target Marketing Courses
Marketing strategy and marketing capstone courses.
Marketing strategy and marketing capstone courses where marketing and supply
chain management are central to the course focus and where a
“substantial” simulation experience is desired.
Typical Rounds Time Per Round
8-9
3 to 5 hours
10-12
4 to 6 hours
Typical Industry Size
4-6 firms per LINKS industry; teams of 3-5 students.
Minimum of 2 and maximum of 8 firms per LINKS industry; multiple, independent industries accommodate larger classes.
Cost Per Student $49 $60
In academic degree-granting programs, $49 and $60 simulations include a maximum of 9 and 12 rounds, respectively. Extra rounds cost $4 per student per round.
Current and potential LINKS instructors are invited to contact Randall G Chapman PhD, the LINKS author ([email protected]), to discuss the LINKS simulation variant that may be most appropriate for their instructional application.