Marketing strategy 1

Marketing strategy

By Myrah and Maysoona

Release date• From our research we have found that most horror/thriller movies are

released around October time. The reason of this is because October is Halloween time and more people want to go with their friends to watch a scary movie or with their family to spend time on Halloween as this is a good event for watching a scary movie and having a good time. This is perfect timing for out movie release because the month represents Halloween and there is a high number of people who would go to the cinemas to watch a Halloween movie with their family and friends.

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Type of release• The release will be first through cinemas where it will have its

first premier in Birmingham and then it straight to all cinemas around the UK. It will not be in every cinema but the independent high class cinemas. It will first release as a premier in Star City with all the stars and people who in the movie.

Format for release• The format for release will be a movie but will later print in

DVD for people to buy. This will also be released on Blu-Ray which will make people want to buy the Blu-Ray and the DVD.

USP (Unique selling point)• The unique selling point for our movie will be that there will be

new characters in the movie which will make the audience want to watch and see the new characters in the movie.

• Our movie is a complicated story as there is two genres and a lot of mix which goes on in the movie which will grab the audiences attention and want to know all about the story.

• In the movie, there will be lots of horror mixed with thriller which will make it exciting as there is a combination which sounds very interesting.

• This story has a serial killer who has trapped Melissa which makes it seem very appealing and fascinating.

• Another USP of this movie would be that this movie is produced and made by students which is something different and no-one has seen a movie made by students.

Blurb • The blurb of the movie is a working class student of University. On her way to a

lecture, Melissa is involved in a car crash. The car crash had caused Melissa to fall into coma for 3 months. She enters her house after a long time, and she feels that the house is different and more eary. As she walks towards her bathroom, inside on the mirror is a message in red lipstick "Why won't you die?". Melissa gets shocked and tries to escape from her house but all the doors are locked and the windows are sealed, locking her in. A screeching sound from the stair walls and loud footsteps of someone coming up the stairs. Her name is said many times with a menacing laugh. The killer plays a game of hide and chase with Melissa. The killer finally gets his chance to sneak behind Melissa and taps her shoulder, she turns and screams, but suddenly police raid the house and arrest the serial killer.

Similar titles

•Halloween•Hell Raiser•Hell High•House of wax•Hollow man•Hit and Run

Casting • Melissa: Rishika• Serial killer: Abu-Huzaifa• Friend: Abu-Ubaida• Mum: Pending

BBFC certificates and the requirements to get that• For 15, the requirements are that no one under the age of 15

can watch a 15 certificate movie as they are too young. This allows that no children are accepted to watch a 15 certificate movie. 15 is much stronger than 12 or 12A because it has strong violence, frequent strong language (f****), there are portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour and drug taking. This is a very strong certification as it can include racism, suicide, murder and all sorts of issues resembling this.

Certificate

The certificate we have decided to give our film will be 15 based on what type of movie we will be doing. We have looked at what movies include in a 15.In our film, there will be signs of strong violence and action where effective detail will be shown and not too close but some sorts of detail is shown. 15 is not for children but for teenagers above 15 and adults. There will be violence and sexual reference shown so this movie has been rated 15 due to the frightening and terrifying bits of the movie. There is some sort of strong threat and menace which cannot have too much sadistic and sexualised.

How you made these decisions• We decided to release our film for Halloween as there will be more

audience where lots of family and friends will go to watch the movie as this is a horror/thriller which will be scary but also some thriller that includes the film to terrify the audience to make the movie seem frightening. It will release in cinemas but with a premier in Star City and we made this decision as this will make the movie seem more exciting to watch when it is released after the premier. We also decided we need to make sure it releases on DVD later after it has been released in cinemas as many people will want to buy the DVD itself to keep the movie as a memory and may watch it with their loved ones when they are at home and we also thought that we should make a Blu-Ray copy as many people like to watch a movie in Blu-ray. We decided that that the unique selling point of our movie would be that there are new characters in our movie and this will attract the audience into watching our movie as there are new characters and people will want to see who the new ones are and may be interested. The movie has also a really good combination of the story which is the girl being trapped but also a serial killer trying to kill the girl.