Top Banner

of 45

Marketing Strategies of Nokia in India

Apr 06, 2018

Download

Documents

puneetdihngra
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • 8/3/2019 Marketing Strategies of Nokia in India

    1/45

    #!#%#!#%

    -

    #,@-@@---

    fnf

    Dfn

    ,f9

    -

    %

  • 8/3/2019 Marketing Strategies of Nokia in India

    2/45

    #%%

    %8894.07919,9!:30098,-43,1/089:/03941983899:905:78:3-,33,3/

    38:7,3.01:9205747,2204197000,78/:7,943.83,11,9439:7:4-3/

    $33/7,57,89,&3;0789

    3/ ,8:3/079,03, 23475740.9 705479 43 ,7093$97,9008414, 3 3/, 3

    5,79, 1:1203941 -,33 ,3/ 38:7,3.0 /0700 ,8 706:70/:3/07 90 7:08 41 90

    :3;0789

    $3,9:7041:/0

  • 8/3/2019 Marketing Strategies of Nokia in India

    3/45

    %

    %05708039478,3011479949748420943,7093$97,9008414,3 3/,

    %0474:/349,;0-0035488-094.420949057080398,5094:990,-0:/,3.0

    8:507;843,3/059420-3:2-0741504509/00580380417,99:/0,.340/090

    03.4:7,02039,3/:/,3.070.0;0/-4:71,.:9:/080059,5447

    .43;02 0,79109 ,110.943 94 , 9480 504504050/ ,3/8:554790/20 /:73 90

    .4:78041.4250943412!740.9#05479

    !:3009

  • 8/3/2019 Marketing Strategies of Nokia in India

    4/45

    %%$

    !%#

    3974/:.943

    -0.9;08419089:/

    !:75480419089:/

    !%#

    425,38!7410

    !%#

    #080,7.094/44

    !%#'

    ,9,,3,88,3/39075709,9438

    !%#'

    3/38

    #0.42203/,9438

    43.:843

    29,9438419089:/

    -47,5

  • 8/3/2019 Marketing Strategies of Nokia in India

    5/45

    @9@

    9# #

    9fnnf-f ,ffnf

    9nf fffn ,ff-ff ,fffnf; f-fffn

    9fn

    nf-f

    ;

  • 8/3/2019 Marketing Strategies of Nokia in India

    6/45

    !%#

    %#&%

  • 8/3/2019 Marketing Strategies of Nokia in India

    7/45

    %#&%

    ,7093 897,908 , 574.088 9,9 .,3 ,4 ,3 47,3,943 94 .43.0397,90 98 290/

    7084:7.0843 9070,9089 455479:390894 3.70,808,08 ,3/,.0;0 , 8:89,3,-0.425099;0

    ,/;,39,0

    ,7093 897,9008807;0,8901:3/,2039,:3/075333412,70935,38/0830/941

    2,709 300/8 ,3/ 70,.2,70934-0.9;08!,38 ,3/ 4-0.9;08 ,70 0307, 90890/ 147

    20,8:7,-0708:98422432,7093897,9008,70/0;0450/,82:90,7 5,389 ,

    9,.9., 5,3 /09,3 850.1. ,.9438 94 -0 ,..42580/ 3 90 .:77039 0,7%20 47438

    .4;070/-902,70935,3;,7-.425,3-3/:897,3/-3,94340;07920

  • 8/3/2019 Marketing Strategies of Nokia in India

    8/45

    47438,70-0.423847907,8908500/41.,3039003;74320393.70,808,7093

    897,9008,70/3,2.,3/3907,.9;0%0,705,79,5,330/,3/5,79,:35,330/

    ,7093897,903;4;08.,701:8.,333419039073,,3/09073,03;74320398.,70

    8:22,70/3,$%,3,8839073,03;7432039,1,.94783.:/0902,709325:85071472,3.0,3,88,3/897,90..43897,3989073,03;7432039,1,.94783.:/0.:894207

    ,3,88.42509947,3,889,7092,709,3,88,80,80;,:,94341,300203984190

    90.344.,0.4342..:9:7,47549.,0,03;7432039 094 25,.98:..0880

    .42543039 41 2,7093 897,90 8 41903 94 005 2,7093 3 30 9 , .425,38

    4;07,7.328843 89,90203908/08 $% ,3,88 5479144 ,3,808 8:. ,8 90

    .3802,9747!,3,88.,3-050714720/94/090723090897,90.14.:8

    3.0,9474:03;7432039,8.,38.425090,897,90.5,3.,3-0.43897:.90/94/0391

    -:83088,9073,9;08089,-8.,0334,8/0907230904592,2,7093294,99,3

    90804,8 ,3/ /09, 2502039,943 13, 8905 3 /0;0453 , 2,7093 897,90 8 94

    .70,90 , 5,3 94 243947 5747088 ,3/ , 809 41 .439303.08 1 574-028 ,780 3 90

    2502039,94341905,3

  • 8/3/2019 Marketing Strategies of Nokia in India

    9/45

    ,7093

    %0 9072 2,7093 2 ,8 .430/ 3 - 0 47/03 3 8207.,3 ,7093

    884.,9435708/039,,//708840;0798,8,.9:,,701472:,94341,30,707/0,-

    8 ,884.,90 ,208:9434 3 /08.7-0/ 90740 41 902,70932,3,07 ,8,20741370/0398484209208144870.5085705,70/-49078842092085705,708

    8 43 70.50 ,8 0 408 ,43 84209208 ,/,598 , 70.50 1742 220/,90 ,;,,-0

    370/0398,3/,9490792083;039830370/039834430080,8970/%02,70932

    57.0 574/:.9/897-:94357424943 14728 90 0397057424943, .,25,38 89,90/ 3

    ,3,02039 41 , $,08 47.0 - #48,33 $574 7047 #. ,2 $9,3943

    03 9080 ,70 0110.9;0 -03/0/ 90 1472 , 2,7093 5747,2 9,9 574;/08 ,39

    8,981344/8,3/807;.0814790.425,382,709%09072-0.,20545:,7390,79.0

    79903-047/03 .,0/%043.05941 90,7093 ,8 05,30/4390 890

    3092-,.420 89,790/ 90,.3 90 9072 942,3 ,1907 0 2801 0,730/ ,-4:9 99 ,3

    ,884.,90 41 8 %0 2,7093 2 8 , -74,/ .43.059 . 3.:/08 80;07, ,850.98 41

    2,7093.,36:70944-9,3,82,74,41.70,93,,703088,3/.:8942074,9

    %02,70932834943,325479,39.43.059-:9,:/030947010703.0-,.9403

    25020393 90 57.0 57424943 574/:.9 ,3/ /897-:943 %480 ,70 90 14:7 2,3

    370/039841902,709323.:/35,333-7,3/35,.,3/85,/897-:943

    .,3308507843, 803,/;07983 807;.3 ,3/ 58.,,3/3 3 , 90 .:77039

    /08.7594341902,709328,..:7,90-:928838420;9,50.084131472,943.

    ,43/;/:,894,3, -09907:3/0789,3/3,3/ 2502039,24700110.9;02,7093

    2 57423039 2,70907 07420 .,79 5745480/ ,4:7 !.,881.,943 3

    .,88003/0:80

  • 8/3/2019 Marketing Strategies of Nokia in India

    10/45

    4:7!8

    02039841902,70932,70419037010770/94,890 4:7!8,57,80:80/83.090

    8

  • 8/3/2019 Marketing Strategies of Nokia in India

    11/45

    !74/:.998,9,3-044/47,339,3-0807;.09,982,88574/:.0/472,3:1,.9:70/43, ,708.,09, 850.1.;4:2041:39839,3-0574/:.98,70 807;.0-,80/0

    9094:782 3/:897 90490 3/:89747 .4/08-,80/ 574/:.98 0 .0 5430 4,/,3/

    .70/98 %5., 0,2508 41 , 2,88 574/:.0/ 9,3-0 4-0.9 ,70 9024947 .,7,3/ 90

    /8548,-07,47 088 4-;4:8 -:9 :-6:94:8 2,88 574/:.0/ 807;.0 8 ,.425:907

    4507,93 88902 !,.,3 ,84 300/8 94 -0 9,03 394 .438/07,943 ;07 574/:.9 8

    8:-0.994,10..03.:/3,7495,801440/-,30;039:,5074/41/0.30,8

    90 574/:.9 ,5574,.082,709 8,9:7,943 %4 709,3 98 .425099;03088 3 90

    2,709574/:.9 /1107039,9438 706:70/ ,3/ 8 430 41 90 897,9008 94 /1107039,90 ,

    574/:.9174298.425099478

    !7.0%057.0890,24:39,.:8942075,814790574/:.9%0-:830882,3.70,8047/0.70,809057.041574/:.914907894708,;0908,20574/:.9

    !,.0!,.07057080398904.,943070,574/:.9.,3-05:7.,80/98419037010770/94,890/897-:943.,3309.,33.:/0,358.,89470,80,8;79:,8947084390

    3907309

    !74249437057080398,4190.422:3.,94389,9,2,709072,:803902,7095,.0!7424943,814:7/893.90020398,/;079835:-.70,9438507843,803,3/8,08

    57424943.079,3 ,24:3941 .74884;074..:7803 57424943:808 90 14:7573.5,

    0020398 940907 . 8 .42243 3 12 57424943 /;07983 .4;078 ,3

    .422:3.,9439,985,/1471742.302,.42207.,87,/4,3/3907309,/;0798974:

    573920/,,3/--4,7/8!:-.70,9438,7007090.422:3.,9438349/70.95,/

    147,3/3.:/0857088700,808854384785/0,80-9438.4310703.088023,784797,/0

    1,78 ,3/ 0;0398 47/ 41 24:9 8 ,3 ,55,7039 31472, .422:3.,943 ,-4:9 90

    574/:.9-47/3,73/;/:,88,9810/.:89420784750450850.1.,03,0/94.70,90

    47/4124:9242039:2$,0889,11419035,8,325479,39740347/4124:9,3/

    !:-.#0,9438800!74/:.9,-4;0

    347,3,943-014703974/:.398574/:.9847807;.08394902,709.43/:.98,2,709

    8:7;0

  • 8/3/2019 Marketing Strategies of Nokia in India

    12/45

    %0 806:03.041, !8,8,-4;0 8;072:. 25479,39 3 0;0789,041574/:.9 10..0

    3974/:.943749,9:79,3/0.30

    370.0390,7890!8,;0-003:5/,90/943.:/080;07,24701,.9478$420504500;034

    :594,82,3,8!8

  • 8/3/2019 Marketing Strategies of Nokia in India

    13/45

    4:78

    $/%$$%',3/&%

    #4-079,:907-473 5745480/ , 14:78 .,881.,943 3 %0 4:7 8 24/0 8 2470

    .438:207470390/,3/,990259894-09907199024;0203917422,882,7093942,7093

  • 8/3/2019 Marketing Strategies of Nokia in India

    14/45

    !74/:.95,7941904:7!824/08705,.0/-438:20747438:2074/0881939014.:8948,981390.438:207300/834907705,.02039147!74/:.98,5,-0

    /01334110738,83/;/:,.,5,-9089,903.42-30/,3/14.:80/94,850.1.

    3/:897.70,908,.:894284:9437,9079,3504343,.:894207394,574/:.9

    !7.38705,.0/-4897010.9390949,.48941430785,31,.9478,110.94893.:/3-:9349290/9490.:8942078.48994.,304725020399030574/:.947

    807;.0,3/90.:8942078.489147349800.93,.425099478574/:.947807;.0

    !,.02039 8 705,.0/ - 43;0303.0 9 90 780 41 3907309 ,3/ -7/ 24/08 415:7.,83 !,.0 8 -0.423 088 700;,39 43;0303.0 9,08 394 ,..4:39 90 0,80 41

    -:390574/:.913/390574/:.913/331472,943,-4:990574/:.9,3/80;07,

    49071,.9478 !7424943810,9:70 8 705,.0/-422:3.,943.7057080398,-74,/0714.:89,3

    825 !74249438 422:3.,9438 .,3 3.:/0 ,/;07983 5:-. 70,9438 507843,

    803;7, ,/;07983 ,3/ ,3 1472 41 .422:3.,943 -09003 90 172 ,3/ 90

    .438:207

  • 8/3/2019 Marketing Strategies of Nokia in India

    15/45

    %'$

    %434,-4:9902,7093897,9008414,33/, %4,3,0.:89420757010703.08,-4:94,

    %434,-4:990807;.089,94,574;/08949073/,3.:8942078

    %4,3,0900110.9419072,7093897,9008439078,08 349074-0.9;089489:/902,370,8438418:..08841902,7090,/074,

  • 8/3/2019 Marketing Strategies of Nokia in India

    16/45

    9D9@@D

    %0990412!740.98#%$%#%$%05:7548041 90 89:/ . ,;0 /430 8 94 .,77 4:9 ,3 3/059 ,3,88 41 90 #%

    $%#%$. 8 -0357,.9.0/ 3248941 90 .47547,90;

    4,%0 -,8.5:754808.,770/439,3 3903943 94 70/:.0 90 89:/3 90 147241 ,

    705479.88:-2990/3905,79,1:1203914790,7/41070041,33

    38:7,3.0

  • 8/3/2019 Marketing Strategies of Nokia in India

    17/45

    !%#

    !#%

  • 8/3/2019 Marketing Strategies of Nokia in India

    18/45

    !#%

    0,/411.0-:/3414,47547,9434.,90/30,3028544

    4,,85,0/,543007374039074941.0:,790.34433/,89,793990

    17890;07 .0:,7 ., , /0.,/0 ,42,/0 43 ,4,24-0 5430 4;07 ,4,/0540/30947

  • 8/3/2019 Marketing Strategies of Nokia in India

    19/45

    4,89,790/983/,4507,94383,3/57080394507,9084:941411.08300

    :2-,4,9,,5:7:.34033,,3,470!:30,3/2,/,-,/%03/,3

    4507,9438

    .42578041

    90,3/8098

    -:83088#

    1,.9083

    ,3,470,3/

    :2-,,

    2,3:1,.9:73

    5,393

    033,,3/,

    083$9:/4

    3,3,470

    ;07900,78

    90 .425,3

    ,8 743

    2,314/ 9

    98 2,35407

    897039

    3.70,83

    1742

    50450 3 90 0,7 944;07 0254008 3,7. 3.:/3 4, $02038

    09478%4/,3/,4/890/893.94341-039080.43/,70892,70914790.425,3

    4-,

    83490/-!0,,,8;:4901472075708/039,3/.0100.:9;041338900.42

    ,394,3/,8344,880.43/,70892,709/85,.390&$,3/-03/ 43

    .3,

  • 8/3/2019 Marketing Strategies of Nokia in India

    20/45

    !#

    ,204,47547,943 :93,943,!:-.425,3

    //70880,,/039085443,3/

    !430 4

    ,

    99534,.42

    425,3'843%03/;/:,.422:3.,9438050703.0

    425,3 8843 0 05 .422:3.,9438 807;.0 574;/078 -:/ 2470 ;,:,-0.:89420770,94385

    425,3%:734;07-43

    425,3,3540702540083.4:39708

  • 8/3/2019 Marketing Strategies of Nokia in India

    21/45

    047,570,41507,943

  • 8/3/2019 Marketing Strategies of Nokia in India

    22/45

    f,fff94,!4894388933/,32,709,3/982,7098,70,81448

  • 8/3/2019 Marketing Strategies of Nokia in India

    23/45

    !74/:.9#,30

  • 8/3/2019 Marketing Strategies of Nokia in India

    24/45

    7,3,943,$97:.9:70

  • 8/3/2019 Marketing Strategies of Nokia in India

    25/45

    !%#

    #$#

    %

  • 8/3/2019 Marketing Strategies of Nokia in India

    26/45

    #$#%

    #080,7.2094/44

    #080,7.2094/44 8 , .40.9;0 9072 147 90 897:.9:70/ 574.08841.43/:.937080,7.

    %070,702,3/11070392094/4408:80/3;,74:89508417080,7.,3/9090728:8:,

    .438/070/943.:/07080,7./083/,9,,9073,3//,9,,3,88

    #080,7. 2094/4408 .,3 -0 6:,399,9;0 147 0,250 20,8:73 90 3:2-07 41 9208

    8420430 /408 842093:3/07.079,3 .43/9438 476:,9,9;0 147 0,250 ,83 50450

    4 90 100 ,-4:9 , .079,3 89:,943 /0, .42570038;0 7080,7. 84:/ 97 94

    3.47547,90 -49 6:,9,9;0 ,3/ 6:,399,9;0 2094/4408 -:9 98 8 349 ,,8 5488-0

    :8:,/:094920,3/13,3.,.43897,398

    #080,7.2094/4408,700307,:80/3,.,/02.7080,7.949089549080847904708

    44//08384:/ 038:70 90 7080,7. 8 ;,/ 0 9 .0,7 90898 90 549088 ,3/349

    097,304:8;,7,-08,3/9,9907080,7.870,-0 0 90/8.43889039708:980;07920

    #080,7./0838#080,7. /0838,70 .43.0730/9 9:733 907080,7.6:08943394 , 90893 5740.9%0

    -089/083/0503/8434:77080,7.6:089438;07/083,8985489;0,3/30,9;08/08

    %07080,7./083,8-003.438/070/,8,-:057391477080,7./0,39,90,8914:7

    574-028 ,9 6:089438 94 89:/ ,9 /,9, ,70 700;,39,9 /,9, 94 .40.9 ,3/ 4 94

    ,3,090708:98

  • 8/3/2019 Marketing Strategies of Nokia in India

    27/45

    094/41/,9,.40.943,9,.,3-0.40.90/394147283,20572,7,3/80.43/,7/,9, %0/,9,.40.943

    2094/8 :80/ 3 98 7080,7. 3;4;08 90 80,7. 80.43/,7 /,9, !72,7 /,9, ,70

    473,90/-907080,7.0714790850.1.5:7548041,//7088390574-02,9,3/849,9

    4-9,33572,7/,9, .,3 -005038;0,3/ 920 .438:23$3.0572,7/,9, 8 .40.90/

    9850.1.5:7548098902489831.,390593907;0814.:874:584-807;,9438,3/

    8:7;08,70902,472094/841,9073572,7/,9,

    $0.43/,7/,9, 8 31472,943 ,9070/ 147 5:754808 4907 9,3 90 .4250943 41 , 7080,7.

    5740.9;,7094180.43/,731472,94384:7.088,;,,-094 907080,7.07,9073/,9,

    43,33/:897549039,574/:.9,55.,9438,3/902,7095,.0$0.43/,7/,9,8,84:80/

    94,339,389394907080,7.574-02

    $0.43/,7/,9,8 .,8810/3 9072841 9884:7.0 0907 39073,47 09073, 39073, 47 3

    4:80/,9,880.43/,731472,943,.6:70/939047,3,9430707080,7.8-03

    .,770/4:99073,80.43/,7/,9,84-9,30/17424:98/084:7.08

    %02,47,/;,39,0841:8380.43/,7/,9,32,7097080,7.,70920,3/.4898,;38

    %0 80.43/,7 7080,7. 574.088 .,3 -0 .425090/ 7,5/ 0307, 3 94 00$:-89,39,:801: 80.43/,7/,9,.,3 -0.40.90/ 3,2,990741/,8-,

    81:,3,89

    0380.43/,7/,9,8,;,,-0907080,7.07300/434.,909084:7.04190/,9,,3/097,.990706:70/31472,943

    $0.43/,77080,7.80307,08805038;09,3572,77080,7.%0-:4180.43/,7 7080,7. /,9, ,9073 /408 349 706:70 90 :80 41 05038;0

    850.,0/97,30/50784330

    $0.43/,77080,7.0503808,703.:770/-90473,947419031472,943

  • 8/3/2019 Marketing Strategies of Nokia in India

    28/45

    $4:7.0841$0.43/,7,9,%080.43/,7/,9,,70.40.90/-90144384:7.08

    11.,0 %0 5:-.,9438 41 90 $9,989., ;843 3897 41 3,3.0 900/07,:70,:841$9,989.83897084144/7.:9:703/:897,-4709.

    $0211.,0 $9,90,3#,, 4,7/0397,499434229900 4,7/841.4342.36:709.

    !:-.,94341%7,/0884.,9438,2-0784142207.009. %0.3.,,3/%7,/04:73,8,3/085,5078 #080,7.7,3,94388:.,8&3;078908,3/49073899:9438 3907309

    3/9084:7.08.,70:80/3985740.9,70

    3907309 085,5078

    29,9438 $0.43/,7/,9,.,3-00307,,3/;,:0,3/2,34970,0537080,7.

    $0.43/,7 31472,9435079303994 90 7080,7. 945. 8 0907349,;,,-0 47 8 43,;,,-0338:11.0396:,39908

    :. 80.43/,7 /,9, 8 80;07, 0,78 4/ ,3/ 2, 349 7010.9 90 .:77039 2,709.43/9438%7,/0 4:73,8,3/49075:-.,943841903,..059,79.08824398-01470

    ,550,735739%07080,7.2,,;0-003/43024398470;030,780,707

    ,9,2,-03,/11070391472,947:3989,38706:70/-907080,7.07

  • 8/3/2019 Marketing Strategies of Nokia in India

    29/45

    !%#

    %$$

    %#!#%%

  • 8/3/2019 Marketing Strategies of Nokia in India

    30/45

    %$$%#!#%%

    ,7093$97,9008414,33/, 3574,3/,,8:-8/,7413,3/-,80/4,,334:3.0/9,99,880993

    :5,2,3:1,.9:73 1,.9 14724-0 /0;.08 3033, 90 89,90.,59, 41%,2,/: 3

    84:9073 3/, 4, 5,330/ 94 3;089 &$ 243 3 90 1,.9 070 90

    574/:.943,8050.90/94-033901789,141

    !0,,!0990147207!708/039,3/0,/41:894207,709507,94384,

    47547,9438,/ 89,-83 , 30 1,.947 33/, 8,3 25479,398905 3 90 .4393:4:8/0;0452039414:74-,2,3:1,.9:73309473/,,8/0,1474,830574/:.943

    1,.9,.24-0,3/809 ,824709,3 5,798,3/ 90 ,;07,0574/:.943.,5,.941

    0,.2,3:1,.9:73:39414,8,74:3/243:398

  • 8/3/2019 Marketing Strategies of Nokia in India

    31/45

    %80;0412,3:1,.9:733;4;08,949,41-43.425430398507,33:2706:7389743

    489.,8:55479

    4,82,3:1,.9:731,.9300/0/94-04.,90/.48094,2,4739073,943,,754794780,

    54791476:.8:5541.4254303983/,209,9080706:7020398,3/,840340/.0,5

    2,35407.4898,3/5742994907,5/7438,!,.1.2,7098

    08/084,,8902,7090,/07324-0.422:3.,943/0;.0833/,%0.425,3

    ,8-003.,7734:98,082,7093.:894207.,70,3/7080,7./0;0452039,.9;9083

    90.4:3974,.438/0783/,94-04304198248925479,392,7098%0.425,384/0

    ;843 :950 ..088 1,.9 8 4.,90/ 3 :2-, ,3/ 574;/08 8419,70 ,3/

    90.3.,8:5547994.438:207833/,,3/49078,!,.1..4:3970834,

    ,8 .4803 ,8 90 2489 70850.90/ .438:207 /:7,-08 .425,3 - :83088 47/ %0

    2,,307490%8338425,38/0-:9,99094541900,58,894938

  • 8/3/2019 Marketing Strategies of Nokia in India

    32/45

    $:..0884190,7090,/074,4,8:3/4:-90/,3,2,3.425,3:9,99442-70,9,,,8492,3,0/

    948:75,88&30;078 70;03:083 3/, 47 50450 4,70 349 ,,70&30;07 8 90 2489

    8:..0881:4507,93 33/,,3/ 8.438/070/,3 .43 98-:8308857,.9.08897,9008

    ,7002:,90/-2,3.425,30833/,,3/,-74,/

    $420070,84389.4:/-0.420848:..0881:0349078.4:/3498:..00/9490

    8,200;0

    .4250904.,2,3,02039890924894198803472,3,02039-034.,,3/0254070/942,0/0.84389,9/7;0749

    /0/.,90/ # :39 ,3/ , 2,3:1,.9:73 :39 0 574/:.98 /0830/ ,3/2,3:1,.9:70/147904.,2,7098

  • 8/3/2019 Marketing Strategies of Nokia in India

    33/45

    110.98414,,7093$97,9008439078,08 4709,32,7098,7033/,.20,38.48094,-4:9243,3/8098

    8,080,.24393/,,//8,-4:92438:-8.7-0780,.2439

    '490/,890945-7,3/33/,

    0,990,70894507,947,79790

  • 8/3/2019 Marketing Strategies of Nokia in India

    34/45

    %8 -,7 /,7,2 7057080398 90 .4397-:943 ,3/ .425,7843 -09003 34, ,3/ 24-0

    3/:8974:70,7/,9,8;0317429430703/:8970,7382438

    ,3/ 34,0,7382438,3/ 988,70 3949, 8,08 8 09940,78 34,

    8,703949,8,0883.70,83174294-0900394,3/94

    -0900394%820,38902,7093897,90084134,390800,788

    57010.9 ,..47/3 94 90 2,709 300/8 :9 3 .425,3 4808 98 8,708 3

    .425,38,708..42083%8,55038/:0942,3419030

    .425,308.420833/,324-02,709,3/803907574/:.98,9457.0,3/,553

    302,7093897,9008-:93989205074/34,889:839074/2,7093897,9008

    ,3//439:3/0789,3/90.,3032,709

  • 8/3/2019 Marketing Strategies of Nokia in India

    35/45

    1107039807;.089,94,574;/08949073/,3.:89420784, 14.:808 43 1;0 0 807;.0 ,70,8

    ,208 ,58 0/, 088,3 ,3/ :8.

    4,8 ,29; 8 94 3.:/0 97/5,79

    /0;045078 8:. ,8 4507,9478 ,3/ 97/5,79

    807;.080,448.75494890990

    ,334:3.0203941;,58!,07!4,

    ,8 89,790/ 94 0;4;0 907 807;.08 394 ,

    5,9147203,-3 97/5,7908942,0:8041

    4,8 ; 807;.08 9 ,8 8420 831.,3.0

    39,94,824;3/005073949047/413907309 807;.08 070 0,/43 .42509943

    9.748419440,3/5508

    30;9,-0;89033847/147/447

  • 8/3/2019 Marketing Strategies of Nokia in India

    36/45

    :8942078!7010703.08,-4:94,4,.:8942078,70;0725479,3994.425,30890,70.:89420789,9,;0-003/7,33-

    90.425,382,70930114798,3/574/:.96:,9,3/89,4,949,9430.425,3

    4, ,8 ,,8

    ,8,897432,0

    147.70,9354308

    9,9 ,70 ;07

    /:7,-0 0;03

    03 4: /745 ,

    4,9-70,

    3 94 94

    /1107039 5,798 -:9

    4:.,35:99-,.

    940907 ,,3 ,3/

    9 47 90

    8,20

    ;03 974: 4, 8 343 147 6:,9 54308 9,9 .,3 9,0 , 9 90 2,709 5,.0 ,3/

    57,.9.08939.,30,3/0;4;0,3/844,988-0.,:8041

    !7.0.4250994338,08-09003.425,308%043,8:..088820,8:70/9080/,83

    - 57419,-9 ,3/ 1 4:2,054308 9,9 :89439-70, 4:439,;0 034: 4,

    .:89420789,9.420,3/-:3054308

  • 8/3/2019 Marketing Strategies of Nokia in India

    37/45

    !%#

    $

    #%$

    &$$

    %%$

  • 8/3/2019 Marketing Strategies of Nokia in India

    38/45

    $ -ffffffnnff

    f

    ff-ff f f ff

    -f#-ff f f nf f

    nffnffnn

    :894207857010703.0414,24-054308894,4907854308 34,2,7098,708,3/24-070;03:08,708 4,;89470//349098:..088,84, 5045088,8;8,-4;0,;07,08,;8,;07,0,3/50450

    70.42203/8;807;.0894-04,;07,0

    :0 94 4 57.0 41 4907 .425,308 ,3/ 097, 10,9:70 3 907 574/:.98 4, 1,.08.42509943,3/48808982,7098,70

    4,8574/:.90,/0733/,32,7093499057.00,/07

  • 8/3/2019 Marketing Strategies of Nokia in India

    39/45

    #%$

    &$%#$#%

    4,574/:.98,70:80/,4;0733/,-9050450410;077043:934/,89050450

    ,392470;,:01479072430479920,38,-09907/083574/:.996:,9,3/90

    ,702489394-:90574/:.91706:039

    %05489;08:089438,701448

    O 8 90 4907 .425,308 0$,28:349474, ,3/ 4907411078 574/:.98 3 44/5,.,32:89-02,/0,997,.9;0849,9904:30307,943394,..0599

    O %0574/:.9302:89-00903/0/849,9,900307,9430;082:89-0,-094:809,85079079,890

    O :8942078,3984201,3.9504744/44324-08O %02,393890,;,,-94190574/:.98,9709,4:9098O %0574/:.95,.,32:89-0.,30/92094920O %020/,2,70932:89 -0/430 ,3/, 44/ 70,94385 84:/-02,/0

    990.:8942078-;31706:039411078,3/,77,33;,74:8.425099438

    #%#$#%

    O %0702:89-070:,78:554190574/:.98,90,89/,8,00O %03084:90982:89-07,--0/974:574;/3842017:91:411078O %08420:394:.0/5,7984190,70,2:89-0.4;070/O $420.70/91,.9574;/0/9490709,078

  • 8/3/2019 Marketing Strategies of Nokia in India

    40/45

    O %07084:/-0/8.4:39;039490709,07843:0-:5:7.,8394249;,902O %0 ,/;079802039 2:89 -0 /430 974: 4,7/38 !489078 ,33078 #,/4

    .,3308

    O %07084:/-0,200930;0724399484;0/897-:9078,3/709,078574-028

  • 8/3/2019 Marketing Strategies of Nokia in India

    41/45

    &$

    74290-4;0!740.9,/420949843.:843%,94,,825020390/',74:8

    $97,900830;04539!74/:.9843,,70$.,00.42340,/073%047/41

    4-0!43084,,8:80/ ;,74:8%0.36:0894 2502039 98574/:.98394902,709

    8 507 2 5343 4, ,/ 3974/:.0/ ;,74:8 8.0208 94 ,997,.9 50450 ,3 2470

    44/ 394 2,709 4:/ 0 94 .43.:/0 9,9 4, ,/ -003 ,:3.3 ;,74:8 30

    574/:.98$97,9008974:4:9900,7-:98998904-7,3/0,/0734-0!4308

    ,3 50450 ,74:3/90 4-0,70 5:7.,834, 54308,890 ,70 ;07 .0,5 44/

    011.039 944507,904, ,/ :80/ ;,74:82,7093897,9008 94 03,3.0 98 574/:.98 394

    2,709,8490,;0:80/-09907011.0392,709

    %0,2419089:/894.79.,,3,04,82,7093897,9033/,,3/940,230

    900110.943988,0847985:7548080.43/,784:7.08070:80/94.40.99031472,94341

    2,7093 897,9008 ,3/ 802897:.9:70/ 3907;08 41 24-0 5430 /0,078 3 3/, 070

    .43/:.90/94.0.902,70970854380414,

    %0.43.:84389,9.4:/ -0/7,3070 902,3/7;07841 8,08414,,70 90574/:.9

    10,9:708%02,7093897,9094:,7088;0,3/;07.:894207850.1.,8349905720

    147.094,7/8908,08%057.08414,54308,70.425099;0-:9 90,70349 9057.0

    0,/07840;072:.31472,9434390/897-:94330947.4:/349-0,9070/:73

    90.4:780417080,7.43985740.9,7093897,90084134,33/,0,;0.42094

    34 ,49 41 39070893 1,.98 ,3/ 31472,943 70,7/3 4, 4, 8 :3/4:-90/ 90

    2,709 0,/07 3 90 .05430 2,7094, 89 /423,908 90 47/ .05430 2,709

    8,704, 0,/8 90 2,709 9 89,0-0,93 9830,7089 7;, $,28:3. ,8

    89,049474,,3/,7090/90,.4,03489889,9:841-0334

    -0.,:80 4198 6:,908 10,9:708 57.0 7,30 9574;/08 94 98 .:8942078 .425,70/ 94 98

    .425099478 40;07 4, 8 1,.3 .079,3 .,0308 9,9 ,;0 ,110.90/ 988,08 ,9

    57080394,,8570/.90/48,08147,3/9,98/:094904-,0.4342.84/43

    .,8708:90/38,755:-,.34-,.438:2078503/3

  • 8/3/2019 Marketing Strategies of Nokia in India

    42/45

    %08,08414,,;0,84-003,110.90/6:90-,/-9070.039,:3.418420/:91700

    .0,5 .0 54308 4704;07 9070 ,70 8420,70,8 070 98 .425099478 ,70 ;3 , 7:3

    1479072430 0 574/:.9/083324/1.,9438 09.%74: 4:7 .4,-47,9;0 7080,7.

    0,;014:3/4:98420,70,80704,84:/025,882470849,99.4393:0894-090

    2,709 0,/07 ,3/,;0 ,3 0/0 4;07 98 .425099478 ,33 ,3/ 2,39,33 .438:20757010703.08,-,9909,9830;0770,434393:0/,3/.43889039-7,3/339,9;089,9

    703147.0 90 .438:2078 5:7.,80 /0.843 4;07 920 ,3/ 90 574/:.9 3 .438:207

    57010703.0809899,33,3/8:89,3357010703.08,325479,398905439074,/94,33

    -7,3/4,94894190.438:20785701074,24-08302-0/:094 9889743-7,3/

    2,0 ,3/ 90 2,3 1,.947 147.3 90 .:8942078 94 -: 4, 24-08 ,70 ,/;0798020398

    974:905739,3/00.9743.20/,

  • 8/3/2019 Marketing Strategies of Nokia in India

    43/45

    %%$

    78929,94341985740.989092080.43/,7/,9,8:80//:094,.41920 98,920.438:23574.0880302,/0,7080,7.4390-,884180.43/,7/,9, ,9,,;,,-0974:80.43/,784:7.08,7034970,-0,3/,..:7,90 4, 8 ,-2:93,943,.425,3,3/574/:.083441574/:.98,3/:808/1107039

    897,90083/1107039.4:39708-:998/11.:9942,0,7080,7.43,850.1.897,90

    .,55083,5,79.:,7.4:397

  • 8/3/2019 Marketing Strategies of Nokia in India

    44/45

    #!

    0-$908

    $$fnfnn9,

    $$ffnn9, $$nnfnnn9, $$ffnnn9,

  • 8/3/2019 Marketing Strategies of Nokia in India

    45/45