Marketing & Special Event plan mcc corporate college

Marketing & Event ActivitiesMCC Corporate CollegeJodell A. RaymondNovember 2, 2015

PHASE ONE: Outreach & Mar Com• OUTREACH

▫ Advisory Committee Competitive Advantage

▫ Professional Association Meetings and Conferences

• MAR COM AUDIT▫ Non-Traditional

Social media Podcasts Webinars

▫ Traditional Advertising Direct Mail

PHASE TWO: Plan & Execute Open HouseKEY ELEMENTS INCLUDE:•Cause-related Marketing •MCC Corporate College Experience

Sampling•New: Women’s Focus•Call-to-Action: Give-a-way

PHASE TWO: •Cause-related Marketing Event

PHASE TWO: Top-of-the Class•Grant writing•Communication•Leadership and Management•Social Media•Systems•Health & Wellness•CPR

PHASE TWO: NEW CLASS•Women-in-transition•Women Entrepreneurs•Women’s Leadership

PHASE TWO: CALL-TO-ACTION•Evaluations•Give-a-Way!

PHASE THREE: REVIEW & REPORT•Worked Well•Needs Adjustment