Marketing & Social Media Marketing on a Shoestring - Part 1

Marketing on a Shoestring - Traditional

WyomingJuly 2009

•Traditional marketing tactics

•Internet marketing tactics

•Social media marketing tactics

marketing mix

traditional marketing

• Print collateral• Press person/dept• Press releases• Direct mail• Newsletters• Gatherings• Events• Advertising

traditional

traditional

(Almost)Free Marketing

Ideas

bylined articles

•op-ed, community, guest column

•pick your topic - timely, relevant

•compose

•hire someone to compose

•pitch/distribute

•leverage

traditional

be a media resource

•position as expert

•identify media outlets

•provide bio, talking points

•offer to help

•build relationships

traditional

speak

•define topics

•refine presentation

•provide value

•pick venues

•interact

•build relationships

traditional

in-kind sponsorships

•provide goods or services

•specify value

•get credit

•leverage the sponsorship

•build relationships

traditional

guerilla tactics

•“think different”

•be strategic

•generate buzz

•get coverage

•leverage coverage

•build relationships

traditional

what else?

•communicate message

•build brand

•draw attention

•provide value

•convert customers

traditional

it’s the relationships

•Get business cards

•Ask permission

•Organize cards

•Stay in touch

•Revisit cards

•Make contact

traditional

Next Up:Internet marketing tactics

Questions?