marketing short term project

MARKETING SHORT TERM

PROJECTSubmitted by

ELEZABATH JOHNSON

S2 MBA

MACFAST

FACT BOOKCollect data about launch of five new products in the Indian market in recent past. Analyze their competitors and prepare a fact book with key additional features that these new products offered to consumers

VESPA

VESPA Piaggio, a company which officially

introduced scooters in India may not be known much by our youth but our elder generation knows it really well. Once again they are ready with their iconic Vespa for India and aims to create a new segment of scooters in our market.

KEY FEATURES

Assembled in India, powered by a 125cc engine

Maximum power is 10.06 Bhp at 7500 rpm

Maximum torque is 10.6 Nm at 6000 rpm

Available in six very attractive bright shades

Some of the parts will be imported from Vietnam

Seat of Vespa is relatively short and you may find yourself a bit uncomfortable with an adult passenger. However it’s very comfortable to sit and provides optimum comfort.

The solid steel body provides better safety than others at the time of collision. It has a big, inbuilt lockable glove box which is very handy and a roomy under seat storage space. Bag hook is just above the floor board to carry essentials.

DUSTER

DUSTER

DUSTERVEHICLE SUMMARYName: Duster DieselModel:110 PS RxZCar Body Type : SUVSegment: D Segment Top Speed : 164Fuel Consumption: Highway 19.00 kmpl.Fuel Consumption: City 15.00 kmpl.Warranty : 2+2 years or 80,000 km Renault has finally launched its much-awaited

Duster SUV in India at prices ranging from Rs 7.19 lakh to Rs 11.29 lakh.

FEATURES The car is available at a base ex-showroom price of

Rs 7.19 lakh for the 1.6-litre petrol, Rs 7.99 lakh for the 85PS diesel and Rs 9.99 lakh for the 105PS diesel engines.

The 8 way adjustable driver seat means that fatigue has a much lesser chance of overtaking you on a long drive.

Tilt steering allows you to find the most comfortable driving position. There's even a rear AC with independent controls for rear seat passengers.

This newly launched SUV is available in two fuel options and three engine options. The 1.6-litre petrol engine produces 104PS of power while the 1.5-litre dCi engine is available in two states of tune – 85PS and 110PS.

A short turning radius of 5.2 m makes the Renault Duster extremely agile and easy to manoeuvre in tight corners.

A high torque at low RPM makes for easy driving in the city, while a good engine response makes driving over rough terrains effortless.

Renault has made significant improvements to the overall refinement levels and the cabin is quieter, engine clatter at idle and noise at speed is well controlled.

Being a monocoque, the Duster offers great ride and assures handling with just a bit of body roll.

The music system looks smart and is integrated neatly into a flatter, smarter looking centre console.

The Duster will compete with the Tata Safari and Mahindra Scorpio.

IPAD MINI

IPAD MINI

FEATURES Perfectly sized LED-backlit display. Thin and light design. Built-in apps. Powerful A5 chip. Over 300,000 apps from the App Store. 10-hour battery life.

Wave hello with Face Time video calling. Record HD video in full 1080p. Shoot 5-megapixel still images. Advanced Wi-Fi technology. Built in. Next-generation mobile connectivity iOS(The world’s most advanced mobile

operating system). Lightning to 30-pin Adapter.

I PHONE 5

FEATURES

The Larger and Brighter Screen

Faster Network Speed

Improved Speakers / Audio

Improved Camera

Face Time Over Cellular

Improved Email App

More Calling Options

Deeper Face book and Twitter

Integration

Passbook App

SAMSUNG GALAXY NOTE II

SAMSUNG GALAXY NOTE II

FEATURES Air View: Going beyond the floating touch by Sony, Samsung

has included something called Air View on Note II. Air View allows users to hover with the S Pen over an email, S Planner, image gallery, or video to preview the content without having to open it. The company claims that it will enable users to skip multiple steps to quickly search and view more information.

Popup Note: Another interesting addition to Note II is Popup Note; it extends the concept of Popup Play, which lets users open an S Note instantly as a pop-up window anywhere on the screen.

Quick Command: According to the Korean manufacturer, the new feature Quick Command lets users quickly activate frequently used apps using the S Pen. The command pad appears when a user just swipes upward on the screen with the S Pen button pressed.

Screen Recorder: If you want a desktop style screen caster, Screen Recorder on Note II is there to help. It lets users record a whole sequence of actions taken on their Note II screen.

Easy Clip: In order to help users make better memos, Samsung has released Easy Chip, which enables users to instantly outline and crop any content on the screen in any shape to save, share or paste. By simply pressing the dedicated S Pen button, the S Pen magically recognizes that users want to clip or edit the selected content on the screen.

Idea Visualizer: It allows users to easily add illustrations by handwriting keywords on the S Note. It provides illustration images that match the handwritten keywords.