Marketing Services, Virtually

Marketing Services, Virtually

marketing hacks for service providers in Second Life

Lea Tesoro (real life) / Opal Lei (Second Life)

for NonProfit Commons

Sept 4, 2015

©2015 Lea Tesoro / Opal Lei

The Marketplace and SL commerce

The web-based Marketplace was a boon for product

creators:

Easier to search.

No need for land.

No more slow rezzing.

Consistent “address”.

Product reviews.

Some businesses still require a presence

inworld.Location: Truth

Hair

©2015 Lea Tesoro / Opal Lei

Products vs Services

Products● Prices set -- per product

● Mass production

● Quality is known, especially with demos.

● Actual design is known.

Services● Prices variable -- by hour / project?

● Custom-made / one of a kind

● Quality is inferred from previous work, if any.

● Design details are left to the creator.

©2015 Lea Tesoro / Opal Lei

Marketing hacks - service providers

©2015 Lea Tesoro / Opal Lei

Profiles: About | Picks | group tags

Fill in your profile (About and Picks).

Stand in a crowd, socialize.

Add a group tag.

Location: Violet InfoHub

©2015 Lea Tesoro / Opal Lei

Inworld classifieds

Testing source of traffic to your parcel with collision sensors

Pay premium for placement.

Why land for service providers?

Location: Mer Betta

©2015 Lea Tesoro / Opal Lei

Adboards inworld

Roadside parcelsvs

high-traffic venues

Sims with communities:same set of people

Grid-wide hunts:distracted audience

Location: Magik Ads

©2015 Lea Tesoro / Opal Lei

Inworld groups and events

machinimatographers:

MaMachinima group

lawyer groups

performers:

Second Life live events

©2015 Lea Tesoro / Opal Lei

SecondLife.com forums

https://community.secondlife.com/t5/Inworld-Employment/bd-p/InworldEmployment

©2015 Lea Tesoro / Opal Lei

External sites

Personal and other websites● Detailed information

● Connect to profile

● How to bring traffic in?

Flickr / YouTube / other social media● Preaching to the choir

● Constant tweets/feeds/streams to keep awareness

● Time issue

● Relevance of feed for brand consistency

©2015 Lea Tesoro / Opal Lei

Word of mouth

If you’re the service provider,

● Marketing to people at the moment they need you

● Which clients are likely to recommend you

If you’re a potential client,

● Whom to ask

● Friendship bias in reviews

● Comparison of providers

©2015 Lea Tesoro / Opal Lei

www.avahyr.com

One-stop shop

Comparable providers

Reviews

GOAL

THE place to find

service providers

©2015 Lea Tesoro / Opal Lei

Marketing Services, Virtually

www.avahyr.comavahyr @ gmail.com

opallei @ gmail.com