Presentation of Business Topic : Marketing
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Presentation of Business
Topic : Marketing
MARKETING – WHAT’S IT ALL ABOUT?
More than selling and advertising
Is not merely a post – production activity
Continues even after goods are sold
Is not merely a business phenomenon
Equally relevant to non-profit organizations
Functions of Marketing
Pricing of Products
Promotion and Selling
Product Design and Development
Gathering & Analysing Market Information
A physical product like soaps, car, TV etc.
Services like banking, transport
etc.
Places- tourist places like Kerala, Malaysia etc.
What can be
MARKETED
Experiences- shows,
theatres, movies etc.
Ideas- like “no
smoking” etc.
Events-Sports events, music
concerts etc.
“ Marketing mix are the set of marketing tools that firm uses to pursue its marketing objectives in the target market”. -Phillip Koetler
Elements
Product
Price
Place
Promotion
Marketing Mix
Product Mix
Branding
Trade mark
Packaging &
Labeling
PRODUCT
PRICE Pricing objective
Product Cost
Competition
Govt. and legal
regulations
Marketing method
used
Customer demand
Order Processing
Transportation
Warehousing
Inventory control
PLACE OR
Physical Distribution
PROM
OTIO
N
Advertising
Sales promotion
Personal selling
Questions and Doubts????
3 F’s
Be FREE
Be FRANK
Be FRIENDLY
to ask…..
THANK YOU
Prepared By:
SANJANA KUMARI Xll Com. 15
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