SAMPLING TYPES FOR RESEARCH an illustrated guide from marketing padawan
Marketing Research Sampling Methods
Jun 20, 2015
A detailed illustrated guide on marketing research sampling methods at par with professional standards.
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SAMPLING TYPES FOR RESEARCH
an illustrated guide from marketing padawan
WHY?
It has been proven that the learning pace is 10 times better and faster when it is explained/discussed with related illustrations. Placing aside the usual wordy mumbo jumbo… here is Marketing Padawan’s guide on the marketing research sampling methods.
PROBABILITY/SCIENTIFIC
RANDOM SAMPLING
SYSTEMATIC SAMPLING
STRATIFIED SAMPLING
CLUSTER SAMPLING
NON-PROBABILTY/NON-SCIENTIFIC
CONVENIENCE SAMPLING
JUDGEMENTAL SAMPLING
QUOTA SAMPLING
SNOWBALL SAMPLING
Credits
Stock photo credits goes to freedigitalphotos.net: "Business Woman Taking Notes" from Michal Marcol. "Tokyo - November 28: Crowds Of People Crossing The Center Of Shi" from Sira Anamwong. "Young Sexy Female Model Posing Casually" from stockimages
Coca-cola headquarters picture from Wikipedia. world-guides.com on the Metro Manila PH map picture.
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