ETHNOGRAPHIC RESEARCH ON : WHY VIEW “ALL COMMENTS” BEFORE WE POST????????? VIKAS KUMAR ITM- WARANGAL 2010-12
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ETHNOGRAPHIC RESEARCH ON:WHY VIEW “ALL COMMENTS” BEFORE WE POST?????????
VIKAS KUMARITM- WARANGAL
2010-12
PROFILE - 1
ANALYSIS
•RASHMIRANJAN KAR COMMENTED NOT ONLY ON G+ BUT ALSO ON KARTHIK’S COMMENT
• G+ OFFERS A NEW CHALLENGE TO THE TOP RANKING OF FACEBOOK
• People who read Mohanty’s comment & were unaware of G+ came to know about it – promotion of brand through social networking sites and must have also joined G+
PROFILE - 2
ANALYSIS
• Somik commented on disastrous performance of reliance communication.
• Comments like these ruin brand image of a company.
• Aniket viewed Mohit’s comments too ….
PROFILE - 3
ANALYSIS
• Linda and Imran both viewed each other’s comments before they comment.
• Imran put up a negative comment and also wrote about his own desire.
PROFILE - 4
ANALYSIS
• NENU CALLS VIJESH – A CHOR.
PROFILE - 5
ANALYSIS
• Body guard didn’t do well.• Movie break records but did a lot of glass
breaking• Many viewers went for the movie as it a
salmaan khan movie• Comparision with Hrithik roshan• Body guard masala• People commenting on others
PROFILE - 6
ANALYSIS : Post speaks about Ebay advantage…Comments saw the negative aspect. Jade is confident of his self control.
PROFILE - 7
ANALYSIS
• Initially Debasmita & Biswajit were commenting on each other.• Speed breaker was Sarthak• Sandip brought the topic of budget• Most of them suggested to go for NIKON. it has a good brand image• Sirdharth came up with SONY as a suggestion
PROFILE - 8
ANALYSIS
• Most of them agrees pulsar is a fab bike.• Ankit says it was his first bike• Punch shows his possessiveness and says it is
his bike.
PROFILE - 9
ANALYSIS: JEFFREY HATES DOMINOS
PROFILE - 10
ANALYSIS
• Talked about the customer care of shopper’s stop, and all customer cares in general.
• Negative side – no actions, standard mails, no escalation
• all supported the post and shared their own experiences
PROFILES: 1,8 PROFILE:3,4,9
PROFILE:6 PROFILES: 2,5,7,10
I AM OK I AM NOT OK
YOU ARE OK
YOU ARE NOT OK
CONCLUSION
ANY QUESTIONS?????
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