Marketing research

Market study

OUTLINE

The concept of market study

Types of research

Competitor Analysis and alternatives

MARKETING

MARKET SEGMENT

THE MARKETING MIX

* 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment

* Traditional 4Ps extended to encompass growth of service industry

TYPES OF MARKETS-:

• Consumer Markets

• Business Markets

TYPES OF RESEARCH-:

Desk Research / Secondary Research

Primary Research

• QUALITATIVE RESEARCH

• QUANTITATIVE RESEARCH

• QUALITATIVE RESEARCH

• QUANTITATIVE RESEARCH

COMPETITOR ANALYSIS AND ALTERNATIVES