Marketing Real Time Personalization

© 2015 International Business Machines Corporation

Maximizing the Marketing Moment

IBM Marketing Solutions



The number of mobile devices exceeds the 2015 global population





Right

Product

Right

Time

Right

Offer


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WEB

APP

3rd Party Paid

Email

SMS

Push

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WALL

STORE

CALL CENTER O/B

Browsing iPhone 7

CALL CENTER I/B

Journey

Scenario

Progressive Web Form – Capture Number

Real-Time Number Match with Existing Customer

Cookie Drop & Behavior Capture -Attribution

Session Abandonment

SMS with confirmation of appointment + Link to iphone7 features with Offer

Content/Offer Re-organization per History of Purchases

Cookie Synch with External DSP

Ad Serve

Auto-Placement into O/B Program-Session Replay- Co-Browsing

Real-Time offer based on Conversation – Buy Watch with i7 and get 5% off

Email/Call to Visit Closest store for viewing the phone

Provides Mobile Number/Offer Print to Store Rep

Real-Time Number Match with Offer Details to RepAttribution and Live Profile

Rep Presents the watch offer to Customer with In-Store Choices

Auto-Trigger of personalized SMS

Customer wants to see more choices and is led to WALL –Registers Email

Customer WALL Choice is registered with Email against same Mobile

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Auto-Trigger of personalized Email

Customer clicks Email stating Watch has reached store receives other recommendation on landing page

Purchase Recorded

Thank You Email with APP link

Real-Time

Dynamic

Omni-Channel

Content Re-organization per behavior

Session Record- Why Analysis(Forced/Natural)

App Push to Like on Social and Share on Social

Customer on App/ Social

Experiences that

matter

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