COMMUTERS – OVER 25’s IT’S ALL ABOUT COMFORT, COST & CONNECTIVITY Claudia, Alexander, Jean-Luc, Laura, Jess, Yassmine, Geo
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COMMUTERS – OVER 25’sIT’S ALL ABOUT COMFORT, COST & CONNECTIVITY
Claudia, Alexander, Jean-Luc, Laura, Jess, Yassmine, Georges
COMMUTER’S CHARACTERISTICS
3 important aspects: TIME COSTS COMFORT
“young performers and professionals” convenience Possibility to work on the train
Free choice of transportation
SAVING WORK TIME
“WEAR AND TEAR”
COSTS
CAR PARKING
EFFICENCY
ACCESS TO REFRESHMENT
IN A NUTSHELL
COMFORT
FACILITIES
SHORT TERM SOLUTIONS
• Application for android and apple
• Individual information▫ Location & destination▫ Travelling possibilities
• Intermodal▫ Bus, train and tram
• Real time information
SHORT TERM SOLUTIONS
• Application for android and apple
• Individual information▫ Location & destination▫ Travelling possibilities
• Intermodal▫ Bus, train and tram
• Real time information
SHORT TERM SOLUTIONS
• Application for android and apple
• Individual information▫ Location & destination▫ Travelling possibilities
• Intermodal▫ Bus, train and tram
• Real time information
SHORT TERM SOLUTIONS
• Marketing: Focusing on the cost-advantage of public trans.
• 16 p/mile [annual ticket] vs. 31 p/mile [Ford Focus]
• Individual information about commuting to workComparison of time and costs:
CAR (traffic jam/fuel, insurance, maintenance,…)vs.
PUBLIC TRANSPORT (delays/season ticket)
LONGTERM SOLUTIONS
PUBLIC TRANSPORT CARD• TECHNOLOGY• INTERMODAL• IMPROVED MONITORING• FASTER SERVICES
IMPROVING THE CONNECTIVITY• FREQUENCY• INTEGRATED TIMETABLES
IMPROVING THE COMFORT• SPACE & WI-FI• QUIET ZONES
ADVERTISEIMPROVMENTS
CONCLUSIONS
Marketing strategy:Emphasize the strength of the public transport
HOW?
• App
• Public Transport Card
• Improving comfort & connectivity
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