Marketing Project Pre

8/17/2019 Marketing Project Pre

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MARKETINGPROJECT


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AMSPORTS

COMPANY PRODUCTTAPE LESS BALL

GROUP MEMBERS

MOHSIN ALIADEEL ABBAS

HASSAN ZARYAB

DANIYAL KHAN


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CONTENTSIntroduction

Current Marketing Situation

Sot Ana!"#i#

Mi##ion State$ent % Marketing De&art$ent O'(ecti)e#

Marketing Strateg"

Action Progra$#

Budget#


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INTRODUCTION

*e c+oo#e &roduct ,or Marketing &ro(ect i# Ta&e !e##

'a!! ,or ta&e 'a!! cricket- *+ic+ +a)e $ore ,eature# t+anot+er 'a!!#- *e (u#t ant to introduce .ua!it" not a

Product it+ !e## &rice and +a)e $ore Ad)antage# ,or

a!! cricket &!a"er#- Our &roduct 'a#ica!!" u#e ,or Street

nig+t Cricket +ic+ i# t+e Pa##ion o, La+orie#-


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REASON FOR SELECTING THE PRODUCT

A# Student/ ,o!!oing are t+e rea#on#01

i- It i# a uni2ue to&ic and none o, $" ,riend# +a)e c+o#en it-

ii- A# a Cricket !o)er/ I a$ $ore connected it+ it- T+ere,ore it gi)e#

$e 'etter under#tanding o, t+i# &roduct-

.A# a co$&an" ,o!!oing are t+e rea#on# ,or #e!ecting t+i# &roduct01

i- Due to cut t+roat co$&etition in cricket e ,ee! it our dut" to

&ro)ide t+e 'e#t 2ua!it" at a,,orda'!e &rice to our cricket &!a"er#-

ii- *e ,ind a great #co&e to gro in t+i# ,ie!d-

iii- T+ere are $an" 'rand# o, tenni# 'a!! in $arket and ta&e# are

$u#t ,or e)er" 'a!! 'ut e go to introducing ta&e !e## 'a!! ,or

our Cricket P!a"er#-


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CURRENT MARKET SITUATION

Market Size

A!$o#t 34 #&ort# E2ui&$ent5# #+o on a Sing!e Road 6C+u'ur(i/ La+ore7 +o

#e!! $ore t+an 84/444 'a!!# in a eek- T+i# #+o# +uge &otentia! o, our &roduct con#idering "out+ #eg$ent o, &o&u!ation o, La+ore- Cust!er Nee"s

Cu#to$er ant# good .ua!it" it+ dura'i!it" at a,,orda'!e &rice-

Mi#r a$" Ma#r E$%ir$!e$t

Mo#t!" 'a!! $anu,acturer# are #ituated at Sia!kot +ic+ i# or!dide ,a$ou#

,or #&ort# good# and #o$e are a!#o !ocated in La+ore- *+o!e#a!er take de!i)er"

,ro$ #aid $anu,acturer# and run 'u#ine##- Sea#ona! )ariation a!#o a,,ect# #a!e

o, ta&e 'a!!#-


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C!&etitrs A$a'(sis There is rigorous competition in tape ball marketthat contains both original and spurious brands.

Popular brands are:

CA SPORTS

SLAZ!"R

#AR SPORTS

$OOM $OOM!% SPORTS

NKS

#AR


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S)OT ANALYSISStre$*t+s

Dura'!e

A,,orda'!e

Inno)ation

)eak$esses Li$ited Di#tri'ution netork

Lo 'rand recognition

O&&rtu$ities Market De)e!o&$ent

Increa#e t+e di#tri'ution netork

Re!ated Di)er#i,ication

T+reats Bargaining &oer o, Su&&!ier#

I$itation '" ri)a!r"


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Missi$ State!e$t a$" Marketi$* O,-e#ti%es

Missi$ State!e$t

&ntroduce an inno'ating Product and completecustomers needs and satis(action) *ants to create apopular product than other brands and e+pand our

distribution net*ork to all urban and rural areas o(our countr, -PA%&STA!.


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Marketi$* O,-e#ti%esSales Re'enues

Market Share

Pro/ts

Return on &n'estment

Customer Satis(action

Customer Repeat Purchases

Ad'ertising 0a, A(ter Recall

Salesperson 1uotas

"ro*th in 0istribution Outlets

Sales b, Speci/c 0istribution Outlet


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Marketi$* Strate*(Tar*et Market

Our target market is ,outh aging (rom 23 to 43 ,ears*ho are cricket lo'er) practitioner) and pla,er o( Lahore.

U$i.ue Se''i$* Pr&siti$

InnovativeCricket


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Marketi$* Mi/ Pr"u#t

+ic+ i# #u&erior in 2ua!it"- It i# !ong !a#ting +ic+ $ean# it i!!

not Current!" t"&ica! tenni# 'a!! i# u#ed to &!a" ta&e 'a!!

cricket +ic+ need# to 'e ra&&ed in ta&e- *e are

Introducing a ne ta&e !e## tenni# 'a!! da$age due to +itting-

Pri#e

*e are ado&ting &rice &enetration Strateg" in order to 'ui!d

cu#to$er9# tru#t 'eing co$&etiti)e in t+e $arket- Si$i!ar!" our

&rice i!! en#ure $argin u& to :; &er unit- Eac+ 'a!! co#t# on

A)erage R#-


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Pr!ti$

Promote this product 'ia Ad'ertising in sports goods markets likeChubur5i) Pakistan mint) Anarkali) Shah Alam Market etc. &naddition) stalls *ill be displa,ed in di6erent pla,ing Areas o( Cit,

like "ri6on "round Mughalpura) 07A Phase 28) Minto Park) %arolghati) Sab9a9ar "round etc.

2 commission *ill be gi'en to retailers upon sales +ceedingRs.2;8888


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ACTION PROGRAMS


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BUDGETS

INCOME STATEMENT

Particulars Year I Year II

Sales 4)438)888 ?);88)888

Cost o( Sales 2);38)888 4)@3)888

"ross Pro/t ;88)888 2)243)888

Administrati'e +penses ;88)888 B88)888

Selling and Marketing +penses 88)888 ;88)888

&ncome $e(ore &nterest D Ta+ -88)888

-?3)888

&nterest +penses = =

&ncome $e(ore Ta+ -88)888

-?3)888

Ta+

= =

Net Income / (Loss) (800,000)

(37,000)


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BALANCE SHEET

Particulars Year I Year II

!i"e# $ssets

>urniture D >i+ture 388)888 @38)888

Machine D Euipments 88)888 3B3)888

Current $ssets

Cash in 7and ;8)888 8)888

Cash at $ank 248)888 228)888

&n'entor, 288)888 B8)888

Trade Recei'able B8)888 8)888

%otal $ssets 2)38)888 2)?B3)888

Capital 2)888)888 2)888)888

Reser'es = =


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T7A!%

FOG

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