Marketing Project - Nike

BAN 1213 MarketingGroup Project Assignment Marketing

Marketing Analysis for a Product

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ContentsPages

1. Introduction 42. The company 5 - 6

- Vision- Mission

3. SWOT Analysis of the product 7- Strengths- Weaknesses- Opportunities- Threats

4. Target Market 85. Current Marketing Mix Strategy 9 - 15

-Product strategyThree levelsProduct attributes, Branding, Packaging, LabelingProduct life cycle

-Pricing Strategy Three Approaches: Cost-based, Value-based, Competition

-Distribution Strategy Levels of Distribution Intensity - Promotion Strategy

6. Proposed Marketing Mix Strategy 16 - 19- Product strategy- Pricing strategy- Distribution strategy- Promotion strategy

Pages7. Conclusions 208. Appendices 21 - 41

- Product & Price- Place- The improvement of Nike- Save the environment

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1. Introduction

In the sports market, there are many brands in it, such as Nike, Adidas and Reebok and so on. But most people choose Nike this brand, the good example is the NBA, you can see all the basketball team clothes is wear Nike product. And other example is the football team; you can see Nike is sponsor many team such as Arsenal, Manchester United and Barcelona and so on. The football market is belong to Adidas at the beginning, but now Nike is also enter the football market, maybe “monopolization” the hole football market. Beside the sport market, we also can see Nike is successful too, such as in the street, we are so easy to find a person who wear Nike shoe, even boy or girl.

Beside football and basketball, Nike is also have many product, such as all type of sport shoe, football, basketball, bags, many product about sport Nike also have. Recent year, Nike is preparing to enter the fashion market; you can see Nike is always crossover with another fashion brand such as I.T., Bape. Nike get the market share in the sport product, and now they enter the fashion market is get the market share bigger and bigger, but the most important is Nike want to disperse the risk, so that Nike want to enter the fashion market.

On the television, we can see many sports star to do the spokesman, such as David Beckham for Adidas, Micheal Jordan, Fabregas, Sergio Ramos for Nike. In 2002, Lebron James sign a big contract with Nike, the price is more than 1 billion. This contract is astonish the world. You may ask why Nike will offer the big contract to Lebron James. Why Nike is believes him can bring the market profit to the company?

In this Project, we will confer Nike how to use the market tactic successfully, SWOT Analysis of the product, Target Market, Marketing Strategy. After you see the project, you may identify Nike is one of the successful companies in the world.

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2. The Company

Vision:The vision of Nike is “If you have a body, you are an athlete”. It means everybody can do anything, don’t just think but do it.

Mission:- Purpose of Nike:

Nike’s goal is to carry on Bill Bowerman legacy of innovative thinking, to develop products that help athletes of every level of ability to explore their potentials, or to create business opportunities that set Nike apart from the competitors and to provide value for its shareholders.

- Satisfied customers needs:Nike promote different product such as sports shoes, sportswear, sports goods, and his brand sales include Nike, Air Jordan, Nike Golf etc. Nike always manufactures some old products but make some changes on the style. For example, in 1980’s, Nike produced a pair of shoes called “Nike tennis Classic”, In 2007, Nike reproduced this series again. But this time, new elements are added to the original design such as new colors, new materials, so it can attract many buyers and it can extend the product life cycle. Also all of the Nike shoes use the best materials to produce in order to protect our legs. Besides, Nike always find some sport stars to promote a new product line, for example, Nike employed Michael Jordan as a spokesman of a new product line called Air Jordan. The selling point is the shoes bear a logo of Michael Jordan. This will be welcomed by the fans of Michael Jordan. Nike also sponsored some famous football players with its shoes. For example, Fabregas is sponsored with specially designed boots on which his name was printed. Apart from these, Nike also organizes some activities to train the youth.

- The core business:Their main products are sports wears and accessories on basketball and football games.

- Other products:Watch

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Water vessel

Glasses

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3. SWOT Analysis of the product

S - StrengthsNike has a big competitor, which is Adidas. Adidas and Nike are also selling sports goods, sportswear, and sports shoes. How can Nike lead the sports market for many years? Nike owns advantageous position in the market of sportswear as it stressed on excellent materials to protect our legs. Nike keeps on developing running shoes for many years, that means Nike owns the best skills and tactics to produce the running shoe. Meanwhile, Nike also aims at diversifying its products, such as Nike Golf and basketball. Nike is a well-known brand name; it is equipped with much international business experiences. Nike also possesses the skills of so-called “Air mix”. Such skill is not yet known to others. Nike materials nylon is 100% recycled polyester, it is good for environmental protection.

W – WeaknessSole ownership of Nike: risk of bearing all loss.

O - OpportunitiesNike is a clever company. Why do I say that? It is because Nike can find many opportunities to earn money. In 2008, there is Beijing Olympics. Nike took this chance of earning money. Nike sponsored the sportsman with many player shoes, clothes and so on. Nike used the Olympic games to promote their products since many people would enjoyed watching the Olympic games. Also Nike sponsored the English and Spanish football leagues. England is one the best football leagues in the world. Many people will watch this football league in which the brand name of “Nike” will draw the attention of the spectators. In addition, the NBA market is another success to Nike because Nike monopolizes the whole NBA market. All the team players are dressed in Nike sport wears. The youth feel that sporty products are stylish and thus are willing to buy. Developing countries are growing and they are able to buy high-valued goods.

T – ThreatsComplaint about employing children and low-paid staff in China. Complaints about the adverse impact on environment. Short product life cycle. Low customer royalty.

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4. Target Market

Nike used Differentiated Marketing and Concentrated Marketing to target their market.

What is Differentiated Marketing? Differentiated Marketing aims to target several market segments or niches and design separate offers for each. This strategy results in potentially greater sales volume, higher profits and larger market share, but would result in higher costs. Nike aims to target several market segments; it is because Nike has many products, football, basketball, sports shoes, sportswear, Golf, running, even in fashionable wear. For some consumers with high consumption, Nike has a line of Nike Golf. The price is higher than other products. Besides, Nike also issues some fashionable wear every season. For this season, Nike offers a jacket called “26 degree Windrunner”. The difference of Differentiated Marketing is that Nike do not have high cost. Nike gets the influential market share, so Nike is operating at the mode called Economy of Scale.

What is Concentrated Marketing? Concentrated Marketing is a market coverage strategy in which a firm selects one or a few smaller segments or niches for targeting its market efforts. Through this strategy, a company achieves a strong market position in the segments it serves because of its greater knowledge of the segments? Needs and special reputation it acquires. Nike make a new product line called Nike Golf, this product line is only for Golf players. It produces all about golf goods. Another example is shoes. Nike has a product line call Air Jordan. This product line is only for basketball players. Of course consumers can choose other brands of shoes, but Nike owns monopolization in the basketball market. You can see that most of the NBA players are wearing Nike Products, so consumers will believe that Nike is the best choice for basketball shoes.

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5. Current Marketing Mix Strategy

-Product StrategyThree levelsCore benefit: First, the core benefit of Nike is to let customers unleash their potential energy when they are doing exercises. In addition, another core benefit is to let customers do exercises under a safety environment.Actual product: Nike is a fashionable brand nowadays. Many people wish to collect the product. Also, they used to show off.Augmented product: Nike offers some discounts to the old customers

Product Attributes, Branding, Packaging, LabelingProduct Attributes: 1) Product quality

-In 1979, M. Frank Rudy invents the technology of Air. And then, use it into the shoes. This provides an insole for protect the user, disperse the pressure, reduce the shaking and provide comfortable. We can see that the products are very reliability.

-Also, Nike uses many technologies and materials to creative a product. For example, it uses Footbridge Stability Device and Full Grain Leather for the product of shoes.

2) Product features-There are difference between Nike with other competitors. Firstly, the technology of Air is a good certificate. This is a unique technology in the world. Nike is obtaining this patent.

-In addition, the manufacturer use 100% recycled polyester.3) Product design

-Many products are designing to have a tick labeling on it. This can bring customers to a idea that you are right.

-Nowadays, many products of Nike put the function of support IPod on the footwear and the clothing.

Branding: 1) Brand Sponsorship

-Licensed brand granted by BELLE 2) Brand Strategy

Line extensions

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-Nike develops many product lines, such as football, golf, running, tennis etc.

Brand extension-Nike was already get into the market of fashion, body soap and watches.Multiband-Cons, Cole Haan, Umbro

Packaging: Nike uses a plain packing method. It just put a tick label on the pocket or shoebox. Also, this can bring customer to an idea that you are right and be a promotion.

Labeling: The label of Nike is a tick. The uses of the tick are identify, promotes and tell customer that they do the right thing or their products are good

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Product life cycleNike tennis classic

Product development : In 1980’s, Nike begins to develop this product. It put many resources to test and investigate this product. The cost is going up.

Introduction : It starts to produce a large number and put many promotions to attract wholesaling. In this period, the product starts to sale on the market and have lower profit.

Growth : The profit is going up to the maximum. It tries to upgrade the product and put more promotion.

Maturity Stage : In this stage, it reduces the price since there are many competitors. Many customers buy the product. But, the profit is going to decrease because it put many advertisements on the product.

Decline Stage : The profit and the sales are decreasing. Many new product replace the product.

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-Pricing StrategyThree Pricing ApproachesValue-Based Approach: Nike has used the value-based approach. The price is

considered along with the other marketing mix variables. For example, the set of air is using this approach. It is because it obtains the patent of this unique technology. Therefore, it has a value of customer. The average price of basketball shoes is $599-$1,199

Competition-Based Approach: Nike has using the going- rate pricing. The shoes of fashion are using the method. It uses the basic price on what competitors charge for their products.

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-Distribution StrategyLevels of Distribution IntensitySelective Distribution: Nike is using selective distribution strategy. The products of

Nike are shopping goods. Also, it has higher professional. It screens dealers to eliminate all but a few in any single area, such as Marathon or Giga Sport.

Wholesaling: The wholesaling of Nike is BELLE.Retailing: 1) Ownership

-Nike distributes its products to some chain stores. For example, Marathon, Gigasports and Royal Sports House.

2) Product Line-Moreover, it distributes the sport fashion of product line to some specialty stores. For example, the Nike Sportswear Store.

3) Relative Prices-There are some warehouse club in Hong Kong, such as kwun tong. It offers a deep discount to the customers.

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-Promotion Strategy1) Advertising

In 2008 Nike aims to the Olympic Game, which makes many advertising about the sportsman. They believe the Olympic game can make the people to focus on sports. When the people focus on sports and see their advertising, who will stimuli and buy Nike product.Nike makes the advertising into the television, website, newspaper, and magazine.

2) Sale Promotion Nike uses many sale promotions, which sale the product cheaper. If the consumers buy a quota of product, Nike will free of the translation fee.

3) Public Relations Nike also uses the PR to build good relations with the people. They sponsor the

sportsman, and use their name to develop a new product line, for example, NBA sportsman - Lebron James. James also is the spokesperson of Nike.

Nike also sponsors the sport race. For example, Nike sponsors the 2008 Olympic Game. This action can help Nike to build up a good sport image.Nike Hong Kong 10K Challenge 08 is a running race, which attract a many running sportsmen/sportswomen to join the game. In this case, Nike can build up a good running image.

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4) Personal Selling Nike usually uses the personal selling. In the Nike shop, the sales always promote the product to consumer. i) Push or Pull Strategy

Nike is a famous international company and has higher brand equity. They can use the pull strategy, because they use the heavily promotion to attract the consumer.

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6. Proposed Marketing Mix Strategy

- Product strategyIn 2009 the fashion become force on environmental, so Nike also force on environmental. They will use the 100% recycled polyester to do all the products.The 100% recycled polyester is not easy to bread, and also can recycling when customers throw it. Nike will use the Considered Design – can reduce the materiel, Nike will throw.

Because of the 2008 Olympic Games in Beijing, people feel interested in the sport game. So that in 2009 Nike will force on this group of this people. Nike will develop some training product for the new sport players. Nike can create some sports teaching DVD, which can help the new sports player to play the sports game. Not only the 2008 Olympic Games can attract the new sport players, but also the 2010 World Cup can attract the people to buy the football products. So Nike must launch more “track and field” football product to cater to 2010 World Cup.

People forces on their health, so that I think Nike must develop some health food or drink. Nike can use strategic alliances to cooperate with some beverage companies to produce some sports drinks or food, to attract more peoples, e.g. Coco-Cola and .

Nowadays, many teenagers are force on Nike product. The teenager hope to be the special one, so I think Nike can provide the fashion designer service. The service can help the teenagers to design their image, who use the Nike products. Nike can also help the customers to change the color of their product.

In several years, people focus on Nike old product. Because of the fashion of those years are classic products. Nike may provide the classic products in 2009. I think many teenagers will buy the classic products.

Nike should improve the development and technical, to make the products become more comfortable and protective.

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- Pricing strategy

In customer views, Nike should higher price than other sportswear company, because Nike can keep the good quality in a range. So people will to use more money to buy Nike products.

In company views, Nike should keep their marketing objective to product-quality leadership, which has a fixed market share. But Nike must watch out the other competitor to ‘steal’ their market share.

In my opinion, Nike must keep the product quality and addition the selling price. Because of the strange of Nike is the quality. If Nike does not keep the quality, no people will buy their product on high price. Nike need to addition the selling price, which can provide a lager capital to keep the quality and development. Because of the cost of development and keep the quality is very high.

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- Distribution strategy

Hong KongIn 2009, I think Nike will build the e-shop of Hong Kong. Because the internet become safe and the customers will see the product of e-shop is cheaper than the shop. So people will use the e-shop to buy the products.

InternationalIn 2009 Nike not only focused on U.S and China, but also focused on Russia and Brazil. Because in 2008 Nike saw the market in China, Russia and Brazil market grow.

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- Promotion strategy

Because of the next year products, Nike should create more advertisement about training products and football products. Also, Nike should sponsor more football teams and football stars. Nike should increase more difference media of advertisement and increase broadcast numbers. Nike also can create some sports teaching TV programs, which can attract more new sports players to watch the programs.

Because of the environmental pretention policy, Nike should not use many papers to promote their products. If they need to use paper, they can use the reusing papers to print the advertising. They can use the internet to promote their products. For example, they can make banner ads into the Xanga web site – is a famous wed site of teenagers.

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ConclusionAs a result, we find that Nike is the leader of sports market. Firstly, Nike can catch the chance, for example the Beijing Olympic Games and NBA market. Secondly, Nike tries the best on improving materials, technologies and quality. In addition, Nike holds on it’s vision.

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7. Appendices Product & Price

Nike has different lines of products, which are specifically designed for different kinds of sports or users. They are “Running”, “Basketball”, “Football”, “Woman”, “Training”.

“Running Shoes”

Name: Air Zoom Elite +4 Price: $762

Name: Air Zoom Structure Triax +11 Price: $749

Name: Air Citius MSL Price: $549

Name: Air Zoom Kyotee II Price: $669

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Name: Air Pegasus +25 Price: $659

Name: Air Max Enzo V AP Price: $699

Name: Air Max Turbulence+(13) Price: $659

Name: Nike Shox Experien Price: $1049

Name: Zoom Victory+ Price: $799

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Name: Air Max Moto +6 Price: $699

Name: Air Max Assail III AP Price: $599

“Basketball Shoes”

Name: Flight Dunk Hoop Price: $699

Name: Nike Shox Gamer Price: $899

Name: Air Penny II LE Price: $1099

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Name: Air Force 25 Low Price: $699

Name: Air Infiltrator AP Price: $599

Name: Nike Blue Chip X Price: $649

Name: Zoom LeBron VI Price: $1199

Name: Nike Hyperdunk Supreme Price: $989

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Name: Zoom LeBron James Ambassador Price: $699

Name: Nike Air Team Trust II SL Price: $599

Name: Air Zoom Uptempo V AP Price: $899

“Football Shoes”

Name: Nike Marquis FG Price: $399

Name: Nike Marquis IC Price: $319

Name: Jr Nike Marquis IC AF AP Price: $239

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Name: Total90 Laser II FG Price: $1199

Name: Jr Total90 Shoot II IC Price: $259

Name: Total90 Shoot II TF Price: $379

Name: Total90 Laser II K-FG Price: $1199

Name: Jr Nike Tiempo Natural II IC Price: $259

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Name: Tiempo Super Ligera K-HE Price: $1199

Name: Jr Nike Tiempo Natural II FG Price: $299

Name: Mercurial Vapor IV FG E8 Price: $1699

Name: Nike Air Legend II FG E8 Price: $1399

“Training Shoes”

Name: Tiantan Court Price: $439

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Name: Air Zoom Vapor V Price: $819

Name: Air Max Adrenaline Price: $659

Name: Nike Air EPS TR Price: $649

Name: Nike Free Trainer 7.0.3 Price: $699

Name: Air Affect II Leather Price: $499

Name: Air Zoom Explosion Road 2 Price: $549

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Name: Nike Air Troupe Mid Price: $649

Name: Nike Air Troupe Low Price: $599

Name: Nike Air Butrfli 2 Lo Lea Price: $499

Name: Air Max 90 Cardio AP Price: $659

Name: Nike Zoom Trnr Essntl GRP Price: $569“Women Shoes”

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Name: Air Max Adrenaline Price: $659

Name: Greco Mid U Price: $599

Name: Air Max 1 ND Price: $799

Name: Air Kapelle Price: $549

Name: Blazer Mid Premium ND Price: $799

Name: Nike Track Racer Price: $649

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Name: Air Rejuven8 Mule Price: $449

Name: Air Boom Price: $659

Name: Air Leigh Price: $549

Name: Multicourt 8 Price: $399

Name: Nike Zoom Limitless + Price: $699

Name: Nike Star Classic AP Price: $549

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Name: Tennis Classic SI Price: $479

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PlaceNike CentralShop 38-40, Manning House, 38-40 Queen’s Road Central, Central, H.K. Nike GatewayShop 2612, 2/F, The Gateway, Harbour City, Tsim Sha Tsui, Kowloon.Nike SilvercordShop G04-05, 30 Canton Road, Tsim Sha Tsui, Kowloon.Nike SogoShop 402, 4/F, Sogo Department Store, 555 Hennessy Road, Causeway Bay, H.KNike Sportswear StoreG/F, 7 Pak Sha Road, Causeway Bay, H.K.ApexG/F, 42 Granville Road, Tsim Sha Tsui, Kowloon.GigasportsShop 1044-45, 1/F, Metro City plaza 2, Tseung Kwan O.Marathon SportsShop 2118, 2/F, Sunshine City, Ma On Shan, N.T.N SportsG/F, 339 Shui Hang Mei Street, Macau.New YouthShop G13, Telford Plaza, Kowloon Bay.New YouthShop 129, 1/F, East Point City, Tseung Kwan O.New YouthShop 9-10 & 73-74, G/F, City Landmark I, 68 Chung On Street, Tsuen Wan.New YouthG/F, 67 Fa Yuen Street, Mong Kok, Kowloon.Nike Basketball (Wan Kee)G/F, 68 Fa Yuen Street, Mong Kok, Kowloon.Royal Sporting HouseShop 602, Times Square, Causeway Bay.SportshouseShop 9, 2/F, APM, Millennium City 5, 418 Kwun Tong Road, Kowloon.SportshouseShop 3209, 3/F, Tuen Mun Town Plaza, N.T.SportshouseShop 538-539, New Town Plaza Phase 1, Sha Tin, N.T.

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SportshouseShop 276, 2/F, Zone B, Tai Po Mega Mall, N.T.SportshouseShop 18A, G/F, Fashion World, Site 2, Whampoa Garden, Hung Hom, KowloonTorontoShop 06-07, 7/F, Langham Place, Argyle Street, Mong Kok, Kowloon.TorontoG/F, 76A Fa Yuen Street, Mong Kok, Kowloon.TorontoShop 118, Metroplaza, Kwai Fong.Wan KeeShop 2-08, Sogo Department Store, 12 Salisbury Road, Tsim Sha Tsui.Wan Kee114, Castle Peak Road–Yuen Long, Yuen Long, N.T.GigasportsShop 1, 8/F, Megabox, 38 Wang Chiu Road, Kowloon BaySport CornersShop 387-8, 3/F, Grand Century Place, Mong Kok, KowloonTorontoG/F, 80A Nelson Street, Mong Kok, KowloonSportshouseShop 18, G/F, 61-65 Chatham Road South, Tsim Sha Tsui, Kowloon.TorontoShop A1, 78 Fa Yuen Street, Mong Kok, Kowloon.Toronto1/F, 76A Fa Yuen Street, Mong Kok, Kowloon.8five2Room 3, 2/F, United Success Commercial Centre, 506-508 Jaffe Road, Causeway Bay, H.K.CatalogShop L1-12, Level 1, APM, Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Kowloon.CatalogShop 513, New Town Plaza Phase 1, Sha Tin.CatalogShop 2111-2112, Harbour City, Tsim Sha Tsui.CatalogShop 372, 3/F, Grand Century Place, Mong Kok, Kowloon.

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CatalogShop 607-608, Times Square, Causeway BayCatalogShop 29, Basement, Festival Walk, Kowloon Tong.CatalogShop 405, 4/F, CityPlaza 1, H.K.CatalogShop 129 & 132, G/F, New Jade Garden Shopping Arcade, Chai WanCatalogShop 03-05, Level 6, Langham Place, Mong Kok.CatalogShop G12, Telford Plaza, Kowloon BayCatalogShop 312-315, Metroplaza, Kwai Fong.CatalogShop 157, 1/F, Maritime Square, Tsing YiCatalogShop 3213, 3/F, Tuen Mun Town Plaza, NT.CatalogShop 021-023, G/F, Yuen Long Plaza, N.T.CatalogShop 560, 2/F, Zone C, Tai Po Mega Mall, N.T.CatalogShop 214, Metropolis Plaza, Sheung Shui.CatalogShop 151-152A, 1/F, East Point City, Tseung Kwan O.CPU Shop 529-530, 5/F, New Town Plaza, Sha Tin, N.T.CPUShop 19, G/F, 61-65 Chatham Road South, Tsim Sha Tsui, Kowloon.CPUShop G23-25, G/F, Silvercord Centre, 30 Canton Road, Tsim Sha Tsui.CPUShop 58, 58A, 60, 60A, G/F, 60 Granville Road, Tsim Sha Tsui, Kowloon.CPUShop A, 2/F, Windsor House, 311 Gloucester Road, Causeway Bay

CPU

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67A Shantung Street, Mong Kok, Kowloon.D-mopShop UC21, Millennium City 5, 418 Kwun Tong Road.D-mopShop 411, 4/F, New Town Plaza, Sha Tin.D-mopShop B, 8 Kingston Street, Causeway BayD-mopShop B03, Basement 1, Lippo Sun Plaza, 28 Canton Road, Tsim Sha Tsui.D-mopShop 9, 2/F, Silvercord Centre, 30 Canton Road, Tsim Sha Tsui.D-mopShop 301, Times Square, 1 Matheson Street, Causeway Bay.DahoodG/F, Tak Sing Alliance Building, 115 Chatham Road South, Tsim Sha Tsui, Kowloon.DahoodShop 06, Level 5, Langham Place, 8 Argyle Street, Mong Kok.DahoodG/F, 60 Fa Yuen Street, Mong Kok.Double ParkShop 37, 39-42, Basement 1, Silvercord Cetnre, Tsim Sha Tsui.double-parkShop 631, Times Square, 1 Matheson Street, Causeway Bay, H.K.double-parkShop 360, Grand Century Place, Mong Kok, Kowloon.double-parkShop 1090, 1/F, Metro City plaza 2, Tseung Kwan O, Kowloon.double-parkShop 12-15, Level 5, Langham Place, 8 Argyle Street, Mong Kok, Kowloon.double-parkShop 3210-3211, Tuen Mun Town Plaza, 1 Tuen Shun Street, Tuen Mun, N.T.Evergreen9/f, Capital Commercial Building, 26 Leighton Road, Causeway Bay, H.K.ExitBasement, 73-75 Chatham Road South, Tsim Sha Tsui.FingercroxxShop 29, Silvercord Centre, 30 Canton Road, Tsim Sha Tsui, Kowloon.

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FingercroxxShop UC-15, 17, 19, APM, Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Kowloon.FingercroxxShop 201-211, Yuen Long Plaza, Yuen Long, N.Ti.tShop C-2 & C-16, Millennium City 5, 418 Kwun Tong Road.i.tShop 1030, Miramar Shopping Arcade, Tsim Sha Tsui.i.tShop 27, 2/F, Silvercord Centre, 30 Canton Road, Tsim Sha Tsui.i.t

G/F, 6-10 Cleveland Street, Causeway Bay, H.K.

i.t

2/F, In’s Square, 26 Sai Yeung Choi Street, Mong Kok, Kowloon.

i.t

Shop 10-19, Level 3, Langham Place, Argyle Street, Mong Kok, Kowloon.

i.t

Shop 412, New Town Plaza, Sha Tin.

J-01

Shop 18B-19, G/F, Miramar Shopping Arcade, 132 Nathan Road, Tsim Sha Tsui.

J-01

Shop B, G/F, 57 Paterson Street, Causeway Bay.

Juice

Shop A, 2/F, 53 Paterson Street, Causeway Bay.

Lane Crawford

Level 3, IFC, Central.

Lane Crawford

Pacific Place, Queensway.

Lane Crawford

3 Canton Road, Tsim Sha Tsui.

MVP Plus

37 Sai Yee Street, Mong Kok, Kowloon.

MVP Plus

Shop 391-392, Level 3, Grand Century Place, Mong Kok.

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New Youth

G/F, 13 Lee Garden Road, Causeway Bay.

New Youth

Shop 1033-1035A, 1/F, Metro City plaza 2, Tseung Kwan O, Kowloon.

New Youth

G/F, 84 Fa Yuen Street, Mong Kok.

Seibu

Kowloon Hotel, 17-21 Nathan Road, Tsim Sha Tsui.

Sportshouse

Shop 529-530, New Town Plaza, Sha Tin, N.T.

Sportshouse

Shop 26-27, Citylink Plaza, Sha Tin, N.T.

Sportshouse

Shop 1007-8, 1/F, Metro City plaza 2, 8 Yan King Road, Tseung Kwan O, Kowloon.

Sportshouse

Shop 220-222, 2/F, Metropolis Plaza, Sheung Shui, N.T.

Toronto

G/F, 8-8A Nelson Street, Mong Kok, Kowloon.

Wan Kee

G/F, 17 Nelson Street, Mong Kok, Kowloon.

Gigasports

Shop OT244-247, Level 2, Ocean Terminal, Tsim Sha Tsui.

Gigasports

Shop 1046-47, 1047A, 1/F, Metro City plaza 2, Tseung Kwan O, Kowloon.

Gigasports

Shop 124, Pacific Place 2, Queensway.

Gigasports

Shop B14-15, Basement, Fashion World, Site 2, Whampoa Garden, Hung Hom.

Gigasports

Shop 352-353, Telford Plaza, Kowloon Bay.

Gigasports

Shop B01-03, Basement, Sheraton Hotel Shopping Mall, 20 Nathan Road, Tsim Sha Tsui.

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The improvement of Nike

Nowadays, Nike is not only a shop which sells shoes or clothes, but also a new technology. Nike + is a good example.

Nike + is a timekeeper which is connected to the specific shoes. It can record time and running speed, calculate calories burnt. It makes running more fun since then and helps individuals to build a habit of running. Thus each of them can take a bigger step towards a healthier life.

Nike takes an “outside-in” perspective, it really care about what customer needs and always try the best to enhance the customer’s satisfactions.

Nike has found some experts to produce a video which teach buyers how to use Nike +.

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Save the environment

Earlier December 2008 in New York, Nike introduced the next evolution in their goal to lessen their environmental impact. This new evolution is Nike Considered Design, which will combine sustainability principles with the newest innovations for sport. For Spring 2009 Nike Considered Design will be featured in all six of Nike key categories including ACG, tennis, running, soccer, women’s training, men’s training, sportswear and basketball. The Huarache basketball line will be a Nike Considered Design product in its 2009 version, the Nike Huarache 09. The sneaker uses Environmentally Preferred Materials (EPMs), with a high recycled content, wherever possible. The stitching details and embroidery create structural support, eliminating the need for excessive overlays, embellishments and backing materials. A smarter pattern design allowed for a cutting efficiency of 70 percent on the upper, substantially reducing waste.

A Nike Considered Design Product - Nike Huarache 09

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Information Provided by:2008 Nike annual reporthttp://www.nikebiz.com/ Nike Official Sitehttp://www.theregalcourier.com/features/story.php?story_id=117277503832682800 Nike product testhttp://www.kitidea.net/bbs/viewthread.php?tid=11692 Nike 2009 design http://www.afrbiz.com.au/page.asp?3652=419432&E_Page=416317&3648=417811&case=417829 R&Dhttp://www.nikefuns.com/category/marketing http://store.nike.com/index.jsp?sitesrc=USLP&country=US&lang_locale=en_US

～The End～

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