Marketing Project

Marketing ProjectGlobal Gadgets Imports

Marketing Project

Cynthia C. Cutright

MKT630-0904B-01

Professor Alan Fowler

November 27, 2009

Introduction• Marketing Project Goals

– Expand Product Line– Repackage and Brand– Open Additional Stores– Major Marketing Campaign

• Increase Sales & Brand Awareness

• Marketing Concepts

─ Branding─ Public Relations─ Website─ Digital Marketing

• Virtual Media

─ Campaign─ Promotion─ Slogan─ Direct Mail─ Advertising

Introduction Cont.• Affected Departments

– How and Why

• Supported Departments– How and Why

• Customer Relationship Marketing (CRM)– Marketing Project Focus

• Existing Customers and Why• Potential Customers and Why

• Expand Product Line– New Product Offering

– Housewares

• Repackage and Brand– Logo– Slogan– Web Address

Marketing Project Goals

Your one stop shop for all your gadget

needs.www.globalgadgetimports.org

• Open Additional Stores– Increase Region

• Surrounding States

• Major Marketing Campaign– Increase Sales– Increase Brand Awareness

Marketing Project Goals Cont.

• Branding– Logo, Image, Reputation

• Public Relations– Interaction between Company & Consumer

• Digital Marketing Methods– Websites– Blogs– Microblogs– Social Networks– Aggregators

Marketing Concepts

• Campaign• Promotion• Slogan• Direct Mail• Advertising

Marketing Concepts

• Accounting and Finance– Budget

• Information Technology (IT) – Internet

• Marketing and Public Relations– Development & Implementation

• Upper Management– Approval

Affected Departments

• Sales– Increased Buyer Traffic

• Logistics– Import & Distribution

• Warehouse– Warehousing New Product Line

• Customer Service– Increased Consumer Concerns

• Human Resources– Hire Additional Employees

Supported Departments

• Establishes Customer Relationship• Develops Customer Relationship• Maintains Customer Relationship• Improve Company Performance

– Customer Loyalty– Customer Retention

Customer Relationship Marketing

Marketing Project Focus

Existing Customers• Lacking Market

Reputation• Increase Customer

Satisfaction• Increase Customer

Loyalty

Potential Customers• Lacking Market

Reputation• Create New Client Base• Gain Customer

Satisfaction• Develop Customer

Loyalty

ReferencesScott, D.M. (2009). New rules of marketing and PR: How to

use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. Hoboken, NJ: John Wiley & Sons, Inc.

WSDfRO. (2002). What is a web site? Retrieved November

26, 2009, from http://www.religiousresources.org/homepage/t_whatis.php