Marketing Presentation (ppt) for Windows Company Kungfonster in Sweden

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VIDEO 1

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VÉ Å Ñ t Çç TÇt Ä ç á | á

VÉÅÑtÇçTÇtÄ çá | áf àÜxÇzà{ áM

-T o p m a n a g e m e n t k n o w h o w o f e n g i n e e r i n g- N a r r o w f r a m e-L a r g e d a y l i g h t s s p r e a d i n g-C u s t o m i z a t i o n P l u g a s s e m b l y-F r e e m a i n t e n a n c e

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-N o e x p l i c i t s t r a t e g i c p u r p o s e , i d e n t i t y , m i s s i o n , v i s i o n a n d o b j e c t i v e s-I n c o m p l e t e f u n c t i o n a l i t y o f W e b s i t e- L i m i t e d m a r k e t i n g p r e s e n c e o n t h e m a r k e t-A f t e r s a l e s s e r v i c e- N o B 2 C c u s t o m e r & d a t a b a s e s

Vâ á à É Å x Ü TÇt Ä ç á | á\Çw|ä|wâtÄáU âá|Çx ááx á

VIDEO 2

Vâ á à ÉÅx Ü TÇtÄ çá | á- T h e s a l e t a k e s p l a c e o n l y i n e x c e p t i o n a l c a s e s d i r e c t l y- G e n e r a l l y s a l e s a r e m a d e b y b u i l d e r s o r w i n d o w i n s t a l l e r s - T h e c u s t o m e r i s u s u a l l y a p r o f e s s i o n a l

- R e f e r e n c e s a r e i m p o r t a n t f o r t h e c u s t o m e r

e b b g

- T h e n e w e x t e n d e d s y s t e m c a l l e d t h e h o u s e h o l d t a x d e d u c t i o n- R e d u c e t h e t a x w i t h h a l f t h e l a b o r- T a x r e d u c t i o n i s 5 0 p e r c e n t o f t h e t o t a l b a s e (a maximum 5 0 , 0 0 0 : -)

-C o n s t r u c t i o n c o m p a n i e s- A r c h i t e c t s

- L o c a l d e a l e r s

Vâ á à ÉÅx Ü TÇtÄ çá | áB us in e s s C us t o me r s

-C o m m e r c i a l Bu i l d i n g s

VÉ Å Ñ x à | à É Ü TÇt Ä ç á | á

VÉÅÑx à | à ÉÜ TÇtÄ çá | á

H-Fön s t r e tK v i l l s f o r s

W e s t c o a s t W i n d o w sS v e n s k a Fön s t e r

I n w i d o

VÉÅÑx à | à ÉÜ TÇtÄ çá | áf |Å |ÄtÜ|à|xá 9 W |y y xÜxÇv xá

- D e l i v e r y- P r i c e- W o o d a n d a l u m i n i u m- W e b s i t e i n E n g l i s h

VÉÅÑx à | à ÉÜ TÇtÄ çá | áH-Fön s t r e t

F o u n d e d i n 1 9 7 88 5 e m p l o y e e sS p e c i a l i z e d a r e a sL i f e t i m e o f w i n d o w sE x p o r t

VÉÅÑx à | à ÉÜ TÇtÄ çá | áH-Fön s t r e t

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- S p e c i a l i z a t i o n- W e b s i t e- E n v i r o n m e n t a l p o l i c y- G u a r a n t e e- I n t e r n a t i o n a l o p p o r t u n i t i e s

- W e b s i t e- L o c a t i o n- D i r e c t s e l l i n g

VÉÅÑx à | à ÉÜ TÇtÄ çá | áK v il l e f o r s

F o u n d e d i n 1 9 2 57 5 e m p l o y e e sP r i v a t e l y o w n e dL o c a t i o n

VÉÅÑx à | à ÉÜ TÇtÄ çá | áK v il l e f o r s

f àÜxÇzà{ áM

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R & DW e b s i t e c o n t e n tH i s t o r y & Q u a l i t yN o i s e

W e b s i t eL o c a t i o nU n c l e a r d i s t r i b u t i o nG u a r a n t e e

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j xt~ÇxááxáM- W e b s i t e- L o c a t i o n- R e t a i l e r s

- W e b s i t e-O w n e r s h i p- M a n u f a c t u r i n g- G u a r a n t e e- I n t e r n a t i o n a l o p p o r t u n i t i e s

` t Ü ~ x à b ä x Ü ä | x ã

` tÜ ~ x à TÇtÄ çá | áfxzÅxÇàtà|ÉÇ

- R e s i d e n t i a l Bu i l d i n g s- I n s t i t u t i o n a l ( g o v e r n m e n t a l ) b u i l d i n g s - C o m m e r c i a l ( p r i v a t e ) b u i l d i n g s -& p r i v a t e h o u s e s .

TOWS

TOWS

SO: STRATEGIES THREE PRONG INTENSIVE STRATEGY(S5,O6,O2, O4)

PRODUCT DEVELOPMENT (S1,O8,O3)

FOCUS STRATEGY(S4O1) & (S8O5):

WT: STRATEGIES

W11,T1

W7,T5

W8,T5,

ST: STRATEGIES

S01,T5

S6,T4

S1T8,T1

WO: STRATEGIES

W5O1,W3O10, W10O4 W13,O8,O9W7,O2,O11W8,O1W11, O10

SO: STRATEGIES • THREE PRONG INTENSIVE

STRATEGY(S5,O6,O2, O4)

• PRODUCT DEVELOPMENT (S1,O8,O3)

•FOCUS STRATEGY(S4O1) & (S8O5):

Internal

External

STRENGHTS (S)S1: Top management know how of engineeringS2: Narrow frameS3: Large day lights spreadingS4: Customization Plug assembly- Can maintain existing window frames- PCB cleanup not needed.S5: Financially Strong investorsS6:Continuous ImprovementS7: Long lasting-superior coloringS9: Traditional window appearance S8: Aluminum shielded windows (less wood more AL)S9: Maintenance free windowsS10: B2B customers (80~20 Rule)

WEAKNESSES (W)W1: No explicit strategic purpose, identity,

mission, vision and objectivesW2: Website W3: Limited marketing presence W4: After sales serviceW5: Narrow product rangeW6: Centralized structure (Tall)W7: Blind approachW8: No B2C customer & data basesW9: U-value improvement. W10:Self-productionW11: Low Brand equityW12: Employee turnover rateW13: Delivery time 4 to 6 weeks.W14:Windows is not fire rated

OPPORTUNITIES (O)O1: ROT deductO2: Selling online (E-Marketing)O3: New Product development O4: Strategic alliances & dealership O5: Demand for Al shielded windowsO6 Geographical expansion O7: Knowledgeable (professionals)O8:BPR O9: TPL agreements O10:Marketing reduces prices.O11: Training of trainers TOT.

SO: STRATEGIES • THREE PRONG INTENSIVE

STRATEGY(S5,O6,O2, O4)

• PRODUCT DEVELOPMENT (S1,O8,O3)

•FOCUS STRATEGY(S4O1) & (S8O5):

WO: STRATEGIES

W5O1,W3O10, W10O4 W13,O8,O9W7,O2,O11W8,O1W11, O10

THREATS (T)T1: Large window manufacturesT2:Deteriorating trends in construction industryT3:Intense competition from eastern Europe countries, (Price war)T4:Newenvironmental requirements T5: References. (Networking T6: Seasonal business T7: Urgency addictionT8: Price sensitive marketT9: Remoteness of production area

ST: STRATEGIES

S01,T5

S6,T4

S1T8,T1

WT: STRATEGIES

W11,T1

W7,T5

W8,T5,

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