Marketing Presentation

Zakiya Sultana Kornia ID# 081200047Suranjit Ghosh (Sajib) ID# 081200171Shamal Mollik ID# 081200179

Shahriar Al Mahmud ID# 081200032

Group IntroducingGroup Introducing

Forkan Hossain ID# 081200012

A PRESENTATION ON

Summary of This caseSummary of This case

At the moment Martha all the hardware had At the moment Martha all the hardware had paid off. Martha show that every year officially paid off. Martha show that every year officially held a contest to select the best new product held a contest to select the best new product introducing them. Trap-Ease contests that this introducing them. Trap-Ease contests that this year beating out over 300 new products. This year beating out over 300 new products. This

product demand for the Trap had not product demand for the Trap had not materialized. Martha hoped that this award materialized. Martha hoped that this award might stimulate increase interest and sales.might stimulate increase interest and sales.

Background of Trap Ease Background of Trap Ease

AmericaAmerica Trap-Ease America is a group of investor in January Trap-Ease America is a group of investor in January world wide marketing mousetrap. Trap-Ease America world wide marketing mousetrap. Trap-Ease America organization hired Martha to serve as president and to organization hired Martha to serve as president and to develop and manage.develop and manage.

Consumer more willing to buy and use the Consumer more willing to buy and use the traditionally, spring trap. Trap-Ease America Company traditionally, spring trap. Trap-Ease America Company main target customer women. To reach this target main target customer women. To reach this target market, Martha decided to distribute Trap-Ease market, Martha decided to distribute Trap-Ease through national grocery, hardware, and drug chains through national grocery, hardware, and drug chains such as Safeway, Kmart, and CB Drug.such as Safeway, Kmart, and CB Drug.

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To promote the product, Martha had budgeted To promote the product, Martha had budgeted approximately $60,000 for the first year. She planned approximately $60,000 for the first year. She planned to use $50,000 of this amount for travel costs to visit to use $50,000 of this amount for travel costs to visit trade shows and to make sales calls on retailers. trade shows and to make sales calls on retailers.

Budgeted approximately $250,000 in administrative Budgeted approximately $250,000 in administrative and fixed cost for the first year. To keep the investors and fixed cost for the first year. To keep the investors happy, the company needed to sell enough traps to happy, the company needed to sell enough traps to cover those costs and make a reasonable profit.cover those costs and make a reasonable profit.

The Trap-Ease America The Trap-Ease America missionmission

Providing original product to Providing original product to Customer and it used safely Customer and it used safely and easily and give consumer and easily and give consumer life time used Product.life time used Product.

Question#1: Martha and the trap-Ease American inventors believe they face once in a lifetime opportunity. What information do they need to

evaluate this opportunity? Answerer: The Trap-Ease America investor believes

they face once-in a lifetime chain innovative mousetrap and the groups impatience and with the company progress Opportunity. It is used very safely and easily. There has no risk of catching their finger while loading it. It posed no injury or poisoning threat the children.

Question# 2.Has Martha identified the best target market for Trap-Ease? What other Market segments might the first target?

Answer: Martha has identified that woman is the best target market for Trap-Ease. The first power target segments are national grocery, hardware, drug chain and directly sold the large retailers market.

Question3. How has the company positioned the Trap-Ease for the chosen target market?

Could it position the product in other way? Answer: The Trap-Ease America Company has

positioned the trap-Ease for the chosen target market is worldwide right to a innovative product for mouse trapping. It used very easily and safely has no risk and injury. The sold two Trap in one package.

Question#4. Describe the current Marketing mix for Trap-Ease. Do you see any Problems

with this mix?• Answer: The Trap-Ease America Company

describes the current market mix for trap-ease Product is innovative. It is Qualify product because consumer will use it safely and easily with no risk. Consumer always avoided the unlikable position. The simple trap worked is Very efficiently.

Marketing Mix

• Product: Trap Ease America’ provide quality product.• Price: Trap Ease America’ provide low price product.• Place: Trap Ease America’ product sales urban and rural

market• Promotion: Trap-Ease America’ give advertisement,

discount, and sample product for sells promotion.

Question 5. Who is trap-Ease America’s competition? Answer:

The Trap-Ease America’s competitor is traditional spring loaded trap and other is poisoning chemical company.

Question 6. How would you change Trap-Ease’s Question 6. How would you change Trap-Ease’s marketing strategy? What kinds of control procedures marketing strategy? What kinds of control procedures would you establish for this strategy?would you establish for this strategy?

AnswerAnswer:: Trap Ease America’ company Trap Ease America’ company change marketing strategy are market change marketing strategy are market targeting Market segmentation, Market targeting Market segmentation, Market positioning and differentiation. positioning and differentiation.

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Target market: Trap Ease America’ company target customer are upper level, middle level and lower level.

Market segmentation: Trap Ease America target costumer is top to bottom level.

Market positioning: Market position develops to given advertisement sample product and sales discount for sales promotion.

Question#1: Martha and the trap-Ease American inventors believe they face once in a lifetime opportunity. What information do they need to

evaluate this opportunity? Answerer: The Trap-Ease America investor believes

they face once-in a lifetime chain innovative mousetrap and the groups impatience and with the company progress Opportunity. It is used very safely and easily. There has no risk of catching their finger while loading it. It posed no injury or poisoning threat the children.

Answer: Social factors are associated with obesity. Obesity people are also prone to depression, other emotional upsets and job loss. Children through being overweight was as bad as having cancer, because they suffer from poor social interactions, low school achievement, lack of athletic prowess, and troubled family relationship.

Question # 1. What social, cultural, and personal factors are associated with obesity? With eating disorders? What psychological factors?

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The American eats many kinds of fast food. Everyday nearly one third of U .S. Children aged 4 to 19 eats fast food. The problem of real obesity and obesity – related problem, one is imaginary.

Question #2: How would obesity, diets, and exercise programs fit into VALS lifestyle? What’s group are most likely to take advantage of which means of losing weight.

Answer: Day by day people are obesity because involved in many reason – social, psychological and personal factors. Diets are favorites Atkins diets and south beach diet. South beach and other low card diets is that calorie is not just a calorie. Exercise is not only good for you’re physically, but also mentally. African American are more likely to be obese than whites, and Hispanics more so than African American. The relationship between education and obesity is very strong.

Question #3. Why have so many consumers chosen Atkins or the South beach diets? How has the decision –making process affect here choice?

Answer: The favorites are the Atkins diet and the south beach diet. “Atkins” meaning don’t serve me bread, potatoes, or pasta at your house. Atkins allows you to eat protein, eggs, and butter, over the countries, our bodies have been programmed to store fat. Doctors and nutritionists have to admit that people do lose weight on Atkins. Decision making process affected there choice, so many children choice fast food and many people choice Atkins.

Question 4 .How has American business capitalize on obesity and eating disorders? Is this

desirable? Answer:

Healthy fast food choices don't sell so the majority of them don't last on the menu for long. Most chains today have some kind of salad and a grilled chicken sandwich for low calorie options, that's really about it. The people that frequent fast food chains don't want healthy food; they want fast food that tastes good .

THANK YOUTHANK YOUAny Questions!Any Questions!