Marketing Portfolio - Kathleen Garcia

EDIT

CO-FOUNDER AND CREATIVE DIRECTOR FOR DESAUTELS' FASHION BUSINESS UNCOVERED

RESPONSIBILITIES |

Responsible for creating and maintaining the brand image of FBU (brand management); creation and execution of marketing plan/strategy; design and creation of all promotional material in collaboration with the communications team.• Logo creation• Poster creation• Directed & edited the promotional video• Created all visual content presented at the event• Created promotional strategy

ABOUT |

“Spend a day in the life of some of Canada's most inspiring leaders from the fashion industry. Through a number of panels and speaker series, FBU will make you discover the backstage of the fashion business.”

Fashion Business Uncovered is an initiative from McGill students who want to build visibility around the fact that the fashion industry is not limited to design and modelling but in fact is driven by different aspects of business and management.

SPEAKERS |

CFO of Chanel (Global) - Philippe BlondiauxFounder & CEO of The Business of Fashion - Imran AmedDirector of E-Commerce for Brown Shoes – Richard SejeanVP Human Resources of Aritzia – Christine RobertsVP Human Resources of Le Chateau - Wendy Staplefordand many more…

PROMOTIONAL VIDEO

WEBSITE BANNER

RESPONSIBILITIES |

Responsible for creating and executing the business plan, marketing plan; operations management; brand management; design and creation of all promotional material• Operations management & Accounting• Photography (photo-shoots, post editing and concepts)• Website (minor coding and content) – HTML, CSS, JAVA• Logo creation• Social Media

ABOUT |

Posh is the Avenue, in which, our fashion styles meet. While we play offof various styles, like fashion, Posh Avenue is ever changing. Weconstruct seasonal limited edition cohesive collections for our muse –you. Our inspirations are both current and vintage but, mostimportantly, they are culturally diverse. As we continue to cater to aglobalized and international clientele, we recognize trends in fashionand toy with them so each of our products are unique, customizableand fashion-forward.

P O S H A V E N U E CO-FOUNDER / CEO

PROMOTIONAL VIDEO

WEBSITE BANNER

MARKETING |

• Created a marketing case for 2JKL International Inc. to analyze its strategic positioning in Canada.• Responsible for the rebranding of the company, in order to redefine 2JKL's initiatives and goals.• Created and designed the website www.2jkl-international.com; responsible for all social media platforms and the company's product photography.• Responsible for creating marketing assets and campaigns with a focus on digital to be integrated on the company website.

FINANCE & STRATEGY |

• Participated in the negotiation an acquisition with the Business Development Bank of Canada

• Assisted in the negotiation of the merger & acquisition of 2JKL & Tom Orr Cartage Construction• Through the means of strategic management and corporate finance, the buying, selling and dividing of the company's assets were planned, in order to restructure the value of the company.• Worked closely with Gatineau's Business Development Bank (BDC) and Ottawa's Sun Life Financial, in order to negotiate the terms of the acquisition.

2JKL INTERNATIONAL INC. MARKETING INTERN (2JKL) / CORPORATE FINANCE INTERN (TOM ORR)

K A T G A R C I A

The credits to my name span across diverse industries that may not seem similar at first glance, however an overarching theme in my life is the cross between creativity and rationality. Having worked in the entertainment industry has allowed me to understand business to a whole other level. I understand different facets of management due to my extensive and distinct experiences; they have allowed me to work as an entrepreneur and creative director for my own personal ventures at a shy age, as well as to take on challenges at different firms and projects.

My interest and expertise in other industries, such as, real estate, construction, hospitality, fashion and my love for technology has given me the opportunity to work in different streams of business enhancing my knowledge in assorted fields.

For more information, look for my CV, LinkedIn or ask me.

T - 514. 965. 1292 | E - [email protected]

W - www.katgarciaonline.com| www.poshavenueboutique.com

Montreal | Vancouver | Los Angeles

T - 514. 965. 1292 | E - [email protected]

W - www.katgarciaonline.com| www.poshavenueboutique.com

Montreal | Vancouver | Los Angeles

T - 514. 965. 1292 | E - [email protected]

W - www.katgarciaonline.com | www.poshavenueboutique.com