migkj A gift with I;kj
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migkj A gift with
I;kj
Executive Summary(1/2)
• The world is becoming busier every second. People are spending lesser time expressing love to their closed ones. Due to burden of work people find themselves in the guilt of not being able to express their love.
Executive Summary(2/2)
• migkj is an app based service market
place that connects users with gift stores so that they can share love with their closed ones who are living far away from them by providing comprehensive gifting solutions.
OPPORTUNITIES
• As people become more and more workaholic they’ll have lesser time to physically go to a store and purchase a gift.
• Therefore online gifting solutions market has a huge growth potential.
by MiNTEL
Competition from several companies trying to establish themselves in the same market. Existing competitors. Gaining customer loyalty will not be easy.
To establish itself as a prominent online
gift purchasing app.
• 50,000 + registered users.
• 1,000+ new registrations per day.
• 5000+ connected Gift Stores.
• Fully operational in Delhi and Mumbai.
Target after 1 year
A comprehensive online shopping experience especially designed for gift purchasing.
-
Collaboration
with gift stores
like Archie’s and
Bakery joints
like Mr. Brown
will spread their
reach to more
customers.
• Uphaar to position itself on the High-end market.
• This positioning will help to convey the message that:
Gifts have a price
the love expressed is...
• The brand will associate with professionals only
• Rate and review system
• Stores with bad reviews and ratings to be removed
• The customers will find an easy interface to select from the range of gifts at price ranges chosen by them.
• For collaborators the app will act as a tool to reach to customers and to increase their outreach.
• Also during peak time they can act according to the requests generated by app.
(1/2)
• The app would have registered user and gift store accounts.
• Users can choose the type of gift they want and add further specifications such as price range, delivery address, time of delivery and payment method etc.
• Stores with relevant information will be identified and displayed to the user.
(2/2)
• Users can keep an account of the gifts they have to buy and make a checklist.
• Ratings and reviews system will help users to make an informed decision.
• Easy payments through in-built e-Wallet.
The Company seeks to generate revenue using 3 ways
• Revenue from the wallet.
• The company will charge the gift stores 15-20% on each transaction.
• From periodic payments for the premium version of the app.
• First 5 transactions would be free for the gift stores.
• After that 15-20% would be charged on every transaction. Exact amount will depend on type of gift and the total amount.
• Performance Incentives will be given to the top rated gift stores:
Reduced charges.
Appear on top of the list.
Available with the premium version of the app the users will get:
• Within 6-24 hours delivery option.
• Innovative
• Exclusive offers and discounts.
• First preference in times of high
demand
DISTRIBUTION
Get it on the Website!!!
ORGANISING STRUCTURE AND
PROCESSES • Front end and back end of the app to be
regularly monitored for glitches.
• Gift Stores to be screened before bringing them on board to stay true to the brand’s core value of priceless value.
ORGANISING STRUCTURE AND
PROCESSES
• Gift Stores to be held accountable for the quality of gifts.
• Customers to be held accountable for their behaviour as well any in payment.
• The company ensure that the information provided by the gift stores is consistent.
• Uphaar to become fully operational in all 4 metros- Delhi, Mumbai, Kolkata and Chennai.
• More than 500,000 registered users.
• Over 10,000+ gift stores connected gift stores.
• Expansion in major cities like Lucknow, Ahmedabad, Bangalore, Pune etc.
The contents of this Presentation have been prepared after research
and any similarity to any existing ideas is merely coincidental and I
do not claim to possess those ideas.
This presentation is created by Anurag Kumar, IIT Roorkee during a
marketing internship under the guidance of Prof. Sameer Mathur, IIM
Lucknow
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