Marketing Planning Overview Date Marketing Planning Overview Customizable PowerPoint Template.

Marketing Planning OverviewDate

Marketing Planning Overview

CustomizablePowerPointTemplate

Example three

Example four

Example two

Agenda

Example one

PROGRAM OVERVIEW

1

2

3

4

Overall Marketing Planning

GOALSGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.

Objectives

TASKSGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.

RESOURCESGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.

EVALUATIONGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.

Strategies

PROVEN METHODS NEW METHODS POSITIONING STRATEGY

• Method a. This is example text.

• Method b. This is example text.

• Method c. This is example text.

• Method a. This is example text.

• Method b. This is example text.

• Method c. This is example text.

• Method a. This is example text.

• Method b. This is example text.

• Method c. This is example text.

Marketing Program Planning

TacticSample Text. Replace me with your own text.

TacticSample Text. Replace me with your own text.

TacticSample Text. Replace me with your own text.

Marketing Strategy

Marketing Program Planning

Marketing Strategy

Marketing Strategy

Primary Objective

Social

Webinars

PPC

Paid Programs

Nurturing & DB Emails

FEB

Applicable Event

ApplicableEvent

ARCS & PILLARS

Add audience or persona

Add audience or persona

Add audience or persona

High Level Program Planning Template

JAN MAR APR MAY JUN JUL

EVENTS

AUDIENCE & SEGMENTS

ONGOING

AVERAGE / MONTH•x programs•x webinars•x live events•x paid programs

Applicable Event

Applicable Event

Applicable Event

Applicable Event

Applicable Event

High Level Program Initiative

High Level Program Initiative

High Level Program Initiative

Yearly Program View by Quarter

Q1Program 1

Program 2

Program 3

Program 4

Program 5

Program 6

Q2Program 1

Program 2

Program 3

Program 4

Program 5

Program 6

Q3Program 1

Program 2

Program 3

Program 4

Program 5

Program 6

Q4Program 1

Program 2

Program 3

Program 4

Program 5

Program 6

Q3 ‘13

Program Roadmap

TACTIC

TACTIC

TACTIC

TACTIC

TACTIC

TACTIC

TACTIC

TACTIC

Q4 ‘13 Q1 ‘14 Q2 ‘14

Initiative 1

Initiative 2

Initiative 3

Initiative 4

TACTIC

Product Launch Program Plan

CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS

1 HC

Email 1

Email 2

Email 3

eBook

Cheatsheet

Datasheet

Blog Post

Webinar 1

Webinar 2

In-Person Event

Social

PPC Campaign

Paid Email Campaign

Direct Mail

SalesCall-down

Funnel Analysis: Program A (Webinar Example)WHERE ARE THERE OPPORTUNITIES?

Current List for Program Send(X number of leads)

Webinar Sign-Ups(X%)

Webinar Attend(X%)

Webinar Follow Up Includes Offer for Demo(X%)

Attend(X%)

Good Leads(X%)

Opportunities(X%)

Won(X%)

Program Launch Date:Goals:List Size:

Roughly X% Register ~ X NumberWebinar Dates:“

X% Attend – X Number

X% Register for Demo – X Number

X% Fit the Right Profile – X Number

X% Fit the Right Profile – X Number

Of those that attend the demo, X% become opportunities – X Number

Win X% - X Wins

Awareness / Lead Gen

Campaign Details

MARKETING-SALES FUNNEL GOAL ACTIVITY

Interest

Demo

Opps

Won

Goal 1

Goal 2

Goal 3

Activity 1-5

Activity 1-5

Activity 1-5

Content Initiative Planning

Content Planning

Q1 Q2 Q3 Q4

Theme 1 Theme 2 Theme 3 Theme 4

Ebook Ebook Ebook Ebook

Infographic Infographic Infographic Infographic

Slide Deck Slide Deck Slide Deck Slide Deck

Blog Posts Blog Posts Blog Posts Blog Posts

ONGOING INITIATIVE

ONGOING INITIATIVE

ONGOING INITIATIVE

VideosPer Quarter

Slide DecksPer Quarter

InfographicsPer Month

EbooksPer Month

Content Program Drill-Down Per QuarterMessaging Arc Product Launches Trend Related Partner/Thought Leader SEO

Asset 1 Asset 1 Asset 1 Asset 1 Asset 1

Asset 2 Asset 2 Asset 2 Asset 2 Asset 2

Asset 3 Asset 3 Asset 3 Asset 3 Asset 3

Asset 4 Asset 4 Asset 4 Asset 4 Asset 4

GOALS:

X XX X

Event Planning

Yearly Events Calendar

Events Date Activity Lead Goal Actual Lead #

Event a Date a Activity a Goal a Lead a

Events

Yearly Webinar Calendar

Webinar Name Date Speakers Registration Goal Actual Registration

Webinar a Date a Speaker a Goal a Registration a

Thank You!