Marketing plan2

Marketing Success PlanALLEGI

Get lots of people super excited and pumped up to work with Allegi plan!

“Luck is what happenswhen preparation meets opportunity.”

Seneca, Roman Philosopher

Gain 1,000 distributors

•People need to know who ALLEGI is•Want to become part of it

Marketing

LONG TERM STRATEY that involves the creation of content for the purpose of:

1.Building an audience2.Creating trust with that audience3.Monetizing that audience

Content Marketing is NOT advertising

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Exposure to product or service

Don’t sell-Educate

People don’t care about our Products or services.

They care about their problems-Pain Points-

•Products and their benefits1. Gain customers•Unique method of creating income1. Gain Distributors

Content that promotes Allegi’s:

• Leadership tools• How to communicate• How to establish relationships• etc

• Marketing materials• Brochures• CD/DVD• Business cards• Videos

Content that helps distributors gain customers/downline

Tools for getting downline:

• Sales pipeline• Taxes• Running business• Accounting• Company creation• Online/Offline Training

Tools to run and promote business:

• Social media• Newsletter• Blogs• Website• Promos

Content that helps distributors gain customers/downline

Content channel:• Books• Videos

Communication tools:• Tv/Radio/Print• Webinar• Infographics• Videos• Guides

Get started…

1.Where are we?

Goals..•Current assets•Current content

2. Target Audien

ce•Who is our audience•Buyer persona

3. Sales funnel•Attract•Engage•Do Something

4. Custom

ize content•Where in sales funnel?•Purpose

5. Editorial Calenda

r•What to post•Where to post it•When to post it

6. Measu

re Result

•Engagement/capture•Moving through Funnel•Conversions

LONG TERM PLAN. 6-9 MONTHS

7.Refine

and perfect

•What works•What doesn’t