7/31/2019 Marketing Plan - Softdrink - Lajawab
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LajawaabUdaas pal ko jagmagao ..Lajawaab apne ghar laao !!
7/31/2019 Marketing Plan - Softdrink - Lajawab
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After being accepted successfully in
products like toothpaste , soaps etc ,
We,the option group, is now bringing an
all new Soft Drink Lajawaab in the rural
markets of India.
Lajawaab will have 5 flavours:- Cola ,
Pineapple , Pan masala , Grape and Mint.
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Our vision is to become the sole
soft drinks supplier in India.
Our mission is to supply uniquesoft drinks flavor with minimum
sugar content at an affordable
price.
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Our soft drink Lajawaab is different from
all others soft drinks available in market
as it is cheaply priced and comes in 5
unique flavors , 4 of which you wouldhave never tasted before.
The sugar content in lajawaab is kept
minimum, so you need not pay more to
get a Diet Lajawaab .
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Other Drinks Lajawaab
More flavours ,NO availibility More flavours , Available
everywhere
High sugar content Low sugar content
Diet drinks at different price The same drinks have low sugar
content at same price.
High caffeine content Zero caffeine content
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Lajawaab will be available to customers atfollowing prices:-
Lajawaab will be available to Shopkeepers at
following prices:-
Quantity Price
300 ml Rs. 10
500 ml Rs. 181 ltr Rs. 28
2 ltr Rs. 40
Quantity Price
300 ml Rs.9
500 ml Rs.15
1 ltr Rs.25
2 ltr Rs.35
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Advertising through media like
newspapers, televisions, radio will be
done. The advertisments will mostly
potray the rural scene with the basicconcept being how Lajawaab turned
sad moments into happy and joyous.
Free samples of 20 ML will be provided
with newspapers for continuously 2 days.
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Lajawaab will be given free of cost to
sarpanch of every village as a gift which
will make lajawaab a status symbol.
Brand Ambassador will be Kareena Kapoor
stressing upon the fact that to be happy
you must be healthy and lajawaab is
healthy and tasty.
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With every bottle of lajawaab a smallscratch card will be given in which aconsumer can win 3 products a free 300 mllajawaab bottle a poster ofkareena
kapoor, or a 2 gm gold coin
Features like low sugar content and zerocaffeine will be stressed upon.
After 4 months Your Lajawaab moment Acontest will be launched in which theconsumer has to tell a moment enjoyed withLajawaab, and 2 people get 1 week supply ofLajawaab absolutely free.
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Since the drinks available in market today
are not of much good quality, with many
brands offering same flavours,We thought
of starting up a soft drinks brand anddeliver something unique and outstanding
..which means something lajawaab to
our consumers.
We also wanted to deliver something
unique so we kept sugar level minimum
and caffeine content zero.
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Our brand logo features 4 petals of a flower,
which is a symbol of life, which suggestsLajawaab doesnt harm their health ,instead
keeps them joyous thus improving their health.
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Lajawaab will be available at all KiranaStores across the country.
Also around 800 kiosks will be opened upall over India in Rural areas to provideeasy access to Lajawaab.
Rural people will be invited to own shops
of lajawaab, a store which will be smallin size and only stock Lajawaab. This willalso create employment in addition toincrease in sales and popularity ofLajawaab.
7/31/2019 Marketing Plan - Softdrink - Lajawab
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Lajawaab was given to various consumers in
Rural markets for free for tasting and here
are few of the reviews .
Raju, Saharanpur
Geeta , Muraji Gaon
Kamla , Ekshar Ganj
Its is very tasty andrefreshing....The
flavours are so
unique and
different..
The cola flavor is
the best that I
have tasted till
date!!Can I have one
more please?!
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Now you can grab a bottle of lajawaab
at your nearest kirana store from 2 Oct,
2010.
Get ready for a sizzling taste .. Without
compromising on health !!
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- Kamya Aggarwal
- Kandarp Bansal- Sagar Taneja