MARKETING PLAN FOR TOYOTA COROLLA MARKETING CONCEPT Marketing is the process associated with promotion for sale of goods or services. It is considered a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production to the customer in order to stay profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. STRATEGIC PLANNING Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) PEST analysis (political, economic, social and technological) Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions: "What do we do?" "For whom do we do it?" "How do we excel?"
Marketing Plan Report on Toyota Corolla.docx
Aug 18, 2015
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MARKETING PLAN FORTOYOTA COROLLAMARKETING CONCEPTMarketing is the process associated with promotion for sale of goods or serices! It is considered a "social and managerial process #$ which indiid%als and gro%ps o#tain what the$ need and want thro%gh creating ande&changing prod%cts and al%es with others!" It is an integrated process thro%gh which companies create al%e for c%stomers and #%ild strong c%stomer relationships in order to capt%re al%e from c%stomers in ret%rn!Marketing is %sed to create the c%stomer' to keep the c%stomer and to satisf$ the c%stomer! (ith the c%stomer as the foc%s of its actiities' it can #e concl%ded that marketing management is one of the ma)or components of #%siness management! The eol%tion of marketing was ca%sed d%e to mat%re markets and oercapacities in the last decades! Companies then shifted the foc%s from prod%ction to the c%stomer in order to sta$ pro*ta#le!The term marketing concept holds that achieing organi+ational goals depends on knowing the needs and wants of target markets and deliering the desired satisfactions! It proposes that in order to satisf$ its organi+ationalo#)ecties' an organi+ation sho%ld anticipate the needs and wants of cons%mers and satisf$ these more e,ectiel$ than competitors!STRATEGIC PLANNING-trategic planning is an organi+ation.s process of de*ning its strateg$' or direction' and making decisions on allocating its reso%rces to p%rs%e this strateg$' incl%ding its capital and people! /ario%s #%siness anal$sis techni0%es can #e %sed in strategic planning' incl%ding -(OT anal$sis 1-trengths' (eaknesses' Opport%nities' and Threats2 PE-T anal$sis 1political' economic' social and technological2-trategic planning is the formal consideration of an organi+ation.s f%t%re co%rse! All strategic planning deals with at least one of three ke$ 0%estions3"(hat do we do4""5or whom do we do it4""6ow do we e&cel4"In man$ organi+ations' this is iewed as a process for determining where an organi+ation is going oer the ne&t $ear or more' t$picall$ 7 to 8 $ears' altho%gh some e&tend their ision to 9: $ears!In order to determine where it is going' the organi+ation needs to know e&actl$ where it stands' then determine where it wants to go and how it will get there! The res%lting doc%ment is called the "strategic plan!"It is also tr%e that strategic planning ma$ #e a tool for e,ectiel$ plotting thedirection of a compan$; howeer' strategic planning itself cannot foretell e&actl$ how the market will eole and what iss%es will s%rface in the comingda$s in order to plan $o%r organi+ational strateg$! Therefore' strategic innoation and tinkering with the .strategic plan. hae to #e a cornerstone strateg$ for an organi+ation to s%rie the t%r#%lent #%siness climate!E8 RFMF@8>@: RFMFK8>E8 RFM 5%el C%t -$stemRR::R: E&terior AntennaGlass Em#edded Print Antenna J%mpersColo%red 5ront 6ead =amps M =amp M%lti?reHector Rear =amps =E< 1=ight Emitting AM>5M Radio 1Remote Control2:::1with Mp7 C< Pla$er2:: 1with Mp7 C< Pla$er2 Central =id(>9 =eel =id 152 RR 6ead RestAd)%sta#le Roof =iningMolded -eat Jelt 15R27 Point E=R & 9 1( > Ad)%sta#le Anchorage2 -eat Jelt 1RR2R7 point E=R & 9'=ap T$pe &F7 Point E=R & 9'=ap T$pe & FR7 Point E=R & 9 '=ap T$pe & F -eat Material 5a#ric -hift Position IndicatorRRR:RR -peaker9ME9E -R- Air Jag 1Mirror and Card 6older Tachometer::::R: Tilt -teering :::::: Tr%nk =amp:::::: (ood Grain 5inishRR::R: (ood Grain 5inish on Arm RestRR::R:
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