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Marketing Definition
Purpose of Marketing
Cereal
How to make Marketing Plan
Analysis
Internal(Product Analysis)
External (Market Analysis)
Analysis
Internal(Product Analysis)
Strengths Weaknesses
External (Market Analysis)
Opportunities Threats
Setting the Objective
Setting the Objective
Setting the Objective
Setting the Objective
Selling 10,000 boxes by the end of this year.
Choosing the Strategy
Strategy Examples
Analysis
Objective
Strategy
Tactics
Tactics
STP Process
(Market Segmentation /Targeting/Positioning)
4 P’s of your
Product
Tactics
Market Segmentation
/Targeting/Positioning
4 P’s of your Product
Tactics
Market Segmentation
/Targeting/Positioning
4 P’s of your Product
Segmentation & Targeting
A
B
DAge
GenderEducation
ProficiencyIncome
C
Targeting• Demographic• Psychographic
Positioning or Perceptual Map
Tactics
Market Segmentation
/Targeting/Positioning
Define the 4 P’s of your Product
Define the 4 P’s of your Product or Service
Define the 4 P’s of your Product or Service
What is your Marketing Message?
What is your Marketing Message?
What is your Marketing Message?
What is your Marketing Message?
What is your Marketing Message?
What is your Marketing Message?
AnalysisObjective
StrategyTactics
Measurement
MeasurementsControl & Corrective Actions
Example:Sales
Objective = 10,000
Sales Per Month = 833
MeasurementsControl & Corrective Actions
AnalysisObjective
StrategyTactics
Measurement
Financials
Example:Sales Reps. Salaries =
220,000Brochures = 50,000PR =
120,000Direct Marketing = 10,000TV Advertising = 500,000Total = 900,000
FinancialsBudgeting
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