Marketing plan for android app(easy edit)

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MARKETING PLAN

EASY EDIT (ANDROID APP)

What is Marketing?Marketingis defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

AUDIO&

LOGO

SLOGAN: Im all for the scissors. I believe more in the scissors than I do.

A SELECTIVE ANDROID APPLICATION TO MAKE EASY CUTS IN AUDIOS AND VIDEOS

Importance of Mobile AppWWW.GUSANI.COM

CLOSEST COMPETITOR

video audio cutterAPP THAT IS CLOSEST TO OUR PROPOSAL AND ALREADY AVAILABLE ON GOOGLE PLAY-

1. EXECUTIVE SUMMARY

1.1 WHAT IT DOES:

This app is used to cut or merge an audio or video very quickly.

1.2 COURSE OF ACTIONIt asks the user whether to cut or merge the audio or video. If you want to merge it is similar in all apps but for cutting it asks 2 questions whether to cut the selected portion or to retain only the selected portion of the original.

2. SITUATION ANALYSIS

2.1 COMPANY OVERVIEW CORE COMPETENCIES COMPARATIVE ADVANTAGE:With our Easy Edit app we will be able to cut in 2 ways: 1.Cut the selected portion from original audio or video2.The selected portion forms a new video

The first type of editing is not available in our competitor VIDEO AUDIO CUTTER

2.2 MARKET OVERVIEWCLOSEST COMPETITORSAPP THAT IS CLOSEST TO OUR PROPOSAL AND ALREADY AVAILABLE ON GOOGLE PLAY- VIDEO AUDIO CUTTER

POTENTIAL CUSTOMERSALL THOSE WHO NEED THIS APP ARE THE STUDENTS BETWEEN THE AGE 16 AND 30.

3. GOAL

THUS ITS GOAL:

ITS MAIN GOAL IS TO REACH THE STUDENTS WHO ARE DOING THEIR PROJECTS

WHAT DO WE WANT TO ACHIEVE?

40% INCREMENT IN REVENUE AND 20% INCREMENT IN CONSUMER VALUE BEFORE END OF THE YEAR 2018

4. STRATEGY

VALUE PROPOSITION

CUSTOMER VALUE:

POSTIONINGHow will we position our app in the minds of our target consumers ?How is our app different from our competitor?

POINTS OF PARITY:With our Easy Edit app we will be able to cut in 2 ways: 1.Cut the selected portion from original audio or video2.The selected portion forms a new video

The first type of editing is not available in our competitor VIDEO AUDIO CUTTER and all other apps.

So using the Easy Edit app we can do this step in single click but in other apps we have to cut and merge and do many operations.

POINTS OF DIFFERENCEEasy Edit app is user friendlyThis app cuts or merges the audio or video quickly without any change in the quality of the original.The original audio or video is always safe, a new file will be created if we edit the original

5. TACTICS

5.1 PRODUCTBENEFITS: It helps it editing the audio and video quickly with the same quality of original.

5.2 SERVICESFREE VERSION FEATURES-ALL BASIC FEATURES ARE FREE.PREMIUM VERSION FEATURES-ADDITIONAL FEATURES LIKE CUTTING THE SELECTED PART OF THE VIDEO ARE IN THE PREMIUM VERSION.THE CHARGES ARE MINIMUM.

5.3 BRANDNAME: EASY EDIT

LOGO: SLOGAN: Im all for the scissors. I believe more in the scissors than I do. 5.4 PRICE The price of a PREMIUM Version Of our App is 1$

5.5 COMMUNICATION

PROMOTING OUR APP THROUGH SOCIAL NETWORKING SITES LIKE FACEBOOK, WHATSAPP, TWITTER, ETC.

5.6 DISTRIBUTIONOUR APP CAN BE DISTRIBUTED THROUGH GOOGLE PLAY.

6. IMPLEMENTATION

USERINFRASTRUCTUREP

PROPER FORMULATION AND IMPLEMENTATION

A GOOD MARKETING STRATEGY COULD BE SABOTAGED BY POOR IMPLEMENTATION

THUS, STRENGTHENING ITS R&D DEPT. IS A MUST

SHOULD GATHER LATEST TECHNOLOGICAL INTELLIGENCE

SHOULD AIM FOR HIGHER CUSTOMER SATISFACTION

WOULD LEAD TO: POSITIVE FEEDBACK, WORD OF MOUTH AND CUSTOMER EXPANSION

SWOT Analysis Strength NEW FEATURES AVAILABLE IN THE PREMIUM VERSION APP IS USER FRIENDLY QUALITY OF THE EDITED PART IS SIMILAR TO ORIGINALWeakness

SUCCESS DEPENDS ON THE USAGE OF THE STUDENTS AND THEIR LIKING

Opportunity CAN ALWAYS LEARN FROM EXISTING APPSUSE BETTER AND MORE ADVANCED TECHNOLOGIES THAN THE EXISTING APPSThreats

TOUGH COMPETITION FROM EXISTING ESTABLISHED APPS

REFERENCES

www.shutterstock.comwww.appnext.comhttps://play.google.com/store/apps?hl=enwww.presentationprocess.comhttp://www.thepassivevoice.com/2015/10/im-all-for-the-scissors/https://en.wikipedia.org/wiki/Marketinghttps://www.google.co.in/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=marketing%20techniqueshttps://en.wikipedia.org/wiki/Marketing_strategyhttps://www.google.co.in/search?q=MARKETING+PICS&espv=2&biw=1024&bih=667&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjznbGAo_HNAhUHt48KHVQcD5QQ_AUIBigB

DISCLAIMER

Created by T.C.BALAMURUGAN, P.S.G. TECH COIMBATORE, during a Marketing Internship under the guidance of prof. SAMEER MATHUR , IIM LUCKNOW. (See www.IIMInternship.com)

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