MAGIC CARPET Always on the Go
MAGIC CARPETAlways on the Go
WHAT ISMAGICCARPET?
Your travel companion.
Magic Carpet is an online travel company
which provides interactive, travel related
forums and provides reviews on travel
related content.
As it's name suggests, the company aims to
provide and facilitate hassle free and an
amazing travel experience.
TRAVEL IS MORETHAN JUST AN
EXPERIENCE"Travel is a way of life."
GOALWhat the company aims to achieve.
The company aims tobecome the in the travel
agent business first, inIndia and later expand its
horizaons overseas.
ANALYSINGMARKETDEMANDS
Identifying available market,potential market and target market.
People are accessing onlinetravel apps per second in
Australia alone. Available Market: Anyone who has an enthusiasm
to travel
Potential Market: Anyone who can afford to travel
Target market: Frequent travellers and mainly
backpackers, young adventurous travellers.
AVAILABLE
POTENTIAL
TARGET
WHATPROBLEMS AREWE SOLVING?We address to and give solutions toproblems faced and aim at giving bytravellers during trips/tours.
Designing offering'sValue Proposition
STRATEGY
Provides unique differentiation in product mix.All the other competitors only address and communicates to people who encounter only aspecific set of problems. Unlike Magic Carpet, which aims at solving customer’s problems
and improves their situation holistically, faced when on a tour. Especially TravelLitedelivers specific benefits that no other company does. TravelLite is mainly used by
customers who go on long trips, backpacking, with very little commodities available andour app provides a solution to travellers who face a problem of transportation during the
travel.
HOW TO ACHIEVECOMPANY'S GOAL
TACTICS
C O M P A N Y . C O M
T H E B E S T W A Y T O R E A C H O U R T A R G E T C U S T O M E R B A S E I ST H R O U G H I N T E G R A T E D C O M M U N I C A T I O N S M I X .
O N L I N E M A R K E T I N G S T R A T E G I E S :
Develop a mobile app. Develop a website. Along with giving best userexperience. Make a brand logo.Start a travel blog.Connecting with experienced travellers, adventurous bloggers and expeditors,namely, open a social networking website where travellers can meet othertravellers. The main initiative is to have ties with frequent travellers, famousbloggers to endorse our brand and get experienced travellers to help with ourbrand. Use celebrity marketing, in this case, famous bloggers so that theircustomer base can get introduced to our company. Partnering with bloggersand featuring them in next videos
O N L I N E M A R K E T I N
C O M P A N Y . C O M
T R A D I T I O N A L M A R K E T I N GS T R A T E G I E S :
Advertising, focused on target markets.
Offline marketing, Print
advertising, Ads on local transport
Joining and conducting travel events.
Media Marketing, i.e, messaging,
emails.
Sales promotion: Giving our loyal
customers discounts in flight fares,
hotel tariffs and in restaurants.
Events:
Conduct "Traveller of the Year" contest.
Conduct a Travel Photography contest.
Since our target market mainly consist
of mainly youngsters who have
enthusiasm to travel and always on the
lookout for adventure, adrenaline
junkies and thrill-seekers. These kind
of events communicate to them and
would help in creating brand equity.
AN OVERVIEW OF THE MOBILE APP
SALIENT FEATURES OF MOBILE APP:
Meet & Connect with travellersHappening EventsTravelLite (provides transport facilities)Travelogue
MEETING & CONNECTINGWITH TRAVELLERS
"An online social networking platform by Magic Carpet whichfacilitates networking and connection with fellow travellers. Ifyou are backpacker travelling alone, you can find and join agroup or create a group of your own with travellers going to thesame destination. You get to meet travellers from all over theworld.
G I V E S Y O U U P D A T E S O F T H EH A P P E N I N G E V E N T S I N T H EP L A C E W H E R E Y O U A R ET O U R I N G .
Using maps and location, the app can detect
the place you are in and will send an update
of the events that are going to take place at
that time.
HAPPENING EVENTS
TRAVELLITE
An online travel forum and a commodity
developed by Magic Carpet exclusively
used for web mapping service, route
planning and online car /bike/cycle
rental services and online cab booking
services.
WHATPROBLEMARE WESOLVING?
We want to make travel moreaccessible to everyone
TravelLite addresses to problems
encountered by travellers during long
trips / backpacking trip. Any
unexpected change of plans, TravelLite
is the perfect solution. Also, local
cabs/buses/trains might not always be
funnest thing to do.
TRAVELOGUE
Get advice and suggestions from experienced travellers, localites and bloggers from all over the world.
PUBLISHING A
A N O N L I N E T R A V E L B L O G S T A R T E D A N D R U N B Y M A G I C C A R P E T I NA S S O C I A T I O N W I T H S O M E E X P E R I E N C E D T R A V E L L E R S A N D
B L O G G E R S T O H E L P Y O U G I V E T H E E X P E R I E N C E D U R I N G Y O U RT R A V E L S . C O N N E C T I N G W I T H E X P E R I E N C E D T R A V E L L E R S ,
A D V E N T U R O U S B L O G G E R S A N D E X P E D I T O R S , N A M E L Y , O P E N AS O C I A L N E T W O R K I N G W E B S I T E W H E R E T R A V E L L E R S C A N M E E T
O T H E R T R A V E L L E R S . T H E M A I N I N I T I A T I V E I S T O H A V E T I E S W I T HF R E Q U E N T T R A V E L L E R S , F A M O U S B L O G G E R S T O E N D O R S E O U R
B R A N D A N D G E T E X P E R I E N C E D T R A V E L L E R S T O H E L P I N P R O M O T I N GT H E B R A N D . U S E C E L E B R I T Y M A R K E T I N G , I N T H I S C A S E , F A M O U S
B L O G G E R S S O T H A T I T H E L P S C R E A T E A B R A N D I M A G E W I T H T H E I RC U S T O M E R B A S E .
TRAVELOGUE
HOME PAGE ACCOMODATIONHOLIDAYS ANDPACKAGES
S T R U C T U R E O F T H E A P P A N DD I F F E R E N T S E G M E N T S
RESTAURANTS &EATERIES
PLACES TO VISIT MEET & CONNECTWITH TRAVELLERS
HAPPENINGEVENTS
TRAVELLITE TRAVELOGUE
TRIPADVISOR MAKEMYTRIPCOUCHSURFER
M A I N C O M P E T I T O R S
All these companies share the same profile as my app, Magic Carpet, but Magic Carpet
provides differentiated offering which enables to sommunicate to a huge number os
cutomers. With the help of Partnerships with bloggers, the app has potential to become
the leading app in travel industry.
THANK YOUT O F I N D O U T M O R E , C O N T A C T , M R U D U L A K A V U R I .
-Mrudula Kavuri, IIT Madras*All the names and ideas are still in liquid stage, they can be changed as we are developing the app.