Marketing Plan How you feelin’? Presentation by: Shubham Agnihotri
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Marketing PlanHow you feelin’?
Presentation by:
Shubham Agnihotri
“How you feein’?” is an app which entertains customers by playing videos
and audios according to the state of mind they are in.
Everyone seeks relaxation and refreshments from
hectic working life.
Many Relaxation and Refreshment apps have come up…
But most of them are based on meditation
Our app gives Self-help along with Entertainment
Existing Competitors
GOALWe want to become the most sought app for relaxation and
refreshment
To achieve 4 million costumers in 5 years
Annual revenue of around $30 million is expected from 5th year
onwards
Our target market segment is the working class
Our core offering is Relaxation with Entertainment
Top activity costumers do on
phones is – Watching Videos
We will provide them Relaxation by watching videos
Our Point of Difference
We offer Relaxation using videos!!
Our positioning – Tell us your state of mind – We have a nice video
to cheer you up!!
We will make videos for refreshing the
customer who may be in any state of mind
User gets to choose one from among several
adjectives which best describes how they are
feeling
They may be
Stressed
Frustrated
Sad
Happy
We have videos for every mood!!
The costumer can watch three videos per day
The app has two versions
Free
Premium (Paid)
In the Free version, users can select only among five adjectives to describe how they are feeling
Frustrated Tired Lonely Sad Happy
In the premium version the users get a much more variety of
options
(1)They get to view an interesting informative video
(2)They get to know for example the scores
(3)What are the upcoming movies?
(4)Access to specially designed self-help videos by experts
We give initial 10 days free access
Cost Scheme
Monthly Plan $ 9.95
Yearly Plan $ 4.99 per month
Two year plan $ 4.24 per month
Forever $ 399.95
Our Slogan is
Making your day a
How do we communicate to the consumers?
Through e-mail
Organizing Video Shows
Giving short introductory talks in
corporate offices
And what about Distribution?
Through App Stores
Distributing in Corporate Offices
How to implement?
We have three teams
(1) Content TeamIt will develop the content for different categories of videos
Video Development TeamIt will make the videos based on the content
Promotion TeamIt will advertise the product and reach out
to costumers
Roll-Out ScheduleCreating the infrastructure and content One Year
Processes of Video making One Year
Launching period One Year
DISCLAIMER Created by Shubham Agnihotri, IIT(BHU), Varanasi during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.
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