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College Connector“Setting you on the right track for your future”
Executive Summary
• A comprehensive guide for engineering aspirants
• Helping students in college selection process
• Available on Google Play and IOS
SWOT Analysis
StrengthFirst of its kind college counselling
Huge College Network
Opportunity Huge Potential Market of Engineering Aspirants
ThreatsOther Competitors
WeaknessNo Marketing Budget
Company Overview
• App for guiding engineering aspirants in college selection
• Generic Rankings, updated college data and discussion forums
• Branch Selection guide describing programs of different colleges
• Personal guide to help through the process to chose the best college
• Student buddy: College Student mentor to help through
Market Analysis
• Huge Potential Students Base ( 1 Million + )
• General sources give biased reviews
• Students face difficulties deciding the right college
• No Major Competition
Target Customers
• Engineering Aspirants in major coaching institutes( XII students)
• School Science students who wish to pursue engineering
• Parents of such students
Objectives and Goals
• Main focus is to help students make the right choice for their future
• Plan to generate revenue through advertisements through forums and genuine useful information for students
• Major part of revenue through paid counselling of students
Consumer Needs
• Be a proper guide to the students
• Genuine latest data and forums about Colleges
• Real time notifications and relevant updates, easing it up
Brand Positioning
POP
• Engineering College Selector
• College Guide
• Rankings
POD
• AI based latest notifications
• Analysis of Cutoffs
• Unbiased Rankings ( Government Data)
• Personal Mentor/College Budy
Product and Service
• Latest notifications on user selected/major colleges counselling
• AI based query system
• Authentic Rankings and Updated College Data
• Analysis of Previous Years Cutoffs
• Genuine College Data
• Branch Feedback
• (Paid):Mentor for Counselling -> Personal Guide for the whole process
• (Paid) : College Buddy -> Personal interaction with student of dream college
Brand
College Connector
“ setting you on the right track for your future”
Pricing
• Motto of the app and website is to help the students
• Most services free of costs
• Premium services of counselling at 5000 for extensive one month/5 hour capped counselling with the personal expert guide
Marketing Build-up
• Extensive social media marketing, seo, google adwords
• Tie ups with top coaching centers at discounted price initially
• Associations with engineering entrances magazines/other publications in return of ad’s
• Available on Google Play and IOS, redirected from website as well
Company Structure
• A set of mentors working from their place under a core team
• Student buddy mentors working under the mentors
• A Technical team for functioning of the app
• A logistics and operations team, mentor assignment, etc.
• A Marketing team for establishing associations and online publicity
Performance and Evaluation
• Regular feedback by the customer service team
• Mentor feedback, to understand exactly what the student wants for future improvements and additions
• Student Buddy Mentors feedback
• Situation Analysis
• Market Analysis
• Objective and Goals
• Brand Positioning
• Marketing Ideologies and Company Structure
This Presentation was created by Lakshya Ghuliani from BITS Pilani Goa Campus, under an internship ( Jan-Feb 2017) with Prof. Sameer Mathur,
IIM Lucknow.
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