Marketing plan

WEDNESDAY

30.10 laun

ch ev

ent

Challenge AccepteD

• To Promote Greece as a technology provider to more than 70.000 visitors

!

• Networking with more than 2.000 other companies from all over the world

!

• To Expose Companies, StartUps and Academia to the international arena

Why Greece goes to MWC’14

We have a Plan

Our Team

A Strong Team

of ExpertsOur Plan

A marketing, sponsorship and participation plan

MarketingOur execution

Exploit last year’s experience and implement

in time

Step By Step

Our Team

Marketing and communication

Sales Pavilion Media Sponsorships

Our marketing Plan includes events, media exposure etc.

Recruiting companies and institutes to come with us

Design, Construction and Logistics

Social, Digital and Traditional media. International Press

coverage is a priority

Sponsors are very important partners in this effort

Experts More than 15 people involved, volunteers and members, all professionals in their field.

Our Marketing Plan

Give away ticket One give away MWC ticket for every company

Mediterranean Tech Cruise team up with other southern european countries and show off our technologies; offer a cruise in the Aegean to one lucky visitor.

Web Radio at the pavilion with interviews from companies and

visitors

Social Media Use of our twitter and Facebook channels as well as

leverage participating companies’ channels to broadcast our presence in mwc14

Africa Africa has big prospects and we believe most participating

companies will be interested to gain from this

Outbound Communication Provide content and templates for the participants to send

out to their lists

Social Media

Work with the Participants

We leverage all social media channels to ensure maximum exposure in MWC

Use social media channelsContent

Create interesting content (video, tweets etc.)

Create and distribute@GreeceMWC

Facebook, Twitter and Linked-in Social Presence

Social Accounts

mwc.hamac.gr

Everything about the Greek delegation is here including all participants

profiles

The central point

Africa

It’s easier to target one market than trying to reach them all.

It’s a emerging market and most visitors from the continent are buyers.

We can incentivise them by using as forefront the companies that are already working in the continent.

We can find them and invite them to show off our services.

Why Africa?

Mediterranean Tech Cruise

team up with other southern European countries to drive traffic to our booth and show off our technologies

offer a cruise in the Aegean to one lucky visitor

We want visitors to visit all the pavilions, collect a stamp from each one of them in order to win a one week cruise

Team-up with other countries

Give Away Ticket

Each gold level participant gives away 1 pass for the exhibition through a competition leading up to the event

This helps us promote each company centrally

All companies have incentives to promote their participation and give out a pass to one of their clients

Call to Action

Web Radio

Special booth for web radio broadcast during MWC

Broadcast live interviews with 2 professional radio producers

keep people in Greece and in Barcelona engaged during the whole event

At the Pavilion

Work with the participants

Tips

send tips and important information regarding mwc to the participating

companies and institutions

for MWC’14Brochure

Listing of the companies’ products and services in the digital and print version

of the greek pavilion brochure

Digital and in printContent

Create or use existing content from all stakeholders like interviews or press

releases

Videos, news

email communication

provide email templates for the companies to send out to their lists

3-4 of them

September October November December January February March

The Schedule

Milestones

Ticket Give Away

THE ROAD

Action Plan Participants email to their prospect and customer database, a series of emails leading up to MWC14. The objective is to create a buzz early enough, get prospects to interact with the company through a contest, and get companies going with pre-show appointment setting to set them up for success.

Launch Event

Start

Annouce winner

Set up meetings

Farewell event

Report event

MWC’14

How to Participate

Company Start UP Academia Sponsor Press

Select one of our participation plans according to your needs and budget

Pick the Bronze participation plan or contact us if you can’t afford it

Prepare your prototype or presentation and contact us to include you in the

delegation

Select one of our sponsorship plans to support the Greek delegation to MWC

Contact us to include you in our distribution list for the media and keep

up to date with all the news

Mobile idea or prototype Rocket scientist Great opportunity Great News

To finish

Q&AAsk your questions

thanksFor your attention

To MWC’14