Marketing Owners PPT

V Resorts is a chain of full service boutique resorts offering experiential stays to leisure travelers across India.

With over 70 resorts across India, we aim to introduce the harried Indian traveller to unexplored places. Towards that we're developing new destinations and ideas for tourism.

TH

ETOURISM PRODUCT

IS HIGHLY PERISHABLETHAT IS, IT CAN NOT BE STORED FOR FUTURE USE.

WH

ICHAN UNUSED

LEADS TO A LOSS

RESORT ROOM

CAN NOT BE

IN THE FUTURE.

RECOVERED

PROBLEM:Database Management

V SOLUTION: Call Centre

Ÿ Set format for receiving callsŸ Tracking of

Queries/ConrmationsŸ Receiving Payment (24 x 7)Ÿ Resolving questions related

to Location, Service, Prices etc.

Ÿ Accounting & Finance for exi-payment options

Ÿ Interactive Voice ResponseŸ Reservation Desk for

Queries/ConrmationsŸ Online Payment portalŸ Helpline & Feedback Team

for Cash PaymentsŸ All Accounting solutions

PROBLEM:Technology

V SOLUTION: A 360° Technological Solution

Ÿ Receiving bookings onlineŸ Managing online bookings

and occupancyŸ Helping guests manage on-

resort itineraries Ÿ Dedicated resort web-page

Ÿ Booking engine to receive online bookings & payments

Ÿ Central Reservation System to manage live inventory

Ÿ Cashless holiday experience with experiences, itineraries and T&C

Ÿ Resort webpage on V Resorts Website

Ÿ On-resort user app for android

PROBLEM:Pan-India Marketing

V SOLUTION: Footprints Across India

Ÿ Tapping the potential market in and around metro cities

Ÿ No easy access of the guest for any queries related to the resort.

Ÿ Corporate office and consolidated sales operations in Delhi-NCR

Ÿ Extensive sales operations all over India

Ÿ On ground sales representatives & tie-ups with consultants

PROBLEM:Limitations of resources

V SOLUTION: Dedicated Teams (offline & online)

Ÿ 24x7 (Day & Night) work pressure

Ÿ Increased chances of errorsŸ Multitasking results in chaos

Ÿ B2B Sales - Strong Network of B2B agents with over 2500 Agents across India

Ÿ B2C Sales - Dedicated (365 days) Sales and call center Team with 'Integrated Voice Response' solution and payment gateway

Ÿ Post Sales - Internationally trained operations team, on-resort trained staff and feedback team to give guest an exceptional experience

PROBLEM:Limitations of resources

V SOLUTION: Staff Training & Recruitment Centre

Ÿ Huge Investment in staffingŸ Lack of trained staff

Ÿ Dedicated Training and Recreation Centre in the heart of New Delhi

Ÿ Training of resort managers and staff in accordance with international hospitality standards, by industry experts

PROBLEM:Continuous Marketing

V SOLUTION: A Pan-Platform Reach

Ÿ Informing customers about ongoing offers

Ÿ Huge Investment - Trained in Sales and Promotions for the Resort, including digital marketing & social media marketing

Ÿ Listing of Resort in more than 90 online portals like Goibibo, Yatra, MMT etc.

Ÿ Brand building and maintaining the image

Ÿ Listing & management over all major Domestic and International OTAs.

Ÿ A strong social media presence.Ÿ Google Ad wordsŸ SEO & SMO Ÿ FacebookpromotionŸ Trip Advisor handlingŸ TTF, SAATE, FHRAI presence

PROBLEM:Brand Awareness

V SOLUTION: Brand & Marketing Solutions

Ÿ Creating a brand recall among the target clientele

Ÿ Appropriate branding and marketing of the property

Ÿ Brand trust - According to a Survey by Nielsen (New York) 70% people trust brands over stand alone business

Ÿ Dedicated Digital marketing for each resort

Ÿ Massive Social Media Marketing across multiple platforms on the established V Resorts handle

Ÿ Comprehensive media - Campaign managed by experts

Ÿ Consistent featuring in reputed media organizations, e.g. India Today, Economic Times

Ÿ Well-Oiled operations in online publications. Featured several times by popular outlets like LBB, Bruised Passports.

Where We Are & The Road Ahead

OUR VISION

To stamp the V Resorts brand of experiential holidays in the Indian travel space. And be the market leader in the leisure travel segment.V Resorts is on its way to be the biggest experiential holiday chain of its kind.

GOALS

In FY ‘17, we'll be bigger than Mahindra in terms of no. of roomsBy FY '19, we will reach 1000 properties with 15000+ rooms

OUR USPCURATED LOCAL EXPERIENCES

PROVID

ING

AT EACH RESORT

STANDARDISEDH O S P I T A L I T Y

Our PropertiesOver 70+ resorts all over India

A Diverse Portfolio Of PropertiesHill Getaways

Heritage EscapesWildlife Resorts

Beach DestinationsWellness Retreatsand much more...

Our Resorts

NASHIK RANIKHET ROHTAKDHAMPUR

SIKKIM VARKALA PENCH NARKANDA

SARISKA

KULLU

IGATPURIMHAISMAL

DELHI

SATTAL

MANAS

RAMGARH