Don Cherry
Marketing On Facebook | 5 Takeaway Lessons (Updated 2010)
Nov 12, 2014
Updated with NEW client cases and research. Presented at eBoost Consulting's Brown Bag Webinar series on March 18, 2010.
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Transcript
Don Cherry
Don Cherry
Introducing your new business card.
Marketing on Facebook is unbelievable!“
”
-Johnny Chan eBoost Consulting (March 18, 2010)
Marketing on Facebook is unbelievable!“
”
Hello.
Hello.
FIVETAKEAWAYLESSONS
about marketing on
Lesson
Fools Rush In.
1
1
Gotta understand the context, lovin’!…
Fools Rush In.
POST
POST
People
Objective
Strategy
Technology
POST
People
Objective
Strategy
Technology
People
People
IdentifierVariables
People
IdentifierVariables
Consumer Market
Business Market
Demographic
Psychographic
Geographic
Market Size
People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Geographic
Market Size
People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Behavioral
Geographic
Market Size
Benefits Desired
Sensitivity to Marketing Mix
Purchasing Behavior
Application or Usage Situation
People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Behavioral
Geographic
Market Size
Benefits Desired
Sensitivity to Marketing Mix
Purchasing Behavior
Application or Usage Situation
People
IdentifierVariables
ResponseVariables
Consumer Market
Business Market
Demographic
Psychographic
Behavioral
Geographic
Market Size
Benefits Desired
Sensitivity to Marketing Mix
Purchasing Behavior
SOCIAL TECHNOGRAPHICS
Application or Usage Situation
Social Technographics Ladder
Lesson
Facebook marketing is like baking.
2
Facebook marketing is like baking.
2
…there’s a precise recipe
Integration is the main ingredient…
Integration is the main ingredient…
Integration is the main ingredient…
55%
Integration is the main ingredient…
55%>100%
Integration is the main ingredient…
Integration is the main ingredient…
Integration is the main ingredient…
A dash of resource…
A dash of resource…
A dash of resource…
Contests add spice…
Contests add spice…
Contests add spice…
Contests add spice…
Contests add spice…
25% Increase in# of Fans
Contests add spice…
25% Increase in# of Fans
Lesson
Andre Agassi was right.
3
Andre Agassi was right.
33Image is every-thang!
Pages
ORGroups
?
Is
MarkoSingle
?
Is
MarkoSingle
?
Pages
ORGroups
?
Personal vs. CorporateSearch Engines
Email vs. Updates User ControlApplications
Advertise
What’sthe
bottom line?
Lesson
irrelevance = irreverence.
4
Your target audience will dictate
your Facebook strategy.
Now let’s pick on Qualcomm!
Lesson
Ignorance is NOT bliss.
5
PR disaster? Act quick.
There you have it. 5 takeaways you can use when embarking on Facebook.
REVIEW
Fools rush in. Facebook marketing is like baking.Andre Agassi was right.Irrelevance = Irreverence.Ignorance is NOT bliss.
?any
Thanks. You’ve been lovely.
presentation by
Johnny Chan
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