DELIMA OIL PRODUCTS SDN BHD IN MYANMAR MARKETING OF MALAYSIAN PALM OIL THE DELIMA OIL’S EXPERIENCE PRESENTATION BY MICHAEL LEE, SENIOR GENERAL MANAGER DELIMA OIL PRODUCTS SDN BHD MALAYSIA-MYANMAR PALM OIL TRADE FAIR & SEMINAR 28 JUNE 2013 TRADERS HOTEL, YANGON, MYANMAR 1
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DELIMA OIL PRODUCTS SDN BHD IN MYANMAR
MARKETING OF MALAYSIAN PALM OIL
THE DELIMA OIL’S EXPERIENCE PRESENTATION BY MICHAEL LEE, SENIOR GENERAL MANAGER
In 2010, a group of 10 delegates from Myanmar comprising of representatives from MEODA & UMFCCI visited FELDA Group Head Office in Kuala Lumpur for the purpose of:- Establishing business relationship and understanding Exploring the Malaysian palm oil business and its processes from plantation,
mills, refinery and marketing operations Site visits to plantations, mills and refinery
2
EVERY JOURNEY BEGINS WITH A SMALL STEP…..
DEC 2012 – DOP commenced operations Yangon
2 NOV 2011 – Felda Rep Office, Located at Sakura Tower -
Opening in Yangon officiated By Tun Dr. Mahathir bin Mohamad,
4th Prime Minister of Malaysia
DEC 2011 – THE FIRST MAIDEN DELIVERY OF 6,000 MT CP8 OLEIN WAS SHIPPED TO MYANMAR ECONOMIC CORPORATION
3
BUILDING OUR
FOOTPRINT IN
MYANMAR
JOINT INDUSTRY PROMOTION WITH MPOC TRADE
EXHIBITION IN YANGON
CONSUMER & TRADE
ROADSHOW
DISTRIBUTION AGREEMENT
WITH GRAND WYNN ENT
4
Geo-Political Map
Yangon
Other than the United States, China and India have a substantial geopolitical interest in Myanmar because of the common border & its natural resources
India China
Population 1.1 Billion
Population 1.5Billion
Both China and India serves as an important market for products from Myanmar in the future
Thailand Population 80 Million
A NEW POTENTIAL GROWTH ENGINE FOR THE CONSUMER GOODS INDUSTRY
5
MYANMAR’S NEW OPPORTUNITIES
PRESENCE OF LARGE CONSUMER MARKET FOR COOKING OIL
COOKING OIL WIDELY USED IN INDUSTRIAL MARKETS
LARGE CONSUMER MARKET
BREAK BULK INDUSTRIAL MARKET
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Types of Edible Oil Consumed in Yangon, Mandalay and Mawlamyine (Based on a consumer research study)
60% 60%
85%
8%
36% 34%
8%
91%
2% 7% 2% 3% 1%
TOTAL Yangon Mandalay Mawlamyine
Groundnut Oil Palm Oil Sesame Oil Other Oil
• 60% of respondents consume groundnut oil followed by 36% palm oil.
• Groundnut oil is more consumed in Yangon and Mandalay while 91% of housewives
in Mawlamyine area rely on palm oil
THERE IS POTENTIAL TO EXPAND PALM-BASED COOKING OIL, AS SHOWN BY HOUSEWIVES IN THE MAWLAMYAINE AREA
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Consumers' perception on attributes of edible oil
Attributes
Ground nut oil
Sesame oil
Palm oil Other
Vegetable oil Soy bean
oil Sunflower
oil Olive oil
Don’t know
Taste 97% 19% 3% 5% 2% 1% 2%
Smell 92% 34% 2% 2% 2% 3% 3%
Fresh 93% 15% 2% 5% 1% 1% 1% 2%
Convenient
to use
59% 7% 54% 5% 1% 1% 1%
Availability 65% 12% 72% 6% 2% 1% 1% 1%
Cheap 4% 2% 96% 5% 1%
Expensive 91% 19% 1% 2% 2% 2% 8% 3%
Nutritious 90% 10% 1% 4% 2% 1% 1% 5%
Suitable for
health
90% 18% 1% 5% 2% 1% 2% 1%
Packing 80% 8% 6% 8% 5% 3% 7% 16%
THE OPPORTUNITY : PALM-BASED COOKING OIL WIDELY AVAILABLE, IS CHEAP BUT MAINLY PURCHASED IN POOR