Marketing of Food

Marketing of Food

Food Rules

#11 – Avoid foods you see advertised on television.

Definitions

Marketing: the action or business of promoting and selling products or services.

Advertising: the activity or profession of producing advertisements for commercial products or services.

Who Does Marketing Target?

Big Name Advertisers

Food in the Media

“Be sceptical, ask questions, demand proof. Demand evidence. Don't take anything for granted. But here's the thing: When you get proof, you need to accept the proof. And we're not that good at doing that.” – Michael Specter

Definitions

Media: the main means of mass communication (television, radio, and newspapers) regarded collectively.

Media literacy: a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms.

Media Literacy

?What Questions Can You Ask About the Media?

History of Fast Food• 1921 White Castle, Wichita, KS• 1930 Kentucky Fried Chicken, Corbin, KY• 1937 McDonalds, San Bernardino, CA• 1950 Dunkin Donuts, Quincy, MA• 1951 Jack in the Box born in San Diego• 1952 Kentucky Fried Chicken becomes KFC• 1953 Burger King, Jacksonville, FL• 1953 Sonic Drive In, Shawnee, OK• 1958 Pizza Hut, Wichita, KS• 1961 Ray Kroc buys McDonald's for $2.7mil• 1962 Taco Bell, Downey, CA• 1965 Subway, Bridgeport, CT• 1969 Wendy's, Columbus, OH

33,510 Restaurants in 119 Countries?

McDonald’s• McDonald's' daily customer traffic (62

million) is more than the population of Great Britain.

• McDonald's sells more than 75 hamburgers every second.

• McDonald's feeds 68 million people per day, that's about 1 percent of the world's population.

• McDonald's' $27 billion in revenue makes it the 90th-largest economy in the world.

• The $8.7 billion in revenue from franchise stores alone, makes McDonald's richer than Mongolia.

• McDonald's hires around 1 million workers in the US every year. This estimate from Fast Food Nation assumes a 700,000 domestic workforce with 150% turnover rate.

• McDonald's has 761,000 employees worldwide, that's more than the population of Luxembourg.

• According to company estimates, one in every eight American workers has been employed by McDonald's.

• McDonald's is the world's largest distributor of toys, with one included in 20 percent of all sales.

• For the next three years, McDonald's is going to open one restaurant every day in China.

• The only place in the lower 48 that is more than 100 miles from a McDonald's is a barren plain in South Dakota.

• Americans alone consume one billion pounds of beef at McDonald's in a year – five and a half million head of cattle.