Marketing mix with market approach

TRADE MARKETING ‘MIX’&

DISTRIBUTION(5P MARKET APPROACH)

By Vicky

product Price

Place Promotion

People

PRODUCT

PRODUCT MIX

Quality Servic

e

Packaging

BRAND

Diferensiasi Produk

Brand Building

Consumer Behavior of

visibility For Consumer For Outlet

It Should be close to the consumer with a strong identity and a

simple name

PRICE• By channel

• Maximum price to sell from outlet to consumer

• Minimum price to sell from outlet to consumer

Price Education

( to outlet )

• Retail rebate : (new outlet development)• Just give the rebate to new outletRebate policy

PLACE / DISTRIBUTION

Route To MarketGO RETAIL

Economic Market

Coverage

Organization Capability

Distribution Reporting System & Process

Wholesaler direct and indirect Distribution

(Weighted Distribution)

WS Segmentatio

n

WS sales Force

territories Managemen

t

Product Focus

Penetration

“SALES” PROMOTION &

SALES MARKETING

Modern / Horeca Channel

Perfect Execution• Avaibility• Affordability• Quality• Visibility• KPI Standard for

P.E

Retail Channel

Retail Consumer

Promo

Outlet Branding(Cluster)

Maintenance

Wholesale Channel

WS Program(WS Display

Program)

Relationship Building

(WS Gathering)

SALES “PEOPLE” DISTRIBUTOR DEVELOPMENT

Supervisor• Coaching & Leadership Training

Sales Representatif (Salesman) Training• Selling skill• Negotiation skill• Standard call Procedur etc

TERIMA KASIH