Marketing Mix of Emirates Airways
Aug 14, 2015
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Transcript
FLEETS OF AIRLINES
THE EMIRATES A380BOEING 777-300ER BOEING 777-200LRBOEING 777-300BOEING 777-200AIRBUS A330-200AIRBUS A340-300 AIRBUS A340-500
PRODUCT STRATEGY
FIRST CLASS
PRIVATE SUITE
PERSONALIZED DINING SERVICES
ONBOARD SHOWER SPA ONBOARD LOUNGE
INFLIGHT ENTERTAINMENT
CHAUFFER DRIVE SERVICES
IN-FLIGHT SERVICES
ENTERTAINMENT SERVICES
ICE SERVICES WHICH STANDS FOR
INFORMATION
COMMUNICATION
ENTERTAINMENT SERVICES
INFORMATION
THIS ENABLES PASSENGERSTO GET IN TOUCH WITH NEWSAND SPORT HEADLINES FROMBBC NEWS.
THEY CAN ALSO TAKE VIEW OFFLIGHT'S EXTERNAL CAMERASOR FOLLOW THE PROGRESS OFTHE FLIGHT.
COMMUNICATION
THIS FEATURE ENABLES CUSTOMERS TO MAKE CALLS, SEND SMS VIA AERO MOBILE
CUSTOMERS CAN ACCESS INTERNET USING FLIGHTS ONBOARD WI-FI SERVICES ‘ONAIR’
THEY ALSO HAVE IN-SEAT SATELLITE TELEPHONE
ENTERTAINMENT
CUSTOMERS CAN ENJOY LIVE TV WITH THEIR OWN ‘ICE TV’ OVER 2000 ENTERTAINMENT CHANNELS
SEATS ALSO HAVE PSP’S TO PLAY FAVORITE GAMES
THEY ALSO HAVE LIST OF MAGAZINES OF EVERY CATEGORY
PRICE
USE OF PREMIUM PRICING STRATEGY
SEASONAL PRICING DISCOUNT
GREAT EMPHASIS ON SERVICE QUALITY
FREE TICKETS CHILDREN UNDER AGE OF THREE
PLACE
EMIRATES AIRWAYS USE GEOGRAPHY SPECIFIC STRATEGIES
ONLINE AND OFFLINE CHANNELS FOR RESERVATION
ONLINE SERVICES
-BOARDING PASS -HOTEL RESERVATION -CAR BOOKING -FLIGHT STATUS
PROMOTION
EMIRATES PUTS LOTS OF EFFORTS ON PROMOTION
IN STORE DISPLAYS
SPONSORSHIP'S
ADVERTISEMENTS
SOME OF THEIR TAGLINES USED IN ADVERTISEMENTS
EMIRATES, THE FINEST IN THE SKY
BE GOOD TO YOURSELF. FLY EMIRATES
FLY EMIRATES. KEEP DISCOVERING
FLY EMIRATES, HELLO TOMORROW
IN FLIGHTY ADVERTISEMENT'S
TV ADVERTISEMENT'S
IT OFFERS UNIQUE WAY TO ADVERTISE ON SINGLE CELL AVOIDING ALL OTHER FORMS OF MASS MEDIA
OPEN SKIES MAGAZINE
EMIRATES OWN OPEN SKIES MAGAZINE VOTED WORLD’S BEST BY EXECUTIVE TRAVEL.
FEATURES INTERESTING PROFILE OF PUBLIC FIGURES SECTION OF ARTICLES ON TRAVEL,TECHNOLOGY,HEALTH,BUSINESS.
SPONSORSHIP'S
EMIRATES AIRWAYS CREATES BRAND IDENTITY MAINLY BY SPONSORING MANY BIG EVENTS
PEOPLE
STRONG POSITIVE CULTURE IN TERMS OF CULTURAL DIFFERENCES TO PROMOTE COMMON GOAL AMONG EMPLOYEES
APPROPRIATE TRAINING TO EMPLOYEES
CONTINUITY OF MANAGEMENT TEAM SINCE ITS CREATION
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