Marketing Management Up to 1000 Mcqs By Najafapi.ning.com/files/NKqQTEwKjCUu2-xqZv7lqrSqdd2I3t… ·  · 2017-05-27Marketing Management Up to 1000 Mcqs By Najaf Question # 1 of 15

Marketing Management

Up to 1000 Mcqs By

Najaf Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option: Economy Technology Media Promotion Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option: Followers Challengers Leaders Nichers Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer

Retailer and customer Retailer and consumer Company and customer Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis

Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable

Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Which of the following is NOT a media of advertising? Select correct option: Direct selling Newspaper Radio Television While considering the place for a product which of the following is important for customer. Select correct option: Communication

Convenience cost Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following is NOT a part of marketing communication mix? Select correct option: Telemarketing Public relations Sales promotion Advertising Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging A company is charging different prices to the customers based on the location. It is known as: Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing

Price differentiation Penetration pricing Price discrimination Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option: Introduction Growth Maturity Decline The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: Industrial products Specialty products Unsought products Shopping products Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar In BCG matrix, products with low market share and low market growth are referred to as: Select correct option: Dogs Question marks Cash cows

Stars Which of the following is NOT a function performed by a public relations department? Select correct option: Public regulations Public affairs Lobbying Product publicity Which of the following is TRUE statement? Select correct option: Selling and marketing are interchangeable Marketing is a narrow concept Selling is a part of marketing Marketing is a part of selling Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer The price of an executive is: Select correct option: Premium Cost Salary Wage Advertising is used by which of the following? Select correct option: Business firms Nonprofit organizations Professionals All of the given options Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary

Executive summary Situation analysis Appendix Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Which of the following marketing channel will be best for selling High Tec products? Select correct option: Retailer Mail order Selling direct Wholesaler Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Select correct option:

Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Billboards are example of which of the following advertising media? Select correct option: Television Radio Newspaper Outdoor Which of the following statement is TRUE about publicity? Select correct option: Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging What is an outcome of communication and co-operation between sales personnel? Select correct option: Successful selling Successful team selling More market growth More productivity All are the performance measure for tracking the productivity of sales person EXCEPT: Select correct option: Margin by product category Revenue per territory Margin and revenue per product Revenue per sales person Which of the following is NOT an example of variable cost? Select correct option:

Rent of factory Raw material Power Transport In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option: Introduction stage Growth stage Maturity stage Decline stage For which of the following price wars are good in the short run? Select correct option: Retailers Competitors Customers Companies Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Why companies are moving towards marketing public relations? Select correct option: To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost

Which of the following involves designing and manufacturing the container or wrapper for a product? Select correct option: Labeling Branding Product line Packaging Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience Cost Solution Which of the following BEST describes the definition of marketing mix? Select correct option: The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option: Production concept Marketing concept Selling concept Product concept BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement

The best alternating to a new agreement The best alternative to a negotiated agreement Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television Radio Newspaper Direct mail Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue Which of the following is the basic role of promotion? Select correct option: Interpretation Communication Manipulation Information All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations Competition in the market Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration All of the following are the advantages of IMC EXCEPT: Select correct option: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company The highest degree of share of mind is known as: Select correct option: Mind response Mind awareness Top of mind Mind share Which of the following sets floor for the price that company can charge for its product? Select correct option: Product Premium Promotion Cost Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Which of the following is an example of indirect selling? Select correct option:

B2B selling Door-to-door selling Face-to-face selling Telemarketing An event designed to attract the public's attention to the promoters is known as: Select correct option: Press release Public relation Publicity stunt Publicity In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product Which of the following can be used to build up long-term image for a product? Select correct option: Free samples Advertising Coupons Price packs Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place What is the mutual activity of negotiation and decision making? Select correct option: Compromise seeking Common objective Conflict between parties Presence of influence Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Select correct option: Skimming Psychological Cost-orientated Penetration The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy

Aggressiveness strategy Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Select correct option: Catchy jingles Humor Catch-phrases All of the given options In which of the following company specifically creates a brand to counter a competitive threat?

Select correct option: Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. Select correct option: A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling

Sales promotion Direct mail Advertising The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Which of the following channel is used for standardized items? Select correct option: Selling direct Mail order Retailer Wholesaler The price of which of the following is lower than the cost and is used to drag customers into a store. Select correct option: Premium product Discounted product On-sale item Loss leader Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Buying and selling of mass consumer goods and services comes under which of the following markets?

Select correct option: Business markets Global markets Consumer markets Government markets 1) Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a) Mass media b) Print media c) Electronic media d) Internet 2) Which of the following is NOT the purpose of mass media? a) Advocacy b) Journalism c) Broadcasting d) Entertainment 3) Which type of media has an advantage of “mass coverage” for promotions? a) Newspaper b) Radio c) Television d) Outdoor advertising 4) Which of the following is NOT used for commercial advertising? a) Wall paintings b) Billboards c) Bus stop benches d) Word of mouth 5) For what purpose advertising slogans are used? a) Drawing attention b) Marketing communication c) Sales promotion d) Publicity 6) In which type of commercial, information is conveyed through television? a) Broadcasting b) Information c) Telecasting d) Billboard 7) Which of the following is a NOT type of sales? a) Direct sales b) Aggressive sales c) Consultative sales d) Complex sales 8) Who is much more knowledgeable about their product or service than the

prospect? a) Sales person b) Manager c) Customer d) Whole seller 9) Which of the following is NOT the tactics of negotiation? a) Presenting demands b) Setting pre-conditions c) Declining to speak first d) Presenting product 10) What is the other term used for negotiation? a) Loss-win b) Win-win c) Win-loss d) Loss-loss 11) How marketing manager can develop strategies for each product using information from sales force management system? a) Using communication mix variables b) Using marketing mix variables c) Using product mix variables d) Using promotion mix variables 12) How an increased productivity create competitive advantage? a) It reduces cost b) It increases retailers c) It increases competitors d) It reduces growth 13) What is an outcome of communication and co-operation between sales personnel? a) More productivity b) Successful selling c) More market growth d) Successful team selling 14) Identify the type of promotion in which companies use celebrities for promotion. a) Personal selling b) Sales promotion c) Publicity d) Public relation 15) Companies are using public relation to support the sales: a) In short run only b) In long run only c) In short and long run d) None of the given options

16) Which of the following is the combination of institutions through which a seller markets products to the user? a) Retailer b) Wholesaler c) Distribution channel d) Logistics organization 17) Which of the following is readymade business transferred from one place to other? a) Whole selling b) Retailing c) Franchising d) Direct selling 18) What will be the length of distribution channel for perishable goods? a) Short b) Long c) Medium d) None of the given options 19) What is the intention of vertical marketing for retailers and wholesalers? a) Reduce cost b) Reduce channels c) Reduce control d) Increase control 20)A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a) Corporate VMS b) Conventional VMS c) Administered VMS d) Contractual VMS Question # 1 of 20 ( Start time: 02:42:31 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

• Business plan • Production plan • Market plan • Selling plan

Question # 2 of 20 ( Start time: 02:42:57 AM ) Total Marks: 1 Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option:

• First degree discrimination

• Second degree discrimination • Third degree discrimination • Forth degree discrimination

Question # 4 of 20 ( Start time: 02:44:53 AM ) Total Marks: 1 Which of the following is NOT an example of variable cost? Select correct option:

• Rent of factory • Raw material • Power • Transport

Question # 5 of 20 ( Start time: 02:45:14 AM ) Total Marks: 1 Which of the following offers an incentive to buy a product? Select correct option:

• Direct mail • Public relations

Sales promotion • Advertising

Question # 6 of 20 ( Start time: 02:45:35 AM ) Total Marks: 1 Warehousing facility to channel members is an example of: Select correct option:

• Seasonal discount • Trade discount • Quantity discount • Cash discount

Question # 7 of 20 ( Start time: 02:46:09 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

• Production concept • Marketing concept • Selling concept • Product concept

Question # 8 of 20 ( Start time: 02:46:29 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option:

• Title page • Market analysis • Marketing strategy • Executive summary

Question # 9 of 20 ( Start time: 02:46:44 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

• Product • Pricing • Promotion • Distribution

Question # 10 of 20 ( Start time: 02:47:08 AM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option

• Idea generation • Idea development • Idea screening • Idea testing

Question # 11 of 20 ( Start time: 02:47:26 AM ) Total Marks: 1 Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option:

• Forth degree price discrimination • Third degree price discrimination • Second degree price discrimination • First degree price discrimination

Question # 12 of 20 ( Start time: 02:47:45 AM ) Total Marks: 1 A company is charging different prices to the customers based on the location. It is known as: Select correct option:

• First degree discrimination • Second degree discrimination • Third degree discrimination • Forth degree discrimination

Question # 13 of 20 ( Start time: 02:48:08 AM ) Total Marks: 1 Which of the following is also known as problem child? Select correct option:

• Dogs • Questions marks • Cash cows • Stars

Question # 14 of 20 ( Start time: 02:48:32 AM ) Total Marks: 1 Which of the following relating to price is considered as a key element in the marketing mix? Select correct option:

• The size of the sales force • The speed of an exchange • Quality and cost controls (Doud) • The generation of total revenue

Question # 15 of 20 ( Start time: 02:49:02 AM ) Total Marks: 1 Which of the following is an advantage of sales promotion? Select correct option:

• Increase sales in long run • Decreases consumer traffic • Create awareness about product • Increase sales in short term

Question # 16 of 20 ( Start time: 02:49:26 AM ) Total Marks: 1 Which of the following is NOT a sales promotion technique? Select correct option:

• Coupons • Telephone surveys • Samples • Contests

Question # 17 of 20 ( Start time: 02:49:47 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

• Product Cost • Product Value • Product need • Product Satisfaction

Question # 18 of 20 ( Start time: 02:50:10 AM ) Total Marks: 1 IMC stands for what? Select correct option:

• Internal marketing communication • Integrated marketing communication • Integrated managing company • Internal marketing communit

Question # 19 of 20 ( Start time: 02:50:47 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

• Company and retailer • Retailer and customer • Retailer and consumer • Company and customer

Question # 20 of 20 ( Start time: 02:51:06 AM ) Total Marks: 1 Idea-reducing stage of new product development process is called: Select correct option:

• Concept development • Product concept • Idea screening • Idea generation

Question # 1 of 20 ( Start time: 02:53:21 AM ) Total Marks: 1 Which of the following is NOT a purpose of discounts? Select correct option:

• Increase long term sales • Reward valuable customers • Move out-of-date stock • Increase short-term sales

Question # 2 of 20 ( Start time: 02:53:48 AM ) Total Marks: 1 Which of the following mode of selling is best for Encyclopedia? Select correct option:

• Electronic sales • Complex sales • Direct sales • Indirect sales

Question # 3 of 20 ( Start time: 02:54:10 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

• Product • Pricing • Promotion • Distribution

Question # 4 of 20 ( Start time: 02:54:26 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option:

• Industrial products • Specialty products • Unsought products • Shopping products

Question # 5 of 20 ( Start time: 02:54:53 AM ) Total Marks: 1 Which of the following takes place at retailer’s end? Select correct option:

• Promotion • Placing • Pricing • Exchange

Question # 6 of 20 ( Start time: 02:55:16 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option:

• Sellers • Customers • Marketers • Manufacturers

Question # 7 of 20 ( Start time: 02:55:39 AM ) Total Marks: 1 Which of the following is an advantage of sales promotion? Select correct option:

• Increase sales in long run • Decreases consumer traffic • Create awareness about product • Increase sales in short term

Question # 8 of 20 ( Start time: 02:55:57 AM ) Total Marks: 1 Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option:

• Personal selling • Sales promotion • Direct mail • Advertising

Question # 9 of 20 ( Start time: 02:56:47 AM ) Total Marks: 1 In which of the following companies reduce price for bulk purchases? Select correct option:

• Seasonal discount • Trade discount • Quantity discount • Cash discount

Question # 10 of 20 ( Start time: 02:57:06 AM ) Total Marks: 1 The first television commercial aired in: Select correct option:

• 1951 • 1941 • 1931

• 1921 Question # 11 of 20 ( Start time: 02:57:28 AM ) Total Marks: 1 A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Select correct option:

• Commercialization • Concept development • Beta testing • Business Analysis

Question # 12 of 20 ( Start time: 02:57:52 AM ) Total Marks: 1 Which of the following is NOT a part of marketing communication mix? Select correct option:

• Telemarketing • Public relations • Sales promotion • Advertising

Question # 13 of 20 ( Start time: 02:58:18 AM ) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option:

• Internet • Electronic media • Mass media • Publicity

Question # 14 of 20 ( Start time: 02:59:04 AM ) Total Marks: 1 Which of the following has the potential to gain market share and become a star? Select correct option:

• Dog • Questions mark • Cash cow • Star

Question # 15 of 20 ( Start time: 02:59:29 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

• Real need • Stated need (Doude) • Unstated need • Delighted need

Question # 16 of 20 ( Start time: 03:00:30 AM ) Total Marks: 1 Which of the following is the basic role of promotion? Select correct option:

• Interpretation • Communication • Manipulation • Information

Question # 17 of 20 ( Start time: 03:01:24 AM ) Total Marks: 1 Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option:

• Line extension • Co- branding • Brand extension • Multibranding

Question # 18 of 20 ( Start time: 03:02:31 AM ) Total Marks: 1 Which of the following is the combination of institutions through which a seller, markets products to the user? Select correct option:

• Supply chain management • Distribution channel • Marketing logistics • Inventory management

Question # 19 of 20 ( Start time: 03:02:55 AM ) Total Marks: 1 A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is: Select correct option:

• 500000 • 600000 • 700000 • 720000

Question # 20 of 20 ( Start time: 03:03:50 AM ) Total Marks: 1 Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of _____. Select correct option:

• Advertising • Public relations • Press agencies

• Press relations MARKETING MANAGEMENT MCQs FOR QUIZES AND EXAM By Question # 1 of 20 ( Start time: ) Total Marks: 1 Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Question # 2 of 20 ( Start time: ) Total Marks: 1 Which of the following is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media? Select correct option: Sales promotion Publicity Advertising Personal selling Question # 3 of 20 ( Start time: ) Total Marks: 1 Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing 1 Question # 4 of 20 ( Start time: ) Total Marks: 1 A company designs the product with little or no input from customers, the company is practicing which of the following concept? Select correct option: Product concept Marketing concept Selling concept Production concept Question # 5 of 20 ( Start time: ) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Select correct option: Premium Cooperative Effective Efficient Question # 6 of 20 ( Start time: ) Total Marks: 1 The label on a soft drink can read "cool and refreshing." For what reason are these words used?

Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 7 of 20 ( Start time: ) Total Marks: 1 Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost 2 Question # 8 of 20 ( Start time: ) Total Marks: 1 Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service? Select correct option: Publicity Sales promotion Advertising Direct marketing Question # 9 of 20 ( Start time: ) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity Question # 10 of 20 ( Start time: ) Total Marks: 1 Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Question # 11 of 20 ( Start time: ) Total Marks: 1 Penetration price is used by the companies in the market where the demand of the product is: Select correct option: Less elastic Inelastic Elastic More elastic 3 Question # 12 of 20 ( Start time: ) Total Marks: 1 When a firm’s average total cost equals price at the profit-maximizing output, it is known as: Select correct option:

Abnormal profit Average profit Normal profit Economic profit Question # 13 of 20 ( Start time: ) Total Marks: 1 Which of the following is NOT an example of fix cost? Select correct option: Depreciation of building Maintenance of equipment Rent of factory Power Question # 14 of 20 ( Start time: ) Total Marks: 1 Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Question # 15 of 20 ( Start time: ) Total Marks: 1 Non-commercial billboards are used by which of the following? Select correct option: Service providing organizations Non-profit groups and government Capital goods producing organizations Consumer goods producing organizations 4 Question # 16 of 20 ( Start time: ) Total Marks: 1 Many companies prefer to follow rather than challenge the: Select correct option: Market challenger Market follower Market nicher Market leader Question # 17 of 20 ( Start time: ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government markets Question # 18 of 20 ( Start time: ) Total Marks: 1 A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is: Select correct option: 500000 600000 700000 720000

Question # 19 of 20 ( Start time: ) Total Marks: 1 Which one of the following BEST describes the human need? Select correct option: Food French-fries Burger Pizza 5 Question # 20 of 20 ( Start time: ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions 1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price? a. Consumer markets b. Business markets c. Global markets d. Government markets 2. Pictures and specification of product are added in which of the following part of the marketing plan? a. Financial summary b. Executive summary c. Situation analysis d. Appendix 3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market? a. Marketing mix b. Promotion mix c. Product mix d. Offering mix 6 4. Needs become _________, when they are directed towards a specific object a. Actual needs b. Wants c. Satisfactions d. Demands 5. Market –oriented firms focus on: a. Customers b. Distributors c. Retailers d. Wholesalers 6. Which of the following is a supportive service? a. Packaging b. Labeling c. Promotion d. Delivery 7. Which of the following BEST describes the consumer’s preference for products that are widely available to them? a. Production concept

b. Marketing concept c. Selling concept d. Product concept 7 8. When a company designs the product with little or no input from customer, the company is practicing: a. Production concept b. Product concept c. Selling concept d. Marketing concept 9. All are the example of unsought goods EXCEPT: a. Insurance policy b. Course books c. Encyclopedia d. Funeral plots 10. Retailers are considered under the _____________________ environment. a. Broad b. Weak c. Task d. Competitive 11. Which of the following is a controllable factor for marketers? a. Economy b. Technology c. Competition d. Corporate culture 8 12. Which of the following is included in task environment? a. Economy b. Technology c. Media d. Promotion 13. The decisions regarding bundling of a product are related to: a. Product b. Price c. Distribution d. Promotion 14. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? a. Product b. Pricing c. Promotion d. Place 15. Which of the following is NOT a component of a marketing plan? a. Environmental analysis b. Marketing advantages c. Executive summary d. Implementation 9 16. Which of the following is NOT a type of vertical integration? a. Backward vertical integration b. Forward vertical integration c. Balanced vertical integration d. Unbalanced vertical integration

17. Financial summary of a marketing plan includes all EXCEPT: a. Assumptions b. Breakeven analysis c. Month-by-month agenda d. Pro-forma income statement 18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? a. Product b. Pricing c. Promotion d. Distribution 19. Which of the following is usually the target of a market challenger? a. Market follower b. Market leader c. Market nicher d. Market segment 10 20. Which of the following market dominance strategy involves less risk of competitive attacks? a. Leaders b. Challengers c. Followers d. Nichers MKT501 New 40 Solved MCQs With Ref 18-6-2010 BY When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is ___. Select correct option: Improving advertising Changing promotion modifying the marketing mix Increasing promotion budget Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Innovation Strategies- This deals with the firm rate of new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation 1 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Secondary use packaging: Secondary use package is one that can be reused for purposes other than its initial function, for example a margarine container can be reused to store Leftover and a

jelly container can serve as a drinking glass. Customers often view secondary _use packaging as adding value to product In which case its use should stimulate unit sales. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline The maturity stage is the most profitable. This maturity stage normally lasts longer than previous stages and it poses strong challenges to the marketing management. Most products are in maturity stage of the life cycle, and therefore most of the marketing management deals with the mature products. Ref: http://www.docstoc.com/docs/14516989/Product-Life-Cycle 2 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Page 20 COST LEADERSHIP STRATEGY This strategy emphasizes efficiency. By producing high volumes of standardized products, the firm hopes to take advantage of economies of scale and experience curve effects. Which one of the following BEST describes the human need? Food French-fries Burger Pizza 3 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Product oriented Market oriented Sales oriented Production oriented Page no 6 A marketing oriented firm (also called the marketing concept, or consumer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions. Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Customer complaints database Exit interviews Web and telephone information hotlines

Business Analysis Idea-reducing stage of new product development process is called: Concept development Product concept Idea screening Idea generation Idea Screening The object is to eliminate unsound concepts prior to devoting resources to them. 4 All of the following are the examples of unsought goods EXCEPT: Course books Encyclopedia Funeral plots Insurance policy Unsought Goods Products that are usually purchased due to adversity rather than desire. For example, coffins, crutches, and medicine are all unsought goods. Another form of unsought goods is products such as life insurance and encyclopedias. They are products that the consumer seldom goes out looking for; therefore, a constant, aggressive selling process is required. While considering the place for a product which of the following is important for customer. Communication Convenience Cost Solution Market –oriented firms focus on: Retailers Distributors Customers Wholesalers 5 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Price is the only element in the marketing mix that produces: Fixed cost Expense Variable cost Revenue Product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity Decline In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Interest Trial

Awareness Evaluation 6 AWARENESS: this stage is when a consumer hears about an innovation, but lacks information about it Which of the following occurs when a company sells a product or service at two or more prices that do not reflect the promotional difference in cost? Select correct option: Variation pricing Price discrimination Differentiation price Promotional pricing Which of the following is showing normal profit for the company? Select correct option: MR ? MC MR = MC MR < MC MR > MC A company is charging different prices to the customers based on the location. It is known as: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Third degree discrimination 7 These types are not mutually exclusive. Thus a company may vary pricing by location, but then offer bulk discounts as well. Airlines use several different types of price discrimination, including: Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented Which of the following is NOT a type of vertical integration? Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Which of the following is a type of price discrimination in which price varies according to quantity sold? Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination In second degree price discrimination, price varies according to quantity sold. Which of the following is NOT included in product decisions? Styling Brand name Warehousing

Packaging Which of the following is also called as prestige price? Skimming price Penetration price Psychological price Premium price Premium Pricing (also called prestige pricing) Which of the following is used to test the customer preference about the new product design? Concept testing conjoint analysis Beta testing Business Analysis Produce an initial run of the product and sell it in a test market area to determine customer acceptance Which of the following takes place at retailer’s end? Promotion Placing Pricing Exchange 9 Identify the type of packaging for ice creams : Primary packaging Secondary packaging Transport packaging Decorative packaging Additional cost is associated with which of the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Page 20 DIFFERENTIATION STRATEGY Differentiation involves creating a product that is perceived as unique. The unique features or benefits should provide superior value for the customer if this strategy is to be successful. Because customers see the product as unrivaled and unequaled, the price elasticity of demand tends to be reduced and customers tend to be more brands loyal. This can provide considerable insulation from competition. However there are usually additional costs associated with the differentiating product features and this could require a premium pricing strategy. The decisions regarding bundling of a product are related to: Select correct option: Product Price Distribution Promotion 10 Page 13 Price Decisions Some examples of pricing decisions to be made include: • Pricing strategy (skim, penetration, etc.) • Suggested retail price • Bundling • Price flexibility Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

Production concept Marketing concept Selling concept Product concept Page 8 THE SELLING CONCEPT This concept emphasizes on aggressive selling and high promotional back up. Selling, concept is practical on what we call as ‘unsought goods’ such as insurance, encyclopedia etc. Which of the following is NOT included in business analysis? Select correct option: Management analysis Cost analysis Sales forecast Profit analysis Page 27 • Business Analysis o estimate likely selling price o estimate sales volume o estimate profitability and breakeven point 11 Penetration price is used by the companies in the market where the demand of the product is: Less elastic Inelastic Elastic More elastic Page 15 Price Penetration is most appropriate when: • Product demand is highly price elastic. • Substantial economies of scale are available. • The product is suitable for a mass market (sufficient demand). • The product will face stiff competition soon after introduction. Relationship marketing is also known as: Brand marketing Value marketing Loyalty marketing Experiential marketing Marketing focuses on establish and building long term relationship between the company and customer. We also call it loyalty marketing. Core competency guides a firm recombining its abilities in response to demands from the: Retailer Wholesaler Environment 12 Supplier Which of the following is also called an Export market? Consumer market Business market Global market Government market Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? Label Co-brand Brand Product

Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of: Functional discount Seasonal discount Quantity discount Cash discount Which of the following is the period when sales fall off and profits drop? Introduction Growth 13 Maturity Decline Page 26 5. Decline stage • Costs become counter-optimal • Sales volume decline • Prices, profitability diminish At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Awareness Interest Trial Evaluation Page 32• EVALUATION: this is when the consumer decides whether to use the product or not The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Business analysis Situation analysis Executive Summary Mission statement Page 15 2. Executive Summary The Plan should open with a brief summary of the plans most important Goals and Recommendations. MKT501 Solved MCQs By 1. _________ comprises of the whole group of benefits the company promises to deliver. a. Marketing promise b. Creative offering c. Value proposition d. Competitive advantage 2. The 20-80 rule tells marketers about_______________.

a. The top 80 percent of customers generate 20 percent of the company's profits b. The top 20 percent of customers generate 80 percent of the company's profits c. The bottom 20 percent of customers generate 80 percent of the company's profits d. 20-80 percent of profits are generated by 20-80 percent of the customers 3. Process to carefully manage detailed information about individual customers and all "touch points" to enhance customer loyalty is ___________. a. Customer relationship management b. Data mining c. Prospecting d. Customer Information management 4. Customer churn is called __________. a. Customer loyalty b. Customer defection c. Customer relationship d. Customer mix 5. An organized collection of comprehensive information about individual customers or prospects is called ________________. a. Customer database b. Marketing database c. Business database d. Data mine 1 6. One problem that can hinder a firm from using CRM effectively is _________. a. The assumptions behind CRM may not always be true b. Building customer databases can be expensive c. Getting everyone in the company to be customer oriented d. All of the above 7. An organization that aims to highlight high quality will offer customers more than __________ enforced by the courts. a. Performance levels b. Quality levels c. Implied warranties d. Prices 8. The inability of the selling company to match up its offering to the needs of customer causes the primary reason for new product _____________. a. Diversification b. Failure c. Success d. Development 9. Products that are inventions are known as ______________. a. New category entry b. An addition to product line c. New-to-the-world products d. A product improvement

10. A growth direction through the increase in market share for present product markets denotes which of the following? a. Market penetration b. Marketing mix c. Market development d. Product development 11. Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a. Mass media b. Print media c. Electronic media d. Internet 12. Which of the following is NOT the purpose of mass media? a. Advocacy b. Journalism c. Broadcasting 2 d. Entertainment 13. Which type of media has an advantage of ass coverage for promotions? a. Newspaper b. Radio c. Television d. Outdoor advertising 14. Which of the following is NOT used for commercial advertising? a. Wall paintings b. Billboards c. Bus stop benches d. Word of mouth 15. For what purpose advertising slogans are used? a. Drawing attention b. Marketing communication c. Sales promotion d. Publicity 16. In which type of commercial, information is conveyed through television? a. Broadcasting b. Information c. Telecasting d. Billboard 17. Which of the following is a NOT type of sales? a. Direct sales b. Aggressive sales c. Consultative sales d. Complex sales 18. Who is much more knowledgeable about their product or service than the prospect? a. Sales person b. Manager c. Customer d. Whole seller 19. Which of the following is NOT the tactics of negotiation? a. Presenting demands b. Setting pre-conditions c. Declining to speak first d. Presenting product 20. What is the other term used for negotiation? a. Loss-win 3 b. Win-win c. Win-loss d. Loss-loss 21. How marketing manager can develop strategies for each product using information from sales force management system?

a. Using communication mix variables b. Using marketing mix variables c. Using product mix variables d. Using promotion mix variables 22. How an increased productivity create competitive advantage? a. It reduces cost b. It increases retailers c. It increases competitors d. It reduces growth 23. What is an outcome of communication and co-operation between sales personnel? a. More productivity b. Successful selling c. More market growth d. Successful team selling 24. Identify the type of promotion in which companies use celebrities for promotion. a. Personal selling b. Sales promotion c. Publicity d. Public relation 25. Companies are using public relation to support the sales: a. In short run only b. In long run only c. In short and long run d. None of the given options 26. Which of the following is the combination of institutions through which a seller markets products to the user? a. Retailer b. Wholesaler c. Distribution channel d. Logistics organization 27. Which of the following is readymade business transferred from one place to other? a. Whole selling b. Retailing c. Franchising 4 d. Direct selling 28. What will be the length of distribution channel for perishable goods? a. Short b. Long c. Medium d. None of the given options 29. What is the intention of vertical marketing for retailers and wholesalers? a. Reduce cost b. Reduce channels c. Reduce control d. Increase control 30. A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a. Corporate VMS b. Conventional VMS c. Administered VMS d. Contractual VMS 31. The _________ is the central instrument for directing and coordinating the marketing effort a. Marketing plan b. Strategic marketing plan c. Tactical marketing plan d. Mission statement 32. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality 33. Some products that require the use of other products are called _____ products.

a. Coordinated b. Complementary c. Required d. Captive 34. An SBU refers to _________. a. Strategic bidirectional unit b. Strategic business unit c. Statistical business unit d. Strategic bipartisan union 5 35. SWOT analysis refers to an analysis of a company's _________. a. Strategic units; workers; opportunities; technology b. Strengths; weaknesses; opportunities; threats c. Strengths; weaknesses; opportunities; technology d. Systems; weaknesses; operations; threats 36. The holistic marketing framework is designed to address which three key management questions? a. Segmentation; targeting; positioning b. Value exploration; value creation; value delivery c. Customer; cost; competition d. Participation; stability; freedom 37. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality 38. Some products that require the use of other products are called _____ products. a. Coordinated b. Complementary c. Required d. Captive 39. The _____ identifies the product or brand. a. Container b. Label c. Advertisement d. Warranty 40. A(n) _____ product exceeds customer expectations. a. Strategic b. Superior c. Augmented d. Anticipated 41. Company’s or brand’s reliability, competitive prices, quality and reliability, and an effective sales force are required to deal with _______________market. a. Consumer b. Business c. Global d. Governmental 42. A small retailer lies under the _______________ environment. 6 a. Task b. Broad c. Weak d. Competitive 43. Core Competency: a. provides potential access to a wide variety of markets b. increases perceived customer benefits c. both of the given options d. none of the given options 44. The JEO Films’ investment in film huda Ke Liye is an example of: a. Product concept b. Production concept c. Marketing concept d. All of the given

options 45. The phrase arketing decisions must be carefully monitored as a whole is concerned with _______________ part of the broad environment. a. Monitoring b. Flexibility c. Research & Development d. None of the given options 46. When the customer asks a specific product from the retailer, it can be an impact of _______________. a. Demand Pull Strategy b. Cost Pull Strategy c. Demand Push Strategy d. Product Line Strategy 47. Which one of the followings is not a part of the Marketing Plan? a. Executive summary b. Implementation c. Salutation d. Appendix 48. A position, in which a company is in a strong but not foremost position, that is satisfied to live at this level and enjoys its market shares, is called _______________. a. Market leader b. Market follower c. Market challenger d. Market nicher 49. When a company upgrade its brand with more signs and appearance under the same price for capturing more target costumers, is best under the: 7 a. Cost leadership strategy b. Differentiation strategy c. Promotional strategy d. Scenario planning 50. Warranty and installations are the parts of: a. Specialty Goods b. Core product c. Tangible Product d. Augmented Product FALL SEMESTER 2007 51. A fundamental part of the distribution function is to get the product: a. To the right place at the right time b. Launched into new markets c. To intermediaries d. To market to avoid channel conflict 52. Which of the following is most likely to stimulate customer loyalty? a. Coupons b. Sweepstakes c. Frequent-user incentives d. Samples 53. In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to: a. Discourage news coverage of the event b. Deny that the event occurred c. Facilitate news coverage d. Hire a public relations firm 54. Relationships among channel members, i.e. producers, wholesalers and retailers, are usually: a. Short-term commitments b. Long-term commitments c. Expensive resource commitments d. Only minor commitments 55. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy and __________. a. Being aware of competitors' sales activities b. Depending on one-sale customers c. Avoiding repeat sales d. Keeping customers satisfied 56. It is important to actively listen the other party to: a. Select, refine and craft an agreement

8 b. Explore their underlying needs c. Set your tone d. All of the given options 57. Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? a. Advertising b. Public relations c. Sales management d. Sales promotion 58. What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? a. Salespersons b. Mass communication c. Personal sources d. Consumer advocates 59. A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a: a. Medium of transmission b. Source c. Relay channel d. Decoder 60. The limitations in using publicity-based public relations tools stem primarily from the fact that: a. Publicity is never properly managed by media personnel. b. Media personnel consider only unfavorable messages as newsworthy. c. It is time-consuming and costly to convince media personnel that the information is newsworthy. d. Media personnel control the content and the timing of the communication. 61. According to Maslow, the religious affiliations are part of _____________ needs. a. Physiological b. Belonging c. Status d. Being 62. Which product is MOST likely be purchased through routine decision making? a. Car b. Shirt c. Soft drink d. Television set 9 63. The major factors used to divide markets into consumer markets or organizational markets are the: a. Buyer characteristics and size of purchases b. Product prices and buyer characteristics c. Buyer characteristics and the purposes for which they buy products d. Buyer characteristics and product characteristics 64. The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: a. Social b. Demographic c. Situational d. Cultural 65. Shortly after purchasing a product, the post-purchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as: a. The congruence between external and internal searches for product information b.

Satisfaction with the purchase c. The establishment of criteria for comparing products d. Doubts that occur because the buyer questions whether the decision to purchase the product was right 66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area known as the __________ in a city. a. Central business district b. Prime pitch c. Retail zone d. Central trading area. 67. A customer approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would be happy to bring him a blender. The customer is shopping in a: a. Superstore b. Catalogue showroom c. Warehouse club d. Discount store 68. Direct marketing and automatic vending are examples of: a. Off-premise retailing b. Non-store retailing c. Off-price retailing d. Direct retailing 69. By using a wholesaler, a company can have a distinct advantage because the specialized services performed by the wholesaler allow the firm to: 10 a. Focus on developing and manufacturing products that match consumers' needs and wants b. Focus on increasing production capacity and efficiency c. Reduce manufacturing costs to retailers and provide quality merchandise to consumers d. All of the given options 70. Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers’ shelves? a. Truck wholesaler b. Cash-and-carry wholesaler c. Rack jobber d. Drop shipper 71. The market consists of all the organization that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other is called _______. a. Consumer market b. Business market c. Niche market d. Global market 72. The relationship is built with a customer over a long period of time and for a long time is called ____ a. Customer experience management b. Consumer life time value c. Customer life time value d. Consumer experience management 73. The firm that allow the wants and needs of customers and potential customers to drive all the firm’s strategic decision is known as _________ a. Marketing oriented firm b. Customer oriented firm c. Consumer oriented firm d. All of above 74. _______________a form of marketing that puts particular emphasis on building a longer- term, more intimate bond between an organization and its individual

customers. a. Integrated marketing b. Relationship marketing c. Global marketing d. Consumer marketing 11 75. __________ is the part of the product in the form of additional consumer services and benefits built around the core product and actual product a. Consumer product or service b. Tangible product or service c. Augmented product or service d. All of above 76. The ____________includes the immediate actors involved in producing, distributing, and promoting the offering. a. Task environment b. Broad environment c. Marketing environment d. Customer environment 77. ____________ is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. a. Consumer mix b. Product mix c. Customer mix d. Marketing mix 78. The ___________ concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being. a. Integrated marketing b. Relationship marketing c. Societal marketing d. Global marketing 79. The production of different varieties of the same product, or different products at the same level of processing, within a single firm. This may, but need not; take place in subsidiaries in different countries is known as __________ a. Innovation Strategies b. Horizontal integration c. Vertical integration d. Market dominance strategies 80. __________ is a strategic planning method that some organization uses to make flexible long-term plans. a. Scenario Planning 12 b. Market planning c. Customer planning d. Consumer planning

81. In the ABSENCE of __________, pricing remains a flexible and convenient way to adjust the marketing mix. a. Experience-curve effects b. Strong price competition c. Weak price competition d. Government price control 82. Which one of the following statements by a company chairman best reflects the marketing concept? a. We have organized our business to make certain that we satisfy customer needs. b. We believe that the marketing department must organize to sell what we produce. c. We try to produce only high quality, technically efficient products. d. We try to encourage company growth. 83. The two components of a marketing strategy are _______. a. Marketing objectives and promotion b. Marketing mix and marketing objectives c. Target market and marketing mix d. Target markets and promotions 84. The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and at the same time ______. a. Increase market share. b. Increase sales. c. Achieve the organization’s goals. d. Always produce high 85. When a company adjusts price levels so that it can increase sales volume to levels that match the organization’s expenses, it is said to employ a _____pricing objective. 13 a. Market share b. Cash flow c. Return on investment d. Survival 86. If Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time, it should use __________ packaging. a. Family b. Multiple c. Tamper-resistant d. Unlabeled 87. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of a. A manufacturer's brand. b. An own label brand c. A no-frills brand d. A generic brand. 88. One distinguishing factor between a brand name and a brand mark is that a brand name is _______ a. Creates customer loyalty.

b. Consists of words. c. Identifies only one item in the product mix. d. Implies an organization's name. 89. A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called ______ a. Family extension. b. Family packaging. c. Overall packaging. d. Package extension. 90. The _____ stage of the product life cycle generates most sales revenue for the firm. a. Introduction b. Growth c. Maturity d. Decline 91. The basic role of promotion is _____. a. Information b. Manipulation 14 c. Communication d. Interpretation 92. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. a. Advertising b. Sales promotion c. Personal selling d. Publicity 93. A consumer contest is an example of _____. a. Personal selling b. Sales promotion c. Advertising d. Indirect selling 94. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? a. Product advertising b. Pioneer advertising c. Defensive advertising d. Societal marketing 95. Brands that are promoted through comparative advertising are MOST likely to be _____. a. Market leaders b. Brands that are attempting to compete with market leaders c. Primarily services rather than tangible goods d. Attempting to compete on a non-price basis 96. Advertising appropriations are largest for which type of product? a. Industrial products b. Convenience goods c. High-priced products d. Specialty goods

97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective? 15 a. A statement of demand elasticity b. An identification of cost structure c. A breakeven analysis d. Identification of a time period for accomplishment 98. If a product has an inelastic demand and the manufacturer raises its price, _____ a. Total revenue will increase b. Quantity demanded will increase c. The demand schedule will shift d. The demand will become more inelastic 99. When marginal cost is equal to marginal revenue, the firm should _____. a. Produce more to increase profits b. Produce less to decrease total costs c. Stop producing additional units to maximize profits d. Provide discounts to encourage purchases 100. Which one of the following pricing policies may result in losing money on the product? a. Price leader b. Psychological discounting c. Penetration pricing d. Special-event pricing 101. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and ___________. Monitoring new products being developed Being aware of competitors' sales activities Avoiding repeat sales. Keeping customers satisfied 102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called __________. Customer search Sales preparation Approaching the customer Prospecting 16 103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Saima, a sales trainer for another firm, hands Imran a book on __________. Improving listening skills Overcoming objections Product demonstrations Closing the sales encounter 104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He provides current customers with advice about a product's characteristics and applications. He is a _______. Missionary salesperson Trade salesperson Inside order taker

Technical salesperson 105. A sales representative for Coca-Cola travels to various shops and restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales Order getter Inside order taker Field order taker Trade salesperson 106. A ___________ audit is used to assess a company's image among the organization’s publics or to evaluate the effect of a specific program. Communications Social Environmental Public Relations Publicity 107. In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to __________. Discourage news coverage of the event Deny that the event occurred Facilitate news coverage Hire a public relations firm 17 108. A marketer uses pioneer advertising to __________. Promote established brands Compare brand names Promote a product in the introductory stage of the life cycle Introduce a competitive version of the product 109. Which of the following is the most important consideration when choosing an event to sponsor? Consistency in the association between the event and the company's product The length of the event When the event occurs The specific name of the event 110. __________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics. Advertising A press strategy Public relations Publicity MOST POPULAR MC Q “S OF MKT 501 POPULAR Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars

Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Which of the following is NOT a media of advertising? Select correct option: Direct selling Newspaper Radio Television While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience cost Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers

Customers When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following is NOT a part of marketing communication mix? Select correct option: Telemarketing Public relations Sales promotion Advertising Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging A company is charging different prices to the customers based on the location. It is known as: Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option: Introduction

Growth Maturity Decline The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: Industrial products Specialty products Unsought products Shopping products Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar In BCG matrix, products with low market share and low market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Which of the following is NOT a function performed by a public relations department? Select correct option: Public regulations Public affairs Lobbying Product publicity

Which of the following is TRUE statement? Select correct option: Selling and marketing are interchangeable Marketing is a narrow concept Selling is a part of marketing Marketing is a part of selling Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer The price of an executive is: Select correct option: Premium Cost Salary Wage Advertising is used by which of the following? Select correct option: Business firms Nonprofit organizations Professionals All of the given options Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis

Executive summary Marketing implementation Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Which of the following marketing channel will be best for selling High Tec products? Select correct option: Retailer Mail order Selling direct Wholesaler Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as:

Select correct option: Dogs Question marks Cash cows Stars Billboards are example of which of the following advertising media? Select correct option: Television Radio Newspaper Outdoor Which of the following statement is TRUE about publicity? Select correct option: Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging What is an outcome of communication and co-operation between sales personnel? Select correct option: Successful selling Successful team selling More market growth More productivity All are the performance measure for tracking the productivity of sales person EXCEPT: Select correct option: Margin by product category Revenue per territory Margin and revenue per product Revenue per sales person Which of the following is NOT an example of variable cost? Select correct option: Rent of factory Raw material Power Transport In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage For which of the following price wars are good in the short run? Select correct option: Retailers Competitors Customers Companies Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Why companies are moving towards marketing public relations? Select correct option: To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost Which of the following involves designing and manufacturing the container or wrapper for a product? Select correct option: Labeling Branding Product line Packaging

Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience Cost Solution Which of the following BEST describes the definition of marketing mix? Select correct option: The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option: Production concept Marketing concept Selling concept Product concept BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls

The generation of total revenue Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television Radio Newspaper Direct mail Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue Which of the following is the basic role of promotion? Select correct option: Interpretation Communication Manipulation Information All of the following are the examples of controllable factorsEXCEPT: Select correct option: Line of business Corporate culture Overall objectives of organizations Competition in the market Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

All of the following are the advantages of IMC EXCEPT: Select correct option: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company The highest degree of share of mind is known as: Select correct option: Mind response Mind awareness Top of mind Mind share Which of the following sets floor for the price that company can charge for its product? Select correct option: Product Premium Promotion Cost Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing An event designed to attract the public's attention to the promoters is known as: Select correct option: Press release Public relation Publicity stunt Publicity In which of the following the manager attempts to maintain the same margin regardless of changes in cost?

Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product Which of the following can be used to build up long-term image for a product? Select correct option: Free samples Advertising Coupons Price packs Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price

Place What is the mutual activity of negotiation and decision making? Select correct option: Compromise seeking Common objective Conflict between parties Presence of influence Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Select correct option: Skimming Psychological Cost-orientated Penetration The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation

Interest Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Select correct option: Catchy jingles Humor Catch-phrases All of the given options In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. Select correct option: A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option:

Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product?

When to launch the product? Which of the following channel is used for standardized items? Select correct option: Selling direct Mail order Retailer Wholesaler The price of which of the following is lower than the cost and is used to drag customers into a store. Select correct option: Premium product Discounted product On-sale item Loss leader Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government market Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing

Price discrimination Which of the following is NOT an advantage of penetration pricing? Select correct option: It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand? Select correct option: Publicity Advertising Mind share Branding The growth stage of a product life cycle is associated with: Select correct option: Peak sales Rapidly rising sales Low sales Declining sales Which of the following is the function performed by channel members? Select correct option: Negotiating with buyers Promotion Information gathering All of the given options Which of the following are the costs that do not vary with production or sales level? Select correct option: Fixed cost Variable cost Target cost Total cost In which of the following companies reduce price for bulk purchases? Select correct option: Seasonal discount Trade discount

Quantity discount Cash discount A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost? Select correct option: Rs. 350000 Rs. 150000 Rs. 300000 Rs. 200000 Which of the following includes all activities involved in selling goods and services to those buying for resale or business use? Select correct option: Discounting Retailing Franchising Wholesaling Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement ________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction All are the functions of retailing EXCEPT: Select correct option: Choice Delivery Producing Packing Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy A price set by the retailer and often attached to a product with a sticker is known as: Select correct option: Market price List price Retail price Wholesaler price Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand ________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction Which of the following buy mostly from producers and sell mostly to retailers and industrial consumers? Select correct option: Discount stores Wholesalers Factory outlets Independents Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample

Cents-off deal Which of the following is NOT a type of wholesalers market? Select correct option: Specialty wholesalers Manufacturers’ sales branches and offices Agents and brokers Merchant wholesalers When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option: Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget Which of the following is used to segment and analyze consumer’s buying behavior? Select correct option: Promotional mix Integrated marketing communication Marketing communication Customer database Which of the following advertising is effective in metropolitan and high-traffic areas? Select correct option: Newspaper Radio Television Billboards A brand which cost more than other products is called: Select correct option: Premium brand Economy brand Co-brand Family brand Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender

Prospector Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning Identify which of the following is an aggressive strategy. Select correct option: Intensification Diversification Harvesting Vertical integration What will be the length of distribution channel for perishable goods? Select correct option: Short Long Medium None of the given options Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia

Funeral plots Insurance policy 1) Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a) Mass media b) Print media c) Electronic media d) Internet 2) Which of the following is NOT the purpose of mass media? a) Advocacy b) Journalism c) Broadcasting d) Entertainment 3) Which type of media has an advantage of “mass coverage” for promotions? a) Newspaper b) Radio c) Television d) Outdoor advertising 4) Which of the following is NOT used for commercial advertising? a) Wall paintings b) Billboards c) Bus stop benches d) Word of mouth 5) For what purpose advertising slogans are used? a) Drawing attention b) Marketing communication c) Sales promotion d) Publicity 6) In which type of commercial, information is conveyed through television? a) Broadcasting b) Information c) Telecasting d) Billboard 7) Which of the following is a NOT type of sales? a) Direct sales b) Aggressive sales c) Consultative sales d) Complex sales 8) Who is much more knowledgeable about their product or service than the prospect? a) Sales person b) Manager c) Customer d) Whole seller 9) Which of the following is NOT the tactics of negotiation? a) Presenting demands b) Setting pre-conditions c) Declining to speak first

d) Presenting product 10) What is the other term used for negotiation? a) Loss-win b) Win-win c) Win-loss d) Loss-loss 11) How marketing manager can develop strategies for each product using information from sales force management system? a) Using communication mix variables b) Using marketing mix variables c) Using product mix variables d) Using promotion mix variables 12) How an increased productivity create competitive advantage? a) It reduces cost b) It increases retailers c) It increases competitors d) It reduces growth 13) What is an outcome of communication and co-operation between sales personnel? a) More productivity b) Successful selling c) More market growth d) Successful team selling 14) Identify the type of promotion in which companies use celebrities for promotion. a) Personal selling b) Sales promotion c) Publicity d) Public relation 15) Companies are using public relation to support the sales: a) In short run only b) In long run only c) In short and long run d) None of the given options 16) Which of the following is the combination of institutions through which a seller markets products to the user? a) Retailer b) Wholesaler c) Distribution channel d) Logistics organization 17) Which of the following is readymade business transferred from one place to other? a) Whole selling b) Retailing c) Franchising d) Direct selling 18) What will be the length of distribution channel for perishable goods? a) Short b) Long c) Medium

d) None of the given options 19) What is the intention of vertical marketing for retailers and wholesalers? a) Reduce cost b) Reduce channels c) Reduce control d) Increase control 20)A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a) Corporate VMS b) Conventional VMS c) Administered VMS d) Contractual VMS

1) In the _____, the firm faces a trade-off between high market share and high current profit.

a. Growth stage b. Decline stage c. Maturity stage d. Introduction stage

2) In which stage of the product life cycle does a product reach its peak sales?

a. Decline b. Maturity c. Introduction d. Growth

3) Idea-reducing stage of new product development process is called as: a. Idea generation b. Idea screening c. Product concept d. Concept development

4) Which of the following is NOT an external source of idea generation? a. Customers b. Suppliers c. Competitors d. Top management

5) A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?

a. Business Analysis b. Beta testing c. Concept development d. Commercialization

6) Which of the following is used to test the customer preference about the new product design?

a. Business Analysis b. Beta testing c. Conjoint analysis d. Concept testing

7) At which of the following stage of consumer adoption process the consumer decides whether to use the product or not?

a. Awareness b. Interest c. Trial d. Evaluation

8) Which of the following is NOT part of consumer adoption process? a. Interest b. Evaluation c. Trail d. Convenience

9) The purchase of which of the following items is least likely to be affected by demographic factors?

a. Sugar b. Computer c. Fast food d. Low fat cheese

10) Identify the type of packaging for ice creams. a. Primary packaging b. Secondary packaging c. Transport packaging d. Decorative packaging

11) For ------------ product marketers should view packaging as a major strategic tool? a. Industrial b. Consumer convenience c. Consumer shopping d. Specialty

12) Which of the following is a strategy of using existing brand name to launch new products in other categories?

a. Co- branding b. Line extension c. Brand extension d. Multibranding

13) Which of the following are products and services bought by final consumers for personal consumption?

a. Consumer products

b. Material and parts c. Industrial products d. Capital items

14) Insurance service would BEST be described as which kind of a product? a. Convenience b. Unsought c. Specialty d. Durable

15) –––––––––– a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?

a. Product b. Brand c. Co-brand d. Label

16) Company specifically creates a brand to counter a competitive threat it is known as: a. Individual branding b. Fighting brand c. Family branding d. Co-branding

17) The label on a soft drink can read "cool and refreshing." For what reason are these words used?

a. To promote the product b. To provide information c. To encourage multiple purchases d. To satisfy legal requirements

18) Which of the following has a quick response towards a new product? a. Early adopters b. Early majority c. Late majority d. Opinion leaders

19) Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

a. Convenience b. Specialty c. Household d. Augmented

20) This stage in the PLC that is characterized by rapid market acceptance, increasing

sales, and rising profits is known as: a. Introduction b. Maturity c. Growth

Question # 1 Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Question # 2 Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 3 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product Question # 4 Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Question # 5 o A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?

Select correct option: Commercialization Concept development Beta testing Business Analysis Question # 7 Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture Question # 8 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Question # 9 Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Question # 11 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items

Question # 12 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets Question # 13 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option: Product Cost Product Value Product need Product Satisfaction Question # 14 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix Question # 16 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 17 Which of the following tells about the details of the plan? Select correct option: Title page Mrket analysis Marketing strategy Executive summary Question # 18 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Question # 19 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books

Encyclopedia Funeral plots Insurance policy Question Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items Question Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government markets Question Many companies prefer to follow rather than challenge the: Select correct option: Market challenger Market follower Market nicher Market leader Question The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

Product Cost Product Value Product need Product Satisfaction Question Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Question Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented Question Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option: Production concept Marketing concept Selling concept Product concept

Question Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Question # 10 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets Question A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option: Real need Stated need Unstated need Delighted need Question Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail

Evaluation Interest Question The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Cmputer Sugar Question Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Question Which of the following is included in task environment? Select correct option: Economy Technology Media Promotion Question Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:

Followers Challengers Leaders Nichers Question Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers QuestionThe loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Cmpany and customer Question At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Select correct option: Awareness Interest Trial Evaluation

Question Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specalty Durable Quiz Start Time: 04:04 PM Time Left 85 sec(s) Question # 1 of 20 ( Start time: 04:04:14 PM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market

Government market Quiz Start Time: 04:04 PM Time Left 86 sec(s) Question # 2 of 20 ( Start time: 04:04:51 PM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable Quiz Start Time: 04:04 PM Time Left

87 sec(s) Question # 3 of 20 ( Start time: 04:05:26 PM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Quiz Start Time: 04:04 PM Time Left 88 sec(s) Question # 4 of 20 ( Start time: 04:06:14 PM )

Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government markets Quiz Start Time: 04:04 PM Time Left 88 sec(s) Question # 5 of 20 ( Start time: 04:06:42 PM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:

Economy Demographics Technology Corporate culture Quiz Start Time: 04:04 PM Time Left 88 sec(s) Question # 6 of 20 ( Start time: 04:07:11 PM ) Total Marks: 1 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Select correct option: Product oriented Market oriented

Sales oriented Production oriented Quiz Start Time: 04:04 PM Time Left 87 sec(s) Question # 7 of 20 ( Start time: 04:08:19 PM ) Total Marks: 1 Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

Quiz Start Time: 04:04 PM Time Left 86 sec(s) Question # 8 of 20 ( Start time: 04:09:17 PM ) Total Marks: 1 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Quiz Start Time: 04:04 PM Time Left

88 sec(s) Question # 9 of 20 ( Start time: 04:10:13 PM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Quiz Start Time: 04:04 PM Time Left 89 sec(s) Question # 10 of 20 ( Start time: 04:10:41 PM ) Total Marks: 1

Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Quiz Start Time: 04:04 PM Time Left 77 sec(s) Question # 11 of 20 ( Start time: 04:11:48 PM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option: Introduction stage

Growth stage Maturity stage Decline stage Quiz Start Time: 04:04 PM Time Left 86 sec(s) Question # 12 of 20 ( Start time: 04:12:22 PM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency

Competitive advantage Quiz Start Time: 04:04 PM Time Left 88 sec(s) Question # 13 of 20 ( Start time: 04:12:48 PM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option: Product Price Promotion Place Quiz Start Time: 04:04 PM

Time Left 88 sec(s) Question # 14 of 20 ( Start time: 04:13:09 PM ) Total Marks: 1 Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy Quiz Start Time: 04:04 PM Time Left 85 sec(s) Question # 15 of 20 ( Start time: 04:13:35 PM )

Total Marks: 1 Which of the following markets

Question The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar Question # 3 Which of the following is used to test the customer preference about the new product design? Select correct option: Concept testing Conjoint analysis Beta testing Business Analysis Question Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging Question Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Question # 6 Which of the following is Not a component of a marketing plan? Select correct option:

Marketing advantages Environmental analysis Executive summary Marketing implementation Question Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corpore culture Economy Question A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Select correct option: Commercialization Concept development Beta testing Business Analysis Question Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer Question # 1 of 20 ( Start time: 04:52:52 PM ) Total Marks: 1 Whichof the following markets involve buying and selling of goods for theirutility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets Question # 2 of 20 ( Start time: 04:54:48 PM ) Total Marks: 1 The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar Question # 3 of 20 ( Start time: 04:55:18 PM ) Total Marks: 1 Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 4 of 20 ( Start time: 04:55:47 PM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option: Introduction stage Growth stage

Maturity stage Decline stage Question # 5 of 20 ( Start time: 04:56:19 PM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option: Product Price Distribution Promotion Question # 6 of 20 ( Start time: 04:57:41 PM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option: Idea generation Idea development Idea screening Idea testing Question # 7 of 20 ( Start time: 04:58:09 PM ) Total Marks: 1 Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Question # 8 of 20 ( Start time: 04:58:40 PM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option: Consumer market Business market

Global market Government market Question # 9 of 20 ( Start time: 04:59:26 PM ) Total Marks: 1 Which of the following is included in task environment? Select correct option: Economy Technology Media Promotion Question # 10 of 20 ( Start time: 05:00:52 PM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower Question # 11 of 20 ( Start time: 05:01:25 PM ) Total Marks: 1 Whichof the following 4Ps of marketing mix involves decisions regardingbrand images, sizes, warranties, returns, designs and features? Select correct option: Product Price Promotion Place Question # 12 of 20 ( Start time: 05:02:33 PM ) Total Marks: 1

Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy nancial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment

Supplier Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which stage in the PLC normally lasts longer and poses strong challenges to the

marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix In which stage of the product life cycle does a product reach its peak sales? Select correct option: Introduction Growth Maturity Decline Which of the following is NOT included in product decisions? Select correct option : Styling Brand name Warehousing Packaging In the product adoption process, the consumer is stimulated to seek information about the

innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation

All Mid Term Solved Material of MKT501 Question No: 1 ( Marks: 1 ) - Please choose one Which of the following must be developed at each product level for achieving the goals? Corporate plan Selling plan Marketing plan http://en.wikipedia.org/wiki/Marketing_plan Business plan Question No: 2 ( Marks: 1 ) - Please choose one Which of the following part of a marketing plan defines the plan’s financial and marketing goals in terms of sales volume, market share and profit? Marketing strategy Action programs Issue analysis Objectives Question No: 3 ( Marks: 1 ) - Please choose one Assumptions, pro-forma income statement, contribution margin analysis, breakeven analysis, ratios analysis must be very formally done in: Executive summary Financial summary (page 16) Promotional plan Business plan Question No: 4 ( Marks: 1 ) - Please choose one Which of the following has the largest market share in the relevant product market? Market leader (page 19) Market challenger Market nicher Market follower Question No: 5 ( Marks: 1 ) - Please choose one A market nicher can reduce their operating expense through less spending on: Market segment and advertising R & D and market segment Advertising and promotion R & D and advertising (page 20) Question No: 6 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product (page 19) Eliminating some features of product

All Mid Term Solved Material of MKT501 Increasing cost Question No: 7 ( Marks: 1 ) - Please choose one A brand name is one of the elements of the: Discounted product Core benefit Augmented product Actual product http://www.google.com.pk/search?hl=en&source=hp&q=A+brand+name+is+one+ of+the+elements+of+the+Actual+product+++&aq=f&aqi=&aql=&oq=&gs_rfai= Question No: 8 ( Marks: 1 ) - Please choose one Which of the following is TRUE about a product? Every tangible thing the customer receives in an exchange The idea that the customer receives in an exchange The service that is rendered to a customer The physical object the customer receives in an exchange http://www.sykronix.com/tsoc/courses/prin/pr_prod.htm Question No: 9 ( Marks: 1 ) - Please choose one Identify the stage of product life cycle in which sales are at peak. Introduction Growth Maturity (page 25) Decline Question No: 10 ( Marks: 1 ) - Please choose one Which of the followings are considered defensive in nature? Maturity and growth stage Maturity and decline stage (page 26) Introduction and maturity stage Introduction and growth stage Question No: 11 ( Marks: 1 ) - Please choose one Standard Cable cut back advertising expenditures to minimum level and reduced the number of channel members for its industrial cable product. These actions are indicative of a product in which of the following stage of its life cycle? Introduction Growth Maturity Decline (page 26) Question No: 12 ( Marks: 1 ) - Please choose one All Mid Term Solved Material of MKT501 Highest percentage of ideas for new products originates with/from which of the following sources? Top management Customers http://books.google.com.pk/books?id=ZjCGYOdb5bMC&pg=PA92&lpg=PA92&dq =is+Highest+percentage+of+ideas+for+new+products+originates+Customers%3 F&source=bl&ots=J7hnPTAT5i&sig=53_ZBK16GYbq6cQMku4K670vYu4&hl=en &ei=ndfwS-Jyjpg4jYDN- Ac&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCMQ6AEwAg#v=onepa ge&q=is%20Highest%20percentage%20of%20ideas%20for%20new%20product s%20originates%20Customers%3F&f=false Competitors Employees Question No: 13 ( Marks: 1 ) - Please choose one

Which of the following are the people who purchase new products almost as soon as the products reach the market? Innovators (page 33) Late majority Early majority Late adopters Question No: 14 ( Marks: 1 ) - Please choose one Which of the following is NOT one of the stages that customers go through in the process of adopting a new product? Desire Awareness Evaluation Interest Question No: 15 ( Marks: 1 ) - Please choose one Which product is MOST likely to be purchased through routine decision making? Television set Soft drink Shirt Car Question No: 16 ( Marks: 1 ) - Please choose one Which of the following has a quick response towards a new product? Opinion leaders Late majority Early majority Early adopters (page 33) All Mid Term Solved Material of MKT501 Question No: 17 ( Marks: 1 ) - Please choose one Which of the following brands is created specifically to counter a competitive threat? Premium brand Economy brand Fighting brand (page 36) Corporate brand Question No: 18 ( Marks: 1 ) - Please choose one Using one brand name for several related products is known as which of the following? Family branding (page 36) Group branding Combination branding Premium branding Question No: 19 ( Marks: 1 ) - Please choose one Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 20 ( Marks: 1 ) - Please choose one According to “Research supporting odd pricing theory” which of the following number out of all the numbers between 1 and 100 is thought to have least perceived value as compared to its actual value? 90 77 (page 40)

55 25 Question No: 21 ( Marks: 1 ) - Please choose one To pay premium price for the product customers require: Allowance Flawless performance (page 39) Discounts High promotion Question No: 22 ( Marks: 1 ) - Please choose one Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20% more than his competitors’ price. Still his sales are increasing. Now his aim is to maintain same pricing. He All Mid Term Solved Material of MKT501 enjoys which type of leadership? Promotion leadership Price leadership (page 42) http://www.investorwords.com/3816/price_leadership.html Cost leadership Product leadership Question No: 23 ( Marks: 1 ) - Please choose one Which of the following price is quoted to a potential buyer, usually in written form? Wholesale price Market price List price (page 43) Retail price Question No: 24 ( Marks: 1 ) - Please choose one A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 (page 43) 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 25 ( Marks: 1 ) - Please choose one Market-penetration pricing will likely to be used most in selling which of the following items? Specialty Convenience Unsought Pharmaceuticals Question No: 26 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function Question No: 27 ( Marks: 1 ) - Please choose one Identify the other name for global market. Consumer market

All Mid Term Solved Material of MKT501 Import market Export market (page 2) Government market Question No: 28 ( Marks: 1 ) - Please choose one Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? Product Price (common sense) Place Promotion Question No: 29 ( Marks: 1 ) - Please choose one Customer cost will be considered as which of the following Ps of marketing mix? Product Price (common sense) :) Place Promotion Question No: 30 ( Marks: 1 ) - Please choose one Which of the following is about managing strategically the customer’s entire experience with the product and company? Customer experience management http://www.greatbrook.com/customer_experience_management.htm Customer retention management Customer life-time value management Customer relationship management Question No: 31 ( Marks: 1 ) - Please choose one Customer’s viewpoint on a firm’s products and services can be improved through: Experiential world of customers Experiential innovation (page 5) Customer interface Building experiential platform Question No: 32 ( Marks: 1 ) - Please choose one Which of the following firms emphasizes on product’s benefits to the customers rather product Attributes? Product oriented Market oriented (page 6) Sales oriented Production oriented All Mid Term Solved Material of MKT501 Question No: 33 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Customer complaints database Web and telephone information hotlines Exit interviews Business analysis ( page#6) Question No: 34 ( Marks: 1 ) - Please choose one

The phenomenon, when a customer dislikes a product and talks against the product, is termed as: Propaganda Unfavorable environment Bad mouth (page 8) Bad impression Question No: 35 ( Marks: 1 ) - Please choose one Products that are usually purchased due to adversity and high promotional back up rather than desire are called Sought goods Unique goods Unsought goods (page 8) Preferred goods Question No: 36 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question No: 37 ( Marks: 1 ) - Please choose one Which of the following products requires mass promotion by a producer? Convenience Shopping Specialty Unsought (page 8) Question No: 38 ( Marks: 1 ) - Please choose one Which of the following is NOT an aggressiveness strategy? All Mid Term Solved Material of MKT501 Harvesting Building Intensification Holding page#17 Question No: 39 ( Marks: 1 ) - Please choose one Which of the following is NOT a type of innovation strategy? Pioneers Challengers page#17 Close followers Late followers Question No: 40 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its line of food products. The managers conduct surveys fromcustomers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? Idea generation Idea screening Test marketing page#27

Business analysis Question No: 41 ( Marks: 1 ) - Please choose one Critical path analysis is a part of which of the following? Implementation stage Marketing strategies Executive summary Financial summary page#16 Question No: 42 ( Marks: 1 ) - Please choose one The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: All Mid Term Solved Material of MKT501 Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy page#20 Question No: 43 ( Marks: 1 ) - Please choose one A brand name is one of the elements of the: Discounted product Core benefit Augmented product Actual product Question No: 44 ( Marks: 1 ) - Please choose one Luxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product Specialty product Question No: 45 ( Marks: 1 ) - Please choose one Which of the following goods are purchased without any planning or search effort? Emergency page#24 All Mid Term Solved Material of MKT501 Specialty Impulse Shopping Question No: 46 ( Marks: 1 ) - Please choose one Which of the following is frequently used in testing the acceptance of new product design? Concept development Business analysis

Concurrent engineering Conjoint analysis page#28 Question No: 47 ( Marks: 1 ) - Please choose one Identify the commercialization decision which includes decisions regarding locality, region, nationally or even internationally launching the product. Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Page#30 Question No: 48 ( Marks: 1 ) - Please choose one Which product is MOST likely to be purchased through routine decision making? Television set Soft drink All Mid Term Solved Material of MKT501 Shirt Car Question No: 49 ( Marks: 1 ) - Please choose one Which of the following is the leak-proof packaging that provides additional protection for the primary container? Primary packaging Secondary packaging Transport packaging Decorative packaging Question No: 50 ( Marks: 1 ) - Please choose one Which of the following is less likely to damage reputations of a brand if a new product fails? Brand extension branding Individual branding Overall family branding Line family branding The existing strong brand name can be used as a vehicle for new or modified products Question No: 51 ( Marks: 1 ) - Please choose one Which of the following brands is created specifically to counter a competitive threat? All Mid Term Solved Material of MKT501 Premium brand Economy brand Fighting brand Corporate brand page#36 Question No: 52 ( Marks: 1 ) - Please choose one

Gift baskets are the example of which one of the following types of packaging? Decorative Secondary Shipping Primary Question No: 53 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration Physical protection Theft reducing page24 Question No: 54 ( Marks: 1 ) - Please choose one The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used: To promote the product All Mid Term Solved Material of MKT501 To satisfy legal requirements To provide information To fullfil ethical requirenment Question No: 55 ( Marks: 1 ) - Please choose one Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 56 ( Marks: 1 ) - Please choose one Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service? Label Co-brand Brand Product Question No: 57 ( Marks: 1 ) - Please choose one Which of the following is a group of products that are closely related because they function in a similar manner? Convenience product All Mid Term Solved Material of MKT501 Private brand Line extension Product line Question No: 58 ( Marks: 1 ) - Please choose one

Which of the following is also known as dual branding? Private brand Multibrand Co-brand New brand page#26 Question No: 59 ( Marks: 1 ) - Please choose one The concept of price is central to: Administration Management Macroeconomics Microeconomics page#38 Question No: 60 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion All Mid Term Solved Material of MKT501 Price http://www.google.com.pk/search?hl=en&q=Which+marketing+mix+element+gen erates+revenue%3F&aq=f&aqi=&aql=&oq=&gs_rfai= Place Product Question No: 61 ( Marks: 1 ) - Please choose one ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the following pricing techniques is ABC Company using? Dodging pricing Deceptive pricing Premium pricing Psychological pricing page#39 Question No: 62 ( Marks: 1 ) - Please choose one To pay premium price for the product customers require: Allowance Flawless performance Discounts High promotion Question No: 63 ( Marks: 1 ) - Please choose one Which of the following is NOT an objective of discounts? All Mid Term Solved Material of MKT501 Reward valuable customers Reward competitors Move out-of-date stock Increase short-term sales page#43 Question No: 64

( Marks: 1 ) - Please choose one 3/10 net 30 is an example of which of the following? Seasonal discount Trade discount Quantity discount Cash discount page#43 Question No: 65 ( Marks: 1 ) - Please choose one Market price is also known as: Effective price List price Retail price Wholesaler price page#43 Question No: 66 ( Marks: 1 ) - Please choose one Which of the following best describes 3/10 net 40 ROG? The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days All Mid Term Solved Material of MKT501 The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days page#43 Question No: 67 ( Marks: 1 ) - Please choose one Which of the following is also known as accumulation discounts? Trade discount Non-cumulative quantity discount Cumulative quantity discount Quantity discount page#44 Question No: 68 ( Marks: 1 ) - Please choose one A company is providing warehousing facility to its channel members. The company is using which of the following? Seasonal discount Trade discount Quantity discount Cash discount page#44 Question No: 69 ( Marks: 1 ) - Please choose one All Mid Term Solved Material of MKT501 To attract customers into stores, the store advertises its milk at a price less than

cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following? Premium item On- sale item Discounted item Loss leader page#45 Question No: 70 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function Question No: 71 ( Marks: 1 ) - Please choose one Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? Product Price Place Promotion page#3 Question No: 72 ( Marks: 1 ) - Please choose one All Mid Term Solved Material of MKT501 When need is directed towards a specific object it is called: Actual need Want Demand Satisfaction page#4 Question No: 73 ( Marks: 1 ) - Please choose one In which one of the following orientations companies often design the products with little or no input from customers? Market-oriented Product-oriented Sales-oriented Production-oriented Question No: 74 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need All Mid Term Solved Material of MKT501

Question No: 75 ( Marks: 1 ) - Please choose one Factors of broad environment affect: Economic environment Task environment Cultural environment Technological environment page#3 Question No: 76 ( Marks: 1 ) - Please choose one Marketing starts with which of the following 4Ps? Product Price Place Promotion page#13 Question No: 77 ( Marks: 1 ) - Please choose one A business wants to create the awareness about the features and befits of the product in the market. Which of the following decisions are important to achieve the goal? Price decisions Place decisions Promotion decisions Product decisions page#14 All Mid Term Solved Material of MKT501 Question No: 78 ( Marks: 1 ) - Please choose one If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. Backward vertical integration Balanced vertical integration Forward horizontal integration Forward vertical integration page#17 Question No: 79 ( Marks: 1 ) - Please choose one Which of the following products requires mass promotion by a producer? Convenience Shopping Specialty Unsought Question No: 80 ( Marks: 1 ) - Please choose one Which of the following is NOT included in the financial summary of a marketing plan? Pro-forma income statement Month-by-month agenda Breakeven analysis

Assumptions 81-The ‘Call Centers’ are the best in _______________. page#16 All Mid Term Solved Material of MKT501 Right Product Right Price Right Place Right Promotion 82- A philosophy approach in which, consumers will prefer products that are widely available and are inexpensive is called: Product concept Production concept Marketing concept Societal concept 83- The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy. Price Decisions Place Decisions Product Decisions Promotion Decisions 84-In the current situation of marketing plan, where we must analyze about area size, segmentation, industry structure, strategic groupings and competition are covered under the: page # 13 page #08 Market analysis Consumer analysis Macro environment analysis Internal environmentanalysis page #16 All Mid Term Solved Material of MKT501 85-The entire product class that can satisfy a core need with reasonable effectiveness in the product hierarchy, is known as: Brand http://www.slideshare.net/diarta/chapter12-setting-product-strategy Product class Product family Product variant 86-Which one of the following factors is not a cause of delay in new product development process? Capital shortage Fragmented market Lack of sales force Faster development time 87.Advertisement, publicity, distribution, delivery modes, networking of systems and all other ingredients of marketing are decided under: How to launch the product When to launch the product Where to launch the product Why to launch the product page #30 88-_____ can bring large benefits to consumers and profits to producers. All Mid Term Solved Material of MKT501 Self-service

Brand image Consumer affluence Innovative packaging 89-Under the brand equity measurement, when most of the customers would not resist to buy some of the specific brands, is known as: Brand loyalty Brand acceptability Brand acceptability Brand leveraging 90- A marketing oriented firm typically shows the limited product lines. True False page #06 91-in the marketing environment, trends must be watched and mechanism should be built to have information well in advance. True False 92-The market segmentation strategy is also called a focus strategy or niche strategy. True False 93- We incorporate the most preferred features into a new product or advertisement during the conjoint analysis process page #21 page# 12 All Mid Term Solved Material of MKT501 True False page #29 or 30 Question No: 94 (Marks: 1) - Please choose one Which of the following is the first step in writing a marketing plan? Situation analysis Opportunity and threat analysis Executive summary http://sbinfocanada.about.com/od/businessplans/a/execsummary.htm Market analysis Question No: 95 (Marks: 1) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product introducing the new usage of the product eliminating some features of product Increasing cost (Marks: 1) - Please choose one (page 19) Question No: 96 Process engineering skills are required for the successful implementation of which of the following strategy?

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy ( Marks: 1 ) (page 20) Question No: 97 - Please choose one Any tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called: Service Product (page 23) Demand Idea Question No: 98 ( Marks: 1 ) - Please choose one Luxury products, such as Rolex watches, are also known as: Shopping product All Mid Term Solved Material of MKT501 Convenience product Emergency product Specialty product Question No: 99 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline B. Growth Stage • The second stage of the product life cycle, growth, is characterized by rapid increases in sales and competitors appear. • Profit usually peaks during the growth stage as the result of more competitors and more aggressive pricing. http://360canadacom.blogspot.com/2010/03/product-life- cycle.html Question No: 100 ( Marks: 1 ) - Please choose one All of the following are the sources of idea for new product development EXCEPT: Government agencies (page 27) Competitors Suppliers Customers Question No: 101 ( Marks: 1 ) - Please choose one

Which of the following is NOT a decision required in commercialization? Why to launch the product? (Page 30) How to launch the product? Where to launch the product? When to launch the product? Question No: 102 ( Marks: 1 ) - Please choose one Which of the following are the people who purchase new products almost as soon as the products reach the market? Innovators Late majority (page 33) All Mid Term Solved Material of MKT501 Early majority Late adopters Question No: 103 ( Marks: 1 ) - Please choose one Which of the following is the spread of idea from the source of invention to the ultimate user or consumers? Innovation adoption process Innovation diffusion process Adoption process New product recognition ( Marks: 1 ) (page 32) Question No: 104 - Please choose one Which of the following is essential requirement for medicines and drugs? Secondary packaging Primary labeling Decorative packaging Mandatory labeling Question No: 105 ( Marks: 1 ) - Please choose one Which of the following is less likely to damage reputations of a brand if a new product fails? Brand extension branding Individual branding Overall family branding Line family branding Brand extension branding Means you already have brand and it is liked by consumers then you made extensions in that brand and modify your product and in this way made a new product of same brand. for example: I was doing the business of black tea, let suppose Yellow Lebel is my brand name, and its very well known and people like my brand then I thought about green tea and start business of green tea with the same brand name.

and people will like my this extended brand as well as they like my black tea. Question No: 106 ( Marks: 1 ) - Please choose one Which of the following brands cost more than other products in the category? Premium brand Economy brand (page 36) All Mid Term Solved Material of MKT501 Fighting brand Corporate brand Question No: 107 ( Marks: 1 ) - Please choose one Using one brand name for several related products is known as which of the following? Family branding (page 36) Group branding Combination branding Premium branding Question No: 108 ( Marks: 1 ) - Please choose one Gift baskets are the example of which one of the following types of packaging? Decorative Secondary Shipping Primary Question No: 109 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration (page 34) Physical protection Theft reducing Question No: 110 ( Marks: 1 ) - Please choose one Which of the following is a brand created and owned by a larg retailer of a product after purchasing in large quantity from manufacturer? Co-brand Private brand Manufacturer's brand Licensed brand ( Marks: 1 ) - Please choose one Question No: 111 Which of the following is also known as functional branding?

Economy branding Co-branding All Mid Term Solved Material of MKT501 Family branding Individual branding Question No: 112 ( Marks: 1 ) - Please choose one Tarang milk is an example of which of the following? Corporate brand (page 36) Co-brand Individual brand Family brand Question No: 113 ( Marks: 1 ) - Please choose one Which of the following price is very close to the maximum that customers are happily and readily willing to pay? Premium Cooperative Effective Efficient ( Marks: 1 ) (page 39) Question No: 114 - Please choose one Geographic pricing is also known as: Skimming pricing Zone pricing Psychological pricing Penetration pricing (sure) Question No: 115 ( Marks: 1 ) - Please choose one Which of the following is a pricing technique used by retailers? Cost–push pricing Cost-plus pricing (page 41) Demand- push pricing Demand- pull pricing Question No: 116 ( Marks: 1 ) - Please choose one Which of the following method is mostly used in the retailing?

Courier service Online shops Self-service Counter-service (page 41) All Mid Term Solved Material of MKT501 Question No: 117 (Marks: 1) - Please choose one Market price is also known as: Effective price List price Retail price Wholesaler price Question No: 118 ( Marks: 1 ) (page 43) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? Seasonal discount Trade discount Quantity discount Cash discount (page 43) Question No: 119 ( Marks: 1 ) - Please choose one A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 (page 43) 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 120 (Marks: 1) - Please choose one Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price? Consumer markets Business markets Global markets Non profit markets ( Marks: 1 ) (page 2)

Question No: 121 - Please choose one Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? Product Price (page 3) Place Promotion All Mid Term Solved Material of MKT501 Question No: 122 ( Marks: 1 ) - Please choose one The Cargo business covers which of the following decisions under the marketing mix strategy? Product Price Placement Promotional (sure) Question No: 123 ( Marks: 1 ) - Please choose one Customer cost will be considered as which of the following Ps of marketing mix? Product Price http://www.foodexportalliance.org/eweb/DynamicPage.aspx?Site=miatco& WebKey=f5b773e5-593b-4d57-a453-5d80a59a9e7f Place Promotion Question No: 124 ( Marks: 1 ) - Please choose one Which of the following elements of marketing mix directly affects the value of sales? Price Place Promotion Product ( Marks: 1 ) - Please choose one Question No: 125 The basic human requirement defines which of the following?

Need Demand Want Satisfaction page#2 Question No: 126 ( Marks: 1 ) - Please choose one Willingness and ability to buy the product leads towards which of the following? Demand page#2 Need All Mid Term Solved Material of MKT501 Want Market Question No: 127 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between: Company and retailer Retailer and customer Retailer and consumer Company and customer ( Marks: 1 ) - Please choose one Question No: 128 Which of the following is NOT a technique used by marketers to understand the customers? Focus group Commercialization Web and telephones Surveys ( Marks: 1 ) - Please choose one Question No: 129 Which of the following is NOT an example of unsought goods? Insurance policy Course book Encyclopedia Funeral plots ( Marks: 1 )

- Please choose one Question No: 130 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question No: 131 ( Marks: 1 ) - Please choose one Order processing decisions are related to which of the following? Product Price All Mid Term Solved Material of MKT501 Distribution Promotion page#14 Question No: 132 ( Marks: 1 ) - Please choose one Which of the following is NOT a distribution decision? Inventory management Personal selling Warehousing Distribution centers page#14 Question No: 133 ( Marks: 1 ) - Please choose one If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. Backward vertical integration Balanced vertical integration Forward horizontal integration Forward vertical integration page#17 Which of the following strategies requires premium pricing? ► Target market strategy ► Market segmentation strategy ► Differentiation strategy ► Cost leadership strategy ---- 2 ( ---- Which of the following is NOT a part of a broad environment? ► Economy ► Corporate culture ► Technology ► Demographics ---- 3 ( ---- Products that are usually purchased due to adversity and high

promotional back up rather than desire are called: ► Sought goods ► Unique goods ► Unsought goods ► Preferred goods ---- 4 ( ---- Identify the concept that is most aggressively practiced for unsought products. ► Marketing concept ► Production concept ► Product concept ► Selling concept ---- 5 ( ---- Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? ► Customer complaints database ► Web and telephone information hotlines ► Exit interviews ► Business analysis ---- 6 ( ---- Which of the following is a charasteristic of market oriented firms? ► Product driven ► Competitor focus ► Customer focus ► Product focus ---- 7 ( ---- Willingness and ability to buy the product leads towards which of the following? ► Demand ► Need ► Want ► Market ---- 8 ( ---- Customer cost will be considered as which of the following Ps of marketing mix? ► Product ► Price ► Place ► Promotion

---- 9 ( ---- A company wants to maximize market share, assuming that market is price sensitive. What pricing strategy you would suggest for the company to achieve this objective? ► Cost- oriented pricing ► Skimming pricing ► Premium pricing ► Penetration pricing ---- 10 ( ---- Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-market share. As a consultant, you would recommend which of the following strategy? ► Cost-orientated pricing ► Psychological pricing ► Market-penetration ► Market-skimming ---- 11 ( ---- Market-penetration pricing will likely to be used most in selling which of the following items? ► Specialty ► Convenience ► Unsought ► Pharmaceuticals ---- 12 ( ---- Which of the following is NOT an objective of penetration pricing? ► Long term profit maximization ► Short term profit maximization ► Increasing sales volume ► Increasing market share ---- 13 ( ---- A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? ► 4/10 net 30 ► 10/4 net 30 ► 10/30 net 4 ► 4/30 net 10 ---- 14 ( ---- A book shop has arranged a book fair and offered 20% discount on all types of books. What will be the purpose of offering the discount?

► Reward the customers ► Move- out- of- date stock ► Encourage the salespeople ► To increase short term sales ---- 15 ( ---- BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? ► Reward the customers ► Move- out- of- date stock ► Encourage the salespeople ► To increase short term sales ---- 16 ( ---- Some times companies reduce price for bulk purchases. To which of the following would this statement hold TRUE? ► Seasonal discounts ► Trade discounts ► Quantity discounts ► Cash discounts ---- 17 ( ---- Which of the following is NOT an objective of discounts? ► Reward valuable customers ► Reward competitors ► Move out-of-date stock ► Increase short-term sales ---- 18 ( ---- A pricing method which is designed to encourage purchases that are based on the emotional rather than rational reasons? ► Cost-oriented pricing ► Psychological pricing ► Skimming pricing ► Penetration pricing ---- 19 ( ---- Which of the following marketing mix element generate revenue? ► Promotion ► Price ► Place ► Product ---- 20 ( ---- Which of the following price is very close to the maximum that

customers are happily and readily willing to pay? ► Premium ► Cooperative ► Effective ► Efficient ---- 21 ( ---- Which of following is an example of corporate brand? ► Rafhan foods ► Knorr ► National foods ► Mercedes ---- 22 ( ---- When a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes it is called as: ► Line extension ► Brand extension ► Multibrands ► Co-branding ---- 23 ( ---- Which of the following is a group of products that are closely related because they function in a similar manner? ► Convenience product ► Private brand ► Line extension ► Product line ---- 24 ( ---- Which of the following is NOT a use of secondary packaging? ► It is recyclable and environmentally safe ► It facilitates transportation, storage, and handling for middlemen ► It can not be reused for purposes other than its initial use ► It can be used as a promotional tool ---- 25 ( ---- Which of the following brands is created specifically to counter a competitive threat? ► Premium brand ► Economy brand ► Fighting brand ► Corporate brand

---- 26 ( ---- Which of the following is NOT one of the stages that customers go through in the process of adopting a new product? ► Desire ► Awareness ► Evaluation ► Interest ---- 27 ( ---- Which of the following commercialization decision involve decisions regarding launch of product in single or multiple locality? ► How to launch the product? ► Where to launch the product? ► When to launch the product? ► Why to launch the product? ---- 28 ( ---- Which come(s) under the category of new product? ► New product lines ► Product improvements ► Cost reductions ► All of the given options ---- 29 ( ---- During which stage of new product development the firm considers profitability? ► Idea generation ► Beta-testing ► Business analysis ► Product development ---- 30 ( ---- An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following? ► Product screening ► Product test ► Product concept ► Product idea ---- 31 ( ---- Identify the stage of product life cycle in which sales are at peak. ► Introduction ► Growth ► Maturity

► Decline ---- 32 ( ---- Luxury products, such as Rolex watches, are also known as: ► Shopping product ► Convenience product ► Emergency product ► Specialty product ---- 33 ( ---- Life insurance is an example of which of the following goods? ► Convenience ► Expected ► Shopping ► Unsought ---- 34 ( ---- Which of the following goods are purchased by customer after comparisons of competing goods in competing stores on basis of price, quality, style and colors? ► Specialty goods ► Shopping goods ► Impulse goods ► Convenience goods ---- 35 ( ---- Which of the following attacks the vulnerable part of a competitor? ► Market leader ► Market challenger ► Market nicher ► Market follower ---- 36 ( ---- Which of the following is NOT a type of innovation strategy? ► Pioneers ► Challengers ► Close followers ► Late followers ---- 37 ( ----

Critical path analysis is a part of which of the following? ► Implementation stage ► Marketing strategies ► Executive summary ► Financial summary ---- 38 ( ---- Results from the research that have already been conducted are displayed in which of the following part of marketing plan? ► Marketing strategies ► Executive summary ► Appendix ► Financial summary ---- 39 ( ---- The marketing plan is one of the most important outputs of: ► Business plan ► Marketing process ► Production process ► Selling plan ---- 40 ( ---- Which of the following is an actor of task environment? ► Economy ► Media ► Promotion Question No: 1 ( Marks: 1 ) - Please choose one The marketing plan is one of the most important outputs of: ► Business plan ► Marketing process ► Production process ► Selling plan Question No: 2 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: ► Decreasing distribution of the product ► Introducing the new usage of the product ► Eliminating some features of product ► Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one

Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business? ► Specialty ► Industrial ► Shopping ► Consumer Question No: 4 ( Marks: 1 ) - Please choose one The high cost, low sales volume and losses are likely to occur at the: ► Decline stage ► Introduction stage ► Maturity stage ► Growth stage Question No: 5 ( Marks: 1 ) - Please choose one A cle? ggressive pricing is associated with which of the following stage of product life cy ► Introduction ► Growth ► Maturity ► Decline Question No: 6 ( Marks: 1 ) - Please choose one

for the primary container?

Which of the following is the leak-proof packaging that provides additional protection

► Primary packaging g

► Secondary packagin ► Transport packaging

stion No: 7 ( Marks: 1 ) - Please choose one

► Decorative packaging Que Packaging used for the ice creams is an example of which of the following? ► Decorative packaging

► Transport packaging ► Secondary packaging ► Primary packaging Question No: 8 ( Marks: 1 ) - Please choose one

Which of the following marketing mix element generates revenue?

► Promotion ► Price ► Place ► Product

Question No: 9 ( Marks: 1 ) - Please choose one The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store? ► Trade ► Seasonal ► Non-cumulative ► Promotional Question No: 10 ( Marks: 1 ) - Please choose one BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? ► Reward the customers ► Move- out- of- date stock ► Encourage the salespeople ► To increase short term sales Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is also known as accumulation discounts? ► Trade discount ► Non-cumulative quantity discount ► Cumulative quantity discount ► Quantity discount Question No: 12 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: ► Cost and production function ► Revenue and cost function ► Demand and market function ► Demand and cost function Question No: 13 ( Marks: 1 ) - Please choose one Companies that are involved in selling mass consumer goods and services are found in which of the following markets? ► Business markets ► Consumer markets ► Global markets ► Government markets Question No: 14 ( Marks: 1 ) - Please choose one Which of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports? ► Product ► Price ► Place

► Promotion

Q

uestion No: 15 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for ustomer?

n

c ► Communicatio ► Convenience ► Customer cost ► Customer solution Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and

ne information hotlines

monitoring customer’s complaint? ► Customer complaints database ► Web and telepho ► Exit interviews ► Business analysis

Q

uestion No: 17 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features

that product, is called: in ► Real need ► Stated need ► Unstated need ► Delighted need

ne Question No: 18 ( Marks: 1 ) - Please choose o Marketing starts with which of the following 4Ps? ► Product

► Promotion

Q

► Price ► Place

uestion No: 19 ( Marks: 1 ) - Please choose one In which section of the marketing plan you would find the detailed information about the

s, customers and competitors? marketing environment, market trend ► Situation analysis ► Product/market background

ies ► Market analysis

► Marketing strateg Question No: 20 ( Marks: 1 ) - Please choose one Which of the following is NOT an option available for market leaders? ► Reduce the product quality ► Improve customer service ► Protect the existing market share

► Expand the total market

1 ( Marks: 1 ) - Please choose one

Question No: 2 Especially for which type of products the marketers should view packaging as a major

ts strategic tool? ► Convenience produc ► Consumer shopping products

► Industrial products ► Specialty products Question No: 22 ( Marks: 1 ) - Please choose one When a firm or store offers a price reduction to customers who buy during off-peak

t the year, we say the firm is giving a(n) _____ discount. al

► Annual

periods throughou ► Function ► Seasonal ► Allowance

uestion No: 23 ( Marks: 1 ) - Please choose one

Q The want satisfying power of a product or service is known as a/an: ► Desire ► Need ► Utility ► Motive Question No: 24 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks.

he selection of cold drink appeals to consumers’ _________ for liquid and attempts to _ for the advertised product.

ces

Tshape consumers’ ________ ► Needs, preferen ► Wants, needs ► Needs, wants

uestion No: 25 ( Marks: 1 ) - Please choose one

► Want, preference

Q Which of the following is the part of implementation section of marketing plan? ► Critical path analysis ► Physical distribution

► Competitor indexing ► Brand equity Question No: 26 ( Marks: 1 ) - Please choose one

These objectives are often the most suitable when firms operate in a market dominated d where their financial resources are limited.

► Niche

by a major competitor an ► Hold

uestion No: 27 ( Marks: 1 ) - Please choose one

► Harvest ► Diversification Q Suppose Nestle wants to expand its food products line. The managers conducted surveys

rmine which food items would appeal to customers. Nestle is following phase of new product development?

► Idea generation

from customers to detecurrently in which of the ► Idea screening ► Test marketing ► Business analysis Question No: 28 ( Marks: 1 ) - Please choose one As a marketer you want to use lower than normal prices as an ingredient in your firm’s

que you would use is: ► Price lining

marketing strategy. The techni ► Zone pricing ► Relative pricing

► Promotional pricing Question No: 1 ( Marks: 1 ) - Please choose one Which of the following has the largest market share in the relevant product market?

► Market leader

er

rks: 1 ) - Please choose one

► Market challenger ► Market nicher ► Market follow Question No: 2 ( Ma Which of the following attacks the vulnerable part of a competitor?

► Market leader ► Market challenger

r

( Marks: 1 ) - Please choose one

► Market nicher ► Market followe Question No: 3 Which of the following stage of product life cycle is most expensive? ► Introduction ► Growth ► Maturity ► Decline

1 ) - Please choose one Question No: 4 ( Marks: How many stages are there in the new product development process?

► Six

► Eight

arks: 1 ) - Please choose one

► Seven ► Nine Question No: 5 ( M Which of the following price is very close to the maximum that customers are happily

g to pay? and readily willin ► Premium ► Cooperative ► Effective ► Efficient Question No: 6 ( Marks: 1 ) - Please choose one Which of the following price will be used for the heart pacemaker? ► Skimming price

► Premium price

e

► Penetration price ► Psychological price Question No: 7 ( Marks: 1 ) - Please choose on Some companies want to maximize their market share and believe that higher sales

______.

High unit cost and higher long-term profits

volume will lead towards __________ and _________ ► Low unit cost and higher short-term profits ► High unit cost and higher short-term profits ► ► Low unit cost and higher long-term profits

Please choose one Question No: 8 ( Marks: 1 ) - Which of the following relating to price is considered as a key element in the marketing mix? ► The generation of total revenue

Marks: 1 ) - Please choose one

► Quality and cost controls ► The speed of an exchange ► The size of the sales force Question No: 9 ( A seller wants payment from buyer within 10 days of sales (whereas customer can made

ays) and offers 4% discount if payment is made within 10 days. at type of cash discount will be suitable?

payment within 30 dWh ► 4/10 net 30 ► 10/4 net 30 ► 10/30 net 4 ► 4/30 net 10 Question No: 10 ( Marks: 1 ) - Please choose one

Which of the following markets require developing a superior product and packaging along with continuous advertising? ► Business markets

arkets

choose one

► Consumer markets ► Global markets ► Non profit/government m Question No: 11 ( Marks: 1 ) - Please All are the expression of marketing concept EXPECT: ► Meeting needs profitably ► Find wants and fill them ► Sell what is produced

er, not the product

s: 1 ) - Please choose one

► Love the custom Question No: 12 ( Mark When a company produces a product in response to consumer demand, it represents

ch one of the following concepts?

► Production concept

concept

whi ► Selling concept

► Customer ► Marketing concept

( Marks: 1 ) - Please choose one Question No: 13 Marketing starts with which of the following 4Ps? ► Product ► Price ► Place ► Promotion Question No: 14 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? ► The way product is priced ► The way product are arranged in the stores ► The way business elements are combined to meet the needs of customers

e products in the market

s: 1 ) - Please choose one

► The way business distribute th Question No: 15 ( Mark In which section of the marketing plan you would find the detailed information about the

mpetitors?

ackground egies

marketing environment, market trends, customers and co ► Situation analysis ► Product/market b ► Marketing strat ► Market analysis

stion No: 16 ( Marks: 1 ) - Please choose one Que The companies who adopt focus strategy are called:

er

s: 1 ) - Please choose one

► Market nicher ► Market leader ► Market follower ► Market challeng Question No: 17 ( Mark When General Motors provides payments or price reductions to its new car dealers as

ards for participating in advertising and sales support programs, it is granting which rewof the following discount/allowance? ► Trade discount ► Functional discount ► Quantity discount

wance

se choose one

► Promotional allo Question No: 18 ( Marks: 1 ) - Plea “The future isn’t ahead of us, it has already happened”. This sentence is closely related

hich of the following concept of marketing?

to w

► Marketing Mix ► Marketing for the millennium

t in marketing and innovation

arks: 1 ) - Please choose one

► New advancemen ► Marketing research Question No: 19 ( M Which of the following is a charasteristic of market oriented firms? ► Company focus ► Competitor focus ► Customer focus ► Product focus Question No: 20 ( Marks: 1 ) - Please choose one A good definition of marketing should include: ► Production output ► Only for profit organization ► Distribution of goods and consumer segments

hoose one

► Accounting and financial management Question No: 21 ( Marks: 1 ) - Please c Which of the following is the set of controllable variables that constitute the marketing

classified according to four major decision areas? mix ► Product, place, person, and promotion ► Product, price, promotion, and place ► Promotion, policy, price and person ► Place, person, promotion, and policy

2 ( Marks: 1 ) - Please choose one Question No: 2 These objectives are often the most suitable when firms operate in a market dominated by a

or competitor and where their financial resources are limited. maj

► Hold ► Niche

► Harvest ► Diversification Question No: 23 ( Marks: 1 ) - Please choose one The promotional burden falls primarily on the manufacturer of: ► Convenience goods ► Shopping goods ► Specialty goods ► Health supportive goods Question No: 24 ( Marks: 1 ) - Please choose one Which of the following is a characteristic of the product’s growth stage? ► Competitors are attracted ► High prices are established

s

ease choose one

► First buyers make initial purchase ► Sellers exhaust their inventory Question No: 25 ( Marks: 1 ) - Pl A modification of the product offering is referred to as:

ement strategy

► A product improvement strategy ► A product segmentation strategy ► A market improv ► A new product development

rks: 1 ) - Please choose one Question No: 26 ( Ma A firm develops checklists to determine whether product ideas should be eliminated or

wing? subject to further consideration during which of the follo ► Idea generation

► Business analysis ► Idea screening ► Idea evaluation Question No: 27 ( Marks: 1 ) - Please choose one During the business analysis stage, consideration of the product idea prior to its actual

► Idea screening

development is called: ► Business analysis ► Concept testing

- Please choose one

► Commercialization Question No: 28 ( Marks: 1 ) Pricing as a marketing mix variable currently ranked as:

► The single most important variable ► Second only to product ► Only above distribution ►

ved Paper

uilding, holding, and harvesting are the types of:

gy

thing tha t can be offered to a market for attention, n, use,

nsumption that might satisfy a want or need is called:

nd name is one of the elements of the:

ify the strategy that deals with the rate of new product development.

strategy ion

igh cost, low sales volume and losses are likely to occur at the:

tage stage (page 25)

icing is associated with which of the following stage of

Equally as important as the other variables

MKT501 Mid Term Sol Q1 The b a) Market dominance strategy b) Innovation strategy c) Aggressiveness strategy (page 17) d) Diversification strateQ2 Any tangible acquisitioor co(a) Service (b) Product (page 23) (c) Demand (d) Idea Q3 A bra(a) Augmented product (b) Actual product (page 23) (c) Core benefit (d) Discounted product Q4 Ident(a) Innovation strategy (page 17) (b) Aggressiveness(c) Vertical integrat(d) Horizontal integration Q5 The h(a) Decline stage (b) Maturity s(c) Introduction(d) Growth stage Q6 Aggressive prproduct life

cycle?

urity

Q7 mmon reason of decline in the product

?

chnology advances

se in product demand

ged in new product development process. After

ng, concept development and going through the

sis. Identify the next step of the company.

page 27)

ent testing

ith what groups do firms conduct concept testing for new products? mpetitors

) Employees

oduct into the market is called:

erimenting

in launching a new product, which

ing can be used by the marketers?

(a) Introduction (b) Mat(c) Decline (d) Growth

Which of the following is NOT a cosales(a) Competition increases (b) Te(c) Consumer tastes change (d) IncreaQ8 ABC Company is engaidea generation, screenibusiness analy(a) Consumer testing (b) Beta testing ((c) Alpha testing (d) Home-placemQ9 W(a) Co(b) Target customers (c(d) Focus groups Q10 Introducing a new pr (a) Commercialization (page 28) (b) Exp(c) Beta testing (d) Test marketing Q11 To coordinate many activities involvedof the follow(a) Consumer path scheduling

(b) Consumer path analysis analysis (page 28)

duling

l goods

) Industrial goods products

tio

f the wer of

ckaging and customer thinking. ABC Co. is involved in

types of packaging that enables milk, fruit juice, and other uted without refrigeration?

) Cartons eated)

creams is an example of which of the

ckaging

ary packaging

f the following is a name, term, sign, symbol, design, or a on of

ervice? bel

and

i/Brand

(c) Critical Path(d) Critical Path ScheQ12 Which of the following is quick in innovation? (a) Capita(b) Food items (c(d) IThttp://www.google.com.pk/#hl=en&biw=1024&bih=523&q=innovan&aq=f &aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8 Q13 ABC Co., a major Swedish multinational, provides an example opoinnovative pawhich of the followingperishable liquid foods to be distrib (a) Boxes (b) Blister packs (c(d) Aseptic packages (repQ14 Packaging used for the ice following? (a) Transport packaging (b) Decorative pa(c) Secondary packaging (d) PrimQ15 Which ocombinatithese, that identifies the product or sLaCo-brBrand Product http://en.wikipedia.org/wik

Q16 A company has different choices when it comes to developing brands.

) Width and depth extension and extension

e extension

troduces additional items in a given product category nder

same brand name, such as new flavors, forms, colors, ingredients, or ackage zes it is called as:

) Multibrands ding

is a brand created and owned by a larg retailer of a hasing in large quantity from manufacturer?

te brand (page 36)

he right to use brand name to other company for

pany is following:

o-branding anding

) Individual branding

Which is not one of those choices? (a(b) Br(c) Multibrands (d) Linhttp://en.wikipedia.org/wiki/Brand Q17 When a company inuthe psi(a) Line extension 3 (b) Brand extension (page 37) (c(d) Co-branQ18 Which of the followingproduct after purc Co-brand PrivaManufacturer's brand Licensed brand Q19 ABC Company sells tnon- competing product the com(a) Brand licensing (page 37) (b) C(c) Family br(d

Q20 Numerical monetary value of a product is the best description of which of

) Price (page 38)

e price of which of the following?

) Salesperson

stly used in the retailing?

)

of the following is NOT an objective of discounts?

customers -term sales

anies reduce price for bulk purchases. To which of the ing would this statement hold TRUE?

scounts

iscounts

at ABC Furniture Store is informed that if he/she will increase

teen mattress sets to twenty, she will receive a 14 percent

the following? (a) Place (b(c) Promotion(d) Cost Q21\ Commission is th (a) Retailer (b(c) Executive (d) Wholesaler Q22 Which of the following method is mo (a) Online shops (b) Courier service (c) Self-service (d) Counter-service (page 41Q23 Which(a) Move out-of-date stock (b) Reward competitors (page 43) (c) Reward valuable (d) Increase shortQ24 Some times compfollowSeasonal discounts Trade diQuantity discounts (page 44) Cash dQ25 The buyerhis/her recent order of fifprice

reduction. This offer is due to a recent overstock condition at the factory

able in the future. What is the type of discount offered by ABC rniture store?

asonal

l

t price is also known as:

rice

olesaler price

m buyer within 10 days of sales (whereas

ent is

10 days. What type of cash discount will be suitable?

) 10/4 net 30

EXCEPT:

arket is highly price sensitive

ourages actual and potential competitors

oduce a new product with the goal of quickly

ultant, you would recommend which of the

) Market-penetration ) Market-skimming

chological pricing

and will not be availFu(a) Se(b) Non-cumulative (c) Promotiona(d) Trade Q26 Marke(a) List price (b) Retail p(c) Effective price (page 43) (d) WhQ27 A seller wants payment frocustomer can made payment within 30 days) and offers 4% discount if paymmade within(a) 4/10 net 30 (page 43) (b(c) 10/30 net 4 (d) 4/30 net 10 Q28 All of the following conditions favor setting a penetration price (a) Production and distribution costs fall as sales volume increases(b) The m(c) The product’s quality and image supports the price (d) The low price discQ29 Mr. Ahmed wants to intrgaining mass-market share. As a consfollowing strategy? (a(b(c) Psy(d) Cost-orientated pricing

http://tutor2u.net/business/marketing/pricing_strategy_skimming.asp

ize market share, assuming that market is

strategy you would suggest for the company to

jective?

quire developing a superior product and ing along with continuous advertising?

fit/government markets

) Consumer markets(page 2)

llowing 4Ps of marketing mix involves in decisions

unts, allowances and payment periods or credit terms?

age 4)

) Promotion

ing 4Ps of marketing mix involves in decisions

ge, assortments, locations, inventories or transports?

) Place (page 4) ) Price

Promotion 34 hich of the following are value maximizers?

Q30 A company wants to maximprice sensitive. What pricingachieve this ob(a) Cost- oriented pricing (b) Skimming pricing (c) Premium pricing (d) Penetration pricing (page 45) Q31 Which of the following markets repackag(a) Global markets (b) Non pro(c) Business markets (dQ32 Which one of the foregarding list prices, disco (a) Product (b) Price (p(c) Place (dQ33 Which of the followregarding channels covera (a) Product (b(c(d) QW

6 (a) Customers (b) Sellers (c) Marketers (d) Manufacturers Q35 Which of the following firms emphasizes on product’s benefits to the

product attributes?

) Product oriented

customer dislikes a product and talks against the

) Propaganda

NOT a distribution decision?

l selling (page 14)

farm in order to reduce the risk

e dependency on flour. Identify the type of integration.

ion n

one of the following strategies emphasizes on brand image?

nce strategy

customers rather (a) Market oriented (page 6) (b) Sales oriented (c(d) Production oriented Q36 The phenomenon, when a product, is termed as: (a) Unfavorable environment (b(c) Bad mouth (page 8) (d) Bad impression Q37 Which of the following is (a) Inventory management (b) Persona(c) Warehousing (d) Distribution centers Q38 If a bakery business bought a wheatassociated with th(a) Backward vertical integration (b) Balanced vertical integrat(c) Forward horizontal integratio(d) Forward vertical integration Q39 Which(a) Cost leadership strategy (b) Market domina

(c) Differentiation strategy (page 20) strategy

of the following products requires mass promotion by a producer?

or the product is critical task for the marketers.

do you think a marketer should answer before

price and also explain the factors that influence the pricing

ession - 5)

als and

roduct e product (repeated)

f product

f the

strategy tegy

ership strategy (page 20)

, acquisition, use, or

(d) Market segmentation Q40 Which(a) Convenience (b) Shopping (c) Specialty (page 24) (d) UnsoughtQ41 Setting price fWhat are the

tical questions crisetting the

objectives.

TION MIDTERM EXAMINAFall 2009 MKT501- Marketing Management (S Time: 60 min Question No: 1 ( Marks: 1 ) - Please choose one

e first step in writing a marketing plan? Which of the following is th► Situation analysis

ysis ► Opportunity and threat anal► Executive summary (page 15) ► Market analysis Executive Summary

ry of the plans most important GoThe Plan should open with a brief summaRecommen dations. The

statement, “increase sales by 10% this year” orsummary can be expressed like in a briefy 5 %” or “reduce expenses b

say “will enter UK market this year” etc. Question No: 2 ( Marks: 1 ) - Please choose one

can expand the total market through: A market leader firm► Decreasing distribution of the p

f th► Introducing the new usage oes o► Eliminating some featur

► Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one Process engineering skills are required for the successful implementation of which ofollowing strategy?

egmentation strategy ► Market s► Market dominance

tion stra► Differentiaead► Cost l

Question No: 4 ( Marks: 1 ) - Please choose one Any tangible thing that can be offered to a market for attention

t satisfy a want or need is called: consumption that migh► Service ► Product (page 4) ► Demand

► Idea estion No: 5 ( Marks: 1 ) - Please choose one

ts are consumer products and services with unique characteristics for which a significant group of buyers is willing to make a

hase effort. Examples include specific brands and types of cars, highpriced ic equipment, designer clothes, and the services of medical or

ciated with which of the following stage of product life cycle?

)

for new product development EXCEPT:

se one equired in commercialization?

E PRODUCT? NCH THE PRODUCT?

AUNCH THE PRODUCT? H THE PRODUCT

e arket?

f idea from the source of invention to the ultimate

Innovation diffusion process (page 33) Adoption process

n ns is a theory of how, why, and at what rate new ideas and

ase choose one

edicines and drugs?

QuLuxury products, such as Rolex watches, are also known as: ► Shopping product ► Convenience product ► Emergency product ► Specialty product 1 Specialty producor brand identificationspecial purcphotographlegal specialists. Question No: 6 ( Marks: 1 ) - Please choose one Aggressive pricing is asso► Introduction ► Growth (page 18► Maturity ► Decline Question No: 7 ( Marks: 1 ) - Please choose one All of the following are the sources of idea► Government agencies ► Competitors ► Suppliers ► Customers Question No: 8 ( Marks: 1 ) - Please chooWhich of the following is NOT a decision r► Why to launch the product? (page 31) ► How to launch the product? ► Where to launch the product? ► When to launch the product? The decisions required are: • WHEN TO LAUNCH TH• WHERE TO LA• TO WHOM TO L• HOW TO LAUNCQuestion No: 9 ( Marks: 1 ) - Please choose one Which of the following are the people who purchase new products almost as soon as thproducts reach the m► Innovators (page 33) ► Late majority ► Early majority ► Late adopters Question No: 10 ( Marks: 1 ) - Please choose one Which of the following is the spread ouser or consumers? ► Innovation adoption process ►►► New product recognitioDiffusion of Innovatiotechnology spread through culturesQuestion No: 11 ( Marks: 1 ) - PleWhich of the following is essential requirement for m 2

► Secondary packaging ► Primary labeling ► Decorative packaging ► Mandatory labeling (page 36)

roduct

branding ing

nding

cost more than other products in the category? page 36)

o: 14 ( Marks: 1 ) - Please choose one is known as which of the following?

branding ding

rand name is used for several related products, this is referred to as Family

ing types of packaging?

gglomeration - Small objects are typically grouped together in one package for reasons efficiency. For example, a single box of 1000 pencils requires less physical handling

gle pencils. Alternatively, bulk commodities (such as salt) can be divided re suitable size for individual households.

1 ) - Please choose one ng is a brand created and owned by a larg retailer of a product after

36) s brand

uy products in bulk from manufacturers and put their own brand

Question No: 12 ( Marks: 1 ) - Please choose one Which of the following is less likely to damage reputations of a brand if a new pfails? ► Brand extension ► Individual brand► Overall family bra► Line family branding Question No: 13 ( Marks: 1 ) - Please choose one Which of the following brands ► Premium brand (► Economy brand ► Fighting brand ► Corporate brand Question NUsing one brand name for several related products► Family branding (page 37) ► Group branding ► Combination► Premium branWhen one bbranding. Question No: 15 ( Marks: 1 ) - Please choose one Gift baskets are the example of which one of the follow► Decorative (repeated) ► Secondary ► Shipping ► Primary Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? ► Information transmission ► Agglomeration (page 34) ► Physical protection ► Theft reducing Aof than 1000 sininto packages that are a moQuestion No: 17 ( Marks: Which of the followipurchasing in large quantity from manufacturer? 3 ► Co-brand ► Private brand (page► Manufacturer'► Licensed brand When large Retailers bname on them, this is called Private Branding, store brand, or private label. Question No: 18 ( Marks: 1 ) - Please choose one Which of the following is also known as functional branding? ► Economy branding ► Co-branding

► Family branding

A functional brand is that one y the consumers to satisfy a functional need such as to shave, to

to relieve a headache. Functional brands have the best chance to satisfy providing superior performance. Functional brands rely

t or price features

of which of the following?

brand (page 36) and

se to the maximum that customers are happily ay?

lso known as:

ing is a pricing technique used by retailers? Cost–push pricing Cost-plus pricing (page 42)

pricing

arks: 1 ) - Please choose one

lf-service, many shops offer counter- .g.

edicine and small expensive items.

effective price) is the amount actually paid.

nt

► Individual branding A concept that is used with respect brand strategy decision. which is purchased bclean clothes,customers if they are seen as heavily on producNot sure. Question No: 19 ( Marks: 1 ) - Please choose one Tarang milk is an example ► Corporate brand► Co-brand ► Individual ► Family brQuestion No: 20 ( Marks: 1 ) - Please choose one Which of the following price is very cloand readily willing to p► Premium ► Cooperative ► Effective ► Efficient Question No: 21 ( Marks: 1 ) - Please choose one Geographic pricing is a► Skimming pricing ► Zone pricing (page 38) ► Psychological pricing ► Penetration pricing Question No: 22 ( Marks: 1 ) - Please choose one Which of the follow►►► Demand- push► Demand- pull pricing Question No: 23 ( MWhich of the following method is mostly used in the retailing? ► Courier service 4 ► Online shops ► Self-service (page 41) ► Counter-service Even though most retailing is done through seservice items, econtrolled items like m(page#41 handout) Question No: 24 ( Marks: 1 ) - Please choose one Market price is also known as: ► Effective price (page 44 ► List price ► Retail price ► Wholesaler price The market price (also calledQuestion No: 25 ( Marks: 1 ) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? ► Seasonal discount ► Trade discou

► Quantity discount nt (page 44) ( Marks: 1 ) - Please choose one

30 days) and offers 4% discount if payment is made within 10 days.

ay within 30 days, but will receive a 4% discount if they pay

ow

r markets Business markets Global markets (page 2)

s No: 28 ( Marks: 1 ) - Please choose one

he following 4Ps of marketing mix involves in decisions regarding list or credit terms?

repeated)

mix

t

cost will be considered as which of the following Ps of marketing mix? t

ing elements of marketing mix directly affects the value of sales?

irement defines which of the following? page 4) d

uy the product leads towards which of the following?

► Cash discouQuestion No: 26A seller wants payment from buyer within 10 days of sales (whereas customer can madepayment within What type of cash discount will be suitable? ► 4/10 net 30 ► 10/4 net 30 ► 10/30 net 4 ► 4/30 net 10 this means the buyer must pwithin 10 days Question No: 27 ( Marks: 1 ) - Please choose one Which of the following markets involve decisions such as: what country to enter in, hto enter, how to adopt their product and services and how to price? ► Consume►►► Non profit marketQuestion Which one of tprices, discounts, allowances and payment periods► Product 5 ► Price (► Place ► Promotion Question No: 29 ( Marks: 1 ) - Please choose one The Cargo business covers which of the following decisions under the marketing strategy? ► Produc► Price ► Placement ► Promotional Question No: 30 ( Marks: 1 ) - Please choose one Customer► Produc► Price ► Place ► Promotion Question No: 31 ( Marks: 1 ) - Please choose one Which of the follow► Price ► Place ► Promotion ► Product Question No: 32 ( Marks: 1 ) - Please choose one The basic human requ► Need (► Deman► Want ► Satisfaction Question No: 33 ( Marks: 1 ) - Please choose one Willingness and ability to b► Demand (page 4) ► Need

► Want ► Market Question No: 34 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between:

onsumer

Company and customer (page 4) lationship Marketing focuses on establish and building long term relationship between

mer. We also call it loyalty marketing. 1 ) - Please choose one

following is NOT a technique used by marketers to understand the

tion hones

OT an example of unsought goods? olicy

(page 9 ,25)

No: 37 ( Marks: 1 ) - Please choose one he/ she needs to avail core features

d need

eed

are related to which of the following?

)

tegration n

duce some roduction of its products. For example, an automobile company

ay own a tire company, a glass company, and a metal company. Control of these three ubsidiaries is intended to create a stable supply of inputs and ensure a consistent quality their final product.

► Company and retailer ► Retailer and customer► Retailer and c►Rethe company and custoQuestion No: 35 ( Marks:Which of thecustomers? ► Focus group 6 ► Commercializa► Web and telep► Surveys Question No: 36 ( Marks: 1 ) - Please choose one Which of the following is N► Insurance p► Course book ► Encyclopedia ► Funeral plots Question A customer requirement about any product in whichin that product, is called: ► Real nee► Stated► Unstated need ► Delighted nnot sure Question No: 38 ( Marks: 1 ) - Please choose one Order processing decisions► Product ► Price ► Distribution (page 14► Promotion Question No: 39 ( Marks: 1 ) - Please choose one Which of the following is NOT a distribution decision?► Inventory management ► Personal selling (page 14) ► Warehousing ► Distribution centers Question No: 40 ( Marks: 1 ) - Please choose one If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. ► Backward vertical integration ► Balanced vertical in► Forward horizontal integratio► Forward vertical integration In backward vertical integration, the company sets up subsidiaries that proof the inputs used in the pmsin

Question No: 41 ( Marks: 10 ) ncept starts with a well defined market, focuses on customer needs,

ces profit by satisfying the customers". laborate the statement.

ION

Management

re included in which of the strategy?

6)

re the types of:

strategy (PAGE 17)

of a competitor?

)

uld

gy

gy (PAGE 20)

► Concept trial Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? ► Information transmission ► Agglomeration (PAGE 34) ► Physical protection 1 ► Theft reducing Question No: 7 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? ► Promotion

"Marketing cocoordinates all activities and produE MIDTERM EXAMINATSpring 2010 MKT501- Marketing Question No: 1 ( Marks: 1 ) - Please choose one The skimming, penetration, bargaining and discounts afollowing marketing mix► Product decisions ► Price decisions (PAGE 1► Place decisions ► Promotion decisions Question No: 2 ( Marks: 1 ) - Please choose one The building, holding, and harvesting a► Innovation strategy ► Aggressiveness► Diversification strategy► Market dominance strategy Question No: 3 ( Marks: 1 ) - Please choose one Which of the following attacks the vulnerable part ► Market leader ► Market challenger (PAGE 19► Market nicher ► Market follower Question No: 4 ( Marks: 1 ) - Please choose one The strategy which involves creating a product that s perceived as unique and shoiprovide superior value for the customer is called: ► Market segmentation strate► Market dominance strategy► Differentiation strate► Cost leadership strategyQuestion No: 5 ( Marks: 1 ) - Please choose one Presenting the product concept to appropriate target consumers and getting their reactions, describes which of the following options? ► Concept development ► Concept testing (PAGE 7) ► Commercialization

► Price (PAGE 38) ► Place ► Product Question No: 8 ( Marks: 1 ) - Please choose one Which of the following is considered as dead end of distribution? ► Promotion ► Warehousing (PAGE 94) ► Wholesaling ► Retailing Question No: 9 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for customer? ► Communication ► Convenience (PAGE 24) ► Customer cost ► Customer solution Question No: 10 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between: ► Company and retailer ► Retailer and customer ► Retailer and consumer ► Company and customer (PAGE 4) Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is NOT an ancillary service? ► Warranty ► Installation ► Delivery ► Labeling (PAGE 6) Question No: 12 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? ► The way product is priced ► The way product are arranged in the stores ► The way business elements are combined to meet the needs of customers ► The way business distribute the products in the market REF http://www.freeworldacademy.com/newbizzadviser/fw15.htm Question No: 13 ( Marks: 1 ) - Please choose one 2 Which of the following strategies requires premium pricing? ► Target market strategy ► Market segmentation strategy ► Differentiation strategy (PAGE 20) ► Cost leadership strategy Question No: 14 ( Marks: 1 ) - Please choose one Price is the only element in the marketing mix that produces __________. ► Revenue (page 21) ► Variable costs ► Expenses ► Stability Question No: 15 ( Marks: 1 ) - Please choose one Which of the following is involved in decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price? ► Consumer markets ► Business markets ► Global markets (page 2)

► Non profit markets Question No: 16 ( Marks: 1 ) - Please choose one If an NGO purchases furniture for its office, it is purchasing a(an): ► Consumer good ► Consumer service ► Industrial good ► Industrial service Question No: 17 ( Marks: 1 ) - Please choose one The want satisfying power of a product or service is known as a/an: ► Desire ► Need ► Utility ► Motive Question No: 18 ( Marks: 1 ) - Please choose one Factors of broad environment directly affect the: ► Economic environment ► Task environment ► Cultural environment ► Technological environment (page 3) Question No: 19 ( Marks: 1 ) - Please choose one While writing the marketing plan, the analysis of company’s own resources comes under which of the following section of marketing plan? ► Macro environment ► Market analysis ► Consumer analysis ► Internal environment analysis (page 15) 100% Question No: 20 ( Marks: 1 ) - Please choose one 3 The firm objective in the introductory stage of the product life cycle is to: ► Extend the cycle as long as possible ► Improve warranty terms and service availability ► Emphasize market segmentation ► Stimulate demand for the product ref http://www.scribd.com/doc/3701290/Product-Life-Cycle1 Question No: 21 ( Marks: 1 ) - Please choose one The majority of firms enter in a particular market during the: ► Introduction ► Growth ► Maturity ► Decline ref http://www.google.com.pk/#hl=en&q=+The+majority+of+firms+enter+in+a+partic ular+market+during+the+growth&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=1&cad=b Question No: 22 ( Marks: 1 ) - Please choose one Which of the following come(s) under the category of new product? ► New product lines ► Product improvements ► Cost reductions ► All of the given options ref http://www.knowthis.com/principles-of-marketing-tutorials/managing- products/categories-of-new-products/ Question No: 23 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its food products line. The managers conducted surveys from customers to determine which food items would appeal to customers. Nestle is

currently in which of the following phase of new product development? ► Idea generation ► Idea screening (page 27) ► Test marketing ► Business analysis Question No: 24 ( Marks: 1 ) - Please choose one The stage in the adoption process that has been reached when an individual becomes sufficiently involved with a new product to begin to seek information about it is called: ► Awareness ► Evaluation ► Interest (page ► Trial Question No: 25 ( Marks: 1 ) - Please choose one Based on pricing objectives, a general guideline that is intended for use in specific pricing decision is called: ► A product line 4 ► A pricing policy ► A strategic pricing ► An objective pricing Question No: 26 ( Marks: 1 ) - Please choose one The consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are: ► Regular retail prices ► Wholesale prices ► Competitive prices ► Discount prices Question No: 27 ( Marks: 1 ) - Please choose one Which of the following is the traditional pricing objective? ► Increase market share ► Maximize profits ► Meet competitors’ prices (page 42) ► Increase market growth Question No: 28 ( Marks: 1 ) - Please choose one A supermarket advertises sugar and coffee at very low prices with the objective of attracting customers who will buy other high profit items. This is called: ► Product line pricing ► Multiple unit pricings ► Odd pricing ► Loss leader ref http://business.yourdictionary.com/multiple-unit-pricing Question No: 29 ( Marks: 3 ) Explain the psychology behind a price of Rs9.99 instead of Rs10.00. Question No: 30 ( Marks: 3 ) Mandatory labeling is still a debatable issue yet in the labeling of product. What should you say to in favor of mandatory labeling? Question No: 31 ( Marks: 5 ) List any five characteristics of a good brand name. Question No: 32 ( Marks: 5 ) Suppose a new detergent has been introduced in the market. List down the stages after which it will enter in the customer’s buying preference list? 5 6

MIDTERM EXAMINATION Spring 2010 MKT501- Marketing Management Question No: 1 ( Marks: 1 ) - Please choose one The skimming, penetration, bargaining and discounts are included in which of the following marketing mix strategy? ► Product decisions ► Price decisions (PAGE 16) ► Place decisions ► Promotion decisions Question No: 2 ( Marks: 1 ) - Please choose one The building, holding, and harvesting are the types of: ► Innovation strategy ► Aggressiveness strategy (PAGE 17) ► Diversification strategy ► Market dominance strategy Question No: 3 ( Marks: 1 ) - Please choose one Which of the following attacks the vulnerable part of a competitor? ► Market leader ► Market challenger (PAGE 19) ► Market nicher ► Market follower Question No: 4 ( Marks: 1 ) - Please choose one The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: ► Market segmentation strategy ► Market dominance strategy ► Differentiation strategy (PAGE 20) ► Cost leadership strategy Question No: 5 ( Marks: 1 ) - Please choose one Presenting the product concept to appropriate target consumers and getting their reactions, describes which of the following options? ► Concept development ► Concept testing (PAGE 7) ► Commercialization ► Concept trial Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? ► Information transmission ► Agglomeration (PAGE 34) ► Physical protection 1 ► Theft reducing Question No: 7 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? ► Promotion ► Price (PAGE 38) ► Place ► Product Question No: 8 ( Marks: 1 ) - Please choose one Which of the following is considered as dead end of distribution? ► Promotion ► Warehousing (PAGE 94) ► Wholesaling

► Retailing Question No: 9 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for customer? ► Communication ► Convenience (PAGE 24) ► Customer cost ► Customer solution Question No: 10 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between: ► Company and retailer ► Retailer and customer ► Retailer and consumer ► Company and customer (PAGE 4) Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is NOT an ancillary service? ► Warranty ► Installation ► Delivery ► Labeling (PAGE 6) Question No: 12 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? ► The way product is priced ► The way product are arranged in the stores ► The way business elements are combined to meet the needs of customers ► The way business distribute the products in the market REF http://www.freeworldacademy.com/newbizzadviser/fw15.htm Question No: 13 ( Marks: 1 ) - Please choose one 2 Which of the following strategies requires premium pricing? ► Target market strategy ► Market segmentation strategy ► Differentiation strategy (PAGE 20) ► Cost leadership strategy Question No: 14 ( Marks: 1 ) - Please choose one Price is the only element in the marketing mix that produces __________. ► Revenue (page 21) ► Variable costs ► Expenses ► Stability Question No: 15 ( Marks: 1 ) - Please choose one Which of the following is involved in decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price? ► Consumer markets ► Business markets ► Global markets (page 2) ► Non profit markets Question No: 16 ( Marks: 1 ) - Please choose one If an NGO purchases furniture for its office, it is purchasing a(an): ► Consumer good ► Consumer service ► Industrial good ► Industrial service Question No: 17 ( Marks: 1 ) - Please choose one

The want satisfying power of a product or service is known as a/an: ► Desire ► Need ► Utility ► Motive Question No: 18 ( Marks: 1 ) - Please choose one Factors of broad environment directly affect the: ► Economic environment ► Task environment ► Cultural environment ► Technological environment (page 3) Question No: 19 ( Marks: 1 ) - Please choose one While writing the marketing plan, the analysis of company’s own resources comes under which of the following section of marketing plan? ► Macro environment ► Market analysis ► Consumer analysis ► Internal environment analysis (page 15) 100% Question No: 20 ( Marks: 1 ) - Please choose one 3 The firm objective in the introductory stage of the product life cycle is to: ► Extend the cycle as long as possible ► Improve warranty terms and service availability ► Emphasize market segmentation ► Stimulate demand for the product ref http://www.scribd.com/doc/3701290/Product-Life-Cycle1 Question No: 21 ( Marks: 1 ) - Please choose one The majority of firms enter in a particular market during the: ► Introduction ► Growth ► Maturity ► Decline ref http://www.google.com.pk/#hl=en&q=+The+majority+of+firms+enter+in+a+partic ular+market+during+the+growth&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=1&cad=b Question No: 22 ( Marks: 1 ) - Please choose one Which of the following come(s) under the category of new product? ► New product lines ► Product improvements ► Cost reductions ► All of the given options ref http://www.knowthis.com/principles-of-marketing-tutorials/managing- products/categories-of-new-products/ Question No: 23 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its food products line. The managers conducted surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? ► Idea generation ► Idea screening (page 27) ► Test marketing ► Business analysis Question No: 24 ( Marks: 1 ) - Please choose one The stage in the adoption process that has been reached when an individual becomes sufficiently involved with a new product to begin to seek information about it is called:

► Awareness ► Evaluation ► Interest (page ► Trial Question No: 25 ( Marks: 1 ) - Please choose one Based on pricing objectives, a general guideline that is intended for use in specific pricing decision is called: ► A product line 4 ► A pricing policy ► A strategic pricing ► An objective pricing Question No: 26 ( Marks: 1 ) - Please choose one The consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are: ► Regular retail prices ► Wholesale prices ► Competitive prices ► Discount prices Question No: 27 ( Marks: 1 ) - Please choose one Which of the following is the traditional pricing objective? ► Increase market share ► Maximize profits ► Meet competitors’ prices (page 42) ► Increase market growth Question No: 28 ( Marks: 1 ) - Please choose one A supermarket advertises sugar and coffee at very low prices with the objective of attracting customers who will buy other high profit items. This is called:

roduct line pricing ► ultiple unit pricings ► Odd pricing ► Loss leader ref http://business.yourdictionary.com/multiple-unit-pricing

MKT501 Solved Mid Term Papers 2010 By Q1 The skimming, penetration, bargaining and discounts are included in which of the following marketing mix strategy? (a) Product decisions (b) Price decisions (c) Place decisions (d) Promotion decisions http://www.businessplans.org/market.html Q2 The marketing plan is one of the most important outputs of: (a) Business plan (b) Marketing process (c) Production process (d) Selling plan Q3 Which of the following has the largest market share in the relevant product market? (a) Market leader

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(b) Market challenger (c) Market nicher (d) Market follower http://www.businessdictionary.com/definition/market-leader.html Q4 A market nicher can reduce their operating expense through less spending on: (a) Market segment and advertising (b) R & D and market segment (c) Advertising and promotion (d) R & D and advertising (page 20) Q5 A market leader firm can expand the total market through: (a) Decreasing distribution of the product 1 (b) Introducing the new usage of the product (c) Eliminating some features of product (d) Increasing cost Q6 The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: (a) Market segmentation strategy (b) Market dominance strategy (c) Differentiation strategy (page 20) (d) Cost leadership strategy Q7 Soap is an example of which of the following goods? (a) Unsought (b) Specialty (c) Convenience (d) Shopping http://www.businessdictionary.com/definition/convenience-goods.html Q8 Which of the following goods are purchased without any planning or search effort? (a) Emergency (b) Specialty (c) Impulse (d) Shopping http://www.the500group.com/glossary_I.html Q9 Highest percentage of ideas for new products originates with/from which of the following sources? (a) Top management (b) Customers (c) Competitors (d) Employees Q10 Which of the following is EXCLUDED from business analysis? (a) Profit analysis (b) Management analysis (page 28) (c) Cost analysis (d) Sales forecast Q11 2 ABC Company is engaged in new product development process. After idea

generation, screening, concept development and going through the business analysis. Identify the next step of the company. (a) Home-placement testing (b) Consumer testing (c) Beta testing (page 27) (d) Alpha testing Q12 With what groups do firms conduct concept testing for new products? (a) Competitors (b) Focus groups (c) Target customers (d) Employees http://www.google.com.pk/#hl=en&source=hp&biw=1006&bih=523&q=With+ what+groups+do+firms+conduct+concept+testing+for+new+products%3F&aq= f&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8 Q13 Which of the following is NOT one of the stages that customers go through in the process of adopting a new product? (a) Desire (b) Awareness (c) Evaluation (d) Interest http://tutor2u.net/business/marketing/buying_new_products.asp Q14 Which product is MOST likely to be purchased through routine decision making? (a) Television set (b) Soft drink (c) Shirt (d) Car Q15 Which of the following is less likely to damage reputations of a brand if a new product fails? (a) Individual branding (b) Overall family branding (c) Line family branding (d) Brand extension branding Q16 3 Which of the following is NOT a use of secondary packaging? (a) It is recyclable and environmentally safe (b) It facilitates transportation, storage, and handling for middlemen (c) It can not be reused for purposes other than its initial use (d) It can be used as a promotional tool Q17 According to “Research supporting odd pricing theory” which of the following number out of all the numbers between 1 and 100 is thought to have least perceived value as compared to its actual value? (a) 90 (b) 77 (page 40) (c) 55 (d) 25 Q18 Which of the following is an indicator of high quality of the product? (a) Psychological price (b) Penetration price

(c) Premium price (page 39) (d) Low price Q19 A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? (a) 4/10 net 30 (b) 10/4 net 30 (c) 10/30 net 4 (d) 4/30 net 10 Q20 Which of the following best describes 3/10 net 40 ROG? (a) The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days (b) The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days (c) The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days (d) The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days Q21 Which of the following pricing is used to maximize the company's market share? (a) Cost-orientated pricing (b) Psychological pricing (c) Market penetration (page 45) (d) Market skimming 4 Q22 Market-penetration pricing will likely to be used most in selling which of the following items? (a) Specialty (b) Convenience (c) Unsought (d) Pharmaceuticals Q23 Which of the following discourages the entry of competitors as well as low prices act as a barrier to entry? (a) Cost-orientated pricing (b) Psychological pricing (c) Penetration pricing (page 46) (d) Market skimming pricing Q24 To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following? (a) Premium item (b) On- sale item (c) Discounted item (d) Loss leader (page 45) Q26 A company wants to maximize market share, assuming that market is price sensitive. What pricing strategy you would suggest for the company to achieve this objective? (a) Cost- oriented pricing (b) Skimming pricing (c) Premium pricing

(d) Penetration pricing (repeated) Q27 Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: (a) Cost and production function (b) Revenue and cost function (c) Demand and market function (d) Demand and cost function Q28 Which of the following markets require developing a superior product and packaging along with continuous advertising? (a) Consumer markets (page 2) (b) Business markets 5 (c) Global markets (d) Non profit/government markets Q29 Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price? (a) Consumer markets (b) Business markets (c) Global markets (page 2) (d) Non profit markets Q30 Identify the other name for global market. (a) Import market (b) Export market (c) Government market (d) Consumer market Q31 Which of the following are value maximizers? (a) Customers (b) Sellers (c) Marketers (d) Manufacturers Q32 Identify which one is an ancillary service. (a) Delivery (page 6) (b) Promotion (c) Labeling (d) Packaging Q33 Which of the following concepts is used when a company wants to expand the market? (a) Production concept (b) Product concept (c) Selling concept (d) Marketing concept Q34 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: (a) Real need (b) Stated need (c) Unstated need (d) Delighted need Q35

6 Distributors are part of which of the following environment? (a) Task environment (page 11) (b) Broad environment (c) Natural environment (d) Political environment Q36 In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors? (a) Situation analysis (b) Product/market background (c) Marketing strategies (d) Market analysis (page 15) Q37 If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. (a) Backward vertical integration (b) Balanced vertical integration (c) Forward horizontal integration (d) Forward vertical integration Q38 Which of the following is NOT an option available for market leaders? (a) Reduce the product quality(page 19) (b) Improve customer service (c) Protect the existing market share (d) Expand the total market Q39 The companies who adopt focus strategy are called: (a) Market challenger (b) Market nicher (page 20) (c) Market leader (d) Market follower Q40 An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following? (a) Product screening (b) Product test (c) Product concept (d) Product idea http://www.slideshare.net/infinityrulz/product-decision-3051097 Q41 7

ing price for the product is critical task for the marketers. What are the critical questions do you think a marketer should answer before setting the price and also explain the factors that influence the pricing objectives. (10) 8

MKT501 Solved Mid Term Papers 2010 By Q1 The skimming, penetration, bargaining and discounts are included in which of

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the following marketing mix strategy? (a) Product decisions (b) Price decisions (c) Place decisions (d) Promotion decisions http://www.businessplans.org/market.html Q2 The marketing plan is one of the most important outputs of: (a) Business plan (b) Marketing process (c) Production process (d) Selling plan Q3 Which of the following has the largest market share in the relevant product market? (a) Market leader (b) Market challenger (c) Market nicher (d) Market follower http://www.businessdictionary.com/definition/market-leader.html Q4 A market nicher can reduce their operating expense through less spending on: (a) Market segment and advertising (b) R & D and market segment (c) Advertising and promotion (d) R & D and advertising (page 20) Q5 A market leader firm can expand the total market through: (a) Decreasing distribution of the product 1 (b) Introducing the new usage of the product (c) Eliminating some features of product (d) Increasing cost Q6 The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: (a) Market segmentation strategy (b) Market dominance strategy (c) Differentiation strategy (page 20) (d) Cost leadership strategy Q7 Soap is an example of which of the following goods? (a) Unsought (b) Specialty (c) Convenience (d) Shopping http://www.businessdictionary.com/definition/convenience-goods.html Q8 Which of the following goods are purchased without any planning or search effort? (a) Emergency (b) Specialty (c) Impulse (d) Shopping http://www.the500group.com/glossary_I.html Q9

Highest percentage of ideas for new products originates with/from which of the following sources? (a) Top management (b) Customers (c) Competitors (d) Employees Q10 Which of the following is EXCLUDED from business analysis? (a) Profit analysis (b) Management analysis (page 28) (c) Cost analysis (d) Sales forecast Q11 2 ABC Company is engaged in new product development process. After idea generation, screening, concept development and going through the business analysis. Identify the next step of the company. (a) Home-placement testing (b) Consumer testing (c) Beta testing (page 27) (d) Alpha testing Q12 With what groups do firms conduct concept testing for new products? (a) Competitors (b) Focus groups (c) Target customers (d) Employees http://www.google.com.pk/#hl=en&source=hp&biw=1006&bih=523&q=With+ what+groups+do+firms+conduct+concept+testing+for+new+products%3F&aq= f&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8 Q13 Which of the following is NOT one of the stages that customers go through in the process of adopting a new product? (a) Desire (b) Awareness (c) Evaluation (d) Interest http://tutor2u.net/business/marketing/buying_new_products.asp Q14 Which product is MOST likely to be purchased through routine decision making? (a) Television set (b) Soft drink (c) Shirt (d) Car Q15 Which of the following is less likely to damage reputations of a brand if a new product fails? (a) Individual branding (b) Overall family branding (c) Line family branding (d) Brand extension branding Q16 3 Which of the following is NOT a use of secondary packaging?

(a) It is recyclable and environmentally safe (b) It facilitates transportation, storage, and handling for middlemen (c) It can not be reused for purposes other than its initial use (d) It can be used as a promotional tool Q17 According to “Research supporting odd pricing theory” which of the following number out of all the numbers between 1 and 100 is thought to have least perceived value as compared to its actual value? (a) 90 (b) 77 (page 40) (c) 55 (d) 25 Q18 Which of the following is an indicator of high quality of the product? (a) Psychological price (b) Penetration price (c) Premium price (page 39) (d) Low price Q19 A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? (a) 4/10 net 30 (b) 10/4 net 30 (c) 10/30 net 4 (d) 4/30 net 10 Q20 Which of the following best describes 3/10 net 40 ROG? (a) The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days (b) The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days (c) The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days (d) The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days Q21 Which of the following pricing is used to maximize the company's market share? (a) Cost-orientated pricing (b) Psychological pricing (c) Market penetration (page 45) (d) Market skimming 4 Q22 Market-penetration pricing will likely to be used most in selling which of the following items? (a) Specialty (b) Convenience (c) Unsought (d) Pharmaceuticals Q23 Which of the following discourages the entry of competitors as well as low prices act as a barrier to entry? (a) Cost-orientated pricing (b) Psychological pricing (c) Penetration pricing (page 46)

(d) Market skimming pricing Q24 To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following? (a) Premium item (b) On- sale item (c) Discounted item (d) Loss leader (page 45) Q26 A company wants to maximize market share, assuming that market is price sensitive. What pricing strategy you would suggest for the company to achieve this objective? (a) Cost- oriented pricing (b) Skimming pricing (c) Premium pricing (d) Penetration pricing (repeated) Q27 Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: (a) Cost and production function (b) Revenue and cost function (c) Demand and market function (d) Demand and cost function Q28 Which of the following markets require developing a superior product and packaging along with continuous advertising? (a) Consumer markets (page 2) (b) Business markets 5 (c) Global markets (d) Non profit/government markets Q29 Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price? (a) Consumer markets (b) Business markets (c) Global markets (page 2) (d) Non profit markets Q30 Identify the other name for global market. (a) Import market (b) Export market (c) Government market (d) Consumer market Q31 Which of the following are value maximizers? (a) Customers (b) Sellers (c) Marketers (d) Manufacturers Q32 Identify which one is an ancillary service. (a) Delivery (page 6) (b) Promotion (c) Labeling

(d) Packaging Q33 Which of the following concepts is used when a company wants to expand the market? (a) Production concept (b) Product concept (c) Selling concept (d) Marketing concept Q34 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: (a) Real need (b) Stated need (c) Unstated need (d) Delighted need Q35 6 Distributors are part of which of the following environment? (a) Task environment (page 11) (b) Broad environment (c) Natural environment (d) Political environment Q36 In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors? (a) Situation analysis (b) Product/market background (c) Marketing strategies (d) Market analysis (page 15) Q37 If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. (a) Backward vertical integration (b) Balanced vertical integration (c) Forward horizontal integration (d) Forward vertical integration Q38 Which of the following is NOT an option available for market leaders? (a) Reduce the product quality(page 19) (b) Improve customer service (c) Protect the existing market share (d) Expand the total market Q39 The companies who adopt focus strategy are called: (a) Market challenger (b) Market nicher (page 20) (c) Market leader (d) Market follower Q40 An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following? (a) Product screening (b) Product test (c) Product concept (d) Product idea http://www.slideshare.net/infinityrulz/product-decision-3051097

Q41 7 Setting price for the product is critical task for the marketers. What are the critical questions do you think a marketer should answer before setting the price and also explain the factors that influence the pricing objectives. (10) 8

1. _________ comprises of the whole group of benefits the company promises to deliver.

a. Marketing promise b. Creative offering c. Value proposition d. Competitive advantage

2. The 20-80 rule tells marketers about_______________.

a. The top 80 percent of customers generate 20 percent of the company's profits

b. The top 20 percent of customers generate 80 percent of the company's profits

c. The bottom 20 percent of customers generate 80 percent of the company's profits

d. 20-80 percent of profits are generated by 20-80 percent of the customers

3. Process to carefully manage detailed information about individual customers and all "touch points" to enhance customer loyalty is ___________.

a. Customer relationship management b. Data mining c. Prospecting

d. Customer Information management

4. Customer churn is called __________.

a. Customer loyalty b. Customer defection c. Customer relationship d. Customer mix

5. An organized collection of comprehensive information about individual

customers or prospects is called ________________. a. Customer database b. Marketing database c. Business database d. Data mine

6. One problem that can hinder a firm from using CRM effectively is _________.

a. The assumptions behind CRM may not always be true b. Building customer databases can be expensive c. Getting everyone in the company to be customer oriented d. All of the above

7. An organization that aims to highlight high quality will offer customers more than __________ enforced by the courts.

a. Performance levels b. Quality levels c. Implied warranties d. Prices

8. The inability of the selling company to match up its offering to the needs of

customer causes the primary reason for new product _____________. a. Diversification b. Failure c. Success d. Development

9. Products that are inventions are known as ______________.

a. New category entry b. An addition to product line c. New-to-the-world products d. A product improvement

10. A growth direction through the increase in market share for present product

markets denotes which of the following? a. Market penetration b. Marketing mix c. Market development d. Product development

11. Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?

a. Mass media b. Print media c. Electronic media d. Internet

12. Which of the following is NOT the purpose of mass media?

a. Advocacy b. Journalism c. Broadcasting d. Entertainment

13. Which type of media has an advantage of “mass coverage” for promotions?

a. Newspaper b. Radio

c. Television d. Outdoor advertising

14. Which of the following is NOT used for commercial advertising?

a. Wall paintings b. Billboards c. Bus stop benches d. Word of mouth

15. For what purpose advertising slogans are used?

a. Drawing attention b. Marketing communication c. Sales promotion d. Publicity

16. In which type of commercial, information is conveyed through television?

a. Broadcasting b. Information c. Telecasting d. Billboard

17. Which of the following is a NOT type of sales?

a. Direct sales b. Aggressive sales c. Consultative sales d. Complex sales

18. Who is much more knowledgeable about their product or service than the prospect?

a. Sales person b. Manager c. Customer d. Whole seller

19. Which of the following is NOT the tactics of negotiation?

a. Presenting demands b. Setting pre-conditions c. Declining to speak first d. Presenting product

20. What is the other term used for negotiation?

a. Loss-win b. Win-win c. Win-loss d. Loss-loss

21. How marketing manager can develop strategies for each product using information from sales force management system?

a. Using communication mix variables b. Using marketing mix variables c. Using product mix variables

d. Using promotion mix variables 22. How an increased productivity create competitive advantage?

a. It reduces cost b. It increases retailers c. It increases competitors d. It reduces growth

23. What is an outcome of communication and co-operation between sales personnel?

a. More productivity b. Successful selling c. More market growth d. Successful team selling

24. Identify the type of promotion in which companies use celebrities for promotion.

a. Personal selling b. Sales promotion c. Publicity d. Public relation

25. Companies are using public relation to support the sales:

a. In short run only b. In long run only c. In short and long run d. None of the given options

26. Which of the following is the combination of institutions through which a seller markets products to the user?

a. Retailer b. Wholesaler c. Distribution channel d. Logistics organization

27. Which of the following is readymade business transferred from one place to other?

a. Whole selling b. Retailing c. Franchising d. Direct selling

28. What will be the length of distribution channel for perishable goods?

a. Short b. Long c. Medium d. None of the given options

29. What is the intention of vertical marketing for retailers and wholesalers?

a. Reduce cost b. Reduce channels c. Reduce control d. Increase control

30. A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as:

a. Corporate VMS b. Conventional VMS c. Administered VMS d. Contractual VMS

31. The _________ is the central instrument for directing and coordinating the marketing effort a. Marketing plan b. Strategic marketing plan c. Tactical marketing plan d. Mission statement 32. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality 33. Some products that require the use of other products are called _____ products. a. Coordinated b. Complementary c. Required d. Captive 34. An SBU refers to _________. a. Strategic bidirectional unit b. Strategic business unit c. Statistical business unit d. Strategic bipartisan union 35. SWOT analysis refers to an analysis of a company's _________. a. Strategic units; workers; opportunities; technology b. Strengths; weaknesses; opportunities; threats c. Strengths; weaknesses; opportunities; technology d. Systems; weaknesses; operations; threats 36. The holistic marketing framework is designed to address which three key management questions? a. Segmentation; targeting; positioning b. Value exploration; value creation; value delivery c. Customer; cost; competition d. Participation; stability; freedom 37. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design

c. Delivery d. Performance quality 38. Some products that require the use of other products are called _____ products. a. Coordinated b. Complementary c. Required d. Captive 39. The _____ identifies the product or brand. a. Container b. Label c. Advertisement d. Warranty 40. A(n) _____ product exceeds customer expectations. a. Strategic b. Superior c. Augmented d. Anticipated

41. Company’s or brand’s reliability, competitive prices, quality and reliability, and an effective sales force are required to deal with _______________market.

a. Consumer b. Business c. Global d. Governmental

42. A small retailer lies under the _______________ environment.

a. Task b. Broad c. Weak d. Competitive

43. Core Competency:

a. provides potential access to a wide variety of markets b. increases perceived customer benefits c. both of the given options d. none of the given options

44. The JEO Films’ investment in film “Khuda Ke Liye” is an example of:

a. Product concept b. Production concept c. Marketing concept d. All of the given options

45. The phrase “marketing decisions must be carefully monitored as a whole” is concerned with _______________ part of the broad environment.

a. Monitoring b. Flexibility c. Research & Development d. None of the given options

46. When the customer asks a specific product from the retailer, it can be an impact of _______________.

a. Demand Pull Strategy b. Cost Pull Strategy c. Demand Push Strategy d. Product Line Strategy

47. Which one of the followings is not a part of the Marketing Plan?

a. Executive summary b. Implementation c. Salutation d. Appendix

48. A position, in which a company is in a strong but not foremost position, that is satisfied to live at this level and enjoys its market shares, is called _______________.

a. Market leader b. Market follower c. Market challenger d. Market nicher

49. When a company upgrade its brand with more signs and appearance under the same price for capturing more target costumers, is best under the:

a. Cost leadership strategy b. Differentiation strategy c. Promotional strategy d. Scenario planning

50. Warranty and installations are the parts of:

a. Specialty Goods b. Core product c. Tangible Product d. Augmented Product

FALL SEMESTER 2007 51. A fundamental part of the distribution function is to get the product:

a. To the right place at the right time b. Launched into new markets c. To intermediaries d. To market to avoid channel conflict

52. Which of the following is most likely to stimulate customer loyalty?

a. Coupons b. Sweepstakes c. Frequent-user incentives d. Samples

53. In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to:

a. Discourage news coverage of the event b. Deny that the event occurred c. Facilitate news coverage d. Hire a public relations firm

54. Relationships among channel members, i.e. producers, wholesalers and retailers, are usually:

a. Short-term commitments b. Long-term commitments c. Expensive resource commitments d. Only minor commitments

55. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy and __________.

a. Being aware of competitors' sales activities b. Depending on one-sale customers c. Avoiding repeat sales d. Keeping customers satisfied

56. It is important to actively listen the other party to:

a. Select, refine and craft an agreement b. Explore their underlying needs c. Set your tone d. All of the given options

57. Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?

a. Advertising b. Public relations c. Sales management d. Sales promotion

58. What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process?

a. Salespersons b. Mass communication c. Personal sources d. Consumer advocates

59. A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a:

a. Medium of transmission b. Source

c. Relay channel d. Decoder

60. The limitations in using publicity-based public relations tools stem primarily from the fact that:

a. Publicity is never properly managed by media personnel. b. Media personnel consider only unfavorable messages as newsworthy. c. It is time-consuming and costly to convince media personnel that the information is newsworthy. d. Media personnel control the content and the timing of the communication.

61. According to Maslow, the religious affiliations are part of _____________ needs.

a. Physiological b. Belonging c. Status d. Being

62. Which product is MOST likely be purchased through routine decision making?

a. Car b. Shirt c. Soft drink d. Television set

63. The major factors used to divide markets into consumer markets or organizational markets are the:

a. Buyer characteristics and size of purchases b. Product prices and buyer characteristics c. Buyer characteristics and the purposes for which they buy products d. Buyer characteristics and product characteristics

64. The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and:

a. Social b. Demographic c. Situational d. Cultural

65. Shortly after purchasing a product, the post-purchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as:

a. The congruence between external and internal searches for product information b. Satisfaction with the purchase c. The establishment of criteria for comparing products d. Doubts that occur because the buyer questions whether the decision to purchase the product was right

66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area known as the __________ in a city.

a. Central business district b. Prime pitch

c. Retail zone d. Central trading area.

67. A customer approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would be happy to bring him a blender. The customer is shopping in a:

a. Superstore b. Catalogue showroom c. Warehouse club d. Discount store

68. Direct marketing and automatic vending are examples of:

a. Off-premise retailing b. Non-store retailing c. Off-price retailing d. Direct retailing

69. By using a wholesaler, a company can have a distinct advantage because the specialized services performed by the wholesaler allow the firm to:

a. Focus on developing and manufacturing products that match consumers' needs and wants b. Focus on increasing production capacity and efficiency c. Reduce manufacturing costs to retailers and provide quality merchandise to consumers d. All of the given options

70. Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers’ shelves?

a. Truck wholesaler b. Cash-and-carry wholesaler c. Rack jobber d. Drop shipper

71. The market consists of all the organization that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other is called _______.

a. Consumer market b. Business market c. Niche market d. Global market

72. The relationship is built with a customer over a long period of time and for a long time is called ____

a. Customer experience management b. Consumer life time value c. Customer life time value d. Consumer experience management

73. The firm that allow the wants and needs of customers and potential customers to drive all the firm’s strategic decision is known as _________

a. Marketing oriented firm b. Customer oriented firm c. Consumer oriented firm d. All of above

74. _______________a form of marketing that puts particular emphasis on building a longer- term, more intimate bond between an organization and its individual customers.

a. Integrated marketing b. Relationship marketing c. Global marketing d. Consumer marketing

75. __________ is the part of the product in the form of additional consumer services and benefits built around the core product and actual product

a. Consumer product or service b. Tangible product or service c. Augmented product or service d. All of above

76. The ____________includes the immediate actors involved in producing, distributing, and promoting the offering.

a. Task environment b. Broad environment c. Marketing environment d. Customer environment

77. ____________ is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

a. Consumer mix b. Product mix c. Customer mix d. Marketing mix

78. The ___________ concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

a. Integrated marketing b. Relationship marketing c. Societal marketing d. Global marketing

79. The production of different varieties of the same product, or different products at the same level of processing, within a single firm. This may, but need not; take place in subsidiaries in different countries is known as __________

a. Innovation Strategies b. Horizontal integration c. Vertical integration d. Market dominance strategies

80. __________ is a strategic planning method that some organization uses to make flexible long-term plans.

a. Scenario Planning b. Market planning c. Customer planning d. Consumer planning

81. In the ABSENCE of __________, pricing remains a flexible and convenient way to adjust the marketing mix.

a. Experience-curve effects b. Strong price competition c. Weak price competition d. Government price control

82. Which one of the following statements by a company chairman best reflects the marketing concept?

a. We have organized our business to make certain that we satisfy

customer needs. b. We believe that the marketing department must organize to sell what we

produce. c. We try to produce only high quality, technically efficient products. d. We try to encourage company growth.

83. The two components of a marketing strategy are _______.

a. Marketing objectives and promotion b. Marketing mix and marketing objectives c. Target market and marketing mix d. Target markets and promotions

84. The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and at the same time ______.

a. Increase market share. b. Increase sales. c. Achieve the organization’s goals. d. Always produce high

85. When a company adjusts price levels so that it can increase sales volume to levels that match the organization’s expenses, it is said to employ a _____pricing objective. a. Market share

b. Cash flow c. Return on investment d. Survival 86. If Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time, it should use __________ packaging.

a. Family b. Multiple c. Tamper-resistant d. Unlabeled

87. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of

a. A manufacturer's brand. b. An own label brand c. A no-frills brand d. A generic brand.

88. One distinguishing factor between a brand name and a brand mark is that a brand name is _______

a. Creates customer loyalty. b. Consists of words. c. Identifies only one item in the product mix. d. Implies an organization's name.

89. A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called ______

a. Family extension. b. Family packaging. c. Overall packaging. d. Package extension.

90. The _____ stage of the product life cycle generates most sales revenue for the firm.

a. Introduction b. Growth c. Maturity d. Decline

91. The basic role of promotion is _____.

a. Information b. Manipulation c. Communication d. Interpretation

92. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.

a. Advertising b. Sales promotion c. Personal selling d. Publicity

93. A consumer contest is an example of _____.

a. Personal selling b. Sales promotion c. Advertising d. Indirect selling

94. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?

a. Product advertising b. Pioneer advertising c. Defensive advertising d. Societal marketing

95. Brands that are promoted through comparative advertising are MOST likely to be _____.

a. Market leaders b. Brands that are attempting to compete with market leaders c. Primarily services rather than tangible goods d. Attempting to compete on a non-price basis

96. Advertising appropriations are largest for which type of product?

a. Industrial products b. Convenience goods c. High-priced products d. Specialty goods

97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

a. A statement of demand elasticity b. An identification of cost structure c. A breakeven analysis d. Identification of a time period for accomplishment

98. If a product has an inelastic demand and the manufacturer raises its price, _____

a. Total revenue will increase b. Quantity demanded will increase c. The demand schedule will shift d. The demand will become more inelastic

99. When marginal cost is equal to marginal revenue, the firm should _____.

a. Produce more to increase profits b. Produce less to decrease total costs c. Stop producing additional units to maximize profits d. Provide discounts to encourage purchases

100. Which one of the following pricing policies may result in losing money on the product?

a. Price leader b. Psychological discounting c. Penetration pricing d. Special-event pricing

101. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and ___________.

Monitoring new products being developed Being aware of competitors' sales activities Avoiding repeat sales. Keeping customers satisfied

102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called __________.

Customer search Sales preparation Approaching the customer Prospecting

103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Saima, a sales trainer for another firm, hands Imran a book on __________.

Improving listening skills Overcoming objections

Product demonstrations Closing the sales encounter

104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He provides current customers with advice about a product's characteristics and applications. He is a _______.

Missionary salesperson Trade salesperson Inside order taker Technical salesperson

105. A sales representative for Coca-Cola travels to various shops and restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales

Order getter Inside order taker Field order taker Trade salesperson

106. A ___________ audit is used to assess a company's image among the organization’s publics or to evaluate the effect of a specific program.

Communications Social Environmental Public Relations Publicity

107. In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to __________.

Discourage news coverage of the event Deny that the event occurred Facilitate news coverage Hire a public relations firm

108. A marketer uses pioneer advertising to __________.

Promote established brands Compare brand names Promote a product in the introductory stage of the life cycle Introduce a competitive version of the product

109. Which of the following is the most important consideration when choosing an event to sponsor?

Consistency in the association between the event and the company's product

The length of the event When the event occurs The specific name of the event

110. __________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics.

Advertising A press strategy Public relations Publicity

Question # 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Business markets Global markets Consumer markets Government markets Question # 2 Idea-reducing stage of new product development process is called: Concept development Product concept Idea screening Idea generation Question # 3 Market –oriented firms focus on: Retailers Distributors Customers Wholesalers Question # 4Which of the following BEST describes the definition of marketing mix? The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers Question # 5 Financial summary of a marketing plan includes all EXCEPT: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions

Question # 6 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Production concept Marketing concept Selling concept Product concept Question # 7 The purchase of which of the following items is least likely to be affected by demographic factors? Car Furniture Computer Sugar Question # 8 While considering the place for a product which of the following is important for customer. Communication Convenience Cost Solution Question # 9 Many companies prefer to follow rather than challenge the: Market challenger Market follower Market nicher Market leader Question # 10 Need becomes ________ when they are directed towards a specific object. Actual need Want Satisfaction Demand Question # 11 Critical path analysis is useful at which stage of the product development Process? Commercialization Concept development Beta testing Business Analysis Question # 13 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Product oriented Market oriented

Sales oriented Production oriented Question # 14Which of the following is NOT a part of consumer adoption process? Convenience Trail Evaluation Interest Question # 15 , is called: Real need Stated need Unstated need Delighted need Question # 16 Which of the following are called value maximizers? Sellers Customers Marketers Manufacturers Question # 17 Aggressive selling is a characteristic of which of the following concept of marketing? Production concept Marketing concept Selling concept Product concept Question # 18 Which of the following market dominance strategy involves less risk of competitive attacks? Challengers Leaders Followers Nichers Question # 19 Which of the following is NOT a part of broad environment? Economy Demographics Technology Corporate culture Which one of the following BEST describes the human need? Food French-fries

Burger Pizza Question # 5 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline Question # 7 Which of the following is usually the target of a market challenger? Market nicher Market leader Market follower Market segment Question # 9 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Which of the following is a controllable factor for marketers? Competition Technology Corporate culture Economy Question # 12 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Mid-term planning Short-term planning Annual market planning Strategic market planning Question # 15 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Consumer markets Business markets Global markets Government markets Question # 16 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Industrial products Specialty products Unsought products Shopping products Question # 17 Which of the following is NOT an external source of idea generation? Top management

Competitors Suppliers Customers Question # 18 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Interest Trial Awareness Evaluation Question # 19 Which of the following aggressive strategy is without direction? Reactor Analyzer Defender Prospector Question # 3 Which of the following is an example of ancillary service? warranty Promotion Labeling Packaging Question # 4 of 20 ( Start time: 10:03:14 PM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity stage Decline stage Question # 5 of 20 ( Start time: 10:03:50 PM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Financial summary Executive summary Situation analysis Appendix Question # 7 Which of the following is NOT a part of financial summary? Financial requirements Pro-forma income statement Margin analysis Break-even analysis Question # 9 All of the following are the examples of controllable factorsEXCEPT: Line of business Corporate culture Overall objectives of organizations Competition in the market Question # 11 Retailers are considered under which of the following environment? Broad Weak

Task Competitive Question # 14 Which of the following is the first step in the new product development process? Idea generation Idea development Idea screening Idea testing Question # 15 The decisions regarding bundling of a product are related to: Product Price Distribution Promotion Question # 20 The _____ is the central instrument for directing and coordinating the marketing effort. Business plan Production plan Market plan Selling plan Question # 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Place Price Promotion Product Question # 3 All of the following are the examples of unsought goods EXCEPT: Course books Encyclopedia Funeral plots Insurance policy Question # 4 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Marketing mix Promotion mix Offering mix Product mix Question # 8 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Specialty Convenience Unsought Augmented Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Distribution Promotion Pricing Product

Question # 13 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Product Price Place Promotion Question # 17 The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Business analysis Situation analysis Executive summary Mission statement Question # 19 At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Awareness Interest Trial Evaluation Relationship marketing is also known as: Brand marketing Value marketing Loyalty marketing Experiential marketing Tight cost control is associated with which of the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy When any customer does not fully likes the product or talks in favor of the product, it is known as: Bad – mouth Word of mouth Bad impression Unfavorable products The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Product Cost Product Value Product need Product Satisfaction Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Experiential innovation Customer interface Experiential world of customers Building experiential platform A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Commercialization

Concept development Beta testing Business Analysis During which stage of new product development does the firm consider profitability? Idea generation Business analysis Market testing Product development When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Followers Challengers Leaders Nichers Which of the following is used to test the customer preference about the new product design? Concept testing Conjoint analysis Beta testing Business Analysis Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Critical path analysis is a part of which of the following? ► Implementation stage ► Marketing strategies ► Executive summary ► Financial summary The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: ► Market segmentation strategy ► Market dominance strategy ► Differentiation strategy

► Cost leadership strategy A brand name is one of the elements of the: ► Discounted product ► Core benefit ► Augmented product ► Actual product Luxury products, such as Rolex watches, are also known as: ► Shopping product ► Convenience product ► Emergency product ► Specialty product Which of the following goods are purchased without any planning or search effort? ► Emergency ► Specialty ► Impulse ► Shopping Which of the following is frequently used in testing the acceptance of new product design? ► Concept development ► Business analysis ► Concurrent engineering ► Conjoint analysis Identify the commercialization decision which includes decisions regarding locality, region, nationally or even internationally launching the product. ► Why to launch the product? ► How to launch the product? ► Where to launch the product? ► When to launch the product? Which product is MOST likely to be purchased through routine decision making? ► Television set ► Soft drink ► Shirt ► Car Which of the following is the leak-proof packaging that provides additional protection for the primary container? ► Primary packaging ► Secondary packaging ► Transport packaging ► Decorative packaging Which of the following is less likely to damage reputations of a brand if a new product fails? ► Brand extension branding ► Individual branding

► Overall family branding ► Line family branding Which of the following brands is created specifically to counter a competitive threat? ► Premium brand ► Economy brand ► Fighting brand ► Corporate brand Gift baskets are the example of which one of the following types of packaging? ► Decorative ► Secondary ► Shipping ► Primary Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? ► Information transmission ► Agglomeration ► Physical protection ► Theft reducing The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used: ► To promote the product ► To satisfy legal requirements ► To provide information ► To fullfil ethical requirenment Packaging used for the ice creams is an example of which of the following? ► Decorative packaging ► Transport packaging ► Secondary packaging ► Primary packaging Which of the following is a group of products that are closely related because they function in a similar manner? ► Convenience product ► Private brand ► Line extension ► Product line Which of the following is also known as dual branding? ► Private brand ► Multibrand ► Co-brand ► New brand The concept of price is central to: ► Administration ► Management ► Macroeconomics ► Microeconomics

Which of the following marketing mix element generates revenue? ► Promotion ► Price ► Place ► Product ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the following pricing techniques is ABC Company using? ► Dodging pricing ► Deceptive pricing ► Premium pricing ► Psychological pricing To pay premium price for the product customers require: ► Allowance ► Flawless performance ► Discounts ► High promotion Which of the following is NOT an objective of discounts? ► Reward valuable customers ► Reward competitors ► Move out-of-date stock ► Increase short-term sales 3/10 net 30 is an example of which of the following? ► Seasonal discount ► Trade discount ► Quantity discount ► Cash discount Market price is also known as: ► Effective price ► List price ► Retail price ► Wholesaler price Which of the following best describes 3/10 net 40 ROG? ► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days ► The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days ► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days ► The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days Which of the following is also known as accumulation discounts? ► Trade discount ► Non-cumulative quantity discount ► Cumulative quantity discount ► Quantity discount A company is providing warehousing facility to its channel members. The company is using which of the following? ► Seasonal discount ► Trade discount ► Quantity discount ► Cash discount

To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following? ► Premium item ► On- sale item ► Discounted item ► Loss leader Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: ► Cost and production function ► Revenue and cost function ► Demand and market function ► Demand and cost function Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? ► Product ► Price ► Place ► Promotion When need is directed towards a specific object it is called: ► Actual need ► Want ► Demand ► Satisfaction In which one of the following orientations companies often design the products with little or no input from customers? ► Market-oriented ► Product-oriented ► Sales-oriented ► Production-oriented Factors of broad environment affect: ► Economic environment ► Task environment ► Cultural environment ► Technological environment Marketing starts with which of the following 4Ps? ► Product ► Price ► Place ► Promotion A business wants to create the awareness about the features and befits of the product in the market. Which of the following decisions are important to achieve the goal? ► Price decisions ► Place decisions ► Promotion decisions ► Product decisions If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. ► Backward vertical integration ► Balanced vertical integration ► Forward horizontal integration ► Forward vertical integration Which of the following products requires mass promotion by a producer? ► Convenience ► Shopping ► Specialty ► Unsought

Which of the following is NOT included in the financial summary of a marketing plan? ► Pro-forma income statement ► Month-by-month agenda ► Breakeven analysis ► Assumptions What is conjoint analysis? Why it is often used by marketers while introducing new product? 1-The ‘Call Centers’ are the best in _______________. Right Product Right Price Right Place Right Promotion 2- A philosophy approach in which, consumers will prefer products that are widely available and are inexpensive is called:

Product concept Production concept Marketing concept Societal concept 3- The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy.

Price Decisions Place Decisions Product Decisions Promotion Decisions 4-In the current situation of marketing plan, where we must analyze about area size, segmentation, industry structure, strategic groupings and competition are covered under the:

Market analysis

Consumer analysis Macro environment analysis

Internal environment analysis 5-The entire product class that can satisfy a core need with reasonable effectiveness in the product hierarchy, is known as: Brand Product class Product family Product variant 6-Which one of the following factors is not a cause of delay in new product development process? Capital shortage Fragmented market Lack of sales force Faster development time Advertisement, publicity, distribution, delivery modes, networking of systems and all other ingredients of marketing are decided under:

How to launch the product When to launch the product Where to launch the product Why to launch the product 8-_____ can bring large benefits to consumers and profits to producers.

Self-service Brand image

Consumer affluence

Innovative packaging

9-Under the brand equity measurement, when most of the customers would not resist to buy some of the specific brands, is known as:

Brand loyalty

Brand acceptability

Brand acceptability

Brand leveraging 10- A marketing oriented firm typically showes the limited product lines.

True

False

11-in the marketing environment, trends must be watched and mechanism should be built to have information well in advance.

True False

12-The market segmentation strategy is also called a focus strategy or niche strategy.

True False 13- We incorporate the most preferred features into a new product or advertisement during the conjoint analysis process True False

Which of the following is also known as problem child? Dogs Questions marks Cash cows Stars Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Drawing attention

Marketing communication Publicity Sales promotion

Which stage in the PLC normally lasts longer and poses strong challenges to themarketing managers? Introduction Growth Maturity Decline Which of the following gives the exact position of a company’s product with respect to market? Market analysis Consumer analysis Macro analysis Micro analysis Which of the following is NOT a media of advertising? Direct selling Newspaper Radio Television Which of the following is NOT a part of marketing communication mix? Telemarketing Public relations Sales promotion Advertising Which of the following explains the description of the product? Brand Container Labeling Packaging A company is charging different prices to the customers based on the location. It is known as: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Charging more for a soft drink in a vending machine than in a supermarket is known as: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination

Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Introduction Growth Maturity Decline Competitive In BCG matrix, products with low market share and low market growth are referred to as: Dogs Question marks Cash cows Stars Which of the following is NOT a function performed by a public relations department? Public regulations Public affairs Lobbying Product publicity Which of the following is TRUE statement? Selling and marketing are interchangeable Marketing is a narrow concept Selling is a part of marketing Marketing is a part of selling Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Personal selling Sales promotion Direct mail Advertising The loyalty marketing focuses on establishing long term relationship between: Company and retailer Retailer and customer Retailer and consumer Company and customer The price of an executive is: Premium Cost Salary Wage Advertising is used by which of the following? Business firms Nonprofit organizations Professionals

All of the given options Which of the following is Not a component of a marketing plan? Marketing advantages Environmental analysis Executive summary Marketing implementation Which of the following is a type of price discrimination in which price varies according to quantity sold? Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination career in sales may offers: Opportunity for advancement High earnings Personal satisfaction All of the given options

Which of the following marketing channel will be best for selling High Tec products? Retailer Mail order Selling direct Wholesaler

Which of the following emphasizes on profit margins rather than revenue? Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as:

Dogs Question marks Cash cows Stars

Billboards are example of which of the following advertising media? Television Radio Newspaper Outdoor

Which of the following statement is TRUE about publicity? Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising

Which of the following is NOT included in product decisions? Styling Brand name Warehousing Packaging What is an outcome of communication and co-operation between sales personnel? Successful selling Successful team selling More market growth More productivity All are the performance measure for tracking the productivity of sales person EXCEPT: Margin by product category Revenue per territory Margin and revenue per product Revenue per sales person (doubted)

Which of the following is NOT an example of variable cost? Rent of factory Raw material Power Transport In the _____, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage

Decline stage

3) Idea-reducing stage of new product development process is called as:

a. Idea generation b. Idea screening c. Product concept d. Concept development

For which of the following price wars are good in the short run? Retailers Competitors Customers Companies Why companies are moving towards marketing public relations? To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Fixed cost Unit cost Total cost Variable cost Which of the following involves designing and manufacturing the container or wrapper for a product? Labeling Branding Product line Packaging

Core competency guides a firm recombining its abilities in response to demands from the: Retailer Wholesaler Environment Supplier BATNA stands for what? The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement

The best alternative to a negotiated agreement

Which of the following relating to price is considered as a key element in the marketing mix? The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue Which of the following is NOT a force in the macro environment? Cultural Political Economic Supplier

Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Industrial selling Indirect selling Direct selling Business to business selling Which type of media has an advantage of “mass coverage” for promotions? Television Radio Newspaper Direct mail Price is the only element in the marketing mix that produces: Fixed cost Expense Variable cost Revenue

Which of the following is the basic role of promotion? Interpretation Communication Manipulation Information

All of the following are the examples of controllable factors EXCEPT: Line of business Corporate culture Overall objectives of organizations Competition in the market

Which of the following is NOT a type of vertical integration? Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration All of the following are the advantages of IMC EXCEPT: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company

The highest degree of share of mind is known as: Mind response Mind awareness Top of mind Mind share

Which of the following sets floor for the price that company can charge for its product? Product Premium Promotion Cost

Identify the type of packaging for ice creams. Primary packaging Secondary packaging Transport packaging Decorative packaging Which of the following is an example of indirect selling? B2B selling Door-to-door selling Face-to-face selling Telemarketing

An event designed to attract the public's attention to the promoters is known as: Press release Public relation Publicity stunt Publicity

In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Stabilization of margin

Increasing the margin Decreasing the cost Increasing the cost Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Augmented product Actual product Core benefit Specialty product Which of the following can be used to build up long-term image for a product? Free samples Advertising Coupons Price packs Which of the following is a major determinant of demand for the product in the market? Planning Promotion Price Place What is the mutual activity of negotiation and decision making? Compromise seeking Common objective Conflict between parties Presence of influence Which of the following is also called an Export market? Consumer market Business market Global market Government market Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Skimming Psychological Cost-orientated Penetration Identify the strategy that deals with the rate of new product development. Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Which of the following offers an incentive to buy a product?

Direct mail Public relations Sales promotion Advertising Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Catchy jingles Humor Catch-phrases All of the given options

In which of the following company specifically creates a brand to counter a competitive threat? Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination

The label on a soft drink can read "cool and refreshing." For what reason are these words used?

To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Coupon Price-pack deal Sample Cents-off deal The first television commercial aired in: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Which of the following channel is used for standardized items? Selling direct Mail order Retailer Wholesaler

The price of which of the following is lower than the cost and is used to drag customers into a store. Premium product Discounted product On-sale item Loss leader

Which of the following is considered as dead end of distribution? Promotion Warehousing Wholesaling Retailing What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? 50 100 150 200

7-A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Additional cost is associated with which of the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Insurance service would BEST be described as which kind of a product? Convenience Unsought Specialty Durable In which stage of the product life cycle does a product reach its peak sales? Introduction Growth Maturity Decline Question # 16 Which of the following is a strategic planning method that some organizations use to make flexible long-term plans? Monitoring Forecasting Scenario planning Guerrilla marketing

1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price? a. Consumer markets b. Business markets c. Global markets d. Government markets 3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market? a. Marketing mix

b. Promotion mix c. Product mix d. Offering mix 6. Which of the following is a supportive service? a. Packaging b. Labeling c. Promotion d. Delivery 8. When a company designs the product with little or no input from customer, the company is practicing: a. Production concept b. Product concept c. Selling concept d. Marketing concept 9. All are the example of unsought goods EXCEPT: a. Insurance policy b. Course books c. Encyclopedia d. Funeral plots 10. Retailers are considered under the _____________________ environment. a. Broad b. Weak c. Task d. Competitive 12. Which of the following is included in task environment? a. Economy b. Technology c. Media d. Promotion 18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? a. Product b. Pricing c. Promotion d. Distribution

Which of the following is NOT part of consumer adoption process? a. Interest b. Evaluation c. Trail d. Convenience 11) For ------------ product marketers should view packaging as a major strategic tool? a. Industrial b. Consumer convenience c. Consumer shopping d. Specialty 12) Which of the following is a strategy of using existing brand name to launch new products in other categories? a. Co- branding b. Line extension c. Brand extension d. Multibranding 13) Which of the following are products and services bought by final consumers for personal consumption? a. Consumer products b. Material and parts c. Industrial products d. Capital items 15) –––––––––– a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? a. Product b. Brand c. Co-brand d. Label 16) Company specifically creates a brand to counter a competitive threat it is known as: a. Individual branding b. Fighting brand c. Family branding d. Co-branding 18) Which of the following has a quick response towards a new product? a. Early adopters b. Early majority c. Late majority d. Opinion leaders

20) This stage in the PLC that is characterized by rapid market acceptance, increasing sales, and rising profits is known as: a. Introduction b. Maturity c. Growth d. Decline In which of the following companies reduce price for bulk purchases? Seasonal discount Trade discount Quantity discount Cash discount brand which is created and owned by a reseller of a product or service is known as: Co-brand Private brand Manufacturer's brand Licensed brand

Penetration price is used by the companies in the market where the demand of the product is: Less elastic Inelastic Elastic More elastic(doubted) Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of: Functional discount Seasonal discount Quantity discount Cash discount All of the following are reasons, people will buy a premium priced product, EXCEPT: Self-interest Flawless performance Sign of self-worth Indication of good quality The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy. ► Price Decisions ► Place Decisions ►Product Decisions ►Promotion Decisions When a firm is in a strong, but not dominant, position and is following an aggressive strategy of trying to gain market share, is called: ► Market leader ► Market nicher ► Market follower

► Market challenger Advertisement, publicity, distribution, delivery modes, networking of systems and all other ingredients of marketing are decided under: ► How to launch the product ► When to launch the product ► Where to launch the product ► Why to launch the product Market penetration, market development and product development are known as ‘Integrative growth opportunities’.

► True ► False How marketing communication is done by business firms. Discuss a few benefits of such communication. Explain how company sales and profits behave during the growth and maturity stages of the product life cycle. Branding is the process by which both a brand and brand identity are developed. Being a marketing manager, what benefits you would seek by establishing a brand. You are an entrepreneur and want to market a product line of microwave ovens. Your target market comprises of middle and upper class households. Discuss various strategic decisions you would take, to provide the right product to your potential customers Question # 4 In which of the following company introduces new brand names under the same product category? Multibrands Brand extension Line extension New brands Question # 5 Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label. Cents-off deal Price-pack deal Price deal Loyalty rewards program Question # 6 Suzuki is an example of which of the following? Family brand Co-brand Economy brand Corporate brand( doubted ) Question # 14 Which of the following is an effective short-hand summary of the situation analysis? Competition analysis SBU analysis SWOT analysis BCG analysis Question # 16 A brand which cost more than other products is called: Premium brand Economy brand Co-brand Family brand

Question # 17 Which of the following advertising is effective in metropolitan and high-traffic areas? Newspaper Radio Television Billboards Question # 19A product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity stage Decline stage Question # 5 All of the following are the forms of sales promotion EXCEPT: Seller promotions (doubted) Trade promotions Business promotions Consumer promotions Question # 8 Which of the following is NOT a method of promotion? Direct mail Public relations Retailing Advertising Question # 13 Which of the following is NOT included in business analysis? Management analysis Cost analysis Sales forecast Profit analysis Question # 16 Non-commercial billboards are used by which of the following? Service providing organizations Non-profit groups and government Capital goods producing organizations Consumer goods producing organizations Which of the following is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media? Sales promotion Publicity Advertising Personal selling Identify the sales promotion technique in which price of a product is temporally reduces to increase sales. Contests Loss leader Free samples Coupons Media for commercial advertising can include all of the following EXCEPT: Bus stop benches Billboards Wall paintings Word of mouth

Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Premium Cooperative Effective Efficient Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service? Publicity Sales promotion Advertising Direct marketing When a firm’s average total cost equals price at the profit-maximizing output, it is known as: Abnormal profit Average profit Normal profit Economic profit Which of the following is NOT an example of fix cost? Depreciation of building Maintenance of equipment Rent of factory Power A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is: 500000 600000 700000 720000

8. When a company designs the product with little or no input from customer, the company is practicing:

b. Product concept c. Selling concept d. Marketing concept

The most flexible element of marketing mix which can be changed quickly is

Promotion Price Place Product Which of the following tells about the details of the plan? Title page Market analysis Marketing strategy Executive summary

a. Production concept

In which of the following channel elements of distribution are integrated? Vertical marketing system Single transaction system Internal marketing system Horizontal marketing system Distribution channels are restricted to: Services Physical products Services and physical products Services and intangible products Which of the following channel membership will be best for distribution of toothpastes? Corporate distribution Intensive distribution Exclusive distribution Which of the following is NOT an advantage of penetration pricing? It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of _____. Advertising Public relations Press agencies Press relations Which of the following is NOT an objective of sales promotion? Attracts consumer attention Offers strong incentives to buy Invites and rewards quick consumer response Personal interaction between two or more people (doubted) In BCG matrix, products with low market share and low market growth are referred to as: Dogs Question marks Cash cows Stars Which of the following element of marketing mix customer analyzes at the last, taking a decision of buying a particular product? Promotion Place Price Product A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Which of the following relating to price is considered as a key element in the marketing mix?

The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue