School of Management and Entrepreneurship VEDATYA INSTITUTE
(Formerly IIMT)P58216Marketing Management in Practice: Advanced
Marketing Simulation Semester 4Academic Year 2014-15Module
LeaderDr. N.H. MullickModule Number: P58216Module Title: Marketing
Management in Practice (Advanced Marketing
Simulation)ContentsModule Introduction3Semester Plan
Synopsis5Module Syllabus6Assessment Details8Recommended Reading
List9Your Library Service9Assessment Information10Assessment
Grid17Regulations19
P58216: Marketing Management in Practice: Advanced Marketing
Simulation
25Vedatya Module HandbookModule IntroductionIntroductionWelcome
to the Marketing Management in Practice - Simulation Module. In
this module you have the opportunity to take part in an exciting
real time business simulation. The purpose of this intensive module
is to give Masters level students the experience of real time group
decision making based on a live marketing situation. You will be
able to apply your understanding of marketing mix principles to a
computer simulated business activity. You will work in competitive
teams to develop a better appreciation of the practical issues of
managing the marketing function of a growing international
business. By participating in this module, students will improve
relevant skills for a future career in marketing management such as
team management, operating a budget, implementing a communications
strategy and coping with unexpected competitor activity. The course
also gives you the opportunity to develop individual leadership,
team and also time management skills.I very much look forward to
working with you and facilitating your learning.N.H. Mullick
Module Leader Contact DetailsName:Dr. N.H.
Mullickemail:[email protected]
Past Student Comments on the Module1. Best Module ever
1. Really helped improve time management skills.
1. It was a great experience. The simulation was very
interesting. It helped me to learn the things which happen in the
real world
1. Gives an outlook of how the departments in a company work
together and how the decisions taken in one affects the other
departments as well.
1. Live game will help in future to start any business.
1. The module is fun as well as a challenge. I like the way that
people in a group share and make decisions.
1. A new and original experience.
1. The experience will help us all in taking better decisions in
future.
1. Fun and interactive. Allowed to get to know the class mates
even better.
1. Module leader very enthusiastic. A fun module.
1. It was exciting because of the limitation of time and the
feedback received every quarter we were playing.
Semester Plan SynopsisWeekTopicReading/ActivityDeadlines
1-2Simulation Briefing
MarkStrat Simulation Briefing and Review of Marketing Strategy
Concepts
1. Introduction to Module1. Assessment briefing1. Team Naming1.
Team Roles1. Log-in Process1. Q&A1. Round 1 &2
1. Use your allocated PAKs and successfully register with StratX
Simulation Website 1. Define team roles1. Agree team activity 1.
Complete round 1 by end of session1. Schedule and confirm each
others contact details and arrange meeting schedules.
3-11SimulationMarkStrat Continues
1. Working as a team organise your own time scheduling and
online access 1. Conduct all Simulation Tasks as required online.1.
Liaise with HQ (Module Leader)1. Complete all scheduled Decision
Rounds1. You MUST also write up your individual and group task
sheets at each stage1. Play rounds 2 to 101. See pages 9-11.
12-13Debriefing.
Market Place Live Results
1. Review & announcement of results1. Group Feedback1.
Q& A1. Awards Ceremony
1. Hand in (1)Submission of Individual Report WEEK 12
1. Hand in (2) Submission of Group Report WEEK 13
Module SyllabusThis Business Simulation challenges you to make
realistic marketing and business decisions in a competitive,
fast-paced international market. It enables you to develop and
execute a complete marketing strategy, including brand design,
pricing, ad copy design, media placement, distribution, and sales
force management. Throughout the simulation, your team receive
information and updates on customer needs as well as a feedback on
customer satisfaction with brands, prices and advertising. Your
team must get together, discuss and decide the best way forward for
the organisation in light of the dynamic market conditions.
You will discover how actions impact on both brand profitability
and firm profitability. Simulation participants learn to study
competitive tactics and adjust their marketing strategy to stay
ahead of the competition. The grading is based on an overall
balanced scorecard that measures profitability, customer
satisfaction and market share in the targeted market segments.
There will also be an assessment grade based on your individual and
teams performance.
Relationship to Other Modules1. Pre-requisites:None1.
Co-requisites:None1. Level and Status: Compulsory, level 6 1.
Context: This module complements the core marketing modules through
the application of the theories and frameworks taught on those
modules, via a real time scenario.
Content:
1. Taught overview of process and interactive technology used in
the simulation1. Syndicate work based on marketing scenarios for an
expanding international organisation1. Team planning and execution
of marketing plans in a virtual environment1. Team decision making
on responding to competitor activity1. Feedback provided by
simulation and tutor at key stages of simulation1. Analysis and
reflection of strategies employed by teams and individuals at close
of simulation.
Learning Outcomes Assessed1 Knowledge and Understanding
Having completed this module successfully, students will be able
to:TaughtPractisedAssessed
1. Critically evaluate how marketing strategies should be
adjusted as the market evolves and the competitor environment
changes
2 Professional SkillsHaving completed this module successfully,
students will be able to:TaughtPractisedAssessed
i Construct and execute time constrained marketing plansii.
Appraise and apply marketing information for decision making
3 Transferable SkillsHaving completed this module successfully,
students will be able to:TaughtPractisedAssessed
1. Work effectively in a team
1. Select and use appropriate information technology tools to
gather data and solve problems
Teaching and Learning Experiences
Students completing this module will have been given the
opportunity to learn from a taught overview the logging on
procedure, purpose of the simulation, and parameters of engagement
of a highly interactive marketing simulation. The students will run
their own teams in competition with other teams around the
identification of new country markets, new target segments and
potential entry strategies for a fictional organisation. Teams will
have the opportunity to learn from each other and respond to budget
changes, share fluctuations, and changing demand levels. Group
planning and execution of decisions in a virtual environment using
contemporary teaching and learning technologies over an intensive
period of time will enhance students ability to operate in a time
pressured marketing and business environment. Notional Learning
Time20 hoursSyndicated Simulation activities
8 hoursBriefing and debriefing workshops
8 hours15 hoursIndividual self directed studyPreparation and
writing of assignments
Assessment Details
There are a variety of assessments on this module. The computer
controlled competition in real time will determine a winning group
for the simulation.
1. The Group assignment is worth 50%
1. The Individual assignment is worth 50%
A minimum of 30% must be achieved in each assessment component,
and 50% overall, in order to pass the module.
Recommended Reading ListThe Simulation system provides all
necessary reading materials and help in the online support system.
A text book related to the simulation is also available
electronically.Cadotte A.R. & Bruce H.J., (2008), The
management of strategy in the market place, (chapters 2-6) provided
electronically by Market Place Business Simulations Limited.), USA,
Innovative Learning Solutions Lulu.Your Library ServiceThe library
at IIMT-Oxford Brookes University is of primary importance as an
information resource whilst you are a student here. The specialist
resources for students in the IIMT are supported by a highly
qualified team of specialist Subject Librarians.Your first priority
will probably be to find books on your reading list and this can be
done by using the library catalogue. Read the location and
availability information carefully and click on the Reservation
button if the books are not available.You will also probably want
journal articles on your reading list and these can be found by
entering the Journal Title (not the Article Title) into the A-Z
list of journals: http://atoz.ebsco.com/home.asp.You may have to
research subjects for yourselves in our journal and other
specialist resources which are all listed in your subject web
pages:http://www.brookes.ac.uk/library/business.html for Business
and Economics.http://www.brookes.ac.uk/library/hrm.html for
Hospitality and
Tourism.http://www.brookes.ac.uk/library/publish.html for
PublishingYou can learn more about how to find books and journals
in the Libraries by the Librarian for help and advice.
Assessment InformationThis module follows the principles of the
Universitys Assessment Compact, developed in conjunction with the
Student Union, to ensure good practice and transparency in
assessment and feedback processes. The Assessment Compact can be
found in your Programme Handbook.Learning outcomes assessed1 -
Critically evaluate how marketing strategies should be adjusted as
the market evolves and the competitor environment changes
2 a) - Construct and execute time constrained marketing plans2
b) - Appraise and apply marketing information for decision making3
a)- Work effectively in a team
3 b) - Select and use appropriate information technology tools
to gather data and solve problems
Overall Weighting 100%
1 Individual performance is worth 50% of your total mark for
this module2 Team performance worth is 50% of your total mark for
this moduleAssignment task 1- INDIVIDUAL ASSESSMENT (50%)Record the
decisions and tasks you personally made at each decision round.
Assess your own learning and how well your team performed. Evaluate
the strengths and weaknesses of your strategy and what you would do
differently in the simulation continued. Construct a short
reflective essay on your personal performance in the simulation
over the week.Assessment Criteria 1Marking Criteria Individual
Assignment% Marks
Accuracy and Evaluation of Task Sheets 20%
Individual Reflective Essay30%
Page limit 10 IN TOTAL, excluding any appendices, charts, tables
and illustrations you may choose to include. Pages in excess of
this limit will not be assessed. Your individual assignment task
sheets and reflective essay must be word processed, double spaced,
size 12 font, 3cm margins left and right. Use Harvard style
referencing. PLEASE ENSURE THAT THE NAME OF YOUR TEAM, YOUR FULL
NAME AND BROOKES STUDENT ID ARE INCLUDED ON THE COVER PAGE. DO NOT
NAME INDIVIDUAL TEAM MEMBERS ON THE TASK SHEETS.
Assignment task 2- GROUP ASSESSMENT (50%)Each team will provide
a short report for their group. They will provide an overall
assessment evaluating the strengths and weaknesses of the teams
strategy and what would the team do differently if the simulation
was to continue.Assessment Criteria 2Marking Criteria Group
Assignment% Marks
Team performance logged by simulator 30%
Group Report20%
Page limit 10 IN TOTAL excluding any appendices, charts, tables
and illustrations you may choose to include. Pages in excess of
this limit will not be assessed. Your group report must be word
processed, double spaced, size 12 font, 3cm margins left and right.
Use Harvard style referencing. PLEASE ENSURE THAT THE NAME OF YOUR
TEAM, THE FULL NAME AND BROOKES STUDENT ID are INCLUDED ON THE
COVER PAGE. DO NOT NAME INDIVIDUALS WITHIN THE REPORT ITSELF.
INDIVIDUAL ASSESSMENT 1 - SIMULATION TASK TRACKING SHEET &
RECORDImportant You must use a copy of this template to record and
evaluate your personal performance and contribution during each
round of the simulation. These logs form 20% of your assignment.
Use the logs to help complete your individual reflective essay.Your
Name: Student ID: Team Name:
ROUND No:
Activities Undertaken
Personal Contribution
Evaluation of Performance and Expected Outcomes
GROUP ASSESSMENT 2- SIMULATION TASK TRACKING SHEET &
RECORDImportant You must use a copy of this template to record and
evaluate your teams performance during each round of the
simulation. Use the logs to help complete your teams final group
report.Team Name:
ROUND No:
Activities Undertaken by Team
Assessment of Team Decisions
Evaluation of Expected and Actual performance in this Round.
Presenting Coursework for AssessmentAssignments must be
presented in the following format:1. Assignments must be
word-processed in 12point Arial font and double spaced1. All pages
must be numbered1. The assignment must be presented with an
assignment statement of originality that is signed, have a front
cover showing the programme title, module number and name, title of
the assignment, name of the person submitting the work, student
number and submission date1. Margins must be as follows: Top: &
Bottom: 2.5 cm, Left: & Right: 3 cm
Assignments not complying with this format will be returned to
students unmarked.Assignment lengthThe length of an assignment is
limited by a set number of pages to contribute towards the
development of writing skills and to ensure all work is assessed
equitably. We therefore require you to complete your assignments
within the number of pages specified in the assignment brief. You
will need to think carefully about how best to explain your case
within the permitted number of pages using; for example, an
appropriate mix of text, drawings, diagrams and tables,
supplemented by information contained in appendices.Please also
remember that a report can be enhanced or damaged through layout;
for example, placing all tables and drawings in appendices can
hamper the flow of discussion. Decisions need to be made about the
most appropriate place to use tables etc, to support your case.The
specified page count refers to the main body of the report and does
not include front cover, title page, contents page, executive
summary, reference list, bibliography or appendices. Appendices
themselves will not be marked. However, inappropriate use of
appendices will be taken into consideration when awarding the final
mark.Pages that exceed the maximum allowed will not be marked. If
in doubt, you should discuss this with the Module Leader before
submission.Submission date and instructions1. Hand in INDIVIDUAL
ASSESSMENT 112th week
1. Hand in the GROUP ASSESSMENT 13th week
The Programme Administrator must receive your assignment by the
date of submission as follows:1. On or before the submission
deadline be posted, by hand, into the appropriate postgraduate drop
box (B block).1. Use a commercial mail delivery company to deliver
a hard copy to the Programme Administrator so that it arrives on or
before the submission deadline. Please ensure the assignment is
sent by registered post or courier. Assignments must not be emailed
for reasons of security1. Assignments must not be handed in
directly to members of staff or left in staff pigeonholes
Marking and moderation of your workFollowing first marking, a
representative sample of work is reviewed by the designated module
moderator. Any changes to grades and comments are agreed with the
first assessor before the assessment committee.Following internal
moderation, a sample of work is reviewed by the External Examiner
for the programme to ensure that the standards applied are
comparable to those at other institutions.FeedbackFeedback on your
work will be provided in a range of ways at various times
throughout this module, and different feedback will serve slightly
different purposes. Feedback is designed to support your learning
and help you to improve subsequent work, so you need to get the
most out of the feedback provided. The simulation will generate
specific performance feedback relevant to each teams performance at
each decision round. The module leader will provide email guidance
at staged points in the simulation, for example, following rounds 3
and round 7, and in plenary at the final debriefing session after
the simulations last round. Individual verbal feedback will be
offered at tutor surgeries with allocated slots. Additional written
feedback will be given on both the group and individual written
reports.Please note that feedback is provided throughout the module
NOT JUST ON FORMAL ASSESSED TASKS. It will be provided on your work
and contribution, on the formal assessment tasks and, in some
circumstances, during staff office hours. If you would like further
information about feedback, or how to use it, please talk to your
tutor on this module or your Programme Lead.
COURSEWORK FEEDBACK SHEET (INDIVIDUAL ASSESSMENT 50%)Student
Name & ID:Team Name :
P58216 (INDIVIDUAL ) Marking Criteria Sheet Course: PGDM
MarketingModule: Marketing Management in Practice : Advanced
Marketing Strategy SimulationMark %
INDIVIDUAL ASSESSMENT TOTAL (Max 50%)
Assessment of Individual Essay based on their reflection of
their own and team performanceAssessment of Individuals recording
of their decision making through each decision round based on
completed task sheetsLearning outcomes assessed (1i,2i,
2.ii,3.i,3ii) /30
/20
Max 50% /50
Tutor Feedback
Moderator Feedback
COURSEWORK FEEDBACK SHEET (GROUP ASSESSMENT 50%)TEAM NAME:
TEAM MEMBERS (Student Name & ID Please):
P58216 (Group )Marking Criteria Sheet Course: PGDM
MarketingModule: Marketing Management in Practice : Advanced
Marketing Strategy SimulationMark %
GROUP ASSESSMENT TOTAL (Max 50%)
Overall Team Performance as logged by the simulation software
using a cumulative balanced scorecard over all the decision
rounds.Overall Team Report. This was a reflective essay created for
each competing team, assessing the teams performance over the
simulation. Learning outcomes Assessed (1i,2i, 2.ii,3.i,3ii)
/30
/20
Max 50% /50
Tutor Feedback
Moderator Feedback
NOTESAssessment GridGrading of AssignmentsThe marking scheme of
your programme is based upon a 0 to 100 percentage scale. The pass
mark for each module is 50%. We use learning outcomes and
Assessment Criteria to give guidance on how to complete your
assignments. Where a module is assessed by using more than one
piece of work, the weighting is explained in the Module Guide. The
final mark for the module is calculated according to this
weighting. The general assessment criteria applied to all
postgraduate work is explained below:70%-100% (Distinction)
is:Outstanding work entirely focused on the assignment question and
objectives. The work must show up-to-date, comprehensive and
detailed knowledge of the subject area and where appropriate
relevant literature that integrates theory with practice. The work
must show the student has developed his/her own ideas based on a
wide range of evidence that has been thoroughly analysed, applied
and discussed. The work must show the student can effectively
critically review evidence, draw conclusions and suggest ideas to
enhance organisational processes and/or theory whilst recognising
contextual limitations. The assignment must be presented
professionally, communicate key messages and arguments with
convincing substantiation and contain accurate referencing in
appropriate format.
60%-69% (Merit) is:Effective work highly focussed on the
assignment question and objectives. The work must show effective
knowledge of the subject area and relevant literature. The work
must show where appropriate insightful use of theory to illuminate
key aspects of practice, showing some development of the student's
own ideas applied and discussed and related to a variety of sources
of evidence. The work must show the student can critically review
and evaluate evidence, draw some conclusions and suggest ideas
clearly to improve organisational processes recognising some
limiting factors. The assignment must be highly organised with
clear messages and arguments that are substantiated with evidence
contain accurate referencing in appropriate format.
50%-59% (Pass) is:Satisfactory work focussed on the main purpose
of the assignment question and objectives. The work must show
satisfactory knowledge of the subject area and relevant literature.
The work must show key themes are used in an appropriate and
straightforward manner using appropriate terminology that informs
analysis of theory and/or practice where appropriate. Some evidence
will have been collected and some ideas have been developed through
a mixture of description and criticism that has stimulated
evaluation of current practices through which limited ideas are
developed. The assignment must be organised to structure material
that is relevant with some coherence of message and argument backed
by a limited range of references in appropriate format.
30%-49% (Refer) is:Unsatisfactory work that is not focussed on
the main purpose of the assignment question and objectives. The
work contains some shortcomings in terms of evidence of the subject
area and relevant knowledge. The work shows little evidence of the
application of literature to illuminate theory and/or practice
where appropriate. Evidence is weak and ideas are underdeveloped
through lack of critical edge and a tendency towards description
and a failure to appropriately evaluate theoretical and/or
practical processes from which the generation of new ideas is
unsatisfactory. The assignment may fail to organise ideas
coherently, to provide a clear message, argument, or substantiation
and is supported by an inadequate range of references.
If your work falls into this category you will be offered a
resit. If your resit also falls into this category you will be
required to retake the module and pay additional fees.0%-29% (Fail)
is:Failing work that has not addressed the assignment question or
objectives. The work has serious shortcomings in terms of evidence
of the subject area and relevant knowledge. The work shows little
evidence of the application of literature to illuminate theory or
practice where appropriate. Evidence is weak and ideas are
underdeveloped through an absence of critical edge, predominance
towards description and a failure to make appropriate comparisons
of theoretical and practical processes from which generation of new
ideas is very unsatisfactory. The assignment fails to organise
ideas coherently, to provide a clear message, argument or
substantiation and is supported by an inadequate range of
references.If your work falls into this category you will be deemed
to have failed the module. You may retake the module once if you
pay additional fees.You will also be deemed to have failed a module
if you do not achieve a minimum of 50% in a resubmitted piece of
work.
Regulations Late Submission of WorkThe penalty for late
submission or non submission of work (post 48 hours deadline) is
zero marks awarded. Coursework submitted after the deadline, but
within two working days (within 48 hours) of that deadline will be
awarded only passing marks applicable to that particular modules
component. Submission can only be considered successful if the work
is submitted at the time and in the medium required. For example,
if you are required to submit work electronically and in hardcopy
but only submit a hardcopy then the work will be considered a
non-submission even if the hardcopy is submitted by the deadline.
All students must submit work not only by the deadline stipulated
but also in the medium required. Mitigating circumstances need to
be reported as per guidelines shared separately in this handbook.
Problems with printing or binding will not normally be accepted as
valid reasons for lateness.Non-submission of Coursework and/or
Non-appearance in Exam in the First AttemptAny student failing to
submit the coursework and/or failing to take the exam component
(without medical reasons or extenuating circumstances agreed with
the Module Leader in advance of the deadline and supported by
medical evidence where appropriate) will be awarded a Zero F Grade
and no resit in such case will be given and the student will have
to retake the module whenever offered next.Peer Assessment FormIn
case of group coursework, it is mandatory to attach peer assessment
form which needs to be filled and signed by all group members
failing which your coursework may not be assessed. Please get in
touch with the programme office to get peer assessment form.
Mitigating CircumstancesRegulations for the Consideration of
Mitigating Circumstances The University has approved the way in
which circumstances that may have affected your performance in an
assessment will be considered these are called mitigating
circumstances. These regulations are designed to make the process
easier to understand, be more transparent, and to help you
appreciate the way in which the University is able respond to your
mitigating circumstances.
What are mitigating circumstances?Mitigating circumstances are
circumstances which were beyond your control and which could not be
reasonably accommodated by you and which seriously impaired your
performance in assessment. All three parts of this definition must
be met for the University to agree you were affected by mitigating
circumstances. For example, these circumstances could be medical or
personal. In all cases you will be required to provide satisfactory
documentary evidence to support your claim if you fail to supply
satisfactory documentary evidence your request will be turned down.
The only exception is for very short extensions to an assessment
deadline (up to one week), where you may be allowed to self-certify
your difficulties if there is a valid reason why you cannot provide
evidence. When should I submit my evidence of mitigating
circumstances?In all cases, you should submit your claim and your
evidence as soon as possible and in any case always before an
assessment deadline or exam. If you miss a deadline you will not
only need to demonstrate that you were affected by mitigating
circumstances but you will need to provide evidence that you were
unable to submit your claim by the deadline. So dont delay if you
wish to claim mitigating circumstances!
What if I miss a deadline without mitigating circumstances?If
you miss an assessment deadline or an exam without approval for
valid mitigating circumstances you will receive zero for that
assessment. You must not miss deadlines!
If mitigating circumstances are approved, what will happen?If
your claim for mitigating circumstances is approved then you will
be granted an extension to your submission deadline of up to five
weeks or allowed to re-sit your examination (or, in certain
situations only, an entire module). The University does not
increase marks on the basis of mitigating circumstances. This is
because the University wants you to demonstrate your full potential
in assessments if it is agreed you were affected by mitigating
circumstances then we will give you an extension or a re-sit so you
can demonstrate your potential unaffected by such circumstances.
Where can I find out more?
For more information get in touch with the Registrars office.
The required form can be downloaded from the exam website as well
http://results.iimtobu.ac.in.
TurnitinDuring your programme you will be asked to use the
TURNITIN System. Turnitin is a web-based tool that supports
students in the development of good academic practice when
preparing written work for assessment. This text-matching tool
allows academic staff to check students' work for improper use of
sources or potential plagiarism by comparing it against
continuously up-dated databases (including web-pages and student
work). Turnitin produces an 'Originality Report' for each submitted
piece of work which indicates all the matches in the student
assignment to the web-based sources on its database, and thus can
provide academic staff with the opportunity to help students
develop as well as to safeguard students' academic integrity. The
referencing guide can be found in the IIMT learning resource
centre.
Turnitin is primarily a student tool and can be used for you to
check your work at any stage to ensure you are adhering to best
practice. Module Leaders will advise you at the beginning of the
semester on using this tool.
This will require you to submit a copy of your work
electronically on turnitin and the module leader will explain in
the module guide what you have to do.
Detailed information about specific module assessment can be
found in each module guide, which is distributed at the beginning
of teaching on each module. The module guide will detail: the type,
number and timing of the assessments; how they will be marked using
specific marking criteria; whether the assessment is formative or
summative; the type and timing of feedback.
Attendance RegulationClasses are normally scheduled five days a
week, Mondays to Fridays from 8.30 a.m. to 4.30 p.m. However, some
modules may requires students to stay late in the evening. This is
on account of practicals /workshops that have to be conducted in
some of the modules. Sometimes a Saturday or a holiday may be
utilized for covering up for classes that have not been conducted
on account of gazetted holidays/unforeseen circumstances. Students
are required to attend all scheduled classes unless deemed optional
by the Module Leader. Module leaders will maintain attendance
records. These attendance records are then handed over to the
Program Office. The attendance record is compiled by the Program
Office after every four weeks and the same is shared with the
students through the IT network. Only students, their parents and
IIMT faculty have an access to the attendance record. The student
would also have access to cumulative attendance for each module at
the end of each semester.
All absenteeism, regardless of the circumstances, is recorded
and becomes part of a students permanent attendance record.
If for any reason a student is unable to attend scheduled
classes they must notify the Programme Office in writing either
through mail or a written application. In an emergency situation,
the student can call the program office/module leader or the HOD as
well to convey the reason for non attendance. However, when the
student is back, the information must be communicated through
mail/written application and the same must be submitted in the
program office. The copies of these applications are filed in the
personal files of the students.
If absence is due to a medical condition, the student must
submit a medical certificate to the Programme Office.
Where a student is absent from a module on more than three (3)
occasions without a valid reason, a hearing will be arranged by the
Head of School and the students parents will be informed of the
outcome in writing.
All students are required to maintain a minimum of 60% overall
attendance. However, in the hospitality practical modules in the
first year, 100% attendance is compulsory. Any student who is
falling short of the 60% attendance rule cumulatively in all
modules in a semester will be subjected to one or multiple
sanctions :
1. The student will not be offered any support for
international/ national internship and final placement.2. The
student would be debarred from participating in cultural and sports
activities.3. The student would be required to offer community
serviceThe attendance will be measured on a cumulative basis for
all registered modules. This does not include any retake module. An
overall cumulative aggregate of less than 60% attendance will
trigger the above stated sanctions.No additional cantonment or
consideration for medical/ mitigating circumstances will be
normally allowed. Any such consideration for exemption will require
Directors formal approval. A student who is more than ten minutes
late will not be admitted to the class until such time as there is
a scheduled break in order to ensure that other students are not
disturbed.
Problems, Appeals and ComplaintsStudying at University is
different from studying at school and requires different study
skills. There is a lot of help available, depending on the problem.
Changes in your programme:These should be discussed with your Head
of School.Problems with a Module: Specific subject related problems
can sometimes be sorted out through discussion with fellow
students, or using the other sources of help listed in Appendix 2
of the student handbook. However, if you feel that there is a
problem with the module, the right way to deal with it is First,
talk to your Seminar Leader or Module Leader. They may be unaware
of the problem and be pleased to receive feedback, discuss and
hopefully resolve it. You must always try to deal with the Module
Leader before taking the matter further. In rare cases where the
problem remains unresolved and you have already spoken to the
Module Leader you should approach your Head of School. He/ She will
seek to resolve the problem informally and possibly with reference
to relevant colleagues.If it is decided that the problem is part of
a wider issue, the Head of School may decide to discuss the problem
more informally at the relevant Subject or School Committee
meeting. Academic AppealsRequests for reviews of examination
committee decisions should follow the format in the University
Regulations (A3.8.8)
(http://www.brookes.ac.uk/uniregulations/current/core/assessment/examinationcommittees/reviewappeal)
and be forwarded immediately to the ACO via the Registrar at IIMT
and the Liaison Manager.Complaintsi. The Universitys Regulations
(C2) on dealing with student complaints apply.
ii. At IIMT the following procedures will apply:
IIMT operates a student complaint procedure, which is designed
to help students to obtain redress, as far as possible, for any
disadvantage, damage, injury or distress caused by the acts or
omissions of the Institute, the School its staff or agents. It will
also enhance the Institutes awareness of any shortcomings and help
it to identify and take remedial actions to improve its practices,
procedures and the delivery of the programme.If you think you have
a justified cause for complaint, you should feel able to raise the
matter without fear of victimization or undue publicity. Whether or
not the complaint is eventually upheld, you as a student have the
right to raise it. It is a matter of principle that, whatever the
outcome of the complaint, you have a right to get a clear statement
as to whether it is accepted as justified and what further courses
of action are open to you.
In all cases of complaint you are expected to follow the
procedure detailed below.
At all formal and informal stages a student who has a complaint
against the Institute or one of its employees, agents or another
student has a right to be accompanied by a friend. The friend may
speak on behalf of, or otherwise represent the interests of, the
student. Matters the complainant wishes to remain confidential
should normally remain confidential. The student should normally
first approach the person against whom they have a complaint. If
this does not resolve the matter to the satisfaction of the
complainant, or if the nature of the complaint is such that it is
inappropriate to approach the person concerned, the student should
informally approach the person with superior administrative
authority for the area of work. For instance, a student with a
complaint about the teaching, administration or resources relating
to the programme who is not satisfied by the response to the
initial approach should approach the Head of School or, if this was
the person first approached, the Director of the Institute. If
still not satisfied with the response or if no response is received
within 14 days, the complainant should submit to the Registrar a
written statement specifying the complaint and the remedy sought.
If the complaint is an act or omission on the part of the Head of
School or a member of his or her staff, this written statement
should be submitted to the Director. If the complaint is an act or
omission on the part of the Director, this written statement should
be submitted to the Management Board. The Management Board will, on
receipt of the complaint, nominate a member of the Board to
investigate the complaint. The nominee may require written
amplification or clarification of the statement. If there has been
unreasonable and inordinate delay in raising the complaint or it is
otherwise vexatious, the Board nominee may, after appropriate
consultation, dismiss it summarily. If it appears that informal
approaches have not been exhausted, the Board nominee concerned may
require that they be further pursued before convening a Complaint
Committee. The Complaint Committee shall consist of a member of the
Management Board as the Chair, two student representatives, a
member of staff nominated by the Chair and the Director of the
Institute. The Registrar shall act as Secretary unless the
complaint is an act or omission on his or her part. No one who, in
the judgment of the Chair, has too close a personal or professional
association with the complainant, or the persons or matter
complained of, shall be eligible to serve as a member of the
Committee If the complaint is an act or omission on the part of a
member of the Management Board or someone closely associated with
it, the Chair of the Committee shall be an independent member of
the Governing Council appointed by the Chair of the Council. The
Director shall normally obtain written statements of case and
evidence in advance and make them available to all parties
involved, so that considered written rejoinders may be submitted.
At the hearing the complainant, any member of the staff whose act
or omission is a subject of the complaint and a representative of
any school or department against which it lies have the right to
attend and hear all the evidence. Each may be accompanied by a
friend and may call and examine witnesses. Having exhausted the
complaints procedure a student has the right to appeal any decision
made to Oxford Brookes University. This appeal is made through the
liaison manager, the contact details of whom are available from the
Registrar.
Resit RegulationIf you get a resit in a coursework, you may be
given a separate piece of coursework for the resit than the one
given in this handbook. Contact the Module Leader to get details of
the resit after the declaration of your main result. Please note
that in case of resit, you need to pay Rs.1200 plus tax as
applicable as a resit fee per module to the Accounts Office failing
which your coursework will not be assessed. Retake RegulationPlease
note that in case of Retake, you need to pay Rs 8000 plus tax as
applicable as a retake fee per module to the Accounts Office
failing which you will not to be allowed to take the module.